Mama 365
Mama 365 is a Greek digital media company operating Mama365.gr, a free Greek-language portal providing editorial content, expert Q&A, interactive pregnancy and health calculators, and a newsletter service targeted at women, mothers, and families in Greece, monetized through display advertising and email marketing.
- Company typePrivate
- Founded2012
- HeadquartersAthens, Greece
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mama 365 does
Mama 365 (legal entity MAMA365 ΔΙΑΔΙΚΤΥΑΚΕΣ ΕΠΙΧΕΙΡΗΣΕΙΣ ΕΠΕ) is a privately held Greek digital media company operating the Mama365.gr portal, which publishes editorial content targeted at Greek women, mothers, and families across categories including pregnancy, motherhood, child-rearing, health, beauty, fitness, cooking, relationships, and career. Founded in 2012 and headquartered in Chalandri, Athens, the platform combines daily editorial articles with expert Q&A sections (pediatricians, child psychologists, nutritionists, relationship advisors), competitions/giveaways, and an email newsletter subscription service.
The product surface is built on a web-based content management system augmented by ten interactive calculator and tracking tools — including a week-by-week pregnancy calendar, ovulation calculator, BMI calculator, calorie calculator, due date calculator, and a child height predictor — which function both as engagement utilities and SEO landing pages. The platform supports social login via Facebook, Twitter, Pinterest, and Google+, distributes content through organic social channels and an email newsletter, and is currently experimenting with AI-generated video content for editorial use. The company is a subsidiary within the Media2day Publishing Group, a diversified Greek digital media portfolio that also includes iatronet.gr, in2life.gr, euro2day.gr, stocklearning.gr, and media2day.gr.
Mama 365 generates revenue primarily through display advertising, sponsored content partnerships, and email/newsletter marketing services aimed at brands targeting the Greek women-and-mothers demographic. Content is provided free of charge to consumers. The company maintains 11-50 employees, holds no patents or external funding, and operates exclusively in the Greek-language Greek market under GDPR-compliant data-handling practices.
Mama 365 firmographics
Firmographics- Name
- Mama 365
- Legal name
- MAMA365 ΔΙΑΔΙΚΤΥΑΚΕΣ ΕΠΙΧΕΙΡΗΣΕΙΣ ΕΠΕ
- Website
- https://mama365.gr
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mama 365 is a Greek digital media company operating Mama365.gr, a free Greek-language portal providing editorial content, expert Q&A, interactive pregnancy and health calculators, and a newsletter service targeted at women, mothers, and families in Greece, monetized through display advertising and email marketing.
- Ownership category
- akta.pro rank
Mama 365 industry classification
Industry- Product category
- Women's Lifestyle & Parenting Media
- akta.pro primary industry
- Maternal–Fetal & Neonatal Care Pathways (HLACAGAI)
- akta.pro secondary industries
- Prenatal, Postpartum & Fertility Nutrition (HSADAFAK), Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)
Keywords
Where Mama 365 is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- Greece
- HQ region
- Europe
Offices2 records
Markets served
Mama 365 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Advertising: Display advertising and sponsored content partnerships with brands targeting women and mothers. The site offers tailored advertising solutions including display campaigns and custom promotional activities.
- Newsletter and Email Marketing Services: Email newsletter subscriptions and promotional communications to registered users who have consented to receive marketing messages about competitions, gifts, and family-related content.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Mama 365 product offering
Product offeringCore offering
Mama365.gr is a Greek-language online portal for women and mothers that publishes editorial content across categories including motherhood, pregnancy, children's health, beauty, fitness, cooking, relationships, and career, supplemented by approximately ten interactive calculators covering pregnancy tracking, ovulation, due date, child height prediction, BMI, daily calorie needs, body fat, and ideal body weight. The platform also features expert Q&A columns from pediatricians and specialists, an email newsletter subscription, and reader competitions, and operates as an advertising-supported free content destination within the Media2day publishing group.
Product overview
Mama365.gr is a Greek lifestyle portal for women and mothers offering a unified content platform with interactive health and wellness tools. The core product is the website providing editorial content across categories (Women, Motherhood, Family, Children, Health, Beauty, Cooking), supplemented by 10 interactive calculator tools covering pregnancy tracking (pregnancy calendar, due date calculator, ideal pregnancy weight calculator, ovulation calculator), child development (height predictor), and general health (BMI, calorie needs, body fat percentage, ideal body weight, weight & sex relationship). Additional services include expert Q&A sections, newsletter subscription, and contest giveaways. The site is part of the Media2day Publishing Group network.
Differentiator
Problem solved
Functional benefit
Products and services
- Mama365.gr Website A Greek online portal for women and mothers providing editorial content, expert Q&A, interactive health and pregnancy calculators, a newsletter subscription, and reader competitions across categories including motherhood, pregnancy, children's health, beauty, fitness, cooking, relationships, career, and lifestyle. Operates as an advertising-supported free content destination within the Media2day Publishing Group.
Companies that use Mama 365
Customer profileSegments3 records
Ideal customer profiles2 records
Mama 365 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature6 records
Mama 365 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Media2day Publishing S.A. (Media2day Εκδοτική Α.Ε.)coreMAMA365 is part of the Media2day publishing group. The group includes iatronet.gr, in2life.gr, euro2day.gr, stocklearning.gr, and media2day.gr. Data may be shared within the group for service improvement, analytics, and provision of relevant services to users.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Mama 365 competitors and assessment
Company assessmentDirect peers
- The Bump: Pregnancy and parenting content site operated by The Knot Worldwide, offering week-by-week tracking tools, expert content, and baby product registry features. Closely comparable to Mama365 in core functionality (pregnancy tracking, expert Q&A, editorial content) and target audience.
- MadeForMums: UK-based pregnancy and parenting content platform with product reviews, expert advice, and interactive tools. Comparable to Mama365 as a single-country content portal serving expectant mothers with expert editorial and tools, though Mama365 is much smaller.
- BabyCenter: Global pregnancy and parenting content platform with week-by-week trackers, expert advice, and a community for expectant and new mothers. Directly comparable to Mama365 in audience, content mix (pregnancy, birth,育儿), and interactive tools.
- What to Expect: Pregnancy and parenting media brand built around the iconic book, with active community forums, week-by-week content, and symptom-tracking tools. Comparable to Mama365 in core audience (expectant and new mothers), content depth, and community-driven engagement.
- Today's Parent: Canadian pregnancy and parenting media brand providing expert-vetted content, tools, and community features. Comparable to Mama365 as a single-country, ad-supported pregnancy/parenting portal targeting new and expectant mothers.
- Mother & Baby: Pregnancy and parenting content brand offering week-by-week guides, expert Q&A, and product reviews across print and digital. Comparable to Mama365 in target audience, content pillars, and revenue mix (advertising-led with editorial authority).
- infanti.gr: Greek-language pregnancy and baby content portal with editorial content, products, and community for expectant and new mothers. Most direct Greek-market peer to Mama365, competing for the same narrow domestic audience and advertiser budgets.
Broad incumbents
- Everyday Health Group: US-based digital health media company owning BabyCenter and other pregnancy/health properties. Comparable to Mama365 as an advertising-supported pregnancy and maternal-health content platform but operates globally at vastly larger scale.
- Parents.com: Major US pregnancy and parenting media property covering preconception through adolescence with extensive editorial, tools, and community. Comparable to Mama365 in editorial pillars but operates at significantly larger scale as a broad incumbent.
Others
- Iatrónet (iatronet.gr): Sister property of Mama365 within Media2day Publishing Group, focused on health/medical content rather than pregnancy/parenting. Comparable as a Greek-language Media2day sister site sharing group infrastructure, audience data, and potential cross-promotion with Mama365.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mama 365 social profiles
Digital presenceMama 365 compliance and trust
Trust signalCompliance1 record
Mama 365 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mama 365 leadership team
Management profileNumber of profiles
Profiles4 records
Mama 365 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mama 365 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mama 365
What does Mama 365 do?
Mama365.gr is a Greek-language online portal for women and mothers that publishes editorial content across categories including motherhood, pregnancy, children's health, beauty, fitness, cooking, relationships, and career, supplemented by approximately ten interactive calculators covering pregnancy tracking, ovulation, due date, child height prediction, BMI, daily calorie needs, body fat, and ideal body weight. The platform also features expert Q&A columns from pediatricians and specialists, an email newsletter subscription, and reader competitions, and operates as an advertising-supported free content destination within the Media2day publishing group.
Is Mama 365 a public or private company?
Mama 365 is a private company. It is classified as corporate owned and is currently operating.
When was Mama 365 founded?
Mama 365 was founded in 2012. It employs 11 to 50 people.
Where is Mama 365 based?
Mama 365 is headquartered in Athens, Greece, in the Europe region.
How does Mama 365 make money?
Two revenue lines are on record. Advertising is the primary driver. The others are newsletter and Email Marketing Services.
Who are Mama 365's main competitors?
Direct peers on record are The Bump, MadeForMums, BabyCenter, What to Expect, Today's Parent, Mother & Baby and infanti.gr. Broad incumbents are Everyday Health Group and Parents.com. Iatrónet (iatronet.gr) is listed as an others.
Does Mama 365 have an API?
No public API is recorded for Mama 365.
What industry is Mama 365 in?
Mama 365's product category is Women's Lifestyle & Parenting Media. Its primary akta.pro industry code is HLACAGAI, Maternal–Fetal & Neonatal Care Pathways, with a secondary code of HSADAFAK, Prenatal, Postpartum & Fertility Nutrition.