Opoczno

What Opoczno does

Opoczno is a Polish ceramic tile brand tracing its heritage to 1883 and the historical tile factories of Dziewulski i Lange. The brand operates as a portfolio asset of Cersanit S.A., a major Polish manufacturer of ceramic tiles, sanitaryware, and bathroom furniture headquartered in Kielce, while the Opoczno legal entity (Opoczno I Sp. z o.o.) is registered in Opoczno at ul. Przemysłowa 5. Opoczno's core offering is a broad catalog of ceramic and gres (porcelain) tiles for interior floors and walls, organized into collections inspired by marble, wood, concrete, stone, brick, and 3D/structural motifs, plus a specialized 2cm-thick outdoor tile line (Płyty Balkonowo-Tarasowe 2.0) for balconies, terraces, gardens, and commercial exteriors.

The brand's principal proprietary technology is True Touch, a surface-finish process that creates expressive veining, subtle sheens, and varied depth so light shifts across the tile throughout the day, producing a multi-sensory (visual, tactile, aesthetic) effect. Products are sold through an authorized dealer and retailer network across Polish voivodeships, with a digital store locator and a dedicated B2B architect portal (architekci.opoczno.eu) supporting design professionals; international reach is maintained via an export site for Ukraine (opoczno.com.ua). Pricing is not publicly disclosed and customers are directed to dealers for quotes.

Revenue is generated through one-time sales of physical tile product, with no subscription or licensing model. The customer base spans individual homeowners undertaking kitchen, bathroom, and outdoor renovations; architects and interior designers specifying tiles for residential and commercial projects; and the commercial/hospitality sector (hotels, restaurants, offices, public buildings). The brand has accumulated multiple industry recognitions, including Perły Ceramiki awards (2019, 2025), a Dobry Wzór 2020 recommendation, Konsumencki Lider Jakości Silver in the ceramic tiles category, The Best & More 2019 wins, and a top-10 ranking for parent Cersanit S.A. in the Złota Setka 2021 regional economic ranking.

Name

Opoczno

Legal name

Opoczno I Sp. z o.o.

Website

https://opoczno.eu

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

11–50 employees

Short description

Opoczno is a Polish ceramic and gres tile brand owned by Cersanit S.A., serving homeowners, architects, and the commercial/hospitality sector through an authorized dealer network across Poland and export to Ukraine, with proprietary True Touch surface technology and a specialized 2cm outdoor tile line.

Ownership category

akta.pro rank

Product category

Ceramic and Porcelain Tiles (Building Materials)

NAICS

Clay Building Material and Refractories Manufacturing (327120), Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Structural Clay Products (3250), Concrete, Gypsum & Plaster Products (3270)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

akta.pro secondary industry

Textured Wall Finishes (Plasters, Stucco, Tadelakt) (IMADAKAH)

Keywords

• Ceramic floor tiles
• Porcelain wall tiles
• Outdoor terrace tiles
• Stone-look tiles
• Wood-look tiles

Headquarters

HQ city

Kielce

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ceramic and Gres Tile Sales: Opoczno generates revenue through the sale of ceramic tiles and gres (porcelain tiles) for interior and exterior applications. Products are sold through a network of authorized dealers and retailers across Poland and export markets. The company offers tiles in various formats, finishes, and collections targeting both residential and commercial customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Opoczno manufactures and sells ceramic and porcelain (gres) tiles for interior and exterior applications. Its portfolio includes collections imitating marble, wood, stone, concrete, and other natural surfaces in multiple formats and finishes for floors and walls. The brand also offers a specialized 2cm-thick outdoor tile line (Płyty Balkonowo-Tarasowe 2.0) designed for balconies, terraces, gardens, and commercial exteriors with frost, slip, and weather resistance. Products are distributed exclusively through an authorized dealer network in Poland and export markets, with dedicated B2B engagement for architects and interior designers.

Product overview

Opoczno is a Polish ceramic tile manufacturer owned by Cersanit S.A., offering a comprehensive portfolio of ceramic and porcelain tiles for residential and commercial interiors and exteriors. The product line includes multiple collections organized by style inspiration (marble, wood, concrete, stone, brick, 3D/structures, hexagonal, herringbone, mosaic, patchwork), room application (bathroom, kitchen, living room, bedroom, hallway, terrace, balcony), and surface type (floor, wall). The company also offers a specialized outdoor tile line called 'Płyty Balkonowo-Tarasowe 2.0' featuring 2cm thick tiles for balconies, terraces, gardens, and driveways. Key technologies include 'True Touch' which creates tiles with enhanced visual and tactile properties. Consumer catalogs include True Touch, General, SEZONY PIĘKNA, PERFECT MATCH, and LAMELE. The digital tool 'Aranzer' provides online room visualization services.

Differentiator

Problem solved

Functional benefit

Brands

• Opoczno Home: A complementary brand/sub-collection under the Opoczno brand offering additional interior design solutions.

Products and services

• Ceramic and Porcelain Tiles (Płytki ceramiczne / Gresy) Ceramic and porcelain (gres) tiles for floors and walls across residential and commercial spaces including kitchens, bathrooms, living rooms, bedrooms, hallways, terraces, and balconies. Organized by style (marble, wood, concrete, stone, brick, 3D/structures, hexagonal, herringbone, mosaic, patchwork), room application, surface type, and color.
• Płyty Balkonowo-Tarasowe 2.0 (Balcony and Terrace Tiles 2.0) 2cm-thick ceramic/gres tiles designed for outdoor applications on balconies, terraces, gardens, pathways, driveways, and commercial spaces. Features frost resistance, R11B slip resistance, thermal shock resistance, and easy pedestal/pedestal-support installation. Backed by a 6-year warranty.
• Mountain Trip Collection Stone-look tile collection showcased at Cersaie 2025, featuring perfect stone replication achieved through True Touch technology.
• Afterglow Collection Concrete-look tile collection with shimmers launched at Cersaie 2025, produced using True Touch technology for enhanced visual and tactile properties.
• Stige Collection Award-winning tile collection recognized with the Perły Ceramiki 2025 award for exceptional design, highest quality, and innovative design approach.
• Marante Collection Award-winning tile collection recognized with the Perły Ceramiki 2025 award for exceptional design, highest quality, and innovative design approach.
• WOOD MOMENTS 2.0 Collection Wood-look outdoor tiles in 59.3x59.3cm format with five colors inspired by oak wood grain patterns with knots and veins, part of the 2.0 terrace tile line.
• BETON 2.0 Collection Concrete-look outdoor tiles available in dark grey, light grey, and white with tonal variation class V3, part of the 2.0 terrace tile line.
• STONE 2.0 Collection Stone-look outdoor tiles in beige and brown variants with extra-thick 2cm construction for exceptional weather resistance, suitable for gardens, commercial properties, and recreational areas.
• NEWSTONE Collection Interior stone-look tiles with strong, clear pattern and small pebbles integrated into structure, available in 59.8x59.8, 79.8x79.8, 59.8x119.8, and 119.8x119.8 formats for floors and walls in various colors.
• Aranżer Online Room Visualizer Online room planner and visualizer tool hosted at aranzer.opoczno.eu that helps customers plan renovations and visualize Opoczno tile installations in their spaces.

Quantifiable outcome

• 6 awards + Wielka Perła Ceramiki UE z diamentami at Perły Ceramiki UE 2019
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Cersanit S.A.coreStrategic or Co-development PartnerOpoczno is a brand owned by Cersanit S.A., a major Polish manufacturer of ceramic tiles, sanitaryware, and bathroom furniture. Cersanit S.A. is headquartered in Kielce and operates manufacturing facilities. The Opoczno brand operates under the Cersanit corporate umbrella, with the parent company handling group-level initiatives, rankings, and corporate communications. Newsletter and privacy policies reference Cersanit S.A. as the data controller for marketing purposes.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OpocznoStyle

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opoczno