Wichita Radiological Group

What Wichita Radiological Group does

Wichita Radiological Group, P.A. (WRG) is a physician-owned, independent radiology and radiation oncology practice founded in 1952 and headquartered in Wichita, Kansas. The group provides diagnostic radiology, interventional radiology, and therapeutic radiation oncology services across nine WRG locations and four Cypress Imaging outpatient centers, anchored by exclusive physician-coverage relationships with Wesley Medical Center (a 650-bed level 1 trauma center) and Robert J. Dole VA Medical Center under a five-year federal contract. WRG delivers care through approximately 21+ board-certified, fellowship-trained radiologists and radiation oncologists organized across nine subspecialties, including the only fellowship-trained nuclear medicine and chest radiologists in South Central Kansas, and operates the area's only comprehensive women's imaging center (Cypress Women's Imaging) with ACR Breast Imaging Center of Excellence designation.

The underlying technology stack centers on medical imaging modalities — CT, MRI, PET/CT, X-ray, ultrasound, fluoroscopy, mammography with computer-aided detection, and radiation therapy systems including Trilogy linear accelerators, IMRT, and brachytherapy — supported by Philips iSite PACS, Medinformatix RIS, and (as of November 2025) DeepHealth's Operations Suite under a five-year contract. WRG also sponsors the fully accredited diagnostic radiology residency program at the University of Kansas School of Medicine-Wichita, based at Wesley Medical Center, creating an academic pipeline that feeds the regional radiology workforce.

WRG generates revenue primarily through insurance reimbursements (Medicare, Medicaid, and 18+ commercial payers including Aetna, BCBS, Cigna, Humana, United Healthcare, Tricare) and patient billing for outpatient imaging, plus managed-services contracts for hospital coverage, remote/internet-based interpretation, and mobile imaging services through Kansas Mobile Solutions. The practice is structured as a professional association with physicians as the primary stakeholders; there is no evidence of external private equity, venture capital, or corporate ownership, and no funding rounds, M&A, or IPO activity are disclosed.

Name

Wichita Radiological Group

Legal name

Wichita Radiological Group, P.A.

Website

https://wichitaradgroup.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

51–100 employees

Short description

Wichita Radiological Group is a physician-owned, 73-year-old subspecialty radiology practice in Wichita, KS, providing diagnostic and interventional radiology plus radiation oncology through 21+ fellowship-trained physicians across 9 locations, 4 outpatient imaging centers, and anchor hospital affiliations.

Ownership category

akta.pro rank

Product category

Diagnostic Radiology and Radiation Oncology Services

NAICS

Diagnostic Imaging Centers (621512), Offices of Physicians (62111), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)

akta.pro secondary industries

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA), Radiation Oncology (HLAKAFAC)

Keywords

• Diagnostic radiology services
• Interventional radiology
• Radiation oncology
• Medical imaging services
• Women's imaging

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Clinical Radiology and Imaging Services: WRG generates revenue by providing diagnostic and interventional radiology services and radiation oncology to patients referred by local physicians. Services are delivered at hospital facilities (Wesley Medical Center, Robert J. Dole VA Medical Center), outpatient imaging centers (Cypress Imaging), and via mobile imaging units (Kansas Mobile Solutions). Revenue is collected through insurance reimbursements (Medicare, Medicaid, private insurers) and patient billing.
2. Patient Billing and Out-of-Pocket Payments: Patients without insurance or with copays/coinsurance pay out-of-pocket for imaging services. WRG offers online bill pay through ImaginePay and charges for medical record copies ($16 for first 10 pages, $0.35/page thereafter, $5/CD).
3. Hospital and Facility Coverage Contracts: WRG provides physician coverage at hospital facilities under contractual arrangements. Services include on-site radiology interpretation at Wesley Medical Center, VA Medical Center, and affiliated regional medical centers, billed through facility agreements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Wichita Radiological Group is a physician-owned radiology and radiation oncology practice delivering diagnostic, interventional, and therapeutic radiological services across nine subspecialties at nine WRG locations and four Cypress Imaging outpatient centers in Wichita and South Central Kansas. Services span advanced imaging modalities (CT, MRI, PET/CT, 3D mammography, ultrasound, fluoroscopy) and radiation therapy (Trilogy, IMRT, brachytherapy), delivered through hospital coverage contracts at Wesley Medical Center and the Robert J. Dole VA Medical Center plus direct outpatient access.

Product overview

Wichita Radiological Group (WRG) is a radiology and radiation oncology practice that provides a comprehensive suite of diagnostic and interventional radiology services along with therapeutic radiation oncology. The offering consists of multiple subspecialty radiology services (Diagnostic Radiology, Body Imaging, Musculoskeletal Imaging, Neuroradiology, Nuclear Radiology, Pediatric Radiology, Vascular & Interventional Radiology, Women's Imaging) plus Radiation Oncology. WRG operates through several sub-brands: Cypress Women's Imaging (comprehensive breast imaging at four locations), Advanced Cancer Therapies (radiation oncology), and Kansas Mobile Solutions (portable imaging services). The group serves patients at Wesley Medical Center, Robert J. Dole VA Medical Center, and through their outpatient imaging center network.

Differentiator

Problem solved

Functional benefit

Products and services

• Diagnostic Radiology
• Body Imaging
• Musculoskeletal Imaging
• Neuroradiology
• Nuclear Radiology
• Pediatric Radiology
• Vascular & Interventional Radiology
• Women's Imaging
• Radiation Oncology
• Cypress Women's Imaging (Cypress Imaging)
• Advanced Cancer Therapies Therapeutic radiation oncology services provided through Advanced Cancer Therapies at 2077 N. Webb Road, Wichita, offering Trilogy, IMRT, 3D Conformal Radiation Therapy, and brachytherapy for cancer patients; also serves Wesley Medical Center for inpatient radiation oncology.
• Kansas Mobile Solutions Mobile imaging services bringing portable X-ray, EKG, and ultrasound (cardiac, vascular, and general) to facilities, private homes, and rehabilitation centers across the region that cannot accommodate fixed imaging equipment.

Quantifiable outcome

• Only 2 facilities in Kansas and 242 nationally have received Breast Imaging Center of Excellence designation from ACR (out of 3500+ mammography facilities)
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• DeepHealth (RadNet subsidiary)coreTechnology or Integration · 20 November 2025DeepHealth, a subsidiary of RadNet, announced WRG as its first Operations Suite customer under a five-year contract. The Operations Suite will modernize WRG's radiology information system and improve operational workflows, aiming to enhance efficiency, productivity, and patient care coordination across WRG's network.
• Robert J. Dole VA Medical CentercoreStrategic or Co-development Partner · 1 August 2009WRG affiliated with the Robert J. Dole VA Medical Center in Wichita under a 5-year contract. WRG provides radiology interpretation including standard radiographic procedures, interventional radiology, PET/CT for oncology, and planned MR imaging center. Six WRG physicians have previously served in the armed forces.
• Philips (iSite PACS)coreTechnology or Integration · 1 December 2007WRG selected Philips iSite Picture Archiving and Communications System (PACS) as its imaging data management platform after an exhaustive search. With nearly 6 Terabytes of data, the platform enables scalable, cost-effective PACS infrastructure with backups to three separate areas. System went live in early 2008.
• MedinformatixcoreTechnology or Integration · 1 December 2007WRG and Cypress Women's Imaging selected Medinformatix as their Radiology Information System (RIS) provider, chosen for best combination of service, flexibility, and price, with integration with Philips iSite PACS. System enables faster, more accurate patient check-in and appointment request capabilities.
• Cox Business ServicescoreTechnology or Integration · 1 November 2007WRG entered a long-term networking agreement with Cox Business Services for a high-speed fiber-based network to transmit medical images and move data securely. The network provides scalable, cost-effective backbone with ability to increase transmission speeds through software changes as needs grow.
• University of Kansas School of Medicine in WichitacoreStrategic or Co-development PartnerWRG physicians operate and sponsor the radiology residency program in conjunction with KU School of Medicine-Wichita. The fully accredited 4-year diagnostic radiology residency is based at Wesley Medical Center with rotations at Cypress Women's Imaging and VA Medical Center. The program has produced graduates serving hospitals throughout Kansas.
• South Central Kansas Regional Medical CenterminorStrategic or Co-development PartnerWRG provides radiology coverage for South Central Kansas Regional Medical Center in Arkansas City through both on-site physician coverage and internet-based interpretation services. Both organizations anticipate growth for the department and hospital due to this affiliation.
• Susan G. Komen Foundation, Mid Kansas AffiliateminorOthersWRG and its physicians, particularly Dr. John Lohnes, have an ongoing relationship with the Mid Kansas Affiliate of the Susan G. Komen Foundation for breast cancer awareness and community health initiatives. Dr. Lohnes serves on the foundation's board.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RadNet: Largest US outpatient imaging network and parent of WRG's technology partner DeepHealth. Directly relevant as both a potential strategic acquirer of regional radiology groups and the source of WRG's RIS modernization roadmap.
• SimonMed Imaging: One of the largest outpatient imaging networks in the US, offering MRI, CT, mammography, and other modalities across owned centers. Comparable as a multi-site, multi-modality imaging operator competing for self-pay and referred outpatient volume.
• Envision Healthcare: Large national physician services company with radiology and other specialty lines. Comparable as a broader physician-services consolidator whose strategy of acquiring regional specialty practices is the alternative exit path to a pure-play radiology roll-up.
• Radiology Partners: The largest US physician-led radiology practice, backed by PE; operates a national subspecialty radiology network competing directly with WRG for hospital contracts and physician talent. Most relevant national comparable for a regional subspecialty radiology group.
• Akumin: Outpatient imaging center operator with hospital partnership and teleradiology services, recently restructured under PE ownership. Comparable to WRG's mix of fixed-site outpatient imaging plus contracted radiology coverage for hospitals.
• US Radiology Specialists: PE-backed national radiology group consolidator that acquires and partners with regional subspecialty radiology practices. Direct strategic parallel to WRG's positioning as a multi-site regional group with hospital affiliations.
• RAYUS Radiology: National subspecialty imaging network (formerly Center for Diagnostic Imaging) operating diagnostic imaging centers and partnering with hospital systems. Closest comparable to WRG's combined hospital-coverage + outpatient imaging center model.

Emerging players

• vRad (Virtual Radiologic / Mednax): Large teleradiology practice that competes with regional groups for after-hours and specialty reads. Relevant to WRG because teleradiology is the main disruptive alternative to in-region subspecialty coverage for hospitals like Wesley and the VA.

Direct peers

• MCR (Medical Center Radiologists): Independent regional subspecialty radiology group providing hospital coverage and outpatient imaging in a single US metro. The cleanest structural analog to WRG as a physician-owned, multi-subspecialty regional group with hospital and outpatient arms.

Regional players

• Touchstone Medical Imaging: Multi-modality outpatient imaging center operator in select US regions. Comparable as a community-oriented imaging brand, though smaller and less subspecialized than WRG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wichita-radiological-group-p.a.

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wichita Radiological Group