Insurance Canopy
Insurance Canopy is a digital-first MGA and insurance brokerage that sells small-business liability and specialty insurance policies to micro-businesses and independent professionals across 16+ industries via a self-serve online platform backed by A+-rated carriers.
- Company typePrivate
- Founded2016
- HeadquartersPleasant Grove, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Insurance Canopy does
Insurance Canopy is a digital-first Managing General Agent (MGA) and small-business insurance brokerage headquartered in Chesterfield, Missouri, founded in 2016. The company underwrites and distributes a broad portfolio of commercial liability and specialty insurance products to micro-businesses, solo professionals, and event vendors across more than 16 industries and over 100 business types. Core lines include General Liability, Professional Liability, Product Liability, Workers Compensation, Liquor Liability, Cyber Liability, Commercial Auto, Errors & Omissions, SAM Liability, Surety Bonds, and Product Recall, supplemented by niche sub-brands such as Window Cleaning Insurance, Pressure Washing Insurance, Mobile Bartender Insurance, and Wedding Liquor Liability Insurance. Policies are backed by A+-rated carriers including Lloyd's of London, Accelerant, The Hartford, and Fortega, positioning Insurance Canopy as a program administrator that places risk onto carrier balance sheets while controlling distribution and customer experience.
The platform is a self-serve, online application and policy-management system delivered through app.insurancecanopy.com. Customers can obtain a free quote in approximately five minutes, purchase coverage, and download a digital Certificate of Insurance immediately. Underlying technology includes instant quote generation based on profession, coverage type, and jurisdiction; a customer dashboard for policy management, claims filing, and additional-insured requests; Google and Facebook single-sign-on; and 24/7 AI-powered chat for coverage questions. Licensed U.S.-based agents are available by phone, chat, and email Monday-Friday 8 a.m. to 8 p.m. Eastern.
The business model is recurring subscription-based premium revenue from short-tail liability policies (typically 12-month terms with monthly or annual billing) supplemented by event-specific one-time policies priced per event. Annual billing carries a roughly 12% discount versus monthly billing, supporting a retention lever. The go-to-market combines a product-led, self-serve digital experience with an inside-sales motion staffed by licensed agents. Marketing relies on SEO, content/blog, email, and broad social media presence (Facebook, LinkedIn, Instagram, TikTok, YouTube, X). The company serves more than 100,000 small businesses with a 4.8/5 Google review rating and operates with 51-100 employees.
Insurance Canopy firmographics
Firmographics- Name
- Insurance Canopy
- Legal name
- Insurance Canopy
- Website
- https://insurancecanopy.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Insurance Canopy is a digital-first MGA and insurance brokerage that sells small-business liability and specialty insurance policies to micro-businesses and independent professionals across 16+ industries via a self-serve online platform backed by A+-rated carriers.
- Ownership category
- akta.pro rank
Insurance Canopy industry classification
Industry- Product category
- Small Business Liability Insurance
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Product Liability (FSAJADAC)
- akta.pro secondary industry
- Commercial Umbrella Insurance (FSAJANAB)
Keywords
Where Insurance Canopy is headquartered
LocationHeadquarters
- HQ city
- Pleasant Grove
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Insurance Canopy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Small Business Liability Insurance Premiums: Subscription-based liability insurance policies sold to small businesses and independent professionals. Policies offered include general liability, professional liability, liquor liability, product liability, workers comp, cyber liability, and more. Coverage periods are typically 12 months with annual or monthly billing options.
- Event-Specific Insurance: Short-term insurance policies for single events, typically covering 1-3 days. Priced per event with instant coverage activation.
- Surety Bonds: Janitorial bonds and other surety bonds sold as annual policies, providing financial protection against employee theft for cleaning businesses.
- Tools and Equipment Coverage Add-ons: Optional inland marine coverage add-on for tools and equipment protection, available as premium upgrades on base policies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Window Cleaning Insurance - Janitorial/Cleaning |
| Subscription | Monthly | Health Professionals Insurance |
| Subscription | Annual | Mobile Bartender / Liquor Liability Insurance |
| Subscription | Monthly | Wedding Liquor Liability Insurance |
| Subscription | Monthly | Pressure Washing Insurance |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Insurance Canopy product offering
Product offeringCore offering
Insurance Canopy sells online small business liability insurance, offering general liability, professional liability, product liability, workers compensation, liquor liability, cyber liability, commercial auto, surety bonds, and other specialty coverages. Policies are sold through a self-serve digital platform that delivers instant quotes, immediate coverage activation, and same-day digital certificates of insurance to small businesses and independent professionals across the U.S.
Product overview
Insurance Canopy is a small business insurance marketplace offering a comprehensive portfolio of liability and coverage products. The core offerings include General Liability, Professional Liability, Product Liability, Workers Compensation, Liquor Liability, Cyber Liability, Commercial Auto, and Surety Bonds. Specialized industry coverage is provided through sub-brands including Window Cleaning Insurance, Pressure Washing Insurance, Wedding Liquor Liability Insurance, Mobile Bartender Insurance, and Health Professionals Insurance. The platform covers over 100 types of businesses across 16 industries including fitness, beauty, food service, cleaning, pet care, and entertainment. Insurance is backed by A+-rated carriers including Lloyd's of London, Accelerant, and The Hartford.
Differentiator
Problem solved
Functional benefit
Products and services
- General Liability Insurance
Quantifiable outcome
- 100,000+ small businesses insured
- +4 more outcomes
Companies that use Insurance Canopy
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles4 records
Insurance Canopy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Insurance Canopy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NASET (National Association of Special Education Teachers)minorInsurance Canopy is listed as a trusted special education service provider by NASET, recognized for offering insurance services to support educators, professionals, and families in the special education community. This recognition positions Insurance Canopy as a trusted partner for education-related insurance needs.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Insurance Canopy competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Insurance Canopy social profiles
Digital presenceInsurance Canopy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insurance Canopy leadership team
Management profileNumber of profiles
Profiles4 records
Insurance Canopy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insurance Canopy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insurance Canopy
What does Insurance Canopy do?
Insurance Canopy sells online small business liability insurance, offering general liability, professional liability, product liability, workers compensation, liquor liability, cyber liability, commercial auto, surety bonds, and other specialty coverages. Policies are sold through a self-serve digital platform that delivers instant quotes, immediate coverage activation, and same-day digital certificates of insurance to small businesses and independent professionals across the U.S.
Is Insurance Canopy a public or private company?
Insurance Canopy is a private company. It is classified as unknown and is currently operating.
When was Insurance Canopy founded?
Insurance Canopy was founded in 2016. It employs 51 to 100 people.
Where is Insurance Canopy based?
Insurance Canopy is headquartered in Pleasant Grove, United States, in the North America region.
How does Insurance Canopy make money?
Four revenue lines are on record. Small Business Liability Insurance Premiums are the primary driver. The others are event-Specific Insurance, surety Bonds and tools and Equipment Coverage Add-ons.
Does Insurance Canopy have an API?
No public API is recorded for Insurance Canopy.
What industry is Insurance Canopy in?
Insurance Canopy's product category is Small Business Liability Insurance. Its primary akta.pro industry code is FSAJADAC, Product Liability, with a secondary code of FSAJANAB, Commercial Umbrella Insurance. Its NAICS code is 524210 and its SIC code is 6411.