Electronilab
Electronilab is a Bogotá-based e-commerce and physical-store retailer of electronic components, development boards (Arduino, Raspberry Pi), sensors, motors, and 3D printing supplies serving Colombian makers, students, and engineers.
- Company typePrivate
- Founded2012
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Electronilab does
Electronilab is a privately held, Bogotá-based electronic components retailer founded in 2012, operating an e-commerce storefront at electronilab.co alongside a single physical retail location at Calle 8 Bis # 78-60, Bogotá. The company distributes a broad catalog spanning Arduino and compatible development boards, Raspberry Pi single-board computers and accessories, discrete components (resistors, capacitors, transistors, connectors, LEDs), SMD components, sensors, wireless modules (Bluetooth, WiFi/ESP32, GSM, LoRa, GPS, RFID/NFC, ZigBee), motors and motor controllers, displays, power supplies, robotics parts, 3D printing supplies, and test instruments. Third-party brands carried include Arduino, Raspberry Pi, Adafruit, SparkFun, Seeed Studio, Pololu, Sonoff, and Hobbyking; the company has also introduced a small Electronilab own-brand line.
The business model is direct-to-consumer and small-business hardware sales through unit-level pricing in Colombian Pesos, with same-day delivery in Bogotá for orders placed before noon (minimum COP $10,000) and nationwide shipping via Coordinadora (free above COP $300,000). Customer segments are organized horizontally across makers/hobbyists, students/educators, and engineers/professionals, with no disclosed enterprise contracts or institutional anchors. Marketing relies on the proprietary e-commerce site and a tutorials section (active since ~2014) for organic acquisition, supplemented by WhatsApp, email, and Facebook Messenger for direct sales and support; the company also maintains a Mercado Libre storefront.
No proprietary technology platform, AI/ML capabilities, funding rounds, acquisitions, partnerships, or management disclosures are present in the input. Revenue is not publicly disclosed; headcount is stated as 11–50 employees. Electronilab appears to be an independently operated, founder-influenced niche retailer with a single-country (Colombia) geographic footprint and no disclosed external investor backing.
Electronilab firmographics
Firmographics- Name
- Electronilab
- Legal name
- Electronilab
- Website
- https://electronilab.co
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Electronilab is a Bogotá-based e-commerce and physical-store retailer of electronic components, development boards (Arduino, Raspberry Pi), sensors, motors, and 3D printing supplies serving Colombian makers, students, and engineers.
- Ownership category
- akta.pro rank
Electronilab industry classification
Industry- Product category
- Electronics Components Retail
- NAICS
- Other Electrical Equipment and Component Manufacturing (3359)
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- Embedded, Maker Platforms & Development Kits Retail (CRACAKAI)
Keywords
Where Electronilab is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Electronilab business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Hardware Product Sales: Direct product sales of electronic components, development boards (Arduino, Raspberry Pi), sensors, motors, displays, and related hardware through e-commerce and physical retail store in Bogotá.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Electronilab product offering
Product offeringCore offering
Electronilab is an electronics components retailer based in Bogotá, Colombia that sells development boards (Arduino, Raspberry Pi, BeagleBone, etc.), sensors, motors and controllers, displays, power supplies, 3D printing supplies, robotics parts, test instruments, and discrete/surface-mount components through an e-commerce storefront and a physical retail store. The company serves makers, students, educators, and engineers in Colombia with same-day local delivery in Bogotá and nationwide shipping via Coordinadora.
Product overview
Electronilab is an electronics component e-commerce retailer based in Bogotá, Colombia, operating as an online store and physical retail location. The company offers a comprehensive catalog of electronic components, development platforms, and prototyping materials. The product portfolio centers on Arduino-compatible development boards (including original Arduino and compatible variants), Raspberry Pi single-board computers, and a vast array of sensors, wireless communication modules (Bluetooth, WiFi/ESP32, GSM, LoRa, GPS, RFID/NFC, ZigBee), motors and motor controllers, displays (LCD, OLED, LED matrices), power supplies and converters, 3D printing supplies, robotics components, test instruments, and development kits from various manufacturers (BeagleBone, ST Microelectronics, Texas Instruments, Microchip). The store also stocks standard electronic components (resistors, capacitors, transistors, LEDs, connectors) and specialized SMD components. Major third-party brands sold include Adafruit, Arduino, Raspberry Pi, SparkFun, Sonoff, Seeed Studio, Pololu, and others. Electronilab positions itself as a one-stop shop for electronics hobbyists, students, engineers, and makers in Colombia.
Differentiator
Problem solved
Functional benefit
Products and services
- Arduino Boards and Compatible Products
Companies that use Electronilab
Customer profileSegments3 records
Ideal customer profiles3 records
Electronilab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Electronilab partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Electronilab competitors and assessment
Company assessmentRegional players
- BricoGeek: Spanish e-commerce retailer offering Arduino, Raspberry Pi, drones, and 3D printing components. Comparable on product mix and DIY customer targeting but operates in Iberia rather than LatAm, providing a useful benchmark for European market dynamics.
Broad incumbents
- Seeed Studio: Global open-source hardware manufacturer and retailer specializing in IoT modules, Grove system, and Raspberry Pi accessories. Competes indirectly via cross-border shipping and shapes the maker hardware ecosystem Electronilab participates in.
- Adafruit: US-based manufacturer and retailer of open-source hardware (Arduino-compatible boards, sensors, development kits). A brand Electronilab distributes and a broader global incumbent that defines category expectations on catalog depth, tutorials, and content.
- Pololu: US-based manufacturer and retailer of motors, motor controllers, robotics components, and sensors. Carried by Electronilab and a global category leader that competes for the same maker/professional customer spend.
- SparkFun Electronics: US-based electronics retailer and kit manufacturer with a similar Arduino/sensor/development-board catalog. Distributed through Electronilab and represents the global benchmark for the maker-retail category.
Direct peers
- 330ohms: Mexico-based e-commerce retailer specializing in Arduino, Raspberry Pi, sensors, and maker electronics with a similar B2C/B2B catalog and Spanish-language storefront. Closest comparable peer given matching product mix, target customer (makers/students/engineers), and Latin American operating geography.
- Naylamp Mechatronics: Peruvian electronics retailer focused on Arduino, Raspberry Pi, sensors, and robotics components with a comparable store/e-commerce hybrid. Operates in an adjacent LatAm market with a nearly identical product and customer profile.
- Afel: Chilean electronics retailer carrying Arduino, Raspberry Pi, sensors, and components. A direct regional peer operating with the same e-commerce + maker focus in a different LatAm country.
- UNIT Electronics: Mexican electronics components and development boards retailer offering Arduino-compatible products and maker modules. Comparable on product breadth and DIY/maker customer targeting within the LatAm region.
Others
- Mercado Libre: Dominant LatAm e-commerce marketplace where Electronilab maintains a storefront and accumulates 99% customer ratings. Functions as both a distribution channel and a competitive surface, since other electronics sellers also list on the platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Electronilab social profiles
Digital presenceElectronilab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electronilab leadership team
Management profileNumber of profiles
Profiles1 record
Electronilab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electronilab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electronilab
What does Electronilab do?
Electronilab is an electronics components retailer based in Bogotá, Colombia that sells development boards (Arduino, Raspberry Pi, BeagleBone, etc.), sensors, motors and controllers, displays, power supplies, 3D printing supplies, robotics parts, test instruments, and discrete/surface-mount components through an e-commerce storefront and a physical retail store. The company serves makers, students, educators, and engineers in Colombia with same-day local delivery in Bogotá and nationwide shipping via Coordinadora.
Is Electronilab a public or private company?
Electronilab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Electronilab founded?
Electronilab was founded in 2012. It employs 11 to 50 people.
Where is Electronilab based?
Electronilab is headquartered in Bogotá, Colombia, in the Latin America region.
How does Electronilab make money?
One revenue line is on record: hardware Product Sales.
Who are Electronilab's main competitors?
BricoGeek is listed as a regional player. Broad incumbents are Seeed Studio, Adafruit, Pololu and SparkFun Electronics. Direct peers are 330ohms, Naylamp Mechatronics, Afel and UNIT Electronics. Mercado Libre is listed as an others.
Does Electronilab have an API?
No public API is recorded for Electronilab.
What industry is Electronilab in?
Electronilab's product category is Electronics Components Retail. Its primary akta.pro industry code is CRACAKAI, Embedded, Maker Platforms & Development Kits Retail. Its NAICS code is 3359 and its SIC code is 3670.