Redlands Art Association

What Redlands Art Association does

Redlands Art Association (RAA) is a nonprofit 501(c)(3) charitable organization founded in 1964 and headquartered in a single owned gallery building at 215 East State Street in Redlands, California. Its mission is to support and encourage the visual arts through education and example. The organization operates a rotating Featured Artist exhibition program, a year-round sales gallery of member artwork, and signature community events including the Multi-Media Mini juried show, the semi-annual Art-on-State-Street outdoor sale (featuring 40-50 member artists), and the Redlands Cinema Classic film series held at Krikorian Cinema. RAA also runs youth and adult art education programs — after-school classes, summer/winter art camps, watercolor, oil painting, ceramics, photography, and specialty workshops — funded in part by the Margaret Clark Art Education Endowment Fund (MCAEEF), which distributes grants to every elementary school in Redlands.

RAA's revenue model is a hybrid mix of transaction commissions on member artwork sold through the physical gallery and a Square-powered online store, recurring annual membership dues, fees for classes and workshops (e.g., $75 youth camps, $70-$100 adult classes, $150 enameling workshops), and donations and grants including support from the San Manuel Band of Mission Indians. Pricing for ticketed events is modest (e.g., $12 Cinema Classic tickets). The association operates with a small staff (1-10, per firmographics) led by an Executive Director (Randy Hill) and an elected Board of Directors, with Linda Willason serving as President as of 2025; the bulk of operations are volunteer-driven.

Technology infrastructure is intentionally light: a WordPress-based website at redlands-art.org, a Square e-commerce storefront for remote artwork sales with local pickup/delivery, and segmented email lists (Monthly Newsletter, Youth/Adult Classes, Cinema Classic, Volunteer, Events, Call for Artists). Strategic priorities include a proposed gallery renovation (with Armantrout Architects engaged for feasibility planning) to expand classroom and exhibit space, and continued growth of educational programming via MCAEEF and partner grants. The 2021 retirement of the gallery mortgage strengthened financial flexibility. RAA's GTM motion is event-driven and community-rooted, relying on opening receptions, outdoor art fairs, Cinema Classic screenings, and school partnerships to attract visitors, students, patrons, and donors.

Name

Redlands Art Association

Legal name

Redlands Art Association

Website

https://redlands-art.org

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Short description

Redlands Art Association is a 501(c)(3) nonprofit art gallery and education center in Redlands, CA, operating since 1964. It serves local artists, students, and patrons through rotating exhibitions, a member sales gallery, youth and adult art classes, and signature community events like Art-on-State-Street and the Cinema Classic film series.

Ownership category

akta.pro rank

Product category

Community Art Gallery

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Art Dealers (459920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAJADAH

Art Galleries & Exhibition Spaces (Commercial & Nonprofit)

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

SECONDARYEDAAAGAA

Visual Arts (Drawing, Painting, Illustration)

Education/Adult & Continuing Education/Personal Enrichment & Hobby Learning (Arts, Crafts, Music, Cooking)

SECONDARYTHAJAKAA

Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture)

Travel & Hospitality/Tours, Attractions & Experiences/Workshops & Classes (Arts, Crafts, Skills & Local Lessons)

SECONDARYBPAGAHAC

Arts Education & Community Arts Programs

Business & Public Services/Nonprofit, NGO & Social Services/Arts, Culture & Heritage Nonprofits

SECONDARYBPAGAHAH

Public Art, Arts Councils & Grantmaking Programs

Business & Public Services/Nonprofit, NGO & Social Services/Arts, Culture & Heritage Nonprofits

Keywords

• Community art gallery
• Art education programs
• Visual arts nonprofit
• Artist exhibitions
• Youth art classes

Headquarters

HQ city

Redlands

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Art Sales and Commissions: RAA operates a sales gallery where member artists display and sell their work, with the association earning commission on sales. Also maintains an online store through Square for remote purchasing.
2. Membership Dues: Annual membership fees for artists and community supporters to join the association and display work in the gallery.
3. Art Classes and Workshops: Revenue from youth and adult art education programs including classes, workshops, and art camps.
4. Donations and Grants: Charitable donations from members and patrons, plus grants from organizations like the San Manuel Band of Mission Indians for youth education programs.
5. Redlands Cinema Classic: Film event series sponsored by MCAEEF (Margaret Clark Art Education Endowment Fund) with ticket sales supporting art education grants.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Redlands Art Association operates a physical art gallery and community art center at 215 E. State Street, Redlands, CA, providing exhibition space for member artists to display and sell original artwork. It runs structured youth and adult art education programs (classes, workshops, and camps), and hosts community arts events including rotating featured-artist exhibitions, outdoor art fairs, and a film series that funds school art grants.

Product overview

Redlands Art Association operates as a nonprofit art gallery and community art center offering a unified portfolio of services centered around its physical gallery at 215 E. State Street. The core offerings include rotating Featured Artist exhibitions, a year-round Sales Gallery, and both Youth and Adult art education programs. The organization runs signature events including the Multi-Media Mini Show, Art-on-State-Street outdoor sales, and the Redlands Cinema Classic film series. Supporting services include an Online Gallery Store (powered by Square for e-commerce), gift cards, and MCAEEF grants funding community art education. All programs work together to fulfill the mission of supporting and encouraging visual arts through education and example.

Differentiator

Problem solved

Functional benefit

Products and services

• Gallery & Art Center Physical gallery space at 215 E. State Street, Redlands, CA, featuring rotating exhibitions, featured artist shows, and a sales gallery where member artists display and sell original artwork.
• Online Gallery Store

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Armantrout ArchitectscoreStrategic or Co-development PartnerArmantrout Architects were retained for preliminary and feasibility plans for the proposed gallery renovation. Architect Leon Armantrout and assistant Avani Pavasia worked with the Remodeling Task Force to develop plans for expanded classroom space and exhibit area. The $3,500 architect cost was donated by Larry Harvill and Evelyn Ifft.
• Redlands ConservancyminorStrategic or Co-development PartnerJoint sponsorship of 'Through the Lens of Conservation' photography contest. RAA members Judith Sparhawk and Bruce Herwig won awards in the contest. Winners were honored at Escape Brewery and photographs will be exhibited there and included in the Redlands Conservancy calendar.
• Krikorian Cinema (Redlands)minorChannel Partner/ Reseller/ DistributorVenue partner for Redlands Cinema Classic film series. Located at 340 N. Eureka St, Redlands. Krikorian donates their movie screen for MCAEEF-sponsored foreign and specialty films. Proceeds benefit art education grants throughout Redlands schools.
• Margaret Clark Art Education Endowment Fund (MCAEEF)coreStrategic or Co-development PartnerA committee and fund within RAA that sponsors the Redlands Cinema Classic and distributes grants for art education to schools throughout Redlands. Has funded art programs at every elementary school in Redlands. MCAEEF is also mentioned in relation to the Youth Art Expo.
• Smiley Library / Redlands Bowl AreaminorGTM or Marketing PartnerPartner for Art-In-The-Park / Redlands Festival of Arts and Youth Art Expo events held Memorial Day weekend between Smiley Library and the Redlands Bowl.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Oceanside Museum of Art: Regional art museum in Oceanside, CA offering exhibitions, art education, and community programs. Comparable to RAA in mission but with permanent collection infrastructure and broader programming scope.
• San Bernardino County Museum: Regional museum serving the Inland Empire — the same broader geographic region as RAA. Comparable in regional community arts focus but operates as a county-supported institution with much larger scale and permanent collections.
• Bowers Museum: Larger Santa Ana, CA cultural institution with broader art and cultural exhibits plus educational programs. Comparable in Southern California community arts focus but operates at significantly larger scale and with permanent collections.
• Laguna Beach Festival of Arts: Long-running Southern California community art festival and exhibition organization. Comparable in mission (showcasing local artists) and event-driven revenue model, though significantly larger in scale and tourism draw.

Direct peers

• Brea Gallery: Community art gallery in Orange County, CA offering rotating exhibitions, member artist sales, and art classes. Highly comparable to RAA in its combination of gallery sales, education programming, and local artist support model.
• Claremont Museum of Art: Claremont, CA community art museum focused on regional artists with rotating exhibitions and educational programming. Similar to RAA in its regional artist emphasis and nonprofit gallery model serving a Southern California community.
• Muckenthaler Cultural Center: Fullerton, CA nonprofit cultural center on a historic estate offering gallery exhibitions, art classes, and community events. Comparable to RAA as a community-based arts organization blending visual arts programming with education and events.
• Riverside Art Museum: Inland Empire regional art museum offering exhibitions, education programs, and community events. Closely comparable to RAA in mission and geographic region, though larger in scale and visitor base.
• dA Center for the Arts: Pomona, CA community arts center operating gallery exhibitions, artist studios, and arts education. Directly comparable Southern California community art association with similar nonprofit, member-driven gallery + education model.

Others

• Square (Block, Inc.): E-commerce and payment platform provider used by RAA for its online gallery store. Relevant as an enabling technology partner whose continued platform development directly impacts RAA's digital sales capability.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/redlandsartassociation
• LinkedInlinkedin.com/company/redlands-art-association

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redlands Art Association