Funland Rehoboth Beach

Name

Funland Rehoboth Beach

Legal name

Funland

Website

https://funlandrehoboth.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Amusement Park Services

NAICS

Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

akta.pro secondary industry

Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

• Amusement park rides
• Midway games
• Arcade games
• Haunted mansion
• Family amusement park

Headquarters

HQ city

Rehoboth Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ride Tickets: Visitors purchase tickets or unlimited ride wristbands to access 20 rides ranging from 1-6 tickets per ride. Tickets never expire, allowing multi-year use.
2. Retail Store: The Funland Store sells souvenirs including t-shirts, mugs, beach towels, and themed merchandise both in-park and via online Shopify storefront.
3. Food Cart: Funland Seaside Snacks food cart offers beverages and snacks near the Funland Store and Merry Go Round.
4. Haunted Mansion Photos: Souvenir photos, keychains, and magnets purchased by guests completing the Haunted Mansion ride. Individual items $7, combo of two $12, all three $15.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Funland Rehoboth Beach operates a free-admission seasonal amusement park in Rehoboth Beach, Delaware, featuring 20 amusement rides, 15 midway games, an arcade, and the iconic Haunted Mansion dark ride. Revenue is generated through ticket-based ride access (tickets never expire), unlimited ride wristbands, on-site retail merchandise, food cart sales, and Haunted Mansion souvenir photos, with the park operating seasonally from May through September.

Product overview

Funland Rehoboth Beach is a family-owned amusement park operating since 1962, featuring free admission with a ticket-based ride system. The core product portfolio includes 20 rides (ranging from toddler-friendly boats to thrill rides like Superflip360 and FreeSpin), 15 midway games (including carnival classics and winner-every-time games), arcade games with cranes, and the iconic Haunted Mansion dark ride (currently undergoing renovation for 2028). Supporting services include The Funland Store (merchandise and Haunted Mansion photos via Shopify e-commerce), a food cart, and seasonal employment opportunities. The park operates as a seasonal attraction from May through September with special events including a Haunted Mansion experience.

Differentiator

Problem solved

Functional benefit

Brands

• Funland Store: Retail store offering souvenirs, beach towels, mugs, t-shirts and other Funland merchandise. Located inside Funland behind the horse race game on the boards.
• Funland Seaside Snacks

Products and services

• Funland Park Admission Free-admission entry to Funland's seasonal amusement park in Rehoboth Beach, Delaware, for individual visitors and families seeking entertainment during the May through September operating season.
• Amusement Park Ride Tickets Pay-per-ride ticket packs that grant access to the park's 20 amusement rides, with tickets that never expire, allowing visitors and families to use them across multiple visits.
• Unlimited Ride Wristbands Flat-rate wristband passes that grant unlimited rides on all 20 amusement rides during a single park visit, targeted at families and individual visitors seeking a full-day experience.
• Haunted Mansion Dark Ride The park's iconic dark ride attraction located in a dedicated building, featuring spooky animatronics, illusions, and themed scenes that have operated for over 45 years and serve as a flagship attraction for individual visitors and families.
• Midway Games A collection of 15 classic midway/boardwalk games (such as ring toss, ball throw, and water races) where visitors can win prizes, located on the park's midway for individual visitors and families.
• Arcade Games An indoor arcade offering a selection of video and redemption arcade games for individual visitors, teens, and families visiting Funland.
• The Funland Store Online and on-site retail store selling Funland-branded merchandise such as apparel and souvenirs for park visitors, fans, and gift purchasers.
• Haunted Mansion Souvenir Photos Souvenir photo keepsakes taken of visitors on the Haunted Mansion ride, available for purchase as memorabilia of the park experience.
• Funland Seaside Snacks Food Cart On-site food and beverage cart offering seaside snacks and refreshments to park visitors during operating hours.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• JMM Studios (Jim Melonic)flagshipStrategic or Co-development Partner · 1 May 2027JMM Studios, led by Jim Melonic (the original creative mind behind the Haunted Mansion), is collaborating with Funland on a major renovation of the Haunted Mansion attraction. The ride will be closed in summer 2027 and reopened as a newly reimagined Haunted Mansion in summer 2028. This is a significant strategic partnership for a core attraction.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dutch Wonderland: Family amusement park in Lancaster, PA explicitly positioned for families with young children. Directly comparable target audience and Mid-Atlantic regional positioning, though operates with a paid admission model rather than Funland's free-gate approach.
• Storybook Land: Family-focused theme park in Egg Harbor Township, NJ targeting families with young children. Comparable in operating a regional Mid-Atlantic park with a focus on the family-with-young-children segment that Funland also serves.
• Knoebels Amusement Resort: Family-owned free-admission amusement park in Elysburg, PA with rides, games, food, and a heritage feel. The closest comparable operating model: privately held, no admission gate, ticket/wristband pricing, multi-generational family ownership, and a strong regional identity.
• Playland's Castaway Cove: Boardwalk amusement park in Ocean City, New Jersey with rides, midway games, and arcade operations. Closely matches Funland's mix of paid rides, games, and beach-adjacent boardwalk location serving Mid-Atlantic beach tourists.
• Lake Compounce: America's oldest continuously operating amusement park (1846) in Bristol, CT. Comparable as a heritage regional park with multi-generational family appeal and a mix of classic and modern rides in the Northeast market.
• Jenkinson's Boardwalk: Family-operated beach boardwalk in Point Pleasant Beach, NJ featuring rides, arcade, aquarium, and retail. Similar structure to Funland as a multi-attraction boardwalk operation targeting families at New Jersey shore destinations.
• Trimper's Rides of Ocean City: Historic boardwalk amusement park in Ocean City, Maryland operating since 1893. Directly comparable as a beach-boardwalk amusement park on the Delmarva coast with vintage rides, midway games, and multi-generational family appeal within a similar geographic catchment.
• Morey's Piers & Beachfront Water Parks: Beachfront amusement park complex on the Wildwood, NJ boardwalk. Operates multiple piers of rides, games, and water parks serving East Coast beach tourists with a similar multi-generational family appeal and free beach-side admission model.
• Quassy Amusement Park: Century-old family-owned amusement park in Middlebury, CT with rides, arcade, and water park. Closely comparable as a heritage regional amusement park with multi-generational appeal and free-parking/free-adjacent positioning in the Northeast.

Broad incumbents

• Santa Cruz Beach Boardwalk: Larger California beach boardwalk with rides, arcade, and games. Comparable business model (free admission, ticket-based rides, beachside location, family entertainment) but operates at significantly greater scale as a major West Coast tourist attraction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=7sB9vcZvigA
• Facebookfacebook.com/Funland.RehobothBeach
• Instagraminstagram.com/funlandrehoboth
• Xx.com/FunlandRehoboth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Funland Rehoboth Beach