What United Hebrew Geriatric Center does

United Hebrew Geriatric Center is a nonprofit senior care organization founded in 1919 in New Rochelle, New York, operating as an integrative campus of comprehensive care on the Harry and Jeanette Weinberg Campus in Westchester County's Sound Shore. The organization serves approximately 1,000 seniors daily across a full continuum of care levels delivered on a single site: independent senior housing (Low-Savin Residence with 135 units and Meadow Lane Apartments with 32 units), assisted living (Willow Towers with 126 apartments holding the first triple New York State licensure in Westchester County), memory care (Willow Gardens with 69 beds dedicated to Alzheimer's and dementia), skilled nursing and short-term rehabilitation (a 296-bed facility combining the Kramer and Skalet Pavilions), and home- and community-based services (the Certified Home Health Agency launched in 2014 and the AZOR Licensed Home Health Care agency). Additional programs include hospice and palliative care, respite care, and an on-site Dialysis Den for short-term rehab patients.

The business model is a mix of private pay, Medicare, and Medicaid reimbursement across residential care levels, supplemented by donations and a 2009 endowment from The Harry and Jeanette Weinberg Foundation. Distribution is direct-to-consumer via website inquiries, phone, in-person campus tours, and virtual tours, with no intermediaries, channel partners, or app-based delivery. The underlying technology stack is described as standard healthcare information systems for senior care management and resident records, with no proprietary platforms, AI capabilities, or disclosed integrations.

Revenue figures are not publicly disclosed, and there are no funding rounds, acquisitions, or M&A activity; the organization is an independent nonprofit with no parent company, no public ticker, and no private equity ownership. The leadership team includes a President and CEO (Mark Sanchez), CFO (Christina Villanueva), CMO (Grace Ferri), CIO (Kelvin Hui), and a board-certified Vice President of Medical Affairs (Elaine Healy, M.D.), reflecting a clinically governed community-based operating model rather than a technology or venture-backed growth model.

Name

United Hebrew Geriatric Center

Legal name

United Hebrew Geriatric Center

Website

https://uhgc.org

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

501–1,000 employees

Short description

United Hebrew Geriatric Center is a nonprofit, 105-year-old senior care provider in New Rochelle, NY, operating an integrated campus that serves ~1,000 seniors daily across independent living, assisted living, memory care, skilled nursing, rehabilitation, and home health services in Westchester County.

Ownership category

akta.pro rank

Product category

Senior Living and Geriatric Care

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing Care Facilities (Skilled Nursing Facilities) (623110), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Elder Services & Aging Support (BPAGAEAF), Geriatric Rehabilitation Programs (HLADAJAL), Chronic Disease & Complex Care Management (Geriatrics) (HLADALAC)

Keywords

• Senior living services
• Skilled nursing care
• Memory care services
• Assisted living community
• Home health care

Headquarters

HQ city

New Rochelle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Residential Senior Care Services: United Hebrew generates revenue through residential care services including skilled nursing, assisted living, memory care, and short-term rehabilitation. Payment sources include private pay, Medicare, and Medicaid. The organization also provides home health care services under its Certified Home Health Agency launched in 2014.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

United Hebrew Geriatric Center operates an integrative senior living campus in New Rochelle, NY, providing a comprehensive continuum of care for older adults. Its offerings span independent senior housing, assisted living (Willow Towers), specialized memory care (Willow Gardens), short-term rehabilitation and skilled nursing (296-bed facility), and home-based care through a Certified Home Health Agency and AZOR Licensed Home Health Care.

Product overview

United Hebrew is a model of integrative senior living offering a campus of comprehensive care that serves seniors from independent living to advanced healthcare needs. The organization operates as a platform-plus-modules architecture comprising core care levels: Short Term Rehabilitation & Skilled Nursing (296-bed state-of-the-art facility including the Skalet and Kramer Pavilions), Assisted Living at Willow Towers (126 apartments with triple NYS licensure), Memory Care at Willow Gardens (69-bed specialized dementia unit), and Senior Housing (Low-Savin Residence with 135 units plus Meadow Lane with 32 apartments). Additional services include Home Health Care (Certified Home Health Agency and AZOR Licensed Home Health Care), Hospice & Palliative Care, and Respite Care. This integrated approach allows residents to transition seamlessly between care levels as their needs evolve, from independent senior housing through skilled nursing.

Differentiator

Problem solved

Functional benefit

Brands

• Willow Towers: Assisted living community with 126 apartments and specialized memory care neighborhood. Winner of National Association of Home Builders Platinum Achievement Award.
• Willow Gardens
• The Dialysis Den

Products and services

• Short Term Rehabilitation and Skilled Nursing Top-ranked short-term rehabilitation and long-term skilled nursing care following a hospital stay, surgery, or health event, including comprehensive therapy services and 24-hour nursing care.
• Assisted Living (Willow Towers) Supportive living at Willow Towers with 126 apartments, all-inclusive care, 24-hour licensed nursing coverage, medication management, and physician services, allowing residents to age in place.
• Memory Care (Willow Gardens) Specialized memory care at Willow Gardens for individuals with Alzheimer's and related dementias, accommodating up to 69 residents with a 24-hour dementia-trained care team and licensed nursing.
• Senior Housing Independent living in a vibrant community for seniors seeking an active lifestyle with accessible care whenever needed, including Low-Savin Residence with 135 units and Meadow Lane with 32 apartments.
• Home Health Care Services Home-based healthcare services including the Certified Home Health Agency and AZOR Licensed Home Health Care, providing skilled nursing and rehabilitation therapy to seniors in their own homes.
• Hospice and Palliative Care Hospice and palliative care services focused on improving quality of life for residents with serious illness.
• Respite Care Short-term respite care services providing temporary relief for caregivers while ensuring continuous quality care for seniors.

Quantifiable outcome

• Willow Towers is the first assisted residence in Westchester County to obtain triple licensure from New York State, allowing residents to age in place without moving to skilled nursing
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves12 records

Expansion highlights4 records

Broad incumbents

• Sunrise Senior Living: National senior living operator running assisted living and memory care communities across the US, including in the Westchester County market, competing for the same upper-mid private-pay resident segment.
• Five Star Senior Living: National senior living management and operations company running assisted living, memory care, and skilled nursing communities across the US, including in the Northeast, overlapping with UHGC across multiple care levels.
• Atria Senior Living: Large national assisted living and memory care provider with a presence in the New York metro, offering comparable supportive living, dining, and dementia care programs targeting similar private-pay seniors and families.
• Brookdale Senior Living: Largest US senior living operator with independent living, assisted living, memory care, and skilled nursing nationwide; serves a similar resident demographic and competes in the broader NY metro continuum-of-care market.

Direct peers

• Wartburg: Westchester County-based nonprofit providing independent living, assisted living, memory care, skilled nursing, and home health, directly mirroring UHGC's service mix and competing for the same regional seniors and referral pipelines.
• Chelsea Senior Living: Northeast-based senior living operator with assisted living and memory care communities in the NY metro, competing in similar Westchester-area markets with a comparable upscale private-pay assisted living offering.
• The Bristal Assisted Living: New York-based assisted living operator with multiple Westchester and surrounding-county communities, directly competing with UHGC's Willow Towers in the regional assisted living market for private-pay seniors.
• Hebrew Home at Riverdale: Major New York-area nonprofit senior care provider offering a similar continuum of independent living, assisted living, memory care, skilled nursing, and rehabilitation on a single Riverdale campus, with comparable century-plus community roots and Jewish-heritage mission.
• ArchCare: New York-area Catholic nonprofit healthcare system operating skilled nursing, rehabilitation, assisted living, home health, and hospice services, mirroring UHGC's integrated nonprofit model and Medicaid/Medicare mix.

Emerging players

• Visiting Nurse Service of New York: Large New York nonprofit home health, hospice, and community-based care provider that overlaps with UHGC's Certified Home Health Agency and AZOR home health operations within the Westchester and broader NYC service area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UnitedForYou
• Facebookfacebook.com/UnitedHebrewNewRochelle
• LinkedInlinkedin.com/company/united-hebrew-of-new-rochelle

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Hebrew Geriatric Center