KRÖSWANG
KRÖSWANG is an Austrian family-owned B2B wholesaler, founded 1974, supplying approximately 15,000 gastronomy, hotel and large-kitchen customers across Austria and Southern Germany with around 3,100 fresh and frozen SKUs through 12 sites, a 200-truck refrigerated fleet and a 24-hour producer-to-kitchen delivery chain.
- Company typePrivate
- Founded1974
- HeadquartersGrieskirchen, Austria
- Headcount251–500
- GTM typeB2B
- OfferingServices
What KRÖSWANG does
KRÖSWANG GmbH is an Austrian family-owned B2B fresh-food wholesaler headquartered in Grieskirchen (Upper Austria), founded in 1974 by Manfred Kröswang originally as a poultry producer and subsequently repositioned as the country's leading specialist distributor of fresh and frozen food to the gastronomy, hotel and large-canteen (Großküche) sectors. The firm operates 12 sites across Austria and Southern Germany with a 200-LKW refrigerated fleet, ~3,100 SKUs and a stated customer base of roughly 15,000 B2B accounts; it runs a wholly owned German subsidiary (Kröswang Deutschland GmbH, Ingolstadt), a premium fine-food wholesaler (R&S Gourmets) and a B2B gastro online marketplace (manfreddo.com). FY2024 group revenue was EUR 400.7 million (+7.7% YoY), with the core KRÖSWANG Frische-Spezialist unit alone contributing more than EUR 360 million and fresh Austrian meat alone delivering over EUR 60 million.
KRÖSWANG firmographics
Firmographics- Name
- KRÖSWANG
- Legal name
- KRÖSWANG GmbH
- Website
- https://kroeswang.at
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- KRÖSWANG is an Austrian family-owned B2B wholesaler, founded 1974, supplying approximately 15,000 gastronomy, hotel and large-kitchen customers across Austria and Southern Germany with around 3,100 fresh and frozen SKUs through 12 sites, a 200-truck refrigerated fleet and a 24-hour producer-to-kitchen delivery chain.
- Ownership category
- akta.pro rank
KRÖSWANG industry classification
Industry- Product category
- Foodservice Distribution (Fresh & Frozen Food Wholesale)
- NAICS
- Meat and Meat Product Merchant Wholesalers (424470), Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fish and Seafood Merchant Wholesalers (42446)
- SIC
- Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)
- akta.pro secondary industries
- Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI), Corporate & Catering Online Ordering/Delivery (AFAIAMAK)
Keywords
Where KRÖSWANG is headquartered
LocationHeadquarters
- HQ city
- Grieskirchen
- HQ country
- Austria
- HQ region
- Europe
Markets served
KRÖSWANG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale food distribution: Core B2B revenue: sale of ~3,000 fresh and frozen food items to gastronomy, hotel and large-kitchen customers across Austria and Southern Germany, priced per sales unit in EUR net of 10% VAT.
- Logistics surcharge on small orders: EUR 20 logistics fee applied when net order value falls below EUR 290; orders at or above EUR 290 are delivered free of charge.
- Annual bonus / year-end rebate programme: KRÖSWANG pays a contractual annual bonus to customers; the right to this payment is forfeited in case of payment default or insolvency.
- B2B online marketplace commissions via manfreddo.com: Subsidiary manfreddo.com operates an online marketplace for small regional producers; manfreddo handles invoicing and settlement, charging the producer a marketplace commission for the service.
- Exclusive private-label sales (Royal, EISLIEBE, Salon Beef, Klaushof, Sonntag): Premium and exclusive private labels (e.g., KRÖSWANG Royal premium line, EISLIEBE ice-cream, Salon Beef heifer beef, Klaushof pork/veal/beef, Sonntag schnitzel) sold at a markup versus commodity alternatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Free delivery above EUR 290 net order value; EUR 20 logistics surcharge below. |
| Unit Pricing | Pay-as-you-go | Net unit pricing in EUR, ex-VAT, per listed sales unit. |
| Other | Annual | Contractual annual bonus (Jahresbonus) on top of list prices. |
| Other | Pay-as-you-go | 25% staff personal discount on the entire assortment. |
Go-to-market motion5 records
KRÖSWANG product offering
Product offeringCore offering
KRÖSWANG is Austria's leading B2B fresh-food wholesaler (Frische-Lieferant), supplying approximately 3,100 fresh and frozen food articles from A to Z to gastronomy, hotel industry and large-kitchen / canteen customers across Austria and Southern Germany. The company operates a 24-hour producer-to-kitchen supply chain via a 200-truck refrigerated fleet, an automated high-bay fresh warehouse at Grieskirchen, and a curated assortment of exclusive private-label brands (Royal, EISLIEBE, Salon Beef, Klaushof, Sonntag, Sonnenpute, Patisserie). KRÖSWANG sells exclusively to B2B customers holding a valid company register number, with online ordering available through its B2B webshop.
Differentiator
Problem solved
Functional benefit
Brands
- EISLIEBE: KRÖSWANG exclusive brand (Exklusivmarke) of ice cream, made with 100% natural ingredients sourced from Austria.
- KRÖSWANG Royal
- Salon Beef
- Klaushof
- Sonntag
- Patisserie KRÖSWANG
- Sonnenpute
Products and services
- KRÖSWANG B2B Fresh & Frozen Food Wholesale Assortment Core B2B offering of approximately 3,100 fresh and frozen food articles (meat, fish, dairy, fruit, vegetables, convenience, patisserie, ice cream) supplied to gastronomy, hotels and large-kitchen / canteen customers in Austria and Southern Germany via next-day refrigerated delivery from 12 distribution sites.
- KRÖSWANG Royal premium line Premium private-label assortment of about 200 high-end food articles targeted at upscale gastronomy and 5-star hotels; recipes co-developed with Michelin/Hauben-starred chef Simon Taxacher.
- EISLIEBE ice cream (KRÖSWANG Exklusivmarke) KRÖSWANG exclusive brand (Exklusivmarke) of ice cream made with 100% natural ingredients sourced from Austria, available through the KRÖSWANG B2B shop for gastronomy and hotel customers.
- Salon Beef premium heifer beef KRÖSWANG premium private-label range of 21-day-aged young-heifer (Kalbinnen) beef, sourced mainly from Austria's Innviertel region.
- Klaushof Austrian meat brand KRÖSWANG-owned meat brand covering pork, veal and Jungstier (young bull) beef, fully born, raised, slaughtered and processed in Austria and sourced from small Austrian family farms.
- Sonntag convenience schnitzels and Cordon bleus KRÖSWANG-owned quality label for convenience schnitzels and Cordon bleus aimed at gastronomy and large-kitchen customers.
- Sonnenpute premium turkey KRÖSWANG exclusive premium turkey private label developed jointly with Wech-Geflügel, sourced from ten Austrian family farms with animal-welfare standards above AMA-Gütesiegel.
- Patisserie KRÖSWANG Premium hand-made patisserie and dessert line sold through KRÖSWANG to gastronomy and hotel customers.
- manfreddo.com B2B gastro online marketplace B2B gastro online marketplace operated by KRÖSWANG subsidiary manfreddo.com GmbH, connecting regional small producers and artisans with gastronomy customers; offers over 13,000 articles and charges producers a marketplace commission for invoicing and settlement.
- R&S Gourmets premium fine-food wholesale Wholly owned KRÖSWANG subsidiary R&S Gourmets, a premium fine-food wholesaler dedicated to top-rated (Hauben) gastronomy and 5-star hotels in Austria.
- KRÖSWANG B2B online webshop B2B online webshop (kroeswang.at/shop) restricted to entrepreneurs with a valid Austrian company register number; supports company, UID, billing and delivery addresses, integrates with contracted payment providers and the transport partner for ordering the full KRÖSWANG assortment.
Companies that use KRÖSWANG
Customer profileIdeal customer profiles3 records
KRÖSWANG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
KRÖSWANG partnerships and signals
Strategic signalRecent moves13 records
Expansion highlights6 records
KRÖSWANG competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
KRÖSWANG social profiles
Digital presenceKRÖSWANG financial estimates
Financial estimateRevenue estimate
Valuation estimate
KRÖSWANG leadership team
Management profileNumber of profiles
Profiles3 records
KRÖSWANG subsidiaries and ownership
Company hierarchySubsidiaries3 records
KRÖSWANG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KRÖSWANG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KRÖSWANG
What does KRÖSWANG do?
KRÖSWANG is Austria's leading B2B fresh-food wholesaler (Frische-Lieferant), supplying approximately 3,100 fresh and frozen food articles from A to Z to gastronomy, hotel industry and large-kitchen / canteen customers across Austria and Southern Germany. The company operates a 24-hour producer-to-kitchen supply chain via a 200-truck refrigerated fleet, an automated high-bay fresh warehouse at Grieskirchen, and a curated assortment of exclusive private-label brands (Royal, EISLIEBE, Salon Beef, Klaushof, Sonntag, Sonnenpute, Patisserie). KRÖSWANG sells exclusively to B2B customers holding a valid company register number, with online ordering available through its B2B webshop.
Is KRÖSWANG a public or private company?
KRÖSWANG is a private company. It is classified as family owned and is currently operating.
When was KRÖSWANG founded?
KRÖSWANG was founded in 1974. It employs 251 to 500 people.
Where is KRÖSWANG based?
KRÖSWANG is headquartered in Grieskirchen, Austria, in the Europe region.
How does KRÖSWANG make money?
Five revenue lines are on record. Wholesale food distribution is the primary driver. The others are logistics surcharge on small orders, annual bonus / year-end rebate programme, B2B online marketplace commissions via manfreddo.com and exclusive private-label sales (Royal, EISLIEBE, Salon Beef, Klaushof, Sonntag).
Does KRÖSWANG have an API?
No public API is recorded for KRÖSWANG.
What industry is KRÖSWANG in?
KRÖSWANG's product category is Foodservice Distribution (Fresh & Frozen Food Wholesale). Its primary akta.pro industry code is AFAIAMAD, Wholesale-to-Business Online Ordering (B2B Food E-Commerce), with a secondary code of CRAOAAAI, Specialty & Gourmet Foods Wholesale Distribution. Its NAICS code is 424470 and its SIC code is 5140.