better decisions group

What better decisions group does

better decisions group (bdg) is a DACH-headquartered business intelligence (BI) and corporate performance management (CPM) consultancy founded in 2004 (with some sources citing 2006) and operating as a German GmbH. The firm serves mid-market and enterprise clients across energy and utilities, retail, real estate, manufacturing, banking, and insurance, with documented implementations at Zalando, e-regio, lekker Energie, alstria, and STRATO. Its primary value proposition is the digital transformation of Excel-based planning and reporting workflows into integrated, cloud-ready systems built on partner platforms including Board International, Jedox, SAP Analytics Cloud, IBM Planning Analytics, and K4 Analytics.

The firm's product and service portfolio rests on three pillars. First, professional services—consulting, implementation, training, and Excellence Workshops (benchmarking, proof of concept, data analysis)—form the historical revenue base. Second, bdg ONE, launched in 2025, is a cloud-based Application-as-a-Service platform with four pre-configured template modules: bdg ONE | Finance (P&L, cashflow, balance sheet planning), bdg ONE | People (HR and workforce planning), bdg ONE | Energy (regulatory reporting including BNetzA), and bdg ONE | ESG (sustainability disclosure). Third, the Enercide Decision Operating System (edOS) is a co-developed energy-vertical offering. AI capability is positioned through a 2025 Agentic AI in BI & EPM whitepaper and deployed AI agents (FP&A, Controller) on Board for deviation analysis, rolling forecasts, and scenario planning.

Commercially, bdg operates a sales-led, enterprise-focused go-to-market with quote-based project pricing and multi-year contracts. Distribution is amplified through flagship partner status with Board (GLOBAL Partner of the Year 2025, 20-year partner) and Jedox (Partner of the Year DACH). The firm employs 51-100 people across four offices—Schönefeld (Berlin), Dortmund, Wallisellen (Zurich), and Spalding (UK)—led by CEO Lukas Schomberg, CFO Sabrina Wolter, and CHRO Ina Schwarzenberg. The company is independent and privately held, with no disclosed external funding.

Name

better decisions group

Legal name

better decisions group GmbH

Website

https://bdg.io

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

better decisions group is a DACH-based BI and corporate performance management consultancy that implements Board, Jedox, and SAP Analytics Cloud solutions for mid-market and enterprise clients across energy, retail, real estate, and manufacturing, complemented by its cloud-based bdg ONE template platform.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Performance Management (EPM) & FP&A Platforms (HDAEAEAK)

Keywords

• Business intelligence consulting
• Enterprise performance management
• Corporate performance management
• BI implementation services
• EPM software partner

Headquarters

HQ city

Peterborough

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Consulting Services: Core revenue stream from business intelligence and CPM consulting engagements. Includes requirements analysis, solution design, and implementation support.
2. Implementation & Support: Implementation services for Board, Jedox, SAP Analytics Cloud and other platforms, plus ongoing application management and support services.
3. Training Services: Expert-led training programs teaching users how to correctly analyze, read and report data in their BI/EPM systems.
4. Excellence Workshops: Workshop offerings including benchmarking workshops, proofs of concept, and detailed data analysis to support transformation projects.
5. bdg ONE (SaaS): Cloud-based template solutions (Application as a Service) providing pre-configured best-practice templates for specific industries and business functions. Scalable for future growth with quick implementation.
6. Software Licensing: As a partner of Board, Jedox, SAP Analytics Cloud, and other vendors, the company likely resells or facilitates software licenses alongside implementation services.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

better decisions group (bdg) is a consulting firm that conceptualizes, builds, and implements business intelligence (BI) and enterprise performance management (EPM) solutions based on partner platforms such as Board, Jedox, SAP Analytics Cloud, IBM Planning Analytics, and K4 Analytics. Its core software offering is bdg ONE, a cloud-based template platform ("Application as a Service") with domain-specific modules for Finance, People (HR/workforce), Energy, and ESG, complemented by consulting, implementation, support, training, and Excellence Workshops.

Product overview

The better decisions group (bdg) is a consulting firm, not a software vendor. Its offering centers on the bdg ONE cloud platform — a template-based SaaS solution for business planning, reporting, and analysis — supplemented by four domain-specific modules: bdg ONE | Finance, bdg ONE | People, bdg ONE | Energy, and bdg ONE | ESG. These modules provide rapid-implementation, pre-configured templates for specific business areas and industries. Complementary services include consulting, implementation and support; Excellence Workshops (benchmarking, PoC, data analysis); and Trainings. bdg also resells and implements partner CPM/BI platforms including Board, Jedox, SAP Analytics Cloud, IBM Planning Analytics, and K4 Analytics. Content assets (whitepapers, webinars) cover topics such as Agentic AI in EPM, workforce planning, and ESG reporting.

Differentiator

Problem solved

Functional benefit

Brands

• bdg ONE: A dedicated template-set and cloud-based solution for specific business areas and industries, including Finance, People, Energy, and ESG modules.

Products and services

• bdg ONE | Finance Cloud-based template-set for finance planning, reporting, and analysis, part of the bdg ONE platform, enabling quick implementation for finance departments and supporting integrated P&L, cashflow, and balance sheet planning.
• bdg ONE | People Cloud-based template-set for integrated HR and workforce planning on the bdg ONE platform, enabling integrated people planning and personnel cost/FTE reporting.
• bdg ONE | Energy Cloud-based template-set for energy sector planning, reporting, and regulatory compliance (including BNetzA reporting) delivered as part of the bdg ONE platform.
• bdg ONE | ESG Cloud-based template-set for ESG and sustainability reporting on the bdg ONE platform, supporting companies in meeting sustainability disclosure obligations.
• Consulting, Implementation & Support End-to-end consulting and implementation services for BI and EPM solutions built on Board, Jedox, SAP Analytics Cloud and other partner platforms, including requirements analysis, solution design, implementation, and ongoing application management and support.
• Excellence Workshops Workshop engagements including benchmarking workshops, proofs of concept, and detailed data analysis sessions to support EPM/BI transformation projects.
• Trainings Expert-led training programs teaching users how to correctly analyze, read, and report data in BI and EPM systems.
• BI Health Check (Board) Assessment service that evaluates whether a customer's Board BI/CPM system is being fully utilized, identifying optimization areas and recommended action items.

Quantifiable outcome

• Forecast cycle reduced from 6 weeks to 7 working days (85% time savings)
• +4 more outcomes

Named customers5 records

Segments11 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature7 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Board InternationalflagshipTechnology or IntegrationLong-standing strategic partner (20+ years) and GLOBAL Partner of the Year award winner. Board is a core technology platform for bdg's CPM and BI implementations. Partnership involves co-selling, implementation services, and joint customer success. Recognized as key platform for retail, energy, and finance solutions.
• JedoxcoreTechnology or IntegrationLong-standing partner awarded Jedox Partner of the Year DACH. Jedox serves as primary technology platform for many implementations including integrated planning, workforce planning, and ESG solutions. Partnership involves implementation services and template development (e.g., bdg ONE | Finance templates).
• SAP Analytics CloudcoreTechnology or IntegrationPartner for SAP Analytics Cloud implementations, offering customers a leading cloud-based analytics and planning platform option. Listed as primary technology partner alongside Board and Jedox.
• EnercidecoreStrategic or Co-development PartnerEnercide Decision Operating System (edOS) developed for energy sector decision-making. Partnership involves co-development of specialized energy industry solutions including assessment tools and the energy decisions OS. Jochen Heßler mentioned as energy sector expert contributor. Strategic focus on energy transformation and smart energy decisions.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Accenture: Global SI with a sizable EPM consulting practice serving similarly large enterprise clients. Wider delivery capability and vendor breadth, but overlapping core BI/EPM transformation service line.
• Deloitte: Big Four professional services firm with an established EPM consulting practice that competes for CPM/BI implementations and finance transformations for similar enterprise accounts.
• KPMG: Big Four advisory firm with significant EPM/finance transformation practice including SAP and Oracle CPM implementations; competes for similar enterprise BI/EPM engagements.
• Capgemini: Global system integrator with an extensive EPM/BI consulting practice and large delivery centers. Competes for enterprise BI/EPM implementations but as part of a much broader services portfolio.
• BearingPoint: European management and technology consultancy with a significant BI/EPM implementation practice across SAP, Oracle, and Microsoft platforms. Larger and broader portfolio but competes for similar EPM transformation engagements.
• Sopra Steria: Large European IT services firm with a dedicated BI/data and EPM implementation practice. Direct competitor for European enterprise BI/EPM transformation projects, though operating across a much broader portfolio.
• PwC: Big Four with an EPM/BI consulting arm that frequently competes for finance transformations and regulatory reporting implementations; comparable in regulated-industries EPM work.

Direct peers

• msg systems AG: Privately-held, mid-to-large German IT consultancy with deep finance/insurance sector BI and EPM implementations. Similar DACH enterprise focus, comparable consulting-led delivery model, and overlapping partner platforms.
• All for One Group SE: Publicly-listed German enterprise solutions and cloud/SAP consulting firm with a strong EPM/BI implementation practice serving the DACH mid-market. Directly comparable in geography, customer size, and BI/EPM service portfolio.
• Valantic: German-Austrian digital transformation consultancy with BI/data, SAP, and EPM implementation capabilities. Directly comparable in service mix and DACH mid-market enterprise orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0_GyoHAzve0KiBz4d9PgFg
• LinkedInde.linkedin.com/company/betterdecisionsgroup
• Instagraminstagram.com/better_decisions_group/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about better decisions group