AppLocum
- Company typePrivate
- Founded2016
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
AppLocum firmographics
Firmographics- Name
- AppLocum
- Legal name
- Applocum Limited
- Website
- https://applocum.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
AppLocum industry classification
Industry- Product category
- Healthcare Staffing Services
- SIC
- Services-Employment Agencies (7361), Services-Health Services (8000)
- akta.pro primary industry
- Healthcare Clinical & Allied Health Staffing (BPACADAJ)
Keywords
Where AppLocum is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
AppLocum business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Recruitment Agency Fees: AppLocum acts as a staffing agency matching locum clinicians to healthcare organisations. The company charges healthcare providers (NHS trusts, GP practices, hospitals, social care facilities) for finding and supplying qualified locum staff. The platform enables transparent billing with savings passed on to the NHS via lower admin fees than standard agency rates.
- Client Portal Services: Provides access to the client portal for managing locum staffing, including job posting, search capabilities, compliance tracking, and billing management. The platform is offered as part of the agency service to healthcare clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | No charge to locums for joining or using AppLocum services |
| Transaction based/ take rate | Pay-as-you-go | Transparent billing below standard agency rates |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
AppLocum product offering
Product offeringCore offering
AppLocum is a UK healthcare staffing agency that matches locum clinicians (GPs, nurses, healthcare assistants, theatre staff) to roles across Primary Care, Secondary Care, and Health & Social Care sectors. The company operates a tech-led, people-first model that combines a cloud-based recruitment platform (iOS/Android mobile app and web-based client portal) with experienced recruitment consultants, offering healthcare organisations transparent billing at rates below standard agency fees.
Product overview
AppLocum operates as a tech-led healthcare recruitment platform consisting of a mobile app (iOS/Android) and a client web portal. The platform matches locum clinicians (GPs, nurses, HCAs, theatre staff) to healthcare roles across Primary Care, Secondary Care, and Social Care settings. Supplementary modules include AppLoyalty (tiered rewards based on hours worked), AppRefer (referral bonuses), and AppRewards (combined rewards brand). The client portal provides job posting, locum search/shortlisting, compliance tracking, and transparent billing features.
Differentiator
Problem solved
Functional benefit
Brands
- AppRewards: Reward scheme offering multiple reward programs for locums including AppRefer and AppLoyalty schemes.
- AppRefer
- AppLoyalty
- AppCommunity
- AppNews
Products and services
- Primary Care Staffing Staffing service supplying vetted locum GPs, Practice Nurses, Advanced Nurse Practitioners (ANPs), and Healthcare Assistants (HCAs) to NHS and private GP practices and primary care networks across the UK. Designed to address chronic staff shortages, urgent shift coverage, and compliance overhead in primary care.
- Secondary Care Staffing Staffing service supplying compliant nurses and theatre staff — including ICU nurses, Operating Department Practitioners (ODPs), and scrub nurses — to NHS hospital trusts and private hospitals for ICU, theatre, and general ward environments across the UK.
- Health and Social Care Staffing Staffing service providing healthcare assistants, support workers, and social carers to social care providers, residential care homes, and community care organisations across the UK. Addresses high social-care turnover and urgent staffing needs in residential and community settings.
Companies that use AppLocum
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
AppLocum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AppLocum partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
AppLocum competitors and assessment
Company assessmentDirect peers
- ID Medical: UK-leading healthcare recruitment agency placing doctors, nurses and allied health professionals into NHS and private settings. Closely comparable in target customer, locum workforce and multi-vertical healthcare staffing model.
- Holt Doctors: UK specialist locum doctor recruitment agency supplying GPs and consultants to NHS and private clients. Comparable in serving the same Primary and Secondary Care locum segments with a similar UK-wide delivery model.
- Athona: UK healthcare recruitment agency providing locum doctors, nurses and allied health professionals across NHS and private sectors. Directly comparable customer base, candidate pool and placement services.
- NHS Professionals: UK's largest NHS bank staff provider, directly comparable to AppLocum in placing locum clinicians into NHS Trusts. Competes head-to-head for the same Primary and Secondary Care shifts but operates as a not-for-profit NHS-owned entity with deep framework agreements.
- Medacs Healthcare: Global healthcare staffing provider with strong UK presence supplying locum doctors, nurses and allied health professionals. Directly comparable in locum placement services to NHS Trusts and private healthcare organisations.
- Bank Partners: UK specialist in NHS bank staff management and locum staffing, providing managed services to NHS Trusts. Directly comparable in serving NHS Trusts with flexible clinical workforce solutions.
- Pulse Staffing (Pulse Jobs): UK healthcare staffing specialist placing nurses, doctors and allied professionals across NHS Trusts and private hospitals. Comparable in multi-vertical healthcare locum supply and NHS focus.
Broad incumbents
- Hays: Global FTSE-listed recruiter with a UK healthcare arm placing doctors, nurses and allied professionals. Overlaps with AppLocum in healthcare locum supply but operates across many other sectors at significantly larger scale.
- Reed Specialist Recruitment: Large UK-listed generalist recruiter with a dedicated healthcare division placing locum and permanent clinical staff. Overlaps with AppLocum in healthcare customers but spans many other verticals with much greater scale.
Regional players
- Lantro Recruitment Solutions: UK-based healthcare and social care recruitment agency supplying locum and permanent clinical staff. Comparable in healthcare staffing focus with overlap in social care segments where AppLocum is also active.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AppLocum social profiles
Digital presenceAppLocum financial estimates
Financial estimateRevenue estimate
Valuation estimate
AppLocum leadership team
Management profileNumber of profiles
Profiles4 records
AppLocum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AppLocum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AppLocum
What does AppLocum do?
AppLocum is a UK healthcare staffing agency that matches locum clinicians (GPs, nurses, healthcare assistants, theatre staff) to roles across Primary Care, Secondary Care, and Health & Social Care sectors. The company operates a tech-led, people-first model that combines a cloud-based recruitment platform (iOS/Android mobile app and web-based client portal) with experienced recruitment consultants, offering healthcare organisations transparent billing at rates below standard agency fees.
Is AppLocum a public or private company?
AppLocum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AppLocum founded?
AppLocum was founded in 2016. It employs 11 to 50 people.
Where is AppLocum based?
AppLocum is headquartered in Manchester, United Kingdom, in the Europe region.
How does AppLocum make money?
Two revenue lines are on record. Recruitment Agency Fees are the primary driver. The others are client Portal Services.
Who are AppLocum's main competitors?
Direct peers on record are ID Medical, Holt Doctors, Athona, NHS Professionals, Medacs Healthcare, Bank Partners and Pulse Staffing (Pulse Jobs). Broad incumbents are Hays and Reed Specialist Recruitment. Lantro Recruitment Solutions is listed as a regional player.
Does AppLocum have an API?
No public API is recorded for AppLocum.
What industry is AppLocum in?
AppLocum's product category is Healthcare Staffing Services. Its primary akta.pro industry code is BPACADAJ, Healthcare Clinical & Allied Health Staffing. Its SIC code is 7361.