Pjama

Name

Pjama

Legal name

Pjama AB

Website

https://pjama.eu

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Incontinence & Bedwetting Management Products

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Women's, Misses', Children's & Infants' Undergarments (2340)

akta.pro industry

PRIMARYCRABAJAC

Diapering & Wipes (Diaper Creams, Wipes)

Consumer Products & Retail/Beauty & Personal Care/Baby & Child Personal Care

SECONDARYHSAJAEAM

Diaper Service & Incontinence Textile Laundry (Institutional)

Home & Personal Services/Laundry, Dry Cleaning & Garment Care/Laundry Services (Commercial/Institutional)

Keywords

• Bedwetting protection products
• Enuresis treatment systems
• Reusable incontinence sleepwear
• Waterproof bedding protection
• Smart bedwetting alarms

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales - Hardware: One-time purchase of bedwetting protection and treatment products including pants, shorts, sleepwear, underwear, alarms, and accessories. Products are reusable and durable (guaranteed for at least 100 washes).
2. Treatment Kits and Bundles: Pre-configured treatment kits combining sleepwear with alarms at various price points (Basic €122, Standard from €159, Premium from €258). Mix kits allow customization.
3. App and Portal Services: DryGuardians app is free to download and use. Healthcare clinical portal supports treatment tracking and provider communication.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Pjama manufactures and sells reusable bedwetting (enuresis) protection and treatment products through two brands. Pjama Protect offers absorbent sleepwear pants and shorts for children and adults plus waterproof bedding accessories. Pjama DryGuardians offers a bedwetting alarm treatment system combining smart sleepwear with built-in sensor threads, treatment underwear, a wireless moisture alarm, a smartphone app (DryGuardians) for progress tracking and 4-week treatment evaluation, and a Clinical Portal for healthcare providers. All garments are made from Oeko-Tex certified Tencel fabrics and are washable (guaranteed for 100+ washes).

Product overview

Pjama is a bedwetting (enuresis) management company offering a dual-line product portfolio: Pjama Protect for nighttime protection and Pjama DryGuardians for alarm-based treatment. The Protect line includes absorbent bedwetting pants and shorts for children and adults that look like regular sleepwear but contain built-in waterproof and absorbent layers, plus protective bedding accessories (duvet covers, pillowcases, waterproof bags). The DryGuardians treatment line combines smart sleepwear (pants and shorts with built-in sensor threads), dedicated treatment underwear (boxers and briefs), a bedwetting alarm system (sensor + speaker), and the DryGuardians mobile app that tracks treatment progress and connects to the alarm for discreet notifications. The company also offers a Clinical Portal for healthcare providers to remotely monitor patients. All products use Oeko-Tex certified fabrics and are reusable (guaranteed for at least 100 washes). Pjama is used by 80 hospitals across Europe and was developed in collaboration with Swedish healthcare experts.

Differentiator

Problem solved

Functional benefit

Brands

• Pjama Protect: Absorbent sleepwear and bedding products that protect beds from bedwetting. Includes bedwetting pants and shorts for children and adults.
• DryGuardians
• Pjama DryGuardians

Products and services

• Pjama Protect Bedwetting Pants Reusable absorbent sleepwear pants for children and adults that look like regular sleepwear while keeping the bed dry; super-absorbent layers lock in liquid and a breathable waterproof membrane prevents leaks. Made from Oeko-Tex certified Tencel, machine washable at 60°C.
• Pjama Protect Bedwetting Shorts Absorbent shorts designed for children and adults experiencing bedwetting, providing discreet nighttime protection that resembles regular pajama shorts. Reusable, machine washable, Oeko-Tex certified.
• Pjama Protect Bedwetting Pants for Adults Absorbent bedwetting pants for adults providing discreet and comfortable protection. Breathable, waterproof, machine washable at 60°C, reusable. Available in sizes Medium, Large, XLarge from €139.00.
• Pjama DryGuardians Sleepwear (Pants) Smart bedwetting treatment pants with built-in sensor threads that connect wirelessly to the bedwetting alarm system and protect the bed while enabling effective alarm treatment for enuresis.
• Pjama DryGuardians Sleepwear (Shorts) Smart bedwetting treatment shorts with built-in sensor threads that connect wirelessly to the bedwetting alarm system, protecting the bed from wetness while enabling effective alarm treatment.
• Pjama DryGuardians Bedwetting Alarm Set Wireless enuresis alarm system with a moisture sensor that attaches to garments via press studs and a speaker unit placed near the bed. The alarm triggers when moisture is detected, waking the user to interrupt bedwetting. Connects to the DryGuardians app for discreet notifications, operating range up to 10 meters.
• Pjama DryGuardians Underwear (Boxers) Treatment underwear designed for boys and men with integrated sensor wires that detect moisture and connect to the DryGuardians bedwetting alarm. Non-absorbent; works together with the alarm to break the bedwetting habit.
• Pjama DryGuardians Underwear (Briefs) Treatment briefs designed for children with integrated sensor wires that detect moisture and connect to the bedwetting alarm. Features two buttons at the waistband for sensor connection.
• Pjama Vibrating Alarm Watch Digital vibrating watch with LED screen used for daytime urine leakage reminders. Features up to 8 vibration intervals per day, adjustable silicone band, and Micro USB charging with 6-15 day battery life. Priced at €40.00.
• DryGuardians App Mobile application (free) serving as the centre of the bedwetting treatment. Provides treatment progress tracking via graphs, manual nightly event logging, personalized feedback, motivation tips, 4-week treatment evaluation, and connects to the Pjama Connect bedwetting alarm for discreet vibration notifications. Developed together with leading experts in bedwetting and the Swedish healthcare system.
• DryGuardians Clinical Portal Secure web portal for clinicians (pediatricians, urologists, enuresis specialists) allowing them to follow each patient individually over time. All data is generated through family use of the DryGuardians app, providing continuous flow of information for monitoring progress and direct communication with families. Used by 80 hospitals across Europe.
• Pjama Protect Duvet Cover Waterproof duvet cover providing complete bed protection against bedwetting. Reusable, machine washable. Priced from €99.00.
• Pjama Protect Pillowcase Waterproof pillowcase protecting against moisture and stains from bedwetting. Reusable, machine washable. Priced at €34.00.
• Pjama Protect Waterproof Bag Waterproof storage bag for storing wet clothes when sleeping away from home. Companion accessory to Pjama Protect protection products.
• Pjama Protect Bedwetting Shorts Starter Kit for Children Practical starter kit including two pairs of waterproof Pjama Protect Bedwetting Shorts for Children plus a waterproof Pjama bag for storage when away from home. Priced from €195.00.
• DryGuardians Basic Treatment Kit Budget-friendly starter kit including a standalone sensor, alarm speaker, and access to the treatment app. Designed to work with the child's own underwear. Priced at €122.00 (original €144.00).
• DryGuardians Standard Treatment Kit Complete and balanced treatment kit including 2 pairs of Treatment Underwear, Snap-On Sensor, Alarm Speaker, and access to the Treatment App. Priced from €159.00.
• DryGuardians Premium Treatment Kit Most advanced treatment kit combining Treatment Underwear with smart detection and built-in absorbency. Includes 2 pairs of Treatment Underwear, 1 pair of Treatment Pants/Shorts, Snap-on Sensor, Alarm Speaker, and access to the Treatment App. Priced from €258.00.

Quantifiable outcome

• 80 hospitals in Europe using DryGuardians system
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Swedish Healthcare SystemcoreStrategic or Co-development PartnerPjama developed the DryGuardians app together with leading experts in bedwetting and the Swedish healthcare system. This collaboration enabled clinical-grade treatment protocols and the development of the clinical portal for healthcare provider monitoring.
• Schenker / PostNord / DHL / UPSminorOthersShipping and delivery partners handling product fulfillment to customers across Europe.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Conni: Specialist in reusable/washable incontinence and bed-protection products (chair pads, mattress protectors, absorbent sleepwear). Closely comparable to Pjama Protect on the reusable/eco positioning and pediatric-to-adult customer overlap.
• Ninjamas (Kimberly-Clark): Kimberly-Clark's branded nighttime underwear line for kids, marketed with a playful character. Overlaps with Pjama Protect on the nighttime-protection use case but operates at mass-market scale via Huggies distribution.

Direct peers

• Chummie: Bedwetting alarm brand offering wearable sensors, alarm units, and supporting app features. Directly comparable product set and target customer to Pjama DryGuardians.
• TheraPee: Combines a bedwetting alarm with an online video-based training program for children. Comparable to Pjama's digital-treatment + hardware approach and targets the same parent-and-child treatment journey.
• Malem Medical: UK-based specialist manufacturer of enuresis (bedwetting) alarms and related treatment products. Closely comparable to Pjama DryGuardians as a focused bedwetting-alarm brand selling direct to consumers and clinicians.
• DryBuddy: US-based direct-to-consumer brand offering wireless bedwetting alarm systems with mobile app integration. Directly comparable to Pjama DryGuardians on product category, sensor + alarm + app architecture, and target customer.

Broad incumbents

• TENA (Essity): Essity's global incontinence brand covering adult pads, underwear, and skincare. A broad incumbent that competes with Pjama's adult Protect line and operates in the same broader incontinence category, with much larger European reach and a Swedish parent—making it especially relevant for a Swedish competitor.
• Abena: Danish manufacturer of incontinence products (pads, underwear, bedding) serving both institutional and consumer channels. Comparable to Pjama on adult incontinence and protective bedding, with deeper institutional penetration.
• Hartmann (Molicare): German-based medical and hygiene products group whose Molicare line is a leading incontinence brand in Europe. Comparable to Pjama's adult protective sleepwear and protective bedding, with significant institutional channel presence.
• GoodNites (Kimberly-Clark): Kimberly-Clark's mass-market disposable nighttime underwear brand for older kids. Competes with Pjama Protect on the protection side, with vastly larger marketing and retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PjamaEurope
• LinkedInlinkedin.com/company/pjama-ab
• Instagraminstagram.com/pjamabedwetting
• Xx.com/pjamapjama

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pjama