What EXCONCEPT does

EXCONCEPT is a Stuttgart-headquartered e-commerce and digital commerce consulting and development agency operating across the DACH region (Germany, Austria, Switzerland). Founded in 2011, the company employs between 11 and 50 staff and serves mid-market and enterprise retailers, with particular depth in fashion, apparel, and B2B commerce verticals. Its core offerings span four service areas: e-commerce implementation and integration across Shopify Plus, Shopware, Magento, and Scayle; PIM/DAM consulting and integration across 60+ platforms including Akeneo, Pimcore, inriver, Contentserv and Perfion; CMS development, accessibility and digital storytelling; and a strategy/technology consulting practice that includes AI and Generative AI advisory. A self-described platform-agnostic posture — supported by official agency partnerships with each of the leading commerce vendors — is positioned as the firm's principal differentiator.

The business model is professional services: revenue is generated through project-based consulting engagements, systems selection, implementation, customization, and ongoing support. Pricing is quote-based and project-specific rather than publicly disclosed; the firm monetizes through billable hours and fixed-scope projects, supplemented by strategic advisory and AI/GenAI consulting work. The go-to-market is sales-led, leveraging a deep case-study library (Bogner, Ludwig Beck, Dehner, Baldessarini, Der Grüne Punkt, Vee Collective, Braun Hamburg, etc.), industry awards (German Brand Award 2020 and 2021, Red Dot 2020 and 2021 including 'Best of the Best', German Business Awards 2022), and a multi-channel digital presence (LinkedIn, YouTube, Instagram, newsletter, blog) to win mid-market and enterprise deals in DACH. No financial information — revenue, headcount trends, funding events, or ownership structure — is publicly disclosed.

The underlying technology stack is services-oriented rather than proprietary-product: the firm orchestrates enterprise commerce, PIM/DAM, and CMS platforms together rather than building a standalone product. Its 'Scale Experience' methodology — which combines customer data, product information, and AI-driven personalization into a unified commerce experience — represents the closest thing to an in-house IP, but it is a consulting framework rather than a software product. EXCONCEPT holds no disclosed patents or trademarks, has no standalone application, and operates without a public API; competitive advantage rests on partnership status, certified expertise, multi-disciplinary talent, and accumulated reference projects rather than on defensible technology IP.

Name

EXCONCEPT

Legal name

Y1

Website

https://exconcept.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

EXCONCEPT is a Stuttgart-based e-commerce and PIM/DAM consulting and implementation agency serving mid-market and enterprise retailers across the DACH region, with certified expertise across Shopify Plus, Shopware, Magento, and Scayle.

Ownership category

akta.pro rank

Product category

Digital Commerce Consulting and Implementation Services

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

Keywords

• E-commerce consulting
• Digital commerce implementation
• PIM system consulting
• CMS development services
• Shopify Plus agency

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consulting Services: Strategy, business processes, and optimization consulting including AI integration
2. E-Commerce Implementation: Systems implementation and integration for Shopify Plus, Shopware, Magento, and other platforms
3. PIM/DAM Services: Product Information Management and Digital Asset Management consulting and implementation
4. CMS Services: Content Management System development, strategy and maintenance

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

EXCONCEPT (operating as Y1 Digital) is a digital commerce agency that provides e-commerce consulting, platform implementation (Shopify Plus, Shopware, Magento, Scayle), PIM/DAM consulting, and CMS development services for mid-market and enterprise retailers. Services span strategy, business processes, UX design, AI/generative AI integration, app development, product configurators, cloud/DevOps operations, and ongoing optimization across the DACH region.

Product overview

Y1 is an e-commerce consulting and development agency offering a portfolio of service areas: Consulting (strategy, business processes, AI optimization), E-Commerce (platform implementation, UX design, integrations for Shopify Plus, Shopware, Magento, Scayle), PIM/DAM (product information management with 60+ platform partnerships including Akeneo, Pimcore, inriver), and CMS (content systems and digital storytelling). Their approach is described as 'scale experience' orchestrating customer data, product information, and AI-driven personalization into holistic commerce experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting Services Strategic consulting engagements covering business strategy, technology consulting, customer experience (CX) consulting, AI and generative AI advisory, and audits and readiness assessments for retailers and brand manufacturers undertaking digital commerce transformation.
• E-Commerce Implementation Services End-to-end e-commerce platform implementation and integration services for Shopify Plus, Shopware, Magento, and Scayle, including UX design, systems selection, app development, product configurators, UX health-checks, and cloud/DevOps operations for enterprise and mid-market retailers.
• PIM/DAM Services Product Information Management and Digital Asset Management consulting and implementation, including scoping, system selection across 60+ PIM platforms (Akeneo, Pimcore, inriver, Contentserv, Perfion), implementation, demos, health checks, UX design, and consulting for retailers and brand manufacturers.
• CMS Services Content Management System development strategy and maintenance services covering CMS comparison and selection, UX design, digital storytelling, accessibility consulting, and CMS development for digital commerce and brand websites.

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• ScaylecoreTechnology or IntegrationOfficial Scayle partner providing e-commerce solutions based on the Scayle commerce platform. Y1 offers Scayle implementation, system selection, and integration services.
• Shopify PluscoreTechnology or IntegrationCertified Shopify Plus agency partner specializing in Shopify Plus implementations, migrations, and custom development for enterprise clients.
• ShopwarecoreTechnology or IntegrationOfficial Shopware agency partner providing Shopware implementation, customization, and integration services.
• MagentocoreTechnology or IntegrationOfficial Magento agency partner offering Magento development, migration, and optimization services.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• TRKKN: German e-commerce consultancy with deep Shopware, SAP Commerce, and Adobe Commerce specialization serving mid-market and enterprise retailers. Compares directly on platform implementation services, PIM/DAM expertise, and DACH market focus.
• nexum: German full-service digital agency offering e-commerce, CMS, PIM, and content strategy. Comparable for consulting-led commerce engagements, multi-platform expertise, and enterprise brand clients in DACH.
• dotfly GmbH: Germany-based e-commerce consultancy focused on Shopware, Shopify, and OXID implementations with strong mid-market retailer base. Direct same-tier competitor for platform migration and optimization work in the German market.
• Clavis Studio: Austrian/German digital agency with Adobe Commerce and Shopware implementation focus and significant enterprise retail client portfolio. Comparable as a regional peer competing for similar DACH enterprise platform engagements.
• Comwrap Reply: Reply Group subsidiary specializing in Adobe Commerce (Magento), Shopware, and Pimcore implementations. Comparable as a same-tier consulting agency competing for enterprise PIM and commerce platform projects in DACH.
• diva-e: Germany-based digital agency specializing in e-commerce, CMS, and PIM implementations with strong enterprise client base. A closely matched head-to-head competitor for Shopify Plus, Shopware, and Adobe Commerce (Magento) projects in DACH.
• Shopmacher (Otto Group): Germany-based e-commerce agency owned by Otto Group, focusing on Shopware, Shopify, and OXID implementations. A direct competitor for mid-market platform projects with similar service portfolio and DACH geographic overlap.
• d.labs (ecomlio): European digital commerce agency focused on B2C and B2B platform implementations for retailers and brands. Comparable for full-service commerce builds including platform selection, integration, and ongoing optimization.
• PING eCommerce (inzio): DACH e-commerce agency specializing in Adobe Commerce (Magento) and Shopware enterprise implementations. Closely comparable for full-lifecycle commerce platform projects and PIM integration work.

Broad incumbents

• valantic: Large DACH-headquartered digital commerce and ERP consulting firm with broad e-commerce, SAP, and CRM capabilities. Comparable as a direct competitor for enterprise platform implementation engagements across German-speaking markets, though valantic operates at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/EXCONCEPT
• YouTubeyoutube.com/@y1-digital
• Facebookfacebook.com/ExconceptGermany
• LinkedInlinkedin.com/company/y1digital
• Instagraminstagram.com/y1digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXCONCEPT