Culture Of Good

What Culture Of Good does

Culture of Good is a privately held leadership development and workplace culture consulting firm headquartered in Fishers, Indiana, and operating as a member company under the Round Room corporate umbrella. It serves organizations seeking to address people-related performance issues — specifically leaders promoted without leadership training, teams disconnected from purpose, communication breakdowns, and cultures that develop by accident rather than design. Its customer base is horizontal, spanning any organization with these people-and-culture pain points, primarily in the Midwest United States.

The firm's core offerings are organized into two service lines. Leadership Development includes the Leadership Academy (a 6- or 12-session program), Executive Coaching (a six-month one-on-one engagement), and Keynotes & Workshops. Culture Development includes Strategic Planning, Keynotes & Workshops, and Community Impact Strategies & Awards. The firm also runs the Community Impact Awards, an annual recognition program that functions as both a brand-building asset and an indirect pipeline source. All engagements follow a four-phase Discover, Design, Develop, and Sustain methodology, delivered in-person or virtually through training, coaching, speaking, and ongoing support.

Culture of Good operates without any proprietary technology platform — it has no app, no API, no documented integrations, and no AI components — making it a pure human-capital professional services business. Revenue is generated through bespoke, quote-based professional services engagements, with the go-to-market motion being sales-led: prospective clients book a 30-minute discovery call via Calendly (linked to Ryan McCarty), after which solutions are scoped and priced per engagement. No public pricing, customer logos, headcount, or revenue figures are disclosed, and the firm has no external funding history.

Name

Culture Of Good

Legal name

Culture of Good

Website

https://cultureofgood.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Culture of Good is a Fishers, Indiana-based boutique consultancy that delivers leadership development and workplace culture programs (Leadership Academy, executive coaching, strategic planning) to organizations across the Midwest, operating under parent Round Room.

Ownership category

akta.pro rank

Product category

Leadership and Workplace Culture Consulting

NAICS

Professional and Management Development Training (611430), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Organizational Culture & Values-Based Leadership (EDABAAAE)

akta.pro secondary industries

Employee Experience, Engagement & Culture Advisory (BPACAJAI), Corporate & Leadership Development (BPACANAA), Organizational Change & Transformation Coaching (EDABANAG), Coaching Leadership & Mentoring Skills (EDABAAAG)

Keywords

• Leadership development consulting
• Workplace culture consulting
• Executive coaching services
• Organizational development consulting
• Community impact programs

Headquarters

HQ city

Fishers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Leadership Development Services: Revenue generated through leadership development programs including the Leadership Academy (6 or 12-session development experience), executive coaching (six-month program), and keynotes/workshops. Services are delivered through training, coaching, speaking, and ongoing support engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Culture of Good helps organizations strengthen leadership and improve workplace culture through consulting, training, executive coaching, keynotes, and workshops. Its core offerings include the Leadership Academy (6- or 12-session programs), six-month Executive Coaching, Culture Development services (strategic planning and community impact strategies), and an annual Community Impact Awards program, all delivered through a four-phase Discover, Design, Develop, Sustain process.

Product overview

Culture Of Good is a leadership development and workplace culture consulting firm offering two primary service lines: Leadership Development (Leadership Academy, Executive Coaching, and Keynotes & Workshops) and Culture Development (Strategic Planning, Keynotes & Workshops, and Community Impact programs). The company also runs an annual Community Impact Awards program recognizing organizations making positive social change. All services are delivered through a four-phase process: Discover, Design, Develop, and Sustain.

Differentiator

Problem solved

Functional benefit

Products and services

• Leadership Development Comprehensive leadership development service line that helps organizations develop leaders who build trust, communicate effectively, create accountability, and inspire performance, delivered through the Leadership Academy, Executive Coaching, and Keynotes & Workshops.
• Leadership Academy Practical 6- or 12-session leadership development experience designed to strengthen the skills leaders need most, with options for customized programs and internal facilitator training.
• Executive Coaching Six-month one-on-one executive coaching program providing personalized leadership growth, self-awareness development, and accountability support for senior leaders.
• Culture Development Workplace culture consulting service line that helps organizations create a workplace where people feel connected in purpose, engaged, and motivated to contribute their best, delivered through Strategic Planning, Keynotes & Workshops, and Community Impact Strategies.
• Strategic Planning Strategic planning process that helps organizations align people, culture, and goals through facilitated planning sessions, leadership alignment, and actionable roadmaps.
• Community Impact Awards Annual awards program recognizing organizations and teams that use business as a force for good, celebrating volunteerism, community service, and a culture of purpose and belonging.

Quantifiable outcome

• Increased engagement, reduced turnover, stronger accountability, better communication, higher performance, more meaningful work

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Round RoomcoreOthersRound Room is the parent company of Culture of Good. The Code of Conduct states 'Round Room and its Member Companies, Employees, and Contractors care that members of our diverse business family feel safe and included.' Round Room was built on the premise that by letting employees bring their souls to work, they unleash results. Culture of Good operates under Round Room's corporate governance including its Code of Conduct, Ethics Line (855-799-8301), and Compliance Officer ([email protected]).

Recent moves4 records

Expansion highlights3 records

Direct peers

• Dale Carnegie & Associates: Dale Carnegie delivers leadership, communication, and executive coaching training through a global licensee network, closely paralleling Culture of Good's mix of leadership development, executive coaching, and keynotes/workshops.
• DDI (Development Dimensions International): DDI provides leadership development, succession, and culture research with proprietary assessment tools, directly comparable to Culture of Good's leadership and culture advisory offerings to mid-market and enterprise buyers.
• FranklinCovey: FranklinCovey is a leading global provider of leadership development, culture change, and execution training (e.g., The 7 Habits), directly overlapping with Culture of Good's Leadership Academy and culture consulting offerings.
• The Ken Blanchard Companies: Blanchard delivers leadership training, coaching, and culture/performance programs (e.g., SLII) — a direct peer in cohort-based leadership development and management training.
• Center for Creative Leadership (CCL): CCL is a top-tier leadership development research and education provider offering coaching, training, and culture-focused programs — a direct peer in leadership academy-style cohort programs and executive coaching.

Emerging players

• BetterUp: BetterUp is a digital-first leadership coaching and development platform serving enterprise L&D buyers — a tech-enabled emerging player targeting the same leadership development buyer Culture of Good pursues, though with a virtual-coaching model.

Broad incumbents

• Gallup:
• Korn Ferry: Korn Ferry is a global organizational consulting firm offering leadership development, executive coaching, and culture advisory as part of a broader talent and HR consulting portfolio — competing for the same enterprise culture-and-leadership mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/CultureofGood
• Facebookfacebook.com/cultureofgood
• LinkedInlinkedin.com/company/cultureofgood

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Culture Of Good