Starline Brass

What Starline Brass does

Starline Brass is a family-owned, Sedalia, Missouri-based manufacturer of unfired brass cartridge cases used by ammunition reloaders. Founded circa 1975 and operating for nearly 50 years, the company produces match-grade brass across a catalog spanning handgun and revolver calibers, 40+ rifle calibers (including 6mm ARC, 22 Creedmoor, 6.5 Creedmoor, 25-06 Remington, 35 Whelen, .223/5.56, 6.8 SPC, and others), blank cases for training/ceremonial use, and unformed 'basic' cases for wildcat cartridge builders. Starline does not sell loaded ammunition.

The company's underlying technology is a precision brass-drawing process executed in small batches, with brass kept contained between manufacturing stages and subjected to multiple hand and machine inspections to enforce tight dimensional and cosmetic tolerances. The firm reports case weight variance of approximately 0.3 grains and case-length standard deviation of 0.0016 inches in tested samples. A corrosion-inhibitor treatment is applied at the factory and intended to be removed by the reloader during resizing. Starline positions the product as Military & Law Enforcement Trusted and Made in the USA.

Starline's business model is direct-to-consumer e-commerce at starlinebrass.com combined with a U.S. authorized dealer network, supported by content marketing (educational articles, YouTube, social channels) and an email newsletter. Pricing is not publicly disclosed and is positioned on quality and value rather than lowest-cost. Customers are primarily individual handloaders — competitive shooters, hunters, precision/long-range shooters, and wildcat cartridge enthusiasts — with secondary exposure to military and law enforcement procurement. The company is privately held with no disclosed institutional ownership, funding rounds, or M&A activity.

Name

Starline Brass

Legal name

Starline Brass

Website

https://starlinebrass.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Starline Brass is a family-owned U.S. manufacturer of match-grade brass cartridge cases for ammunition reloaders, serving competitive shooters, hunters, and military/law enforcement through factory-direct and dealer channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Sedalia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Direct-to-Consumer Brass Sales: Factory direct online sales of brass casings to individual customers through the company's e-commerce website. Products sold in quantities of 250, 500, or 1000 pieces depending on caliber.
2. Dealer/Wholesale Distribution: Distribution through a network of authorized dealers. The company maintains a dealer locator tool on their website for customers to find local retailers.
3. Apparel Sales: Sale of branded Starline Brass apparel items including merchandise.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Starline Brass manufactures match-grade, unfired brass cartridge cases for ammunition reloading, including rifle brass, pistol brass, and blank cases. The company employs a small-batch production process focused on quality over quantity, with multiple hand and machine inspections and strict dimensional tolerances. Products are sold factory-direct online and through an authorized dealer network primarily to individual reloaders, competitive shooters, hunters, and wildcat cartridge enthusiasts.

Product overview

Starline Brass is a family-owned manufacturer of high-quality unfired brass cartridge cases for ammunition reloading. The company has been in business for nearly 50 years and produces match-grade brass casings with a focus on quality manufacturing rather than quantity. Their core product portfolio consists of rifle brass cases (including rifle-specific calibers like 6mm ARC, 22 Creedmoor, 25-06 Remington, 35 Whelen, 6.5 Creedmoor, .223 Remington, 6.5 Grendel, 6.8 SPC, and others), pistol brass cases for handgun and revolver calibers, blank cases for training purposes, and specialty basic brass for wildcat cartridge forming. Starline also offers branded apparel. The company does not sell loaded ammunition—only brass cases for handloaders to reload. All products are proudly manufactured in the USA with military & law enforcement trusted quality standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Rifle Brass Match-grade brass cartridge cases for rifle calibers, manufactured with strict tolerances for consistent velocity and accuracy. Designed for handloaders and competitive shooters seeking reliable reloading components.
• Pistol Brass Match-grade brass cartridge cases for pistol and revolver calibers, engineered for precision reloading with uniform quality and dimensional consistency.
• Blank Cases Blank ammunition cartridge cases designed for training and ceremonial purposes.
• Apparel Branded clothing and merchandise items featuring Starline Brass branding, sold as ancillary products.
• Basic Brass Cases Unformed, unannealed basic brass cases without caliber designation on headstamp, designed for wildcat cartridge creation by forming custom calibers from parent cases. Available in .223 Basic, Grendel Basic, and 6.8 Basic variants.
• 22 Creedmoor Brass Brass case for the 22 Creedmoor cartridge, a necked-down version of the popular 6.5 Creedmoor designed for varmint hunting and long-range shooting.
• 25-06 Remington Brass Brass case for the 25-06 Remington cartridge, originally a wildcat from over 100 years ago that became a commercial cartridge in 1969, based on a necked-down 30-06 case.
• 35 Whelen Brass Brass case for the 35 Whelen cartridge, a .35 caliber wildcat-turned-factory chambering based on the 30-06 Springfield, originally designed over 100 years ago and becoming a factory chambering in the late 1980s.
• 6mm ARC Brass Brass case for the 6mm Advanced Rifle Cartridge (ARC), a shortened 6.5 Grendel necked down to 6mm, designed for long range and target shooting with low recoil in AR-style and bolt action rifles.

Quantifiable outcome

• Cases can be loaded right from the bag with minimal preparation needed
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Federal Premium (Vista Outdoor): Federal Premium is a large ammunition manufacturer that sells loaded ammunition and components including brass cases. It is a broad incumbent with overlapping SKUs in rifle and pistol brass, though it is not focused exclusively on Starline's reloader-only niche.
• Winchester (Olin Corporation): Winchester is a major ammunition manufacturer that also produces and sells brass cases as part of its broader ammunition portfolio. As a broad incumbent, it competes with Starline on commodity rifle and pistol brass, though it does not focus on Starline's small-batch, reloader-first niche.
• Remington Ammunition: Remington manufactures a full line of ammunition and ammunition components, including brass cases. It is a broad incumbent that competes with Starline particularly in commodity rifle and handgun brass SKUs.
• Magtech (CBC Group): Magtech is a global ammunition manufacturer that also produces brass cases as part of its commercial ammunition lineup. It is a broad incumbent competitor in commodity pistol and rifle brass, particularly in the U.S. reloader market.

Direct peers

• Prvi Partizan (PPU): PPU is a Serbian ammunition and brass case manufacturer with significant U.S. distribution through PPU USA. It is a direct competitor to Starline on rifle and pistol brass cases, especially for hunters and reloaders seeking value-priced alternatives.
• Hornady Manufacturing: Hornady is one of the largest U.S. manufacturers of ammunition components and loaded ammunition, including its own line of brass cartridge cases sold to reloaders. It directly competes with Starline across rifle and pistol brass SKUs and serves the same reloader and hunter customer base.
• Lapua: Lapua is a Finnish manufacturer of premium brass cases and loaded ammunition widely used by competitive shooters and benchrest competitors. It overlaps Starline's match-grade, precision-shooting positioning and competes directly in the high-end rifle brass market.
• Peterson Cartridge Company: Peterson Cartridge manufactures premium brass cases for handloaders, with a quality-and-precision positioning very similar to Starline. It is a direct competitor in the rifle and pistol brass case market, especially among precision and competitive shooters.
• Nosler: Nosler manufactures premium bullets and also offers branded brass cases (Nosler Custom) for handloaders. It is directly comparable to Starline as a premium brass supplier focused on accuracy-conscious reloaders and hunters.

Emerging players

• Alpha Munitions: Alpha Munitions is an emerging manufacturer of precision rifle brass cases targeting the precision long-range shooting market. It is comparable to Starline as a niche, quality-focused brass producer but is smaller and newer than Starline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/starlinebrass
• YouTubeyoutube.com/user/StarlineBrass
• Facebookfacebook.com/StarlineBrass
• Instagraminstagram.com/starlinebrass

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starline Brass