What Meffert AG does

Meffert AG Farbwerke is a family-owned German manufacturer of paints, varnishes, plasters, sealants, and building protection products, founded in 1947 in Bad Kreuznach and still controlled by the Meffert family in its second generation of leadership. The company operates as a full-range supplier (Vollsortiment) with more than 30,000 articles across an 11-brand portfolio that serves two distinct end markets: professional painters and the specialist building materials trade (PROFITEC, Dinova, tex-color, Albrecht, ERBEDOL) and DIY consumers via retail channels (düfa, Super Nova, Casa Italia, FEIDAL, Pronova, Bio Pin). Its manufacturing footprint spans seven German production sites and five international facilities in Russia, Ukraine, Lithuania, Hungary, France, Czech Republic, Italy, and Switzerland, with a stated total headcount of approximately 1,500 employees.

Technically, Meffert differentiates through proprietary packaging and tinting innovations. SIFO (Sicherheitsfolienversiegelung) is described as a first-in-industry safety foil sealing technology — adapted from food industry methods — that solves the persistent problem of dried paint chunks forming in bucket lids. COLOR MIX PEARLS, co-developed with Chromaflo Technologies and launched in September 2022, is a freeze-dried pigment pearl tinting system that requires no rotating parts, sensors, pumps, hoses, or nozzles, and enables biocide-free tinted products compatible with Blue Angel and EU Ecolabel certifications. The portfolio also includes specialty acquisitions such as Bio Pin (natural paints, acquired 2022), Pronova Dichtstoffe (sealants), Albrecht (industrial coatings, integrated 2007), FEIDAL (architectural paints, 2017), and Erbedol (industrial coatings with 1,000+ colors for agricultural and construction machinery).

Commercially, Meffert generates revenue primarily through B2B distribution: branded product sales to building material wholesalers, DIY store chains, and specialist trade retailers, supplemented by a dedicated professional sales force serving painters directly and an OEM/private label operation that develops retailer house brands end-to-end from naming through product design to sales promotion. The company reports a strong equity ratio exceeding 70%, indicating a conservative capital structure with no venture capital, private equity, or public shareholders. Multiple channels — Eurobaustoff Forum, FAF Cologne, POS events, social media across six platforms, and earned industry awards (BTH wholesale survey, ÖKO-TEST, Heimtex Star) — support both professional and DIY customer acquisition. Recent signals include new leadership appointments in April 2026 (COO Benedikt Merz, Marketing Director Sabine Müller-Hahn) and continued capacity expansion at the Erfurt facility.

Name

Meffert AG

Legal name

Meffert AG Farbwerke

Website

https://meffert.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Meffert AG Farbwerke is a family-owned German manufacturer of paints, varnishes, plasters, and sealants, headquartered in Bad Kreuznach. With 12 production sites across Europe and Asia, it serves professional tradespeople, wholesalers, and DIY consumers through 30,000+ products across 11 brands.

Ownership category

akta.pro rank

Product category

Paint and Coatings Manufacturing

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Textured Wall Finishes (Plasters, Stucco, Tadelakt) (IMADAKAH)

Keywords

• Paint manufacturing
• Industrial coatings
• Architectural paints
• Decorative paints
• Building protection products

Headquarters

HQ city

Bad Kreuznach

HQ country

Germany

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Paints and Coatings Sales: Manufacture and sale of branded paints, varnishes, emulsions, facade paints, and industrial coatings to wholesalers, building material trade, painters, and DIY consumers. Full-range supplier with over 30,000 articles.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Meffert AG Farbwerke is a family-owned German manufacturer of paints, varnishes, plasters, sealants, and building protection products, producing more than 30,000 articles across 11 proprietary brands. The company operates 12 production sites in Germany and abroad, serving professional painters through specialist trade brands (Dinova, PROFITEC, tex-color, Albrecht, ERBEDOL) and DIY consumers through retail brands (düfa, Super Nova, Casa Italia, FEIDAL, Pronova). The portfolio covers interior and exterior wall paints, facade paints, lacquers, glazes, plasters, primers, adhesives, sealants, and natural paints.

Product overview

Meffert AG Farbwerke operates as a family-owned, full-range paint and lacquer manufacturer with a portfolio exceeding 30,000 products. The company has evolved from a single brand (düfa) into a multi-brand portfolio serving both professional tradespeople and DIY consumers. Professional brands (PROFITEC, Dinova, tex-color) target craftsmen and specialist building materials trade, while consumer brands (düfa, Super Nova, Casa Italia) serve DIY enthusiasts. The portfolio includes acquired specialty brands: Pronova Dichtstoffe for sealants, Lackfabrik J. Albrecht and Erbedol for industrial coatings, FEIDAL for architectural paints, and Bio Pin Naturfarben for natural/ecological paints (acquired 2022). With seven German and five international production sites, the company serves wholesale, retailers, and end consumers across Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Biopin: Natural paints brand founded 1920, emphasizing harmony between man and nature with ecological awareness and sustainable production
• düfa
• Supernova
• Casa Italia
• ERBEDOL
• Pronova
• tex-color
• Albrecht
• Dinova
• PROFITEC
• FEIDAL

Products and services

• Dinova Professional paints, facade paints, plasters, and varnishes for the painting trade, produced in Königswinter since 1949. Known for consistent high product quality, partnership with wholesalers and painters, and professional production and consultation. The Dinova subsidiary produces approximately 1.5 million buckets of paint annually.
• PROFITEC Young modern brand since 1999 for professional painters with high-quality and innovative products. Offers fast, flexible, and tailor-made solutions targeting tradesmen and retailers with emphasis on reliability, efficiency, and quality at fair prices.
• tex-color Professional-quality paints, varnishes, plasters, and decorative coatings for craftsmen and the specialist building materials trade. Focuses on high product quality, sophisticated product range, and excellently trained employees providing expert advice. Awarded Supplier of the Year 2016 by hagebau DIY store.
• düfa First brand in Meffert Group history, founded in 1955. Serves the DIY sector with paints offering perfect coverage, reliable quality, and protection for home and garden. Features the iconic hedgehog mascot.
• Super Nova DIY-oriented paints specifically tailored for DIY enthusiasts and tradespeople with easy-to-use products offering good quality at attractive price-performance ratio, with solvent- and preservative-free options.
• Casa Italia Decorative effect paints and glazes for the DIY market, offering up to 274 different color combinations for creative wall designs presented in compact sales areas.
• Pronova Dichtstoffe Adhesives and sealants manufactured in Bad Kreuznach, Germany. Offers comprehensive range of adhesives and sealants with high quality and sustainability, plus extensive private label capabilities for custom product development.
• Lackfabrik J. Albrecht One of the most traditional paint and varnish factories in Germany. Specializes in solvent-based architectural coatings for professional and DIY sectors, including floor, swimming pool, and industrial coatings.
• Erbedol Paints and varnishes for agricultural, tractor, and industrial sectors with over 1,000 true colors. Products available as conventional paints and spray paints, specializing in color accuracy and quality for agricultural machinery, construction, and forestry equipment.
• Bio Pin Naturfarben High-quality natural paints and varnishes produced since 1920, emphasizing harmony between man and nature. Products are free from solvents, acrylates, and polyurethanes, made from renewable raw materials including vegetable oils and non-toxic mineral pigments.
• FEIDAL Architectural paints and glazes, one of the oldest German paint brands founded in 1926 by Duisburg-based company Feidner und Fischer. Offers quality products in architectural paints, glazes, and primers with excellent value for money.
• tex-color Classic Weiß 2.0 Interior Wall Paint Interior wall paint with improved wet abrasion class, finer surface finish, and preservative-free formulation, part of the tex-color professional building materials trade lineup.
• SIFO Safety Foil Sealing Technology Proprietary security foil sealing technology for paint buckets, first in the paint industry to solve the dried paint chunk problem by placing a safety foil between product and lid.
• COLOR MIX PEARLS Tinting System Biozid-free pigment pearl tinting system using freeze-dried pigment preparations for point-of-sale coloring. Enables preservative-free tinted products that meet environmental labels like Blue Angel and EU Ecolabel.
• düfa Shabby Chic Creative Product Range Creative DIY product range including chalk paint and vintage finish products for creating authentic shabby look on furniture.

Quantifiable outcome

• tex-color awarded 'Supplier of the Year' by hagebau DIY store in 2016
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Chromaflo TechnologiescoreTechnology or Integration · 21 September 2022Strategic cooperation for developing COLOR MIX PEARLS tinting technology. Chromaflo developed the coloring system with Meffert AG that enables efficient dosing even at small quantities. The first dry and volumetrically dosable tinting concept requires no biocides for shelf life stabilization.
• Colorificio Casati Spa (Italian Partner)coreStrategic or Co-development Partner · 1 January 2016Meffert AG and Italian partner jointly acquired Colorificio Casati Spa in Verona with retroactive effect from January 1, 2016. 50-50 joint venture for Italian paint manufacturer.
• Meta Platforms (Facebook, Instagram)minorGTM or Marketing PartnerSocial media platforms used for brand presence and marketing. Facebook Pixel for conversion tracking and audience building for advertising.
• MGF GmbH Ukrainian PartnerscoreStrategic or Co-development PartnerJoint venture (50% Meffert AG, 50% Ukrainian partners) for paint production facility in Dnepropetrovsk, Ukraine.

Scale indicators13 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• PPG Industries: US-listed global coatings major with extensive European operations including Tikkurila. Competes broadly with Meffert in professional and decorative coatings but with global scale advantages.
• AkzoNobel N.V. Dutch-listed global paints and coatings major (Dulux, Sikkens, International brands). Overlaps with Meffert across decorative paints in Europe but operates at vastly larger scale with global R&D and marketing budgets.

Direct peers

• DAW SE (Deutsche Amphibolin-Werke): German family-owned paints and coatings manufacturer headquartered in Ober-Ramstadt with Caparol and Alpina brands. Most directly comparable to Meffert in size, multi-brand strategy, family ownership, and German/EU market focus.
• Beckers Group: Swedish-based mid-sized industrial and decorative coatings manufacturer with European footprint. Comparable mid-market scale, multi-brand portfolio, and European geographic reach similar to Meffert.
• Jotun A/S: Norwegian family-owned global paints and coatings manufacturer. Comparable to Meffert in family ownership structure and broad professional/DIY portfolio, though at significantly larger scale.
• Sto SE & Co. KGaA: German-listed facade systems, plasters, and coatings specialist. Comparable to Meffert's facade paint, plaster, and building protection portfolio, particularly the Dinova brand range.
• Tikkurila Oyj: Finnish paints manufacturer (acquired by PPG in 2021) serving Nordic and Eastern European markets. Comparable in regional mid-market positioning and decorative paint focus.
• Hempel A/S: Danish family-owned global coatings manufacturer with both decorative and industrial product lines. Comparable to Meffert in family-ownership profile, multi-brand strategy, and European manufacturing footprint.
• Brillux GmbH & Co. KG: German mid-sized paint manufacturer with strong professional trade and DIY positioning. Comparable to Meffert in target channels, German market focus, and family-ownership profile.

Emerging players

• Sika AG: Swiss-listed specialty chemicals company with significant overlap in sealants, adhesives, and building protection products where Meffert's Pronova Dichtstoffe subsidiary competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCpfBS2O4zkFZIJYW133s9SQ
• Facebookfacebook.com/MeffertAG.Farben
• LinkedInlinkedin.com/company/meffert-ag-farbwerke
• Instagraminstagram.com/meffert_farbwerke
• TikToktiktok.com/@meffert_farbwerke

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meffert AG