Stroud Valleys Project

What Stroud Valleys Project does

Stroud Valleys Project is a community-rooted environmental charity and limited company registered in England and Wales (charity number 900107, company number 2224016), founded in 1988 and operating across the Stroud district in Gloucestershire, United Kingdom. Its mission is to protect and enhance local green spaces for both people and wildlife through practical conservation work, community engagement, and environmental education.

Core offerings span conservation delivery, environmental education, community programmes, and retail. Conservation work includes managing nature reserves, allotments, ponds, canal-side habitats, and 57 acres of supported habitat, plus a rapidly scaling tree-planting programme (8,500 trees in 2023/24, rising to 19,139 in the November 2024-March 2025 season). Education is delivered through the Wild Classrooms app, school visits, and workshops. The portfolio also includes the SVP Eco Shop on Threadneedle Street in Stroud town centre (selling eco-friendly products and offering a refill service that has processed over 5,000 plastic bottles), a Friends membership programme starting at £15/year, paid events and workshops priced typically £3-£7, Tree Planting Certificates sold as gifts, a community recycling service diverting approximately one tonne of waste from landfill annually, and a Carers in Nature programme run with Gloucestershire County Council and the NHS Trust. Approximately 100 active volunteers contributed over 10,200 hours in a recent year, with self-reported satisfaction of 94% on mental health benefits and 96% on community impact.

The revenue model is a diversified UK charity mix: grant funding from bodies such as the National Lottery Heritage Fund, Cotswold National Landscape, and Midcounties Co-op; individual donations and the Lucky Severn Lottery (UK Gambling Commission licence 11/01467/GASSP); eco shop retail sales and refill transactions; Friends membership subscriptions; and event/workshop ticket sales. Customer segments span local community volunteers (primary), schools and educational institutions, unemployed individuals seeking work (via the Gloucestershire Employment and Skills Hub Outreach), local businesses and corporate partners (Ecotricity, WSP Solicitors, Randall & Payne, Forest Green Rovers FC, Stroud Brewery, Stonehouse Court Hotel), and unpaid carers and those they care for. Distribution is hybrid: a single physical eco shop, an e-commerce/membership website, on-site project delivery across the district, and venue partnerships with local businesses.

Name

Stroud Valleys Project

Legal name

Stroud Valleys Project

Website

https://stroudvalleysproject.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Stroud Valleys Project is a UK community environmental charity, founded 1988 and based in Stroud, Gloucestershire, delivering practical conservation, tree planting, environmental education, an eco shop, and wellbeing programmes for local residents, schools, carers, and corporate partners across the Stroud district.

Ownership category

akta.pro rank

Product category

Environmental conservation services

NAICS

Nature Parks and Other Similar Institutions (71219), Landscaping Services (561730)

SIC

Forestry (800), Services-Social Services (8300)

akta.pro primary industry

Groundskeeping, Landscaping & Snow/Ice Management (EDALALAB)

akta.pro secondary industry

Garden Cleanups & Debris Removal (Bed-focused) (HSAIAFAJ)

Keywords

• Environmental conservation services
• Community conservation programmes
• Habitat restoration services
• Environmental education programmes
• Nature reserve management

Headquarters

HQ city

Stroud

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Eco Shop Sales: Operating an eco shop in Stroud town centre selling eco-friendly household and garden products, toys, seeds, books, and offering refills for cleaning products and toiletries to reduce single-use plastics.
2. Friends Membership: Annual membership programme with various price points starting from £15/year. Friends receive newsletter updates, priority event booking, and 20% discount on walks, talks and events.
3. Event Tickets and Workshops: Revenue from nature walks, talks, workshops (e.g., scything workshops at £40/person), and educational sessions. Ticket prices typically range from £3-£7 per person.
4. Donations and Fundraising: Accepts donations through various channels including website, CAF Donate, and one-off contributions. Also runs raffles and crowdfunding campaigns.
5. Lottery: Lucky Severn Lottery participation where supporters can win prizes including Center Parcs holidays while supporting the charity.
6. Tree Planting Certificates: Gift certificates for tree planting available for purchase as unique gifts supporting local woodland creation.
7. Grants and Funding: Receives funding from various sources including National Lottery Heritage Fund, Cotswold National Landscape Farming in Protected Landscapes Fund, Midcounties Co-op, and other grant-making bodies for specific projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Stroud Valleys Project is a community environmental charity that plans and delivers hands-on conservation work (tree planting, habitat management, wetland and canal-side restoration) across the Stroud district, complemented by an eco shop with refill services, a rolling programme of nature-based events and workshops, the Wild Classrooms educational app, volunteer programmes, and a Friends membership scheme. It also delivers community programmes such as GEM/Gloucestershire Employment and Skills Hub Outreach and Carers in Nature, and accepts donations, grants, and lottery income to fund its mission.

Product overview

Stroud Valleys Project is a community environmental charity offering a portfolio of conservation, education, and retail services focused on biodiversity protection and community engagement in the Stroud district. The core offerings include the SVP Eco Shop (a retail outlet with refill services), nature-based events and workshops, the Wild Classrooms educational programme, volunteer conservation opportunities, Tree Planting Certificates as gift products, Friends membership subscriptions, a Seed Swap programme, and wildlife nesting boxes. The organisation manages multiple natural sites across the district including nature reserves, allotments, ponds, and canal-sides. The eco shop and recycling services provide practical environmental solutions for the community.

Differentiator

Problem solved

Functional benefit

Products and services

• SVP Eco Shop Physical eco-friendly retail shop in Stroud town centre selling household and garden products, toys, seeds, books, and bird/bat boxes, with a refill service for cleaning products and toiletries to reduce single-use plastics. Open to the general public and supporters.
• Tree Planting Certificates Gift certificates that fund tree planting, allowing recipients to have trees planted in their name or as gifts, with saplings planted at various SVP sites across the district.
• Nature Events and Workshops Programme of nature-based events and workshops including guided walks, talks, rural-skills workshops, creative arts sessions, bat walks, glow worm walks, and seasonal celebrations. Tickets typically £3–£7 per person; workshops such as scything at £40/person; SVP Friends receive 20% discount.
• Wild Classrooms Interactive educational resource and app providing environment-themed educational materials for schools and community groups, supporting nature learning and citizen science sightings (over 815 sightings recorded).
• Volunteer Programme Structured volunteering opportunities allowing community members to participate in conservation work, wildlife surveys, tree planting, habitat management, and green space maintenance across multiple SVP sites.
• Friends of SVP Membership Annual supporter membership programme offering newsletter updates, priority event booking, and 20% discount on walks, talks and events, with levels starting from £15 per year.
• Seed Swap Annual seed exchange programme allowing gardeners to swap excess seeds, promoting biodiversity and community connection through horticultural sharing.
• Bird and Bat Boxes Handcrafted wildlife nesting boxes made by SVP volunteers for small garden birds, swifts, and bats, sold through the eco shop with installation advice.
• Recycling Services Community recycling service accepting plastic items that cannot be processed through kerbside collection, including pet food pouches, crisp packets, biscuit wrappers, and disposable gloves, preventing approximately a tonne of waste from entering landfill annually.
• Company Friend Membership Company Friend membership tier for local businesses and corporate supporters, providing a structured way to support SVP's conservation work and engage with community activities.
• Lucky Severn Lottery Charity lottery operated under UK Gambling Commission licence 11/01467/GASSP where supporters can win prizes including Center Parcs holidays while raising funds for SVP.

Quantifiable outcome

• 94% of volunteers report improved mental health from volunteering with SVP
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Gloucestershire Wildlife TrustcoreStrategic or Co-development Partner · 1 July 2022GWT transferred stewardship of Frome Banks nature reserve to SVP in July 2022. SVP became new guardians of this wildlife haven close to Stroud town centre, home to dippers, grey wagtails and kingfishers. GWT consolidated nature reserves to create bigger, better connected landscapes.
• GEM (Going the Extra Mile) ProjectcoreStrategic or Co-development PartnerSVP part of GEM project working with people in Gloucestershire to overcome challenges to employment. GEM supported over 800 people into employment and 400 into education from 2016-2022. Legacy continues through Inclusivity Works initiative.
• National TrustminorStrategic or Co-development PartnerCollaboration on Landscapes of the Lark festival and Skylark walks on Minchinhampton Common. Joint nature events and educational programmes.
• Cotswold Canals ConnectedcoreStrategic or Co-development PartnerPartner in canal restoration and community events including Stories from a Field, Spring Canal Festival, and canal bridge proposal. Joint initiatives for waterway conservation and public engagement.
• Butterfly ConservationminorStrategic or Co-development PartnerJoint events for nature festival and biodiversity projects in the Stroud district.
• Stroud NaturecoreStrategic or Co-development PartnerCollaboration on Stroud Festival of Nature, Garden Guardians project, and various nature events across the district. Partner in citizen science and biodiversity monitoring.
• Stroud District CouncilcoreStrategic or Co-development PartnerPartner on multiple projects including canal development, community green spaces, sensory garden at Stratford Park, Great British Spring Clean litter picks, and neighbourhood planning consultations.
• Gloucestershire County CouncilcoreStrategic or Co-development PartnerPartner in Carers in Nature sessions in collaboration with GCC and Gloucestershire NHS Trust. Also involved in GEM project continuation through Gloucestershire Employment and Skills Hub Outreach.
• Gloucestershire NHS TrustminorStrategic or Co-development PartnerCollaboration on Carers in Nature sessions providing nature-based respite for carers.
• Stroud Swift GroupminorStrategic or Co-development PartnerJoint work on Swift conservation including nest box installation, awareness events, and Swift walks as part of Swift Awareness Week.
• Wildwood EcologyminorStrategic or Co-development PartnerCollaboration on newt ponds project near Stonehouse Court Hotel, removing rubbish and managing pond margins for Great Crested Newts.
• Wildfowl and Wetlands TrustminorStrategic or Co-development PartnerPartner in Eel Tales event with Laura Weldon conducting DNA testing for eels in local waterways.
• Family Tree FuneralsminorStrategic or Co-development PartnerJoint community event partnership between local family funeral business and SVP eco charity.
• Creative ShedminorStrategic or Co-development PartnerVolunteer programme where people in recovery from addiction or poor mental health create bird and bat boxes for SVP eco shop. Small Acorns Mighty Oaks crowdfunder project.
• Severn Vale Catchment PartnershipcoreStrategic or Co-development PartnerSVP member of partnership of 100+ organisations working to improve water environment. Led River Frome Vision and Strategic Action Plan. Riverwoods film screening and consultation events.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• National Trust: Large UK conservation charity managing heritage properties, gardens and natural landscapes. SVP has a documented partnership with the National Trust on Skylark walks at Minchinhampton Common; comparable in conservation and public-engagement activities but at vastly larger scale.
• The Wildlife Trusts: UK federation of 46 local wildlife trusts managing nature reserves and campaigning for wildlife. Operates at national scale with overlapping mission (reserves, volunteers, education), but is far larger and broader in scope than the single-district SVP.
• RSPB: UK's largest bird and nature conservation charity, operating reserves and running public engagement programmes. Competes with SVP for grant funding and volunteer recruitment; comparable in conservation delivery but at a national scale well beyond SVP's single-district scope.

Direct peers

• Butterfly Conservation: UK charity dedicated to conserving butterflies, moths and their habitats through surveys, habitat management and public events. SVP has a documented partnership with Butterfly Conservation on biodiversity projects and joint events; comparable volunteer-led species/habitat conservation model.
• Wildfowl & Wetlands Trust (WWT): Wetland conservation charity operating wetland reserves and citizen-science programmes across the UK. SVP partnered with WWT on Eel Tales events; comparable in wetland habitat management, citizen-science delivery and educational outreach.
• The Conservation Volunteers (TCV): UK-wide volunteer-led conservation charity delivering hands-on practical conservation, community green-space engagement and wellbeing programmes. Closely comparable to SVP in volunteer-driven delivery model, community green-space focus, and social/wellbeing outcomes.
• Gloucestershire Wildlife Trust: Local county-based wildlife trust operating nature reserves and conservation projects across Gloucestershire. Directly comparable as a community-rooted conservation charity; SVP inherited Frome Banks from GWT, evidencing direct overlap in mission and operating geography.
• Cotswold Canals Connected: Partnership restoring the Cotswold canals through community engagement, biodiversity recovery and events. SVP is a core partner running canal-side events and biodiversity work; directly comparable in canal-side habitat and community-engagement delivery.
• Cotswold Voluntary Wardens: Volunteer wardens service supporting conservation, public engagement and habitat management across the Cotswolds Area of Outstanding Natural Beauty. Comparable as a volunteer-based local conservation delivery model overlapping with SVP's Stroud district footprint and Cotswold National Landscape partnership.
• Severn Vale Catchment Partnership: Cross-organisational partnership of 100+ bodies working to improve the water environment in the Severn Vale. SVP is a member and led the River Frome Vision; comparable as a multi-stakeholder waterway/ecosystem collaboration in SVP's geographic area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stroudvalleysproject
• Instagraminstagram.com/svpcharity
• Xx.com/svpcharity

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stroud Valleys Project