Delicious
Delicious is a Hyderabad-based, privately held Indian e-commerce platform that manufactures and distributes premium dry fruits, nuts, seeds, millets, spices, dehydrated fruits, and gift boxes to both individual consumers across India and B2B enterprise customers in FMCG, hospitality, retail, and bakery.
- Company typePrivate
- Founded1890
- HeadquartersHyderabad, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Delicious does
Delicious (legally operated under the entity Supply Links; trading as Delicious Dry fruits & Spices, Delicious Foods, and Delicious.in) is a Hyderabad-based, privately held manufacturer and distributor of dry fruits, nuts, seeds, millets, spices, dehydrated fruits, and curated gift boxes. The firm operates from a single registered office at Moula-Ali (TSIC Industrial Park) with a headcount of 11–50 and serves both individual consumers across India and B2B customers in FMCG, hospitality, retail, and bakery. Its assortment spans 130+ SKUs across seven categories — led by Dry Fruits & Nuts (54 items) and Spices (51 items) — with product pricing ranging from Rs 56 to Rs 1,998, anchored by a flagship Extra Premium Saffron SKU.
The core commercial channel is a direct-to-consumer Shopify storefront at deliciousfoods.in, supported by India-wide FedEx delivery with a 48-hour dispatch window and a Rs 999 free-shipping threshold. The company maintains secondary B2B distribution into named enterprise accounts including Britannia, Nestle India, ITC, Reliance Retail, Taj Hotels, Metro Cash & Carry, Spencer's, Haldirams, G Pulla Reddy Sweets, Lulu Mall, Heritage Fresh, Cafe Niloufer, and several regional bakeries. International shipping is explicitly excluded; geographic scope is limited to India. Marketing is conducted through an educational blog covering health benefits and recipes, supplemented by Facebook, Instagram, and an email newsletter — all top-of-funnel, organic channels.
The business is bootstrapped with no external funding rounds, no institutional investors, and no disclosed revenue. Operating technology is limited to standard Shopify commerce features (cart, shipping calculator, wishlist) with no proprietary IP, no AI capabilities, no patents or trademarks, and no certifications. Revenue mechanics rely on one-time e-commerce transactions with a Pay-as-you-go unit-pricing model. The company appears privately held by the Supply Links entity, with no management team publicly disclosed and no leadership changes on record.
Delicious firmographics
Firmographics- Name
- Delicious
- Legal name
- Supply Links
- Website
- https://deliciousfoods.in
- Company type
- Private
- Founded year
- 1890
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Delicious is a Hyderabad-based, privately held Indian e-commerce platform that manufactures and distributes premium dry fruits, nuts, seeds, millets, spices, dehydrated fruits, and gift boxes to both individual consumers across India and B2B enterprise customers in FMCG, hospitality, retail, and bakery.
- Ownership category
- akta.pro rank
Where Delicious is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Delicious business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct retail sales of dry fruits, nuts, spices, seeds, millets, and dehydrated fruits to consumers through the deliciousfoods.in online store. Products are sold at listed prices with free shipping on orders above Rs 999/-.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products priced from Rs 56 to Rs 1,998 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Delicious product offering
Product offeringCore offering
Delicious is an Indian online retailer and distributor of premium dry fruits, nuts, seeds, millets, spices, and dehydrated fruits sold directly to consumers and B2B buyers through its Shopify-based storefront. The assortment spans over 130 SKUs across seven categories, with curated gift boxes marketed for festivals, weddings, and corporate occasions, plus bulk supply to enterprise customers.
Product overview
Delicious is an Indian e-commerce platform specializing in premium dry fruits, nuts, spices, seeds, millets, and dehydrated fruits. The company operates as a direct-to-consumer online store offering over 130 products across seven main categories. The product portfolio centers on Dry Fruits & Nuts (54 items) as the largest category, complemented by Spices (51 items including whole and powdered varieties), Dehydrated Fruits (15 items), Seeds (8 items), Millets (8 items), Gift Boxes (4 premium gift sets), and miscellaneous items. Products are sold in various pack sizes (20g to 500g and combo packs) with detailed health benefit information for each item. The company also offers curated Gift Box collections for festivals and special occasions.
Differentiator
Problem solved
Functional benefit
Products and services
- Dry Fruits & Nuts
Companies that use Delicious
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles3 records
Delicious technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Delicious partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Delicious competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Customer concentration
Delicious social profiles
Digital presenceDelicious financial estimates
Financial estimateRevenue estimate
Valuation estimate
Delicious leadership team
Management profileNumber of profiles
Delicious funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Delicious M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Delicious
What does Delicious do?
Delicious is an Indian online retailer and distributor of premium dry fruits, nuts, seeds, millets, spices, and dehydrated fruits sold directly to consumers and B2B buyers through its Shopify-based storefront. The assortment spans over 130 SKUs across seven categories, with curated gift boxes marketed for festivals, weddings, and corporate occasions, plus bulk supply to enterprise customers.
Is Delicious a public or private company?
Delicious is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Delicious founded?
Delicious was founded in 1890. It employs 11 to 50 people.
Where is Delicious based?
Delicious is headquartered in Hyderabad, India, in the Asia region.
How does Delicious make money?
One revenue line is on record: direct E-commerce Sales.
Does Delicious have an API?
No public API is recorded for Delicious.