Acacia

What Acacia does

Acacia Groundcare Equipment Rental Limited, trading as Acacia Rental and MowersUK, is a privately held UK equipment hire, sales, and servicing business founded in 2006 and headquartered in Henfield, West Sussex. The company operates a hire fleet spanning 12 equipment categories — wood chippers, stump grinders, rotary and flail mowers, tractors and implements, seeders and top dressers, turf cutters and lawn edgers, aerators and scarifiers, ground preparation equipment, hydraulic trenchers and post-hole borers, strimmers and handheld power tools, trailers and water bowsers, and utility vehicles — sourced from branded manufacturers including Stihl, Kubota, Etesia, Barreto, Billy Goat, and Blec. Its product surface also includes the RoboEVO Remote Controlled Flail Mower, an all-terrain tracked flail mower capable of operating on 45-degree slopes.

The business monetises through three streams: short- and long-term equipment rental (quote-based pricing, deposits and advance payments required), new and used equipment sales via its MowersUK Division, and workshop-based annual servicing and repair backed by in-house engineers. Customers span domestic homeowners, professional landscapers and groundskeepers (the primary segment), golf courses, and tree surgeons. Distribution is direct-to-customer via phone, email, website enquiry form, walk-in at the Henfield depot, and a delivery-and-collection service covering Sussex, Surrey, South London, Kent, and Hampshire.

The company's go-to-market is a direct, regionally anchored SME model with no external funding, no parent company, and 11–50 employees. Marketing relies on a website with SEO content, organic social media (Facebook, Instagram, TikTok, LinkedIn), a quarterly email newsletter, customer testimonials, and HAE (Hire Association Europe) industry membership. Pricing is not publicly disclosed; all hires require a quotation request. Revenue, headcount trends, and ownership structure are not disclosed in available sources.

Name

Acacia

Legal name

Acacia Groundcare Equipment Rental Limited

Website

https://acaciarental.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Acacia Groundcare Equipment Rental is a privately held UK SME founded in 2006 that hires, sells, and services professional groundcare and arboriculture equipment across South East England, serving domestic users, landscapers, golf courses, and tree surgeons.

Ownership category

akta.pro rank

Product category

Groundcare Equipment Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Outdoor Power Equipment Retailers (444230), Home and Garden Equipment Repair and Maintenance (811411)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Equipment & Tool Leasing (Consumer) (FSAKANAF)

Keywords

• Groundcare equipment hire
• Arboriculture equipment rental
• Tractor and mower hire
• Equipment service and repair
• Used machinery sales

Headquarters

HQ city

Henfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Rental of groundcare equipment including wood chippers, stump grinders, mowers, tractors, aerators, scarifiers, trenchers, trailers, and utility vehicles. Rental periods can be arranged with deposits and advance payments required. The company offers both short-term and longer-term hire arrangements, with specific terms for consumers (up to 3 months) and commercial customers.
2. Equipment Sales: Sales of new and used groundcare equipment through their MowersUK Division. The company sells equipment from various manufacturers including the equipment brands they rent.
3. Servicing and Repair: Annual servicing of equipment and repair services backed by a fully-equipped workshop with in-house expert engineers. The company takes bookings for annual servicing of customer equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Acacia Groundcare Equipment Rental Limited hires, sells, and services professional groundcare and arboriculture equipment in the United Kingdom. The core rental fleet spans twelve categories including wood chippers, stump grinders, rotary and flail mowers, tractors and implements, seeders and top dressers, turf cutters and lawn edgers, aerators and scarifiers, ground preparation equipment, hydraulic trenchers and post-hole borers, strimmers and hedge cutters, trailers and water bowsers, and utility vehicles. Customers can additionally purchase new and used equipment through the MowersUK Division and book annual servicing and repairs through the company's fully-equipped workshop, with delivery and collection across South East England.

Product overview

Acacia Groundcare Equipment Rental operates as an equipment rental company offering a diverse portfolio of groundcare machinery for hire, service and repair, and sales. The hire fleet spans 12 equipment categories including wood chippers, stump grinders, rotary and flail mowers, tractors and implements, seeders and top dressers, turf cutters and lawn edgers, aerators and scarifiers, ground preparation equipment, hydraulic trenchers and post-hole borers, strimmers and hedge cutters, trailers and water bowsers, and utility vehicles. The company also provides annual servicing through its fully-equipped workshop, and sells new and used equipment through its MowersUK Division. Key branded products include RoboEVO Remote Controlled Flail Mower, Etesia mowers, Kubota tractors, Stihl handheld equipment, Barreto trenchers and rotovators, and Blec ground preparation equipment. Services are delivered across South East England to domestic, commercial, and professional users including landscapers, golf courses, and tree surgeons.

Differentiator

Problem solved

Functional benefit

Products and services

• Wood Chipper Hire Rental of wood chippers for chipping wood and supporting arboriculture applications, targeted at tree surgeons and grounds maintenance professionals.
• Stump Grinder Hire Rental of stump grinders for removing tree stumps from ground surfaces, supplied to tree surgeons and grounds professionals.
• Rotary & Flail Mower Hire Rental of ride-on and pedestrian mowers including flail mowers for overgrown vegetation and brush cutting, available to landscapers, golf courses, and professional users.
• Tractor & Implements Hire Rental of compact tractors with various attachments such as loaders, flail mowers, and implements for groundcare applications.
• Seeder & Top Dresser Hire Rental of equipment for overseeding and top dressing lawns, sports fields, and turf areas, targeted at greenkeepers and grounds professionals.
• Turf Cutter & Lawn Edger Hire Rental of equipment for cutting and edging turf for lawn establishment and maintenance, available to domestic and commercial users.
• Aerator & Scarifier Hire Rental of lawn care equipment to reduce soil compaction, remove thatch, and promote healthy root growth, supplied for golf course, bowling green, and cricket square maintenance.
• Ground Preparation Hire Rental of equipment including stone rakes, rotovators, levelling bars, power harrows, and rollers for land preparation.
• Hydraulic Trencher & Post-hole Borer Hire Rental of equipment for digging trenches and post holes for fencing, cable burial, and pipe installation.
• Strimmer, Hedge Cutter, Blower, Leaf Collector, Brush & Pole Saw Hire Rental of garden maintenance equipment including strimmers, hedge cutters, leaf blowers, vacuum collectors, pole saws, and weed removal brushes for domestic and professional users.
• Trailer & Water Bowser Hire Rental of transport trailers and water bowsers with capacities from 250 to 3500 litres for moving equipment and materials on groundcare sites.
• Utility Vehicle Hire Rental of utility vehicles for site transport and groundcare operations.
• Service & Repair Annual servicing and repair of customer-owned groundcare equipment delivered through a fully-equipped workshop backed by in-house expert engineers, available to domestic and commercial equipment owners.
• Equipment Sales New and used groundcare equipment sales through the MowersUK Division, including branded machines from the same manufacturers represented in the hire fleet.
• RoboEVO Remote Controlled Flail Mower Remote-controlled 40hp all-terrain flail mower with wide tracks, capable of traversing banks up to 45 degrees, with a 1300mm cutting width for challenging terrain and overgrown areas, offered as part of the rotary and flail mower hire fleet.

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Speedy Hire: UK-listed national tool and equipment hire group with extensive depot network. Overlaps with Acacia on grounds maintenance, landscaping and arboriculture equipment while also serving construction, infrastructure and industrial customers.
• HSS Hire: UK's largest national tool and equipment hire chain with broad portfolio including groundcare, arboriculture and landscaping kit. Operates from nationwide depots serving the same professional and domestic customers as Acacia but at much greater scale and with broader categories.
• Sunbelt Rentals UK: UK arm of Sunbelt Rentals, one of the largest equipment rental operators in North America. Serves grounds maintenance and landscaping customers with a broad equipment portfolio, competing for similar end users but at materially greater scale than Acacia.
• Boels Rental UK: European equipment rental leader with UK depots covering construction, landscaping and grounds maintenance kit. Comparable customer overlap with Acacia's professional users, with broader fleet and larger operational scale.
• Brandon Hire Station: National UK tool and small plant hire chain (part of Vp plc). Competes with Acacia for trades and grounds maintenance customers, though with a less specialised groundcare tilt and broader general tool range.
• Vp plc (Equipment Rental division): UK-listed equipment rental group encompassing Brandon Hire Station, ESS Safeforce and other specialist hire businesses. Comparable to Acacia across tool, groundcare and arboriculture rental, with stronger financial scale and broader geographic reach.

Direct peers

• Hewden: UK equipment hire specialist serving construction, landscaping and grounds maintenance customers. Overlaps with Acacia on arboriculture and ground preparation kit (e.g., trenchers, post-hole borers, ground preparation equipment) and competes for similar professional segments.
• GAP Group: UK plant, tool and equipment hire group with significant groundcare, landscaping and arboriculture inventory. Direct overlap with Acacia's professional landscaper, grounds maintenance and tree surgeon customer base, though operating from many more depots.

Others

• Kubota UK: UK arm of Kubota, manufacturer of compact tractors, ride-on mowers and groundcare equipment featured prominently in Acacia's hire fleet. Acts as an OEM supplier to Acacia and a broader industry competitor via its dealer network, but does not directly rent equipment.
• Stihl GB: UK arm of Stihl, the dominant handheld and arboriculture equipment brand supplying much of Acacia's hedge cutter, strimmer, blower, pole saw and chipper inventory. Comparable through brand visibility and customer overlap, but operates as manufacturer/dealer network rather than direct rental competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/acacia.groundcare
• LinkedInlinkedin.com/company/acacia-groundcare-rental
• Instagraminstagram.com/acaciarental
• TikToktiktok.com/@acacia.rental
• Xx.com/acaciarentals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acacia