Hireace

What Hireace does

Hireace is a New Zealand-based commercial vehicle rental company founded in 1994 and headquartered in Mangere, Auckland. It operates 24 owned branches across New Zealand's six principal commercial centres — Auckland, Hamilton, Tauranga, Wellington, Christchurch, and Queenstown — with additional depot points in Blenheim, Timaru, Dunedin, Gore, and Invercargill. The company is 100% Kiwi-owned and operated, family-led, with Guy Clouth as CEO, and reports a headcount in the 51-100 range.

Its core product is a diversified commercial vehicle fleet organized into six lines: box trucks (Standard, Medium, Large, with optional tail-lift, Hybrid, and Super Saver variants spanning 8-22m3), cargo vans (Standard, Premium, High-Roof 5-Seater, Super Saver), minibuses and minivans (10- to 19-seater, AWD, and premium 2025-2026 Renault Master options), trailers (furniture single/tandem, chiller, flat deck, caged, luggage shuttle, car transporter), flat deck trucks and utes with canopy, and ancillary equipment (water blasters, electric and petrol mowers). Supporting services include one-way intercity rentals, GPS navigation and child seat add-ons, four-tiered insurance (Bronze/Silver/Gold/Platinum) with excess reduction, and free basic insurance for drivers 25+.

Hireace generates revenue through usage-based daily and weekly rentals, subscription long-term rentals (over 4 weeks), insurance and accessory upsells, and channel partnerships including Z Energy service stations for trailer distribution and a Cashpoints loyalty program launched October 2025. Its customer base spans individual consumers (house moves, weekend hire), SMB couriers and delivery businesses, schools and group transport, tradespeople and contractors, and government and social welfare segments via a Work and Income New Zealand (WINZ) referral scheme. Distribution combines a self-serve online booking system, field-based branch staff for corporate and emergency services accounts, and partnership channels for trailer and social-welfare access. Technology is operational rather than differentiated: rental management software, GPS fleet tracking, and a third-party Rental Car Manager workflow — with no AI/ML, no mobile app, and no public-facing API.

Name

Hireace

Legal name

Hireace

Website

https://hireace.co.nz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Hireace is a 100% Kiwi-owned commercial vehicle rental company operating 24 branches across New Zealand, renting trucks, vans, minibuses, trailers, utes, and equipment to individual consumers, SMB couriers, schools, tradespeople, and government-referred customers under CEO Guy Clouth.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Rental

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120), Automotive Equipment Rental and Leasing (5321), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Long-Term Commercial Van & Truck Rentals (Monthly/Contract) (THADAJAK)

akta.pro secondary industries

Flatbed & Platform Truck Leasing & Rental (TLABABAE), Long-Term Corporate Rentals (Monthly/Project-Based) (THADAOAH), Dry Van Trailer Leasing/Rental (TLABACAB)

Keywords

• Commercial vehicle rental
• Truck and van hire
• Minibus and coach hire
• Trailer rental services
• Moving truck rental

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Rental: Daily and weekly rental of commercial vehicles including trucks, vans, minibuses, coaches, utes, and trailers. Revenue based on rental duration, vehicle category, and optional mileage packages.
2. Long-term Rental: Extended vehicle hire for periods over 4 weeks with special rates and flexible payment options for commercial customers.
3. Insurance Products: Tiered insurance coverage (Bronze, Silver, Gold, Platinum) sold as add-ons to vehicle rentals, providing excess reduction and comprehensive coverage.
4. Accessories and Add-ons: Rental of moving accessories (trolleys, tie-downs, blankets), equipment (lawn mowers, water blasters), and add-ons like GPS navigation and child seats.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hireace rents commercial vehicles — trucks, cargo vans, minibuses, coaches, flat deck trucks, utes, and trailers — to individuals and businesses across New Zealand via 24 owned branches and an online booking platform. The company offers short-term daily/weekly rentals, long-term commercial rentals exceeding 4 weeks, one-way intercity hires, complementary equipment (water blasters, lawn mowers), and tiered insurance coverage as add-ons to rentals.

Product overview

Hireace is a 100% Kiwi-owned commercial vehicle rental company operating a multi-category fleet across 24 locations in New Zealand. The core offering comprises a diverse vehicle portfolio organized into major product lines: Box Trucks (Standard, Medium, Large, with and without Tail-Lift, Hybrid, and Super Saver variants) for furniture moving and commercial transport; Cargo Vans (Standard, Premium Large, High Roof 5-Seater, Super Saver) for courier and delivery operations; Minibuses and Minivans (10-Seater to 19-Seater Coach, including AWD and Premium variants) for group transport; Trailers (Furniture Single/Tandem Axle, Chiller, Flat Deck, Caged, Luggage Shuttle, Car Transporter) for self-haul applications; Flat Deck Trucks and Utes with Canopy for open-cargo and passenger-plus-cargo needs; and Equipment (Water Blasters, Electric and Petrol Mowers) for property maintenance. These products are supported by value-added services including One Way Intercity Rentals connecting six major cities, Trailers at Z Energy Stations, the CashPoints loyalty program, seasonal discounts (Midweek 15-20%, Sunday 20%, Long Term, Emergency Services 10%, Senior 15%), Price Beat Guarantee, and WINZ funding support. The company also offers specialized programs for schools and business fleets through its Vehicle Solutions division.

Differentiator

Problem solved

Functional benefit

Products and services

• Box Truck Rental Rental of box trucks in standard (8-12m3), medium (13-16.9m3), and large (17-19.9m3) capacities with manual or automatic transmission and optional hydraulic tail-lift for heavy loading. Also includes a hybrid 22m3 large box body truck and an economy 'Super Saver' tier with older fleet for city use. Suitable for house moves, furniture transport, and commercial cargo hauling; drivable with a full car licence.
• Cargo Van Rental Rental of cargo vans including the 5.5m3 Toyota Hiace with unlimited kilometres, a 9m3 premium automatic large van for courier work, a high-roof 5-seater with 1170kg load capacity, and an economy Super Saver tier. Designed for deliveries, courier services, and light commercial transport.
• Minibus Rental (10-12 Seater) Rental of 10-12 seater minibuses including a premium 10-seater, a 12-seater with luggage space, a 12-seater with extra legroom, a 12-seater with shuttle trailer for extra luggage, an AWD 10-seater for challenging roads, and an economy Super Saver. A premium 12-seater 2025-2026 Renault Master with satellite navigation is also available for airport transfers and premium group transport.
• 19-Seater Coach Rental Nissan Civilian 19-seater coach with 4.5L engine, available only in Auckland with a 400km daily free allowance. Designed for larger group transport for excursions, corporate events, and tourism.
• Trailer Rental Rental of multiple trailer types including single and tandem axle furniture trailers (5.75-10.6m3 capacity), a refrigerated chiller trailer (7m3) for temperature-sensitive loads, flat deck single (750kg) and tandem axle (1669kg) trailers, a caged single axle trailer for securing loose loads, a luggage shuttle trailer, and a car transporter trailer with 1540kg capacity for vehicles. Designed for self-haul moving and equipment transport.
• Flat Deck Truck Rental Rental of a Nissan Atlas flat deck truck with 2.6-3.1m deck length and 1165-1925kg load capacity for open cargo transport, construction material hauling, and equipment transport where enclosed loading is not required.
• Ute Rental with Canopy Rental of Mitsubishi Triton and Nissan Navara utes equipped with canopies for combined passenger and secured cargo transport, suitable for trade work and small business needs.
• Equipment Rental Rental of supplementary equipment including water blasters (2610 PSI and 4060 PSI pressure washers with Honda engines), electric mowers (Greenworks 60V 18-inch cordless with 7 cutting heights), and petrol mowers (Masport 140cc 485mm steel chassis with Quickcut blade system) for commercial cleaning and residential lawn maintenance.
• Vehicle Insurance Coverage Tiered rental insurance add-ons offered in four levels (Bronze, Silver, Gold, Platinum) providing varying degrees of excess reduction and comprehensive coverage for vehicle rentals. Includes an additional $75 claim fee for Bronze tier; drivers under 24 are not eligible for Silver, Gold, or Platinum tiers.
• One Way Intercity Rental One-way vehicle rental service allowing pickup in one city and return in another, available between Auckland, Hamilton, Tauranga, Wellington, Christchurch, and Queenstown, plus additional intercity drop-off depots at Blenheim, Timaru, Dunedin, Gore, and Invercargill.
• Hireace Vehicle Solutions (Fleet Management) Business fleet solutions for companies requiring multiple delivery vehicles, featuring dedicated account management and commercial van options. Designed for businesses seeking to expand fleet capacity without ownership commitments.
• School Travel Minibus Hire Specialised minibus rental service for school excursions and educational transport with compliant safety features, child seat availability, and minibus/coach passenger capacity options. Designed for educational institutions requiring group transport for trips and events.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• CashpointscoreGTM or Marketing Partner · 13 October 2025Hireace Rewards with Cashpoints is a loyalty program where customers earn Cashpoints on completed hires that can be redeemed with Cashpoints partners across New Zealand including retail, travel, food, and more. Points are earned on daily hire rate, insurance, location fees, mileage, and extras. Excludes bonds and customer fault charges.
• Z Energy StationsminorChannel Partner/ Reseller/ DistributorTrailer hire available through Z Energy service stations, providing convenient access points for customers to pick up and return trailers alongside regular fuel stops.
• Auckland Chamber of CommerceminorOthersCorporate member of the Auckland Chamber of Commerce for over 16 years, demonstrating local business commitment and networking within the business community.
• Rental Vehicle Association NZcoreOthersMember of the Rental Vehicle Association of New Zealand, the industry body representing vehicle rental companies in NZ.
• HIANZ (Hire Industry Association of New Zealand)coreOthersMember of the Hire Industry Association of New Zealand, representing the hire and rental industry.
• CanTeenminorGTM or Marketing PartnerSupporting CanTeen (New Zealand's cancer support network for young people) with vehicle rental assistance across New Zealand.
• Drive SafeminorGTM or Marketing PartnerPartnership with Drive Safe initiative to support road safety in New Zealand and help make roads safer for all users.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Avis New Zealand: Avis provides commercial vehicle rental options within its broader NZ car rental network, representing an incumbent competitor in the same vehicle rental category.
• Hertz New Zealand: Hertz is a global incumbent with substantial New Zealand operations spanning passenger and commercial vehicle rentals; it overlaps with Hireace's van/truck offerings as part of a broader portfolio.
• Europcar New Zealand: Europcar offers truck, van, and car rentals across NZ as part of its international network, serving both consumer and B2B customers with similar product breadth to Hireace.

Direct peers

• Budget Truck Rental (New Zealand): Budget operates truck and van rental services across New Zealand, directly competing with Hireace in the same commercial vehicle rental category with similar daily/weekly rental models and nationwide branches.
• Thrifty New Zealand: Thrifty offers truck and van rentals in NZ alongside its car rental business, competing for the same commercial vehicle customer segments with similar airport and city branch coverage.
• Trailer Hire NZ: Trailer Hire NZ is a New Zealand trailer rental specialist offering furniture and general-purpose trailers for self-haul, directly competing with Hireace's trailer rental category including its Z Energy station distribution.

Regional players

• EZI Car Rental: EZI is a New Zealand-based vehicle rental brand offering cars, vans, and trucks; it competes in the same domestic market as Hireace with overlapping product categories and pricing.
• JUCY Rentals: JUCY is an Australasian rental operator with NZ operations spanning cars and campervans; while focused more on leisure travel, it overlaps with Hireace on van rental use cases for moving and group transport.
• GO Rentals (NZ): GO Rentals is a New Zealand vehicle rental operator covering cars, campervans, and commercial vehicles, sharing the same domestic market and customer base as Hireace.

Emerging players

• Relocate Removals (NZ truck hire): Relocate and similar NZ moving-truck specialists target house-moving use cases with truck rentals; they overlap with Hireace's moving-focused box truck product line in the same domestic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Hireace_NZ
• Facebookfacebook.com/Hireace
• LinkedInlinkedin.com/company/hireace

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hireace