AGA Catering

What AGA Catering does

AGA Catering is a Madrid-based full-service catering and event management company founded in 2000, operating under the legal entity AGA CATERING DE GOURMET, S.L. The company serves three primary segments: weddings, corporate events, and private celebrations, with weddings and corporate catering identified as the core revenue drivers. AGA distinguishes itself through owned exclusive venues — Finca Najaraya and Finca Optimist in the Sierra de Madrid, plus the newly launched Sala 18 in Las Rozas (2025) — and a curated network of more than 50 partner venues across Madrid, including premium locations such as Palacio Cibeles, IFEMA, Teatro Kapital, Hipódromo de la Zarzuela, and Museo Reina Sofía.

The company's service stack combines culinary production (Mediterranean-continental cuisine with a contemporary twist, led by Chef Mila Apellániz), live showcooking experiences, full event logistics, and a proprietary wedding management application that handles digital invitations, seating plans, custom wedding websites, and guest management. Complementary service lines include a dedicated sustainable events program (Eventos Sostenibles) and a home delivery catering service for private functions with a 20-guest minimum. The team of 11-50 employees is led by Director Ramón and includes a long-tenured culinary and operations leadership (20+ years working together).

AGA's revenue model is professional services with quote-based pricing per person, structured across four streams: corporate event catering (cocktails, buffets, banquets, coffee breaks), wedding catering and planning (all-inclusive packages bundling venue, catering, decoration, DJ, open bar, and wedding planner), private event catering, and venue management (own venue rentals and partner venue access). Distribution is direct-to-consumer via the company website, dedicated phone lines per segment, and quote-driven sales, supported by content marketing through an educational blog, social media, and Google Reviews (4.8/5 across 97 reviews, plus WeddingAwards Spain recognition). The company is privately held with no disclosed external funding or parent company.

Name

AGA Catering

Legal name

AGA CATERING DE GOURMET, S.L.

Website

https://agacatering.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

AGA Catering is a Madrid-based catering and event management company founded in 2000 that provides full-service catering, wedding planning, and venue services for weddings, corporate events, and private celebrations across three owned venues and 50+ partner spaces.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (722320), Caterers (72232), Food Service Contractors (722310)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Event Catering (Weddings, Social, Private Parties) (THAFAIAB)

akta.pro secondary industries

Wedding & Social Event Catering (THAHAKAE), Corporate & Office Catering (THAFAIAA), Conference & Convention Center Catering (THAHAKAB), Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH)

Keywords

• Event catering services
• Wedding catering
• Corporate catering
• Wedding planning services
• Private event catering

Headquarters

HQ city

Las Rozas

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Corporate Event Catering: Full-service catering for corporate events including cocktails, buffets, banquets, breakfasts, and coffee breaks. Services include food preparation, professional waitstaff, and event coordination.
2. Wedding Catering and Planning: Comprehensive wedding services including exclusive venue access (Finca Najaraya, Finca Optimist), catering, decoration, DJ service, open bar, wedding planner, and wedding app. Revenue generated through per-person pricing for events.
3. Private Event Catering: Catering for birthdays, anniversaries, baptisms, communions, and home celebrations. Includes delivery service with eco-friendly trays for orders of 20+ people.
4. Venue Management: Revenue from operating owned venues (Finca Najaraya, Finca Optimist, Sala 18) with exclusive date booking for events.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

AGA Catering provides full-service catering and event management for corporate events (cocktails, buffets, banquets, breakfasts, coffee breaks, showcooking), weddings (catering, decoration, DJ, open bar, wedding planner, wedding app), and private celebrations (birthdays, baptisms, communions, home delivery). The company owns three exclusive event venues in Madrid and works with a network of 50+ partner venues across the region, with all menus and services customized per client.

Product overview

AGA Catering is a catering company in Madrid with over 20 years of experience, offering a comprehensive portfolio of gastronomic services for events. The core offerings include event catering (catering para eventos), wedding catering (catering bodas), home delivery catering (catering a domicilio), and sustainable events (eventos sostenibles). The company operates two owned private estates—Finca Najaraya and Finca Optimist—plus a new venue called Sala 18, while also collaborating with numerous partner spaces throughout Madrid. Complementary services include full wedding organization (organización de bodas) with dedicated wedding planners and an included wedding management app, making it a comprehensive event solutions provider rather than a single-product platform.

Differentiator

Problem solved

Functional benefit

Brands

• Finca Optimist: A private estate owned by AGA Catering located in the Sierra de Madrid, ideal for weddings and events with luxurious facilities including a fireplace corner, Ibizan bar, and ceremony house.
• Finca Najaraya
• Sala 18

Products and services

• Corporate Event Catering (Catering para eventos)

Quantifiable outcome

• 4.8/5 Google rating based on 97 reviews
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core, major and flagship.

• Palacio CibelescoreChannel Partner/ Reseller/ DistributorPremier event venue partnership for corporate and social events in Madrid. One of the flagship partner venues in AGA's exclusive venue network.
• Palacio NeptunocoreChannel Partner/ Reseller/ DistributorExclusive venue partner for high-end events and weddings. Features historic architecture and premium event spaces.
• IFEMA (Institución Ferial de Madrid)coreChannel Partner/ Reseller/ DistributorMajor venue partner for large-scale corporate events, congresses, and exhibitions. Madrid's premier exhibition center.
• Teatro KapitalmajorChannel Partner/ Reseller/ DistributorIconic Madrid event venue for large celebrations and corporate events. Multi-floor venue with distinct atmospheres.
• Hipódromo de la ZarzuelamajorChannel Partner/ Reseller/ DistributorPremium outdoor and indoor event venue in Madrid. Horse racing heritage venue with elegant spaces.
• Moviestar Arena (Madrid Arena)majorChannel Partner/ Reseller/ DistributorLarge-capacity venue for major events, concerts, and large-scale corporate gatherings.
• Finca OptimistflagshipChannel Partner/ Reseller/ DistributorOwned exclusive venue in Madrid Sierra with luxury facilities including fireplace corner, Ibiza-style bar, ceremony chapel, and panoramic views of Guadarrama mountain range.
• Finca NajarayaflagshipChannel Partner/ Reseller/ DistributorOwned exclusive wedding venue with romantic setting, views to Madrid and Sierra de Gredos, multiple terraces at different heights.
• Sala 18flagshipChannel Partner/ Reseller/ DistributorNew owned event space in Las Rozas, Madrid. Flexible, warm space with its own identity designed for events to shine.
• Teatro MagnomajorChannel Partner/ Reseller/ DistributorTheater venue partner for elegant events and celebrations in Madrid.
• Museo Thyssen-BornemiszamajorChannel Partner/ Reseller/ DistributorPrestigious museum venue for exclusive cultural and corporate events in Madrid.
• Museo Reina SofíamajorChannel Partner/ Reseller/ DistributorRenowned museum venue for high-profile events and celebrations in Madrid.
• Plaza de Toros de Las VentasmajorChannel Partner/ Reseller/ DistributorIconic Madrid landmark venue for unique bullfighting and event celebrations.
• BertelsmanncoreChannel Partner/ Reseller/ DistributorCorporate venue partner for business events and corporate celebrations.
• LENOVO GARAGEmajorChannel Partner/ Reseller/ DistributorInnovation-focused corporate event space for tech and business events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Compass Group (Eurest): World's largest contract foodservice company, with Eurest covering Spain. Comparable in providing outsourced catering at client and event locations, but operates at global scale versus AGA's regional, premium positioning.
• Aramark: Global provider of food, facilities, and uniform services, including event and venue catering. Overlaps with AGA in event catering delivery but at much larger scale and broader customer base.
• Sodexo: Global food services and facilities management company operating across corporate, event, and institutional catering. Comparable business model (catering under contract at client/premises locations), but vastly larger and broader in scope than AGA's boutique Madrid focus.
• Delaware North: Global hospitality and food service company with major presence in stadium, arena, and event venue catering. Comparable in event-venue catering delivery, especially at premium venues like those in AGA's partner network.
• ISS A/S (ISS Food & Hospitality): Global facility services group with a dedicated food and hospitality division providing catering at corporate, event, and institutional sites. Comparable in contract-based food service delivery model, but at global scale.

Others

• Bodas.net: Spain's leading online wedding vendor marketplace, connecting couples with caterers, venues, and planners. Not a direct competitor but ecosystem participant: AGA's listings on platforms like Bodas.net represent a customer-acquisition channel and benchmark against competing Madrid caterers.

Direct peers

• Elior Group: International contract caterer with strong presence in event, corporate, and premium venue catering across Europe. Closely comparable to AGA in contract-based event catering services, though operating at significantly larger scale.
• Centerplate: US-focused event hospitality and catering provider specializing in sports, convention, and entertainment venues. Direct functional peer to AGA's premium event and venue catering, though operating in a different geography and at larger venue scale.

Regional players

• Áreas (Grupo Áreas): Spanish-headquartered food service and catering operator focused on travel, leisure, and event venues. Comparable to AGA as a Spain-based catering provider serving venues and events, though larger and more concentrated in travel-retail contexts.
• Serunion: Spanish catering and food services company serving schools, hospitals, corporate clients, and events. Comparable as a Spain-based catering operator but skewed toward institutional rather than premium event segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/aga_catering
• Facebookfacebook.com/AGACateringdeGourmet
• LinkedInlinkedin.com/company/aga-catering

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGA Catering