Behaviour Enrichment

What Behaviour Enrichment does

Behaviour Enrichment is a Dubai-based private therapy centre group founded by Meera Ramani, one of the first Board Certified Behavior Analysts in Dubai, specializing in evidence-based intervention for children aged 18 months to 18 years with autism and developmental difficulties. The company operates two physical centres in Dubai — Al Barsha (headquarters, licensed by DHA, CDA and KHDA) and Al Nahda (Child Enrichment Medical Centre, launched March 2022 as an affiliate) — supplemented by school-based outreach and an international tele-health division. Its service portfolio spans Applied Behavior Analysis (ABA) therapy, Speech and Feeding Therapy, Occupational Therapy and Sensory Integration, Social Skills groups, Academic Support, Early Intervention and Day Programs, Learning Support and School Inclusion services, Summer/Winter Intensives, and Comprehensive Assessments using standardized tools such as VB-MAPP, ABLLS-R, PEAK, PLS-5, CELF, REELS, Beery VMI and Sensory Profile 2.

The underlying technology stack is clinical rather than digital: paper-and-app-driven data collection feeding individualized treatment plans with monthly goal reviews and 4-6-week progress check-ins by BCBAs/BCaBAs, delivered by a multidisciplinary team of 100+ therapists (including 30+ RBTs, 3 BCaBAs and 2 BCBAs) supervised by BACB-certified clinicians. Behaviour Enrichment also runs a KHDA-approved professional training arm (ABA Foundation, ABAT, RBT and Continuing Education courses) and sells a proprietary BCBA-developed Language Building Flash Card product (US$69/set). Research is positioned through ABAI Annual Convention presentations (2017 San Diego, 2019 Chicago).

The business model is predominantly B2C recurring service revenue: monthly subscriptions for 1:1 ABA therapy packages (AED 3,505 for 5 hrs/week to AED 6,550 for 10 hrs/week, exclusive of VAT), pay-as-you-go centre and school-based OT/Speech sessions (AED 300-350/hr with 10/20/30-session discounts), one-time assessment fees (AED 250 consultation, AED 750 language and behavior assessment), KHDA training course fees, and tele-health rates. Distribution is direct via two centres, on-site delivery to 20+ partner schools and nurseries (GEMS network, Kings Al Barsha, Amity, Jumeirah Baccalaureate, British Orchard), and online tele-health for international families, with reimbursement relationships across seven UAE insurers. Customer acquisition is driven by parent referrals, school collaborations, WhatsApp enquiry handling, Google Reviews, and community events rather than paid advertising.

Name

Behaviour Enrichment

Legal name

Behaviour Enrichment

Website

https://behaviourenrichment.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Behaviour Enrichment is a Dubai-based private therapy centre group delivering ABA, Speech, Occupational and educational services to ~190 families of children with autism and developmental difficulties across two centres, 20+ partner schools, and an international tele-health division.

Ownership category

akta.pro rank

Product category

Pediatric Therapy & Autism Intervention Services

NAICS

Educational Support Services (611710), Educational Services (611), Child and Youth Services (62411), Child Care Services (62441), Child Care Services (624410)

SIC

Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300), Services-Child Day Care Services (8351)

akta.pro primary industry

Autism Behavioral Support (School-Based ABA/PBIS) (EDAKAKAE)

akta.pro secondary industries

Autism Classroom & School Program Support (Inclusion/Resource) (EDAKAKAC), Pediatric/School-Based Occupational Therapy (OT) (EDAKAFAA), Autism Communication Support (AAC, Pragmatics & Language) (EDAKAKAG), Parent/Caregiver Training & Family Consultation (ABA) (EDAKAHAG), Autism 1:1 Paraprofessional / Aide Support Services (EDAKAKAD)

Keywords

• Applied behavior analysis
• Pediatric speech therapy
• Occupational therapy
• Autism intervention services
• Special education training

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Therapy Services: One-to-one ABA, Speech, and Occupational therapy sessions delivered at centres, schools, or via tele-health. Therapy is provided by RBTs, SLPs, and OTs supervised by BCBAs/BCaBAs. Revenue is generated through hourly or weekly session packages billed monthly.
2. Educational / Day Programs: Classroom-based day programs including School Readiness (Tiny Tots, Buds/Bees/Berries), Alternative Learning (Blossoms, Blooms, Bridges), and Young Adults Program (Engage). These are structured programs billed on a recurring basis.
3. Professional Training: KHDA-approved training programs including ABA Foundation Training (25 hours), ABAT Training (40 hours), RBT Training (40 hours), and Continuing Education courses. Revenue generated from course fees for professionals, parents, and educators.
4. Assessment Services: Initial consultations (AED 250 + VAT), comprehensive diagnostic assessments by licensed psychologists, and language/behavior assessments using standardized tools (VB-MAPP, ABLLS-R, PEAK). Billed as one-time fees.
5. Product Sales: Sale of Language Building Flash Cards (Level 1, 2, and 3 sets) developed by BCBAs, priced at US$69.00 per set.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Behaviour Enrichment is a Dubai-based pediatric therapy and special education center that provides evidence-based Applied Behavior Analysis (ABA) therapy, speech and feeding therapy, occupational therapy with sensory integration, early intervention day programs, academic support, and school inclusion services for children aged 18 months to 18 years with autism and developmental difficulties. The company supplements its therapy services with comprehensive diagnostic and behavioral assessments, KHDA-approved professional training programs (ABA Foundation, ABAT, RBT, Continuing Education), tele-health therapy for international families, and proprietary Language Building Flash Cards developed by BCBAs.

Product overview

Behaviour Enrichment is a therapy and special education center for children with developmental difficulties, operating as a multi-service platform offering therapy programs, educational services, and professional training. The core therapy services include ABA Therapy, Speech & Feeding Therapy, and Occupational Therapy & Sensory Integration. These are complemented by educational programs including Academic Support, Social Skills Group, Early Intervention & Day Program, and Learning Support & School Inclusion Services. Additional offerings include Tele-health Services for international families, Language Building Flash Cards (a physical product), and Comprehensive Assessments & Evaluation. The professional training division provides ABA Foundation Training (25 hours, KHDA-attested), ABAT Training (40 hours), RBT Training (40 hours), and various Continuing Education courses. The company operates two centers in Dubai (Al Barsha and Al Nahda) and serves children aged 18 months to 18 years.

Differentiator

Problem solved

Functional benefit

Brands

• Child Enrichment Medical Centre (CEMC): An affiliate of Behaviour Enrichment Group offering therapy services in Al Nahda area

Products and services

• ABA Therapy Applied Behavior Analysis therapy delivered one-to-one by trained Registered Behavior Technicians (RBTs) under BCBA/BCaBA supervision, focusing on communication, social skills, academics, and reduction of challenging behaviors for children aged 18 months to 16 years.
• Speech & Feeding Therapy

Quantifiable outcome

• 60% of children in Tiny Tots & Buds classrooms transitioned to mainstream school within 2 years
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Amity School DubaicoreStrategic or Co-development PartnerBE signed an MOU with Amity School Dubai to offer specialized services and training for children of determination at the school. This partnership enables BE to extend its therapy and training services directly into the school's environment, supporting inclusive education for students with autism and developmental difficulties.
• GEMS Modern AcademycoreStrategic or Co-development PartnerBE provides therapy services and trained Learning Support Assistants at GEMS Modern Academy. BE's therapists deliver ABA, Speech, and OT services at the school, supporting children with autism in the mainstream educational environment.
• GEMS Winchester SchoolcoreStrategic or Co-development PartnerBE provides therapy services and trained Learning Support Assistants at GEMS Winchester School.
• Uptown International SchoolcoreStrategic or Co-development PartnerBE provides therapy services at Uptown International School.
• Jumeirah Baccalaureate SchoolcoreStrategic or Co-development PartnerBE provides therapy services and school inclusion support at Jumeirah Baccalaureate School.
• GEMS Founders SchoolcoreStrategic or Co-development PartnerBE provides therapy services and school inclusion support at GEMS Founders School.
• GEMS Heritage SchoolcoreStrategic or Co-development PartnerBE provides therapy services and school inclusion support at GEMS Heritage School.
• Global Indian International SchoolcoreStrategic or Co-development PartnerBE provides therapy services at Global Indian International School.
• Kings School Al BarshacoreStrategic or Co-development PartnerBE provides therapy services and LSA support at Kings School Al Barsha.
• British Orchard Nursery, Dubai Investment ParkcoreStrategic or Co-development PartnerBE provides early intervention therapy services and school readiness support at British Orchard Nursery.
• CADRRE (Centre for Autism Research and Resource Development)coreStrategic or Co-development PartnerBE collaborates with CADRRE in Trivandrum, India for ABA training and supervision. BE conducted ABA Training at CADRRE in March 2018, extending its training programs internationally.
• Kidzee, Powai, Mumbai, IndiacoreStrategic or Co-development PartnerBE provides expertise, training, supervision, and consultation to Kidzee in Powai, Mumbai, India - a special needs centre that has successfully collaborated with BE.
• AetnaminorOthersInsurance partner that has, in the past, covered BE's services on a reimbursement basis for families with applicable policies.
• MetLifeminorOthersInsurance partner that has, in the past, covered BE's services on a reimbursement basis.
• BupaminorOthersInsurance partner that has, in the past, covered BE's services on a reimbursement basis.
• Daman (National Health Insurance Company)minorOthersInsurance partner that has, in the past, covered BE's services on a reimbursement basis.
• Qatar Insurance CompanyminorOthersInsurance partner that has, in the past, covered BE's services on a reimbursement basis.
• ADNIC (Abu Dhabi National Insurance Company)minorOthersInsurance partner that has, in the past, covered BE's services on a reimbursement basis.
• SAICO (Saudi Arabian Insurance Company)minorOthersInsurance partner that has, in the past, covered BE's services on a reimbursement basis.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Centria Healthcare: US provider of ABA, speech, and OT services for children with autism, including home-, centre-, and school-based delivery. Comparable to BE across all three delivery channels.
• Hopebridge: One of the largest US-based autism therapy providers operating hundreds of centres delivering ABA, OT, and speech therapy. Useful as a scaled US benchmark for BE's hub-and-spoke clinic model and school-outreach strategy.
• BlueSprig Pediatrics: Large US-based pure-play ABA therapy provider with multi-state clinic footprint. Comparable business model (clinic + centre-based ABA, school partnerships, BCBA-supervised RBTs) to BE at scaled maturity.
• Cortica: US multi-disciplinary paediatric therapy network combining ABA, OT, speech, and developmental paediatricians under one roof. Closest scaled analog to BE's integrated therapy + day program model.

Regional players

• Manzil Center: UAE-based centre providing therapy and educational services for People of Determination across multiple Emirates. Comparable regional player competing for the same families and school partnerships, but with a broader disability scope than BE's autism focus.
• Stepping Stones Centre: Dubai-based early intervention centre offering therapy and educational programs for children with developmental delays. Comparable UAE early-intervention peer, though smaller and less ABA-specialised than BE.

Emerging players

• Lighthouse Autism Center: US Midwest-based ABA provider combining centre-based ABA therapy with school consultation and parent training. Smaller-scale analog to BE's integrated clinic + school + training model.

Direct peers

• The Doris Duan-Young Autism Center: Dubai-based autism therapy centre offering ABA, speech, and occupational therapy with a similar multi-disciplinary, family-centric model. Most directly comparable local competitor given overlapping service portfolio and Dubai base.
• Milaaj Centre for Autism and Therapy: UAE-based centre providing ABA therapy and related services for children with autism and developmental difficulties. Directly competes with BE for the same Dubai-based families and school inclusion partnerships.
• Small Steps Big Dreams: Dubai therapy centre offering multi-disciplinary paediatric therapy including ABA, speech, and OT for children with autism and developmental delays. Comparable in scale, service mix, and Dubai-centric positioning to BE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/beenricheddubai
• LinkedInlinkedin.com/company/beenriched

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Behaviour Enrichment