County Health Rankings & Roadmaps

What County Health Rankings & Roadmaps does

County Health Rankings & Roadmaps (CHR&R) is a non-profit program of the University of Wisconsin Population Health Institute, founded in 2010 and headquartered in Madison, Wisconsin. The program operates a public data platform that delivers county-level health measures for nearly every U.S. county, anchored by an Annual Data Release covering 80–90 health-related measures, the What Works for Health database of 400+ evidence-informed strategies, county-level Health Snapshots, a Compare Counties tool, and curated strategy lists on topics such as Rural Health, Climate Change, and Structural Determinants of Health. The technology stack is a self-serve web platform built with support from digital agency Forum One and communications firm Burness, with 2025 additions including an AI-powered natural-language search assistant called Evi (scoped to the What Works for Health database), a National Map feature, and a 2025 Model of Health framework that explicitly incorporates power and societal rules into the determinants-of-health model.

CHR&R serves public health departments, state and local government agencies, healthcare organizations, community-based non-profits, and academic institutions, with over 1,800 organizations documented as relying on its data for community health assessments, planning, and grant writing. All resources are provided free of charge; the program has no commercial revenue stream and is funded almost entirely by a Robert Wood Johnson Foundation grant that is scheduled to end in December 2026. Go-to-market is community-led through the countyhealthrankings.org website, monthly webinars averaging 600+ attendees, the In Solidarity podcast, narrative-change training cohorts under the Narratives for Health initiative, and conference participation. The program is currently reducing staff capacity and actively seeking replacement funding, having announced that 2026 will not include a typical Annual Data Release.

Name

County Health Rankings & Roadmaps

Legal name

County Health Rankings & Roadmaps

Website

https://countyhealthrankings.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

CHR&R is a University of Wisconsin Population Health Institute program that provides free county-level health data, evidence-informed strategies, and narrative change resources to U.S. public health departments, government agencies, healthcare organizations, and community groups, funded primarily by the Robert Wood Johnson Foundation through December 2026.

Ownership category

akta.pro rank

Product category

Public Health Data and Analytics

NAICS

Administration of Public Health Programs (92312), Administration of Public Health Programs (923120), Individual and Family Services (6241)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)

akta.pro primary industry

Health Statistics & Reporting (National/State/Local Indicators) (HLAJAJAC)

akta.pro secondary industry

Local Public Health & Human Services Administration (BPAIACAK)

Keywords

• Public health data
• Health equity research
• Evidence-based strategies
• Community health assessment
• Population health analytics

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Robert Wood Johnson Foundation Grant: Primary funding from RWJF, which will end in December 2026. This represents the core funding for the program.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

County Health Rankings & Roadmaps provides a free, publicly accessible data-to-action platform that delivers annual county-level health measures for nearly every U.S. county, an evidence-informed strategies database (What Works for Health), an AI-powered search tool (Evi), interactive Health Snapshots, a Compare Counties Tool, narrative-change resources (Narratives for Health), and a Model of Health framework. The offering is aimed at public health departments, healthcare organizations, government agencies, community organizations, and researchers for community health assessment, planning, and equity-focused action.

Product overview

County Health Rankings & Roadmaps (CHR&R) is a program of the University of Wisconsin Population Health Institute that provides a unified platform of data-to-action resources. The core offerings include the Annual Data Release (providing 80-90 health measures for nearly every U.S. county), the What Works for Health database (with over 400 evidence-informed strategies searchable via the Evi AI tool), and Health Snapshots for individual counties. Supporting products include the Compare Counties Tool, Narratives for Health training, the In Solidarity Podcast, monthly Webinars, Technical Documentation, Curated Strategy Lists, and the Model of Health framework. Together, these products help communities understand health factors, find evidence-based solutions, and take action to improve health and equity.

Differentiator

Problem solved

Functional benefit

Brands

• What Works for Health: Database of evidence-informed strategies to create healthier communities
• Narratives for Health
• In Solidarity Podcast
• Health Groups

Quantifiable outcome

• Trained over 900 people on narrative power through cohorts and workshops
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Human Impact PartnerscoreStrategic or Co-development Partner · 1 January 2021CHR&R joined with Human Impact Partners in 2021 to build health equity narrative infrastructure, creating the Narratives for Health initiative. Co-director Dr. Solange Gould participates in podcast and collaborative work.
• University of Wisconsin Population Health InstitutecoreStrategic or Co-development PartnerCHR&R is a program of UWPHI, located at the University of Wisconsin-Madison. UWPHI developed the Model of Health framework and provides academic rigor and research expertise.
• BurnessminorStrategic or Co-development PartnerCommunications firm that collaborated on website development with Forum One under direction of UWPHI.
• Berkeley Media Studies GroupcoreStrategic or Co-development PartnerPartner in Narratives for Health work, supporting narrative change for health and equity.
• Healthy Places by DesigncoreStrategic or Co-development PartnerPartner supporting Narratives for Health initiative and convened organizations for narrative infrastructure reflection in October 2024.
• Narrative InitiativecoreStrategic or Co-development PartnerPartner in Narratives for Health collaborative work to advance health equity narratives.
• Population Health Improvement PartnerscoreStrategic or Co-development PartnerPartner in Narratives for Health initiative working to advance health and equity narratives.
• Praxis ProjectcoreStrategic or Co-development PartnerPartner in Narratives for Health collaborative work supporting narrative infrastructure for health equity.
• Health in PartnershipminorStrategic or Co-development PartnerResources from Narratives for Health will be transferred to Health in Partnership's website in 2026.
• Beyond 2025 Action HubminorStrategic or Co-development PartnerCollaborative initiative where CHR&R resources will be part of broader health equity efforts beyond 2026.
• America's Health RankingsminorOthersState-level health assessment tool mentioned as a similar resource for users seeking additional health data.
• City Health DashboardminorOthersData platform for cities with over 750 cities in the U.S., mentioned as complementary resource.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• City Health Dashboard: Provides data on health and social determinants for 750+ U.S. cities. Comparable to CHR&R as a sub-county-level public health data platform covering multiple metrics, with overlap in audience (practitioners, local government) and methodology transparency.
• America's Health Rankings: United Health Foundation's national, state, and county-level health rankings platform. Directly comparable: both publish county and state health data, both target public health professionals and policymakers, and are explicitly cited as a similar resource by CHR&R itself.
• CDC PLACES: CDC's county, place, and census tract health data release with 40+ chronic disease and risk indicators. Direct peer: supplies county-level health metrics with uniform methodology, used by many of the same public health departments as CHR&R.

Emerging players

• Trust for America's Health: Nonprofit that publishes state-by-state public health data and reports (e.g., Ready or Not, State of Obesity). Comparable as a public health data and advocacy organization with shared audiences in government and community health.
• PolicyMap: GIS-based data platform with social determinants of health indicators at county and tract levels. Comparable as a paid data analytics platform targeted at public health and community development professionals.
• County Health Insights / Conduent Healthy Communities Institute: Provides customizable community health needs assessment platforms for hospitals and local health departments. Comparable as a commercial/community health data platform with overlapping functionality to CHR&R's data-to-action offering.

Others

• Robert Wood Johnson Foundation (RWJF): Primary historical funder of CHR&R and funder of numerous complementary population health initiatives (e.g., County Health Rankings predecessor efforts). Relevant as a peer ecosystem player shaping the population health analytics field.
• University of Wisconsin Population Health Institute (UWPHI): CHR&R's parent institution, also produces What Works for Health and other population health research. Comparable as an academic public health organization producing county-level analyses and evidence syntheses.

Broad incumbents

• HealthData.gov / HHS Data Initiative: Federal open health data portal aggregating county- and state-level datasets from CDC, CMS, HRSA, etc. Comparable as a public health data platform, though broader and government-operated rather than specialized like CHR&R.
• National Network of Public Health Institutes (NNPHI): Network of public health institutes that recognized CHR&R with the 2025 Network Member Impact Award. Comparable as a broader public health infrastructure organization with overlapping member audiences and policy advocacy roles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CHRankings
• YouTubeyoutube.com/user/CountyHealthRankings
• Facebookfacebook.com/CountyHealthRankings
• LinkedInlinkedin.com/company/county-health-rankings-roadmaps

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about County Health Rankings & Roadmaps