IT Simply
IT Simply provides managed IT services and Power BI-based business intelligence reporting, with a specialized Practice Intelligence product for law firms, primarily serving legal practices across New Zealand and Australia.
- Company typePrivate
- Founded2015
- HeadquartersAmberley, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What IT Simply does
IT Simply is a New Zealand-based managed IT services and business intelligence provider founded in 2015 and headquartered in Kaiapoi, with co-founders Andrew Jackson (Managing Director) and Grant Hartley-Brown (Technical Director). The company focuses on a single vertical — law firms across New Zealand and Australia — delivering a bundled portfolio of Managed IT Services (per-staff-monthly subscriptions covering Microsoft 365 licensing, Datto cloud backup, cybersecurity, device management, and IT planning), Practice Intelligence (a Power BI-based reporting dashboard purpose-built for law firm performance metrics spanning company, team, solicitor, client, and fee views), Business Reporting (custom Power BI dashboards for general business intelligence), and Data Cleansing and Migration services.
Its technology stack is built on Microsoft 365, Power BI, Microsoft Teams, and cloud hosting, with integrations into seven legal practice management platforms: LEAP, ActionStep, OneLaw, FilePro, Practice Evolve, Aderant, and InfinityLaw. The company holds Microsoft Modern Work Partner status and Kaseya + Datto Platinum Partner status, and operates the Engage. community hub alongside hosted user groups for LEAP, ActionStep, OneLaw, and AI.
The business model combines recurring managed-services subscriptions (priced per staff member per month, not publicly disclosed) with professional services revenue from BI dashboard implementations and data migration projects. Go-to-market is sales-led via direct website and phone engagement, reinforced by community-led distribution through hosted user groups. The company is privately held with 1-10 employees, no disclosed external funding, and no M&A or leadership change history in the source data.
IT Simply firmographics
Firmographics- Name
- IT Simply
- Legal name
- IT Simply Limited
- Website
- https://itsimply.co.nz
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IT Simply provides managed IT services and Power BI-based business intelligence reporting, with a specialized Practice Intelligence product for law firms, primarily serving legal practices across New Zealand and Australia.
- Ownership category
- akta.pro rank
IT Simply industry classification
Industry- Product category
- Managed IT Services for Law Firms
- NAICS
- Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)
- akta.pro secondary industries
- ITIL/ITSM Process Consulting & Implementation (BPAEAJAB), IT Program/Project Management (PMO) & Delivery Assurance (BPAEAAAO), IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG)
Keywords
Where IT Simply is headquartered
LocationHeadquarters
- HQ city
- Amberley
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
IT Simply business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Managed IT Services: Monthly subscription service charged per staff member per month. Covers all aspects of ongoing IT support including hardware planning, license management, cloud hosting, cyber security, backup and data recovery, and technology audits.
- Business Intelligence and Reporting: Professional services for setting up Power BI dashboards and reporting platforms. Involves data aggregation from multiple systems into unified dashboards.
- Data Cleansing and Migration: Database expert services for identifying and managing excess, duplicate and historic data through deletion, archiving or efficient storage. Supports data migration projects for legal industry platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Complete Managed Service - Bundled per staff member per month |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
IT Simply product offering
Product offeringCore offering
IT Simply delivers managed IT services and business intelligence solutions, primarily to law firms across New Zealand and Australia. Its core offerings include a per-staff-member-per-month managed IT subscription covering Microsoft 365, cybersecurity, cloud backup, and support, plus Power BI-based Practice Intelligence and Business Reporting dashboards that aggregate data from leading legal practice management platforms. The firm also provides data cleansing, migration, and hosted user-group community services for the legal vertical.
Product overview
IT Simply offers a unified portfolio of managed IT services and Business Intelligence solutions, primarily serving New Zealand and Australian law firms. The core offerings include Managed IT Services (delivered as a per-staff-monthly subscription covering Microsoft 365, cybersecurity, and device management), Practice Intelligence (a Power BI-based reporting dashboard for law firms with management and author dashboards), and Business Reporting (Power BI-powered dashboards for general business intelligence). The company also hosts Engage. and practice management user groups (LEAP, ActionStep, OneLaw) as community initiatives. Data Cleansing services support technology transitions.
Differentiator
Problem solved
Functional benefit
Brands
- Practice Intelligence: A comprehensive reporting dashboard designed for Law Firms built on Microsoft Power BI, providing multi-level dashboards for partners, managers, and individual authors to track performance metrics, fees, WIP, debtors, and KPIs.
Products and services
- Practice Intelligence Comprehensive Power BI reporting dashboard built for law firms that breaks firm data into company overview, team, solicitor, client, and fees areas. Provides management dashboards and individual author dashboards with drill-down capability, and integrates with LEAP, ActionStep, OneLaw, FilePro, Practice Evolve, Aderant, and InfinityLaw practice management platforms. Intended for Managing Partners, practice managers, and individual solicitors in NZ and AU law firms.
- Managed IT Services Complete per-staff-member-per-month managed IT service for small and mid-sized businesses (with a legal-vertical focus) that bundles Microsoft 365 subscription, cloud backup for Microsoft 365, cyber security for cloud and devices, managed email signature, setup and maintenance labor, service desk and field engineer support, and ongoing IT planning and roadmap.
- Business Reporting Business intelligence and reporting service using Microsoft Power BI that aggregates data from multiple platforms, spreadsheets, and outside sources into real-time dashboards. Supports individual, manager, board, and shareholder dashboards, trend analysis, comparisons, performance tracking, budget analysis, and automated alert notifications for spikes in sales or operations.
- Data Cleansing and Migration Professional service for law firms and other clients that identifies and manages excess, duplicate, and historic data through deletion, archiving, or more efficient storage, and supports data migration projects when moving between legal practice management platforms.
Companies that use IT Simply
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
IT Simply technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature3 records
IT Simply partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- MicrosoftcoreMicrosoft Modern Work Partner. IT Simply provides Microsoft 365 subscriptions as part of their Complete Managed Service bundle. The company uses Microsoft Power BI for business intelligence dashboards and Microsoft Teams for user group sessions.
- Kaseya + DattocorePlatinum Partner status for Kaseya + Datto. IT Simply uses Datto for cloud backup services as part of their managed IT offerings.
- LEAPcorePractice Intelligence now available with LEAP legal practice management software. IT Simply hosts LEAP user groups and provides integration for law firms using the LEAP platform.
- ActionStepcorePractice Intelligence integrations with ActionStep. IT Simply hosts ActionStep user groups for law firms.
- OneLawcorePractice Intelligence integrations with OneLaw. IT Simply hosts OneLaw user groups for law firms.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
IT Simply competitors and assessment
Company assessmentDirect peers
- Datacom: Datacom is one of the largest Australasian technology services providers, offering managed IT services, cloud, and business intelligence to enterprise and government customers including professional services firms. It is the most direct ANZ-based MSP competitor to IT Simply at a much larger scale.
- Theta (formerly Theta Systems): Theta is a long-standing New Zealand-owned IT services company providing managed IT, cloud, security, and consulting to New Zealand businesses. It competes directly with IT Simply in the NZ managed IT services market and serves some of the same SMB and mid-market segments.
- Generation IT: Generation IT is a New Zealand managed services provider delivering IT support, cloud hosting, and cybersecurity to SMB customers across New Zealand. It is a head-to-head competitor for IT Simply's Complete Managed Service offering in the same geographic market.
Emerging players
- LEAP Legal Software: LEAP is a leading Australia- and New Zealand-focused legal practice management platform that IT Simply integrates Practice Intelligence with. While not a direct MSP, LEAP could in the future embed native BI/reporting, making it an adjacent and potentially substitute product.
- Smokeball: Smokeball is a legal practice management and productivity platform that includes built-in reporting, matter analytics, and business insights for law firms. It competes with Practice Intelligence by offering BI-like insights natively inside the PMS, particularly in Australia.
- ActionStep: ActionStep is a global cloud legal practice management platform with strong ANZ adoption that IT Simply integrates with and hosts user groups for. As an adjacent platform, it competes indirectly by offering in-product reporting features and could deepen native BI over time.
- LawVu: LawVu is a New Zealand-founded legal operations platform serving in-house legal teams globally with matter management, reporting, and analytics. It is a regional peer in legal tech BI/reporting for the legal sector, though focused on in-house rather than law firm customers.
Broad incumbents
- Spark NZ: Spark is New Zealand's largest telco and operates a sizable IT services and managed services arm (formerly Gen-i) serving enterprise and government. It is a broad incumbent that can bundle managed IT, security, and cloud into much larger deals, including to professional services firms.
- Fujitsu New Zealand: Fujitsu New Zealand is the local arm of a global IT services major, delivering managed services, workplace, and application services to enterprise and government in NZ. It overlaps with IT Simply's managed IT and BI service lines at the upper end of the market.
- Deloitte New Zealand: Deloitte's NZ practice includes a legal tech and managed services capability that advises and operates technology for large law firms and corporate legal departments. It overlaps with IT Simply's BI and managed IT offerings at the enterprise end of the ANZ legal market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
IT Simply social profiles
Digital presenceIT Simply financial estimates
Financial estimateRevenue estimate
Valuation estimate
IT Simply leadership team
Management profileNumber of profiles
Profiles2 records
IT Simply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IT Simply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IT Simply
What does IT Simply do?
IT Simply delivers managed IT services and business intelligence solutions, primarily to law firms across New Zealand and Australia. Its core offerings include a per-staff-member-per-month managed IT subscription covering Microsoft 365, cybersecurity, cloud backup, and support, plus Power BI-based Practice Intelligence and Business Reporting dashboards that aggregate data from leading legal practice management platforms. The firm also provides data cleansing, migration, and hosted user-group community services for the legal vertical.
Is IT Simply a public or private company?
IT Simply is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IT Simply founded?
IT Simply was founded in 2015. It employs 1 to 10 people.
Where is IT Simply based?
IT Simply is headquartered in Amberley, New Zealand, in the Oceania region.
How does IT Simply make money?
Three revenue lines are on record. Managed IT Services are the primary driver. The others are business Intelligence and Reporting and data Cleansing and Migration.
Who are IT Simply's main competitors?
Direct peers on record are Datacom, Theta (formerly Theta Systems) and Generation IT. Emerging players are LEAP Legal Software, Smokeball, ActionStep and LawVu. Broad incumbents are Spark NZ, Fujitsu New Zealand and Deloitte New Zealand.
Does IT Simply have an API?
No public API is recorded for IT Simply.
What industry is IT Simply in?
IT Simply's product category is Managed IT Services for Law Firms. Its primary akta.pro industry code is BPAEAJAN, ITSM Managed Services (Run/Operate/Optimize), with a secondary code of BPAEAJAB, ITIL/ITSM Process Consulting & Implementation. Its NAICS code is 541513 and its SIC code is 7370.