Ceramic Arts Network

What Ceramic Arts Network does

Ceramic Arts Network (CAN) is a multi-platform content and commerce organization serving the ceramics community, owned and operated by The American Ceramic Society, a nonprofit professional society headquartered in Westerville, Ohio. The organization delivers a portfolio of products including two flagship print magazines (Ceramics Monthly and Pottery Making Illustrated), a subscription video streaming service (CLAYflicks), a searchable ceramic glaze and clay body recipe database (Ceramic Recipes), a tiered membership program (ICAN — International Ceramic Artists Network) with Gold and Silver annual tiers, and a community forum. Its underlying platform integrates subscription management, video streaming, e-commerce, and a member portal running on Nimble AMS, a Salesforce-based membership management system.

The business model is direct-to-consumer and diversified across recurring subscriptions (magazines, CLAYflicks, Ceramic Recipes, ICAN memberships), one-time e-commerce purchases (books, DVDs, merchandise, archive issues), unit-priced webinars (US$44 per Workshop from Home session), advertising, and cultural tours. Customer segments center on ceramic artists and potters across skill levels, with secondary audiences of K-12 and post-secondary ceramics educators and ceramic art galleries/studios seeking exhibition and portfolio exposure. Marketing is multi-channel: a daily content site, social media (Facebook, Twitter, Pinterest, Instagram, YouTube), email newsletters, paid virtual events, and SEO around the niche ceramic topics. Distribution spans the e-commerce website globally, print magazine mail delivery (10-14 days domestic, 3-4 weeks international), digital downloads, and Zoom-based webinars. The organization has no public API, no mobile app, and operates from a single US office.

Name

Ceramic Arts Network

Legal name

Ceramic Arts Network (operated by The American Ceramic Society)

Website

https://ceramicartsnetwork.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ceramic Arts Network is a nonprofit-operated content and commerce platform for ceramic artists, offering print magazines (Ceramics Monthly, Pottery Making Illustrated), a video subscription service (CLAYflicks), a recipe database, ICAN memberships, and an e-commerce shop.

Ownership category

akta.pro rank

Product category

Ceramics Publishing and Education

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

akta.pro secondary industry

E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA)

Keywords

• Ceramics education
• Pottery publishing
• Ceramic art magazine
• Pottery video tutorials
• Ceramic glaze recipes

Headquarters

HQ city

Westerville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Magazine Subscriptions: Print and digital subscriptions to Ceramics Monthly and Pottery Making Illustrated magazines. Subscriptions available as print-only, all-access (print + digital), with annual and multi-year terms.
2. ICAN Membership: Annual membership program with Gold and Silver tiers offering benefits including artist portfolios, juried exhibitions, awards, cultural tours, shipping discounts, and access to member-exclusive pricing (20% off all products).
3. CLAYflicks Video Subscription: Annual subscription for streaming pottery and ceramic instructional videos, including exclusive series, technique tutorials, and workshop recordings.
4. Ceramic Recipes Subscription: Annual subscription access to the ceramic glaze and clay body recipe database.
5. E-commerce Shop: Direct sales of pottery books, ceramic videos (downloadable and DVD), ICAN merchandise (t-shirts, totes), and archive issues of Ceramics Monthly and Pottery Making Illustrated.
6. Webinars and Events: Paid webinar registrations for Workshop from Home series and other virtual events featuring ceramic technique instruction.
7. Advertising: Advertising opportunities across the Ceramic Arts Network platform and in published magazines.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Ceramic Arts Network operates a subscription-based digital publishing and content platform for ceramic artists and potters. It sells and delivers print and digital magazine subscriptions (Ceramics Monthly, Pottery Making Illustrated), a video streaming service (CLAYflicks), an annual subscription to a ceramic glaze and clay body recipe database, the ICAN membership program with cultural tours and juried exhibitions, and an e-commerce shop for books, videos, and merchandise.

Product overview

Ceramic Arts Network is a multi-platform content and commerce organization for the ceramic arts community. It operates as a unified network offering two print magazines (Ceramics Monthly and Pottery Making Illustrated), a video subscription service (CLAYflicks), a recipe database (Ceramic Recipes), a membership program (ICAN), and an e-commerce shop. Free daily content and a community forum complement the subscription offerings. ICAN membership provides a 20% discount across all shop products and access to exclusive benefits including cultural tours, exhibitions, and awards.

Differentiator

Problem solved

Functional benefit

Brands

• ICAN (International Ceramic Artists Network): The membership program offering cultural tours, online exhibitions, awards, artist portfolios, and contests for ceramic artists.
• Ceramics Monthly
• Pottery Making Illustrated
• CLAYflicks
• Ceramic Recipes

Products and services

• Ceramics Monthly A monthly magazine covering ceramic art, artists, techniques, and studio practices, with departments including From the Editor, Clay Culture, Studio Visit, Techno File, Recipes, and Spotlight. Available in print-only and all-access (print + digital) annual subscriptions for individual ceramic artists and potters.
• Pottery Making Illustrated A bi-monthly illustrated magazine focused on pottery-making techniques, studio projects, and practical guidance for potters at all skill levels. Available as print-only and all-access annual subscriptions.
• CLAYflicks A subscription-based video streaming service featuring instructional pottery videos, workshop recordings, technique demonstrations, and artist interviews, including exclusive series such as QUICKflicks, Sights & Ceramics, Talking Clay, and Workshop from Home.
• Ceramic Recipes An annual subscription to a searchable online database of ceramic glaze recipes, clay body formulations, and casting slips organized by firing temperature (Low Fire, Mid Range, High Fire, Raku, Salt/Soda/Wood) and category.
• ICAN (International Ceramic Artists Network) An annual membership program offered in Gold and Silver tiers, providing ceramic artists with artist portfolios, juried online exhibitions, awards (K-12 Ceramic Exhibition, Making a Difference in Ceramics Award, Workhouse Clay International ICAN Merit Award), cultural tours, contests, shipping discounts, and 20% off all shop purchases.
• Ceramic Arts Network Shop An e-commerce storefront selling pottery books, downloadable and DVD instructional videos, ICAN merchandise (t-shirts, tote bags), and archive issues of Ceramics Monthly and Pottery Making Illustrated, with 20% discount for ICAN members.
• Daily Newsletter A free daily email newsletter providing articles, tips, and tutorials on ceramic art, pottery techniques, glaze recipes, and industry news across categories including Ceramic Art & Artists, Ceramic Glaze Recipes, Clay Tools & Equipment, Firing Techniques, and Pottery Making Techniques.
• Workshop from Home Webinars Paid live webinar sessions delivered via Zoom featuring technique instruction from recognized ceramic artists such as Meghan Yarnell, Ruth Easterbrook, and Kip O'Krongly, priced at US$44 per session.

Quantifiable outcome

• ICAN members receive 20% discount on all products, even on top of sales
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• The American Ceramic SocietycoreStrategic or Co-development PartnerThe American Ceramic Society is the parent organization of Ceramic Arts Network. The Society owns and operates CAN along with its flagship publications (Ceramics Monthly, Pottery Making Illustrated), CLAYflicks video platform, and the ICAN membership program. The American Ceramic Society is committed to data security and privacy for CAN users.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Skillshare: Subscription learning marketplace with extensive ceramics, pottery, and craft classes taught by independent creators. Comparable as a subscription video/community learning platform addressing the same hobbyist creative audience.
• MasterClass: Subscription video platform offering celebrity-taught courses across creative and lifestyle categories including ceramics instruction. Comparable as a subscription-based, video-led learning service competing for the same discretionary learning dollars.

Regional players

• Archie Bray Foundation: Montana-based nonprofit ceramics residency and education organization supporting working ceramic artists through residencies, workshops, and exhibitions. Comparable as a nonprofit ceramics community organization with parallel educational and exhibition programming.
• The Crucible: Oakland, California-based nonprofit industrial arts education center offering ceramics, glass, metal, and other craft workshops and classes. Comparable as a ceramics-focused educational organization using workshops and events as core offerings for the same practitioner audience.
• Northern Clay Center: Minnesota-based nonprofit ceramics organization offering exhibitions, classes, artist residencies, and community programming. Comparable as a ceramics-focused nonprofit combining education, exhibition, and community programming similar to ICAN's exhibitions and tours.
• Haystack Mountain School of Crafts: Maine-based nonprofit craft school offering workshops, residencies, and conferences across ceramics and other craft media. Comparable as a craft-education nonprofit delivering immersive ceramics learning experiences for the same advanced-hobbyist audience.

Direct peers

• Studio Potter: Long-running ceramics publication featuring artist profiles, technique writing, and critical content for studio potters. Closely comparable as a niche magazine-style publication dedicated to the same potter/ceramicist demographic.
• Clay Times: U.S. ceramics magazine covering studio pottery, sculpture, and ceramic art with editorial, how-to, and community content. Directly comparable to Ceramic Arts Network's magazine offerings and audience.
• Artists Network: Multi-channel publisher of art instruction magazines (e.g., Watercolor Artist, Drawing), books, videos, and online learning for fine-art hobbyists. Directly comparable as a content-and-commerce platform monetizing enthusiast artists via subscriptions, video, and e-commerce.
• Ceramic Review: UK-based ceramics magazine and digital publisher covering pottery techniques, ceramic art, and the international ceramics community. Directly comparable as a ceramics-focused print/digital publication serving the same practitioner and enthusiast audience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ceramicartdaily
• YouTubeyoutube.com/user/CeramicArtsDaily/videos
• Facebookfacebook.com/CeramicArtsNetwork
• Instagraminstagram.com/ceramicartsnetwork
• Pinterestpinterest.com/ceramicartdaily
• LinkedInlinkedin.com/company/ceramic-arts-network

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ceramic Arts Network