What Pediatric Associates does

Pediatric Associates of Greater Salem (PAGS) is a private, independent pediatric group practice founded in 1977 by Ayres T. D'Souza, M.D., M.P.H., headquartered in Salem, Massachusetts with three offices in Salem, Beverly, and Topsfield serving the North Shore region. The practice operates as a comprehensive pediatric medical home staffed by 12 board-certified pediatricians, 3 nurse practitioners, a child psychiatrist, 3 psychiatric nurse practitioners, 2 lactation consultants, and a nutritionist, providing preventive well-child care, same-day acute care, behavioral health, lactation support, and subspecialty services to patients from newborn through age 25.

Name

Pediatric Associates

Legal name

Pediatric Associates of Greater Salem, Inc.

Website

https://pags.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

Pediatric Associates of Greater Salem (PAGS) is a private, independent multi-office pediatric group practice on Massachusetts' North Shore providing comprehensive primary, behavioral health, lactation, and specialty care to children from newborn through age 25 across Salem, Beverly, and Topsfield.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Services

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

akta.pro secondary industry

Pediatric Specialty Care Centers (e.g., cardiology, oncology, neurology) (HLAFAJAH)

Keywords

• Pediatric primary care
• Pediatric behavioral health
• Well-child visits
• Lactation consultation services
• Pediatric specialty medicine

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Patient Visit Billing (Fee-for-Service): PAGS generates revenue by billing insurance companies for patient visits including well-child visits, sick visits, behavioral health consultations, and specialty services. Copayments and diagnostic service fees are collected at time of service. The practice accepts most major managed care (HMO, PPO) and private indemnity plans, as well as MassHealth Standard and Mass General Brigham ACO Plan. Revenue is driven by visit volume across three offices with both preventive (well-child) and diagnostic (sick-visit) encounter types.
2. Telemedicine/Virtual Visit Billing: Telemedicine appointments are billed to insurance. Note: as of April 2021, many insurers no longer cover telehealth appointments, so patients may incur copays, co-insurance, or deductibles for virtual visits.
3. Lactation Consultation Billing: Lactation consultation visits are booked as standard office visits and billed to insurance companies. Patients are advised to check with their insurance provider to confirm coverage.
4. Ear Piercing Service Fee: Ear piercing service offered at $100 for piercing and earrings, $50 for one ear, $50 for just earrings. This is a fee-for-service offering billed directly to families.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Pediatric Associates of Greater Salem (PAGS) is an independent pediatric group practice providing comprehensive primary and specialty care to children from newborn through age 25 across three North Shore Massachusetts offices. Core offerings include well-child visits, same-day sick visits, behavioral health and psychiatric services, lactation consulting, telemedicine, on-site laboratory and diagnostic screening, sports physicals, ear piercing, and chronic care coordination delivered by board-certified pediatricians, nurse practitioners, child psychiatrists, lactation consultants, and a registered dietitian.

Product overview

Pediatric Associates of Greater Salem (PAGS) is a large independent pediatric group practice founded in 1977, providing comprehensive healthcare services through a multi-location practice with three offices in Salem, Beverly, and Topsfield, MA. The practice operates as a unified healthcare service platform offering primary care (well child visits, sick visits, telemedicine), specialty services (ADHD evaluation, behavioral health, asthma care, rheumatology, nutrition, adolescent health, eating disorders), and ancillary services (lactation consultation, ear piercing, sports physicals, vision/hearing screening, fluoride treatments, on-site laboratory, wart removal). Core services are integrated through patient portals (Athena and Patient Gateway), electronic medical records (Epic), and coordinated care teams directed by board-certified pediatricians. The practice serves as a medical home for patients from newborn through young adulthood (age 19+), providing 24/7 access including after-hours phone care and Saturday/Sunday urgent appointments.

Differentiator

Problem solved

Functional benefit

Products and services

• Well Child Visits Preventive pediatric care scheduled according to AAP guidelines from newborn through young adulthood, including growth monitoring, developmental assessments, immunizations, and health education at standard intervals (3-5 days, 2 weeks, 1-18+ months, then annual visits through age 19+).
• Sick Child Visits Same-day acute care appointments for illness and injury evaluation, including blood tests, urine tests, and physical exams covering heart, neck, throat, and ears. Treats flu, earaches, sore throat, coughs, asthma, rashes, and minor injuries.
• Telemedicine / Virtual Visits Virtual video consultations for follow-up visits, chronic condition management, medication management, behavioral health consultations, and acute care including rashes, pinkeye, colds, fevers, allergies, mild croup, constipation, diarrhea, vomiting, and minor traumas. Billed to insurance with applicable copays, co-insurance, or deductibles.
• Lactation Consultation One-on-one consultations with certified lactation consultants (IBCLC) addressing breastfeeding concerns including infant nourishment, positioning, latch assistance, nipple care, and maternal health. Billable to insurance.
• Baby Café (Free Breastfeeding Support Group) Free drop-in breastfeeding support group staffed by a certified lactation consultant, providing latch support, positioning guidance, feeding tips, and weighted feeds. Held weekly at the Beverly office.
• Newborn Care Comprehensive newborn care beginning in the hospital and continuing through office visits, including newborn screening tests, feeding assessment, developmental evaluation, and parent education.
• ADHD / ADD Evaluations Initial ADHD/ADD evaluation using symptom checklists, parent/child interviews, teacher questionnaires, and physical exams, paired with ongoing treatment, medication management, and support services post-diagnosis.
• Behavioral Health Services Comprehensive mental health services including psychiatric medication management by a child psychiatrist and psychiatric nurse practitioners, plus therapy through the PAGS PLUS behavioral health team of licensed social workers and mental health counselors for ages 5-25 years.
• Chronic Care Management Care coordination and support services for children with disabilities or chronic illnesses, providing a dedicated point-of-contact, care planning, and connection to medically necessary services.
• Ear Piercing In-office ear lobe piercing service for patients (recommended after 3 months old), available Tuesdays in Salem and Thursdays in Beverly. Flat fee pricing: $100 for piercing and earrings, $50 for one ear, $50 for earrings only.
• Sports Physicals Preparticipation physical examinations evaluating readiness for sports and school activities, assessing musculoskeletal health, chronic conditions, past injuries, and risk factors.
• Vision & Hearing Testing SPOT Vision Screening for ocular photoscreening from age 6 months detecting near/far-sightedness, astigmatism, pupil deviations, and eye misalignments, plus otoacoustic emissions hearing screening from newborn age without requiring a verbal response.
• Fluoride Treatments In-office fluoride varnish applications 2-4 times yearly to prevent tooth decay, applied by pediatricians trained in application for young children who may not yet have dental access.
• Wart Removal Treatment of warts using over-the-counter salicylic acid products or in-office liquid nitrogen-based solution/spray for removal of HPV-caused warts.
• On-Site Laboratory and Phlebotomy Services In-office phlebotomist and laboratory capabilities enabling blood work and specimen collection to be completed on-site without separate lab visits.
• Asthma Care Comprehensive asthma and allergy management program with pediatricians trained in the diagnosis and management of childhood asthma and allergies.
• Eating Disorders Treatment Evaluation and treatment services for eating disorders including anorexia, bulimia, and related conditions, addressing emotional difficulties, growth concerns, and pubertal delays.
• Pediatric Rheumatology Specialist services for musculoskeletal pain, arthritis, and autoimmune disorders, with pediatric rheumatologists trained to work with children who have unique medical and developmental needs.
• Pediatric Nutrition Services In-house nutritionist providing personalized nutrition plans for children with dietary concerns, growth issues, and nutritional needs, supporting healthy development and lifelong healthy habits.
• Adolescent Health Services Comprehensive care addressing physical, psychological, and social transitions of adolescence including substance abuse, eating disorders, STIs, depression, anxiety, and sexual health, with hormonal contraception and confidential STI testing.
• Teen Healthcare / Transition Services Healthcare transition program beginning at age 13 to prepare youth for the adult care model, including private visit portions and assistance with adult-provider transition before age 25.
• Confidential STI Testing Confidential sexually transmitted infection screening for adolescents with guaranteed privacy, including pregnancy screening when medically necessary, provided under patient-doctor confidentiality guidelines.
• DNA Compatibility Testing (GeneSight) Pharmacogenomic testing analyzing DNA to help determine effective medication options for mental health conditions, reducing trial-and-error prescribing in behavioral health.
• Translation & ASL Interpretation Services Interpretation services accommodating up to 200 languages including American Sign Language via the InDemand video system, paired with bilingual staff speaking Spanish, Portuguese, French, and Farsi.
• Specialist Referral Coordination Referral services to specialists and hospitals including Boston Children's Hospital, Tufts Medical Center, and Massachusetts General Hospital, with affiliated hospitals Beverly Hospital and North Shore Medical Center.
• Medication Refills Prescription refill services via phone and patient portal, with routine refills processed within one business day and prior authorizations handled in 3-5 days.

Quantifiable outcome

• 4.7-star rating from 238 patient reviews
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Beverly HospitalcoreStrategic or Co-development PartnerPAGS pediatricians maintain admitting privileges and hospital affiliation with Beverly Hospital, one of two affiliated hospitals. PAGS refers patients requiring hospitalization or specialized inpatient care to Beverly Hospital.
• North Shore Medical Center (NSMC / Salem Hospital)coreStrategic or Co-development PartnerPAGS pediatricians are affiliated with Salem Hospital (North Shore Medical Center) as one of two hospital affiliations. The practice refers patients requiring hospitalization or emergency care to NSMC, located adjacent to the Salem office at 81 Highland Avenue, Salem, MA.
• Boston Children's HospitalminorChannel Partner/ Reseller/ DistributorPAGS refers patients to Boston Children's Hospital when specialist care beyond North Shore facilities is needed. Boston Children's Hospital is one of the top pediatric hospitals in the Greater Boston area to which PAGS coordinates patient referrals.
• Tufts Medical CenterminorChannel Partner/ Reseller/ DistributorPAGS refers patients to Tufts Medical Center for specialist care as part of its referral network to top hospitals in the Greater Boston area.
• Massachusetts General Hospital (MGH)minorChannel Partner/ Reseller/ DistributorPAGS refers patients to Massachusetts General Hospital for specialist care as part of its referral network to top hospitals in the Greater Boston area.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Allied Physicians Group: Large independent pediatric group practice in the New York metro area with multiple office locations, physician ownership, and a similarly broad pediatric service mix including behavioral health. Closely comparable in size, multi-location structure, and independent ownership model.
• Pediatric Associates: One of the largest independent pediatric group practices in the U.S., operating 30+ locations across Florida with a similar multi-site, physician-owned model offering primary care, behavioral health, lactation, and specialty pediatric services. Directly comparable in operating model and service breadth.
• PM Pediatrics: Pediatric-focused multi-site provider operating urgent care and specialty locations across the U.S. Overlapping service categories include acute sick visits, behavioral health, and after-hours access — comparable pediatric patient demographic with similar multi-channel delivery model.

Broad incumbents

• Massachusetts General Hospital: Major Harvard-affiliated academic medical center operating pediatric primary care and specialty services. Existing PAGS referral partner that also competes for North Shore families through its affiliated primary care network.
• Atrius Health: Large Massachusetts independent multi-specialty medical group with significant pediatric primary care footprint and value-based care contracts. Comparable in offering integrated pediatric and behavioral health services, with greater scale and stronger payer leverage.
• Boston Children's Hospital: Top-ranked pediatric health system and existing referral partner of PAGS. Operates primary care and specialty pediatric services across Greater Boston at significantly larger scale, representing both a referral destination and competitive threat for community pediatric volume.
• Beth Israel Lahey Health: Large Massachusetts-based health system that operates Beverly Hospital and Salem Hospital (North Shore Medical Center), where PAGS pediatricians hold admitting privileges. Represents both a partnership anchor and a structural threat, as the system continues to acquire ambulatory pediatric practices in the region.
• Tufts Medical Center: Boston-based academic medical center with a pediatric service line (Floating Hospital for Children). Functions as both a PAGS referral destination for complex cases and a competitive ambulatory care provider in the Greater Boston market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pagsinfo
• Xx.com/pagsinfo
• LinkedInlinkedin.com/company/pediatric-associates-of-greater-salem-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles27 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pediatric Associates