MG Group
MG Group is a Kerala-based private multi-brand retailer operating seven exclusive showrooms in Kozhikode for premium tile, marble, sanitary, and building material brands, serving residential homeowners, builders, and commercial projects primarily in South India.
- Company typePrivate
- Founded1996
- HeadquartersKozhikode, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
What MG Group does
MG Group is a privately held, Kerala-based multi-brand building materials and interior solutions retailer founded in 1996 by Viju Thomas and K.V. Abdul Majeed in Kozhikode. The company operates as an authorized exclusive dealer for six premium brands — Jaquar, Grohe, American Standard, Kajaria Eternity, Simpolo, and Nexion — through seven dedicated physical showrooms in Kozhikode, supplemented by a flagship Marble Gallery showroom that aggregates imported Italian marble, Indian marble, tiles, roof tiles, sanitary ware, and kitchen accessories. The business model is straightforward transactional retail: customers (predominantly residential homeowners, plus builders/developers and hotel/commercial project buyers in Kerala and adjacent South Indian markets) source high-touch building material selections through brand-specific retail experiences, with consultative sales, free delivery, and VIP curator services for premium transactions. Pricing is quote-based across product tiers ranging from approximately ₹150/sq.ft. for vitrified tiles to ₹2,500+/sq.ft. for premium imports, and the revenue model rests on one-time product purchases rather than recurring or subscription contracts.
The product catalog covers tiles (vitrified, ceramic, porcelain, terracotta, wooden) sourced from India, Italy, and Spain; natural stones including Italian marble varieties (Calacatta, Carrara, Onyx, Statuario); sanitary ware and bathing solutions; kitchen sinks and accessories; roofing tiles; and supporting installation/maintenance products (adhesives, epoxy grout, sealants, water-management systems). Distribution is exclusively physical-showroom-based; the company does not operate e-commerce but supports inquiries via WhatsApp Business and provides educational content through blog and social channels (Facebook, Instagram, YouTube, LinkedIn). The 2024 Digital Transformation initiative introduced sales force automation, CRM integration, business process automation, and data analytics into operations, but these are conventional enterprise software deployments rather than AI-native systems. The company is privately financed (no institutional funding), founder-operated, and reports self-collected metrics of 1M+ clients served and 500+ projects completed over 28 years of operating history.
MG Group firmographics
Firmographics- Name
- MG Group
- Legal name
- MG Group
- Website
- https://mggroupin.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MG Group is a Kerala-based private multi-brand retailer operating seven exclusive showrooms in Kozhikode for premium tile, marble, sanitary, and building material brands, serving residential homeowners, builders, and commercial projects primarily in South India.
- Ownership category
- akta.pro rank
Where MG Group is headquartered
LocationHeadquarters
- HQ city
- Kozhikode
- HQ country
- India
- HQ region
- Asia
Offices7 records
Markets served
MG Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Building Materials Retail: Direct product sales of imported marble, Italian marble, tiles, roof tiles, sanitary ware, kitchen wares, and bathroom solutions through company-owned showrooms. Revenue generated from one-time product purchases by residential and commercial customers.
- Exclusive Brand Showroom Partnerships: Revenue from operating exclusive brand showrooms for Jaquar, Grohe, American Standard, Kajaria Eternity, Simpolo, and Nexion, selling their respective product categories (bathroom fixtures, tiles) through authorized dealer arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget tile options |
| Unit Pricing | Pay-as-you-go | Premium imported tiles |
| Unit Pricing | Pay-as-you-go | Indian marble |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels7 records
MG Group product offering
Product offeringCore offering
MG Group is a multi-brand retail platform for building materials and interior solutions, operating exclusive showrooms in Calicut/Kozhikode, Kerala for premium brands including Jaquar, Grohe, American Standard, Kajaria Eternity, Simpolo, and Nexion. The company sells imported marble, Italian marble, tiles, roof tiles, sanitary ware, bathroom fittings, and kitchen accessories to residential and commercial customers across South India. Free delivery is offered on tile purchases and VIP curator services are available for premium customers.
Product overview
MG Group operates as a comprehensive building materials and interior solutions provider in Kerala, India, established in 1996. The company functions as a multi-brand retail platform with multiple exclusive showrooms (Jaquar, Grohe, American Standard, Nexion, Kajaria, Simpolo) offering a diverse portfolio centered around tiles, natural stones (marble, granite), roofing, bathroom/kitchen products, and installation accessories. The core product lines include imported tiles (vitrified, ceramic, porcelain, terracotta, wooden) from Indian, Italian, and Spanish manufacturers, Italian marbles (Calacatta, Carrara, Statuario), bathing solutions and sanitary ware, kitchen sinks and accessories, roofing tiles (clay, ceramic), natural stones for cladding and flooring, and supporting installation/maintenance products (adhesives, epoxy grout, sealants, water solutions). The company positions itself as a one-stop destination for flooring, roofing, and sanitary solutions across South India, serving both residential and commercial projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Tiles
Quantifiable outcome
- 1M+ happy clients served since establishment
- +3 more outcomes
Companies that use MG Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
MG Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MG Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- GrohecoreMG Group operates the first Grohe Exclusive Showroom in Kozhikode, Kerala. As an official Grohe dealer, they offer a comprehensive range of premium products including bathroom faucets, kitchen faucets, shower systems, thermostats, and sanitary systems. All products are 100% genuine and covered by Grohe's manufacturer warranty.
- JaquarcoreMG Group operates an exclusive Jaquar showroom in Calicut, offering an extensive selection of Jaquar sanitaryware products including stylish toilets, elegant washbasins, modern faucets, bath tubs, saunas, steam solutions, water heaters, spas, whirlpools, and shower enclosures.
- American StandardcoreMG Group is an official American Standard dealer offering premium bathroom and kitchen solutions including faucets, toilets, sinks, shower systems, tubs, urinals, and bathroom accessories. The showroom provides expert guidance and product recommendations.
- Kajaria EternitycoreMG Group operates a Kajaria Eternity Exclusive Showroom in Vengeri, Kozhikode, offering the finest quality Kajaria products including wall tiles, floor tiles, bathroom tiles, kitchen tiles, and outdoor tiles from one of India's leading tile manufacturers.
- SimpolocoreMG Group operates a Simpolo Shoppe showroom in Vengeri showcasing an exclusive collection of the latest Simpolo tile designs and innovations. The showroom features tiles, kitchenwares, and bathroom accessories for residential and commercial spaces.
- NexioncoreMG Group operates the Nexion Calicut Experience Centre in Vengeri, offering premium Nexion tiles featuring Italian-inspired designs. The showroom provides expert design consultation and professional installation services through their dealer network.
- Simpolo, Kajaria, Nexion, Somany, JohnsontilesminorMultiple tile brand partnerships mentioned in tile collections including Simpolo, Kajaria, Nexion, Somany, Johnsontiles and other leading Indian tile brands available at MG showrooms.
- Italian, Spanish, and Indigenous Tile ManufacturersminorFeatured tile brands include Inalco (Spain), Gres Aragon (Spain), El Molino (Spain), Decus, Prissmacer, Todagres, Gayafores, Mainzu, and various indigenous Indian tile manufacturers.
Scale indicators5 records
Recent moves4 records
Expansion highlights3 records
MG Group competitors and assessment
Company assessmentDirect peers
- Somany Ceramics (store network): Somany Ceramics operates its own brand showrooms and large dealer network for tiles and bath solutions across India. Comparable to MG Group as a competing tile-and-bath retail destination at the authorized-dealer layer.
- Cera Sanitaryware: Cera is an Indian sanitaryware and bath-fittings brand with its own retail showroom network (Cera Tile Gallery/Cera Sanitaryware outlets) across India. Directly comparable to MG Group's Jaquar/Grohe/American Standard showrooms as a branded bath-solutions retail presence serving residential and commercial customers.
- Hindware (HSIL) Home Retail: HSIL's Hindware operates brand-exclusive retail showrooms (Hindware Homes, Hindware Italian Collection) for sanitaryware, faucets, and tiles. Directly comparable to MG Group as an authorized-dealer retail showroom model for premium bathroom and surface brands in India.
- Kajaria Ceramics (retail arm): Kajaria is India's largest tile manufacturer and operates a network of Kajaria/Eternity showrooms through authorized dealers, including MG Group's Kajaria Eternity Exclusive Showroom in Kozhikode. Directly comparable because Kajaria's retail showroom model mirrors MG Group's exclusive-dealership model for tiles.
- Varmora Tiles (Tile Showroom): Varmora is a large Indian tile and bath-solutions brand with a growing exclusive showroom network. Directly comparable to MG Group's Simpolo and Nexion tile showrooms as competing authorized retail touchpoints for premium tiles.
Broad incumbents
- Asian Paints Beautiful Homes: Asian Paints' Beautiful Homes service is a consultative home-solutions retail concept covering paints, flooring, bath, and kitchen. Comparable to MG Group as a premium, multi-brand home interior destination; competes primarily at the project/consultation layer rather than tile-and-marble showroom retail.
- HomeTown (by Tata): HomeTown is Tata's national home-furnishing and interior-solutions retail chain offering furniture, décor, and modular solutions. Comparable to MG Group as a multi-category home-interior retail destination, though it operates at much larger national scale and a broader category mix.
- Jaquar (retail showroom arm): Jaquar is a leading Indian bath-solutions brand that operates exclusive Jaquar showrooms via authorized dealers (including MG Group in Calicut). Comparable as the principal whose brand powers MG Group's flagship bath showroom, and a broad incumbent defining the channel in which MG Group competes.
Emerging players
- Urban Ladder (home solutions): Urban Ladder is an online home-furnishings and interior-solutions retailer owned by Reliance. Comparable as a digitally native home-interior brand expanding into flooring and bath advisory — an emerging channel that competes for the same aspirational homeowner segment as MG Group.
- Pepperfry (home solutions): Pepperfry is an online home and interior solutions marketplace offering furniture, décor, and increasingly tiles/bath via Studio Pep partners. Comparable as an emerging digital channel competing with MG Group's physical showroom model for home-interior purchases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MG Group social profiles
Digital presenceMG Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
MG Group leadership team
Management profileNumber of profiles
Profiles2 records
MG Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MG Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MG Group
What does MG Group do?
MG Group is a multi-brand retail platform for building materials and interior solutions, operating exclusive showrooms in Calicut/Kozhikode, Kerala for premium brands including Jaquar, Grohe, American Standard, Kajaria Eternity, Simpolo, and Nexion. The company sells imported marble, Italian marble, tiles, roof tiles, sanitary ware, bathroom fittings, and kitchen accessories to residential and commercial customers across South India. Free delivery is offered on tile purchases and VIP curator services are available for premium customers.
Is MG Group a public or private company?
MG Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MG Group founded?
MG Group was founded in 1996. It employs 51 to 100 people.
Where is MG Group based?
MG Group is headquartered in Kozhikode, India, in the Asia region.
How does MG Group make money?
Two revenue lines are on record. Building Materials Retail is the primary driver. The others are exclusive Brand Showroom Partnerships.
Who are MG Group's main competitors?
Direct peers on record are Somany Ceramics (store network), Cera Sanitaryware, Hindware (HSIL) Home Retail, Kajaria Ceramics (retail arm) and Varmora Tiles (Tile Showroom). Broad incumbents are Asian Paints Beautiful Homes, HomeTown (by Tata) and Jaquar (retail showroom arm). Emerging players are Urban Ladder (home solutions) and Pepperfry (home solutions).
Does MG Group have an API?
No public API is recorded for MG Group.