What Equisure, Inc. does

Equisure, Inc. is a U.S. specialty insurance company founded in 1989 and headquartered in Aurora, Colorado, that underwrites and distributes insurance products tailored to animal owners, animal professionals, and animal-related organizations. The company was created to fill an insurance void in the equestrian industry on behalf of US Equestrian members, subsequently expanded into canine coverage via a partnership with the American Kennel Club in 1994, and later added livestock, accident, directors & officers, and crime coverages. Its product portfolio spans 14 specialty lines grouped into equine (mortality/major medical, professional liability, personal liability, club liability, polo club, equine-assisted therapy), canine (dog club, AKC-affiliated club, dog and pet trainers), and adjacent lines (livestock mortality, accident, D&O, crime), with premiums typically ranging from $150 to $750+ annually and placed through multiple carriers including Hartford, Berkley, CORE Specialty, Philadelphia Insurance, and Travelers.

The company operates as a wholesale insurance broker rather than a direct-to-consumer insurer, distributing through a national network of licensed Property and Casualty brokers and retail agents, supplemented by direct quote requests handled by in-house associates with a 48-business-hour response standard. Applications are submitted electronically via DocuSign integration. The business is privately held and has been a wholly-owned subsidiary of Amwins Group, Inc. since 2021, leveraging Amwins' specialty insurance distribution platform and carrier relationships. Marketing is anchored by referral and partnership arrangements with major governing bodies and breed associations, including the American Kennel Club, US Equestrian Federation, United States Polo Association, Certified Horsemanship Association, Professional Association of Therapeutic Horsemanship, and numerous breed- and discipline-specific organizations.

Revenue is generated through recurring annual insurance premiums on subscription-priced policies, with pricing varying by coverage type, animal value, risk factors, and policy limits. Geographic coverage spans 49 to 50 U.S. states depending on product line (Horse Mortality & Major Medical excludes Hawaii). The company has no proprietary technology platform beyond standard digital application workflows, no disclosed AI/ML capabilities, and no publicly disclosed revenue, headcount, or funding history. Its competitive positioning rests on 30+ years of domain specialization in animal insurance, multi-carrier placement capability, and an entrenched association-referral ecosystem that collectively form the basis of its niche market position within Amwins' broader specialty insurance portfolio.

Name

Equisure, Inc.

Legal name

Equisure, Inc.

Website

https://equisure-inc.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Equisure, Inc. is a U.S. specialty insurance broker founded in 1989 that underwrites and distributes equine, canine, and livestock insurance products through licensed brokers, retail agents, and referral partnerships with major animal associations, operating as a subsidiary of Amwins Group, Inc. since 2021.

Ownership category

akta.pro rank

Product category

Specialty Animal Insurance

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

akta.pro secondary industries

Commercial General Liability (CGL) (FSAJADAA), Professional Liability (E&O) (FSAJAGAC)

Keywords

• Equine mortality insurance
• Canine liability insurance
• Livestock mortality coverage
• Specialty animal insurance
• Equine professional liability

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Premiums: Equisure generates revenue through insurance policy premiums for specialty animal insurance products including horse mortality/major medical, liability coverage, club insurance, and livestock coverage. Premiums vary based on coverage type, animal value, risk factors, and policy limits.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Equisure, Inc. underwrites and distributes specialty insurance policies designed for horses, dogs, and livestock, including mortality/major medical, professional and personal liability, club, show/event, livestock mortality, accident, directors & officers, and crime coverage. The company functions as a wholesale insurance broker under Amwins Group, Inc., placing business through multiple carriers (Hartford, Berkley, CORE Specialty, Philadelphia Insurance, Travelers) and delivering these products via licensed brokers, retail agents, and direct quote requests. It targets horse/dog/livestock owners, equine and canine professionals, animal clubs and organizations across nearly all U.S. states.

Product overview

Equisure, Inc. is a specialty insurance company offering a comprehensive portfolio of insurance products designed specifically for animal owners, professionals, and organizations. The company's product lineup consists of three main categories: Horse Insurance (including Horse Mortality & Major Medical Insurance, Equine Professionals' Insurance, Personal Equine General Liability Insurance, Horse Show & Special Event Insurance, Equine Assisted Activities & Therapy Professional Insurance, Horse Club Insurance, and Polo Club Insurance), Dog Insurance (including Dog Club Insurance, Insurance for AKC-Affiliated Dog Clubs, and Dog & Pet Trainers Insurance), and Other coverages (Livestock Insurance, Accident Insurance, Directors & Officers Insurance, and Crime Insurance). The company operates as a wholesale insurance broker under Amwins Group, providing tailored insurance solutions for the animal industry since the 1990s.

Differentiator

Problem solved

Functional benefit

Products and services

• Horse Mortality & Major Medical Insurance Customized insurance covering horse mortality, theft, major medical, and emergency colic surgery for horses up to 18 years old. Sold through insurance brokers and retail agents to individual horse owners, breeders, and lessees.
• Equine Professionals' Insurance Professional and general liability coverage for equine-related businesses including trainers, instructors, boarding operators, breeders, carriage-ride operators, clinicians, day camps, equine-assisted therapy providers, horse-sale facilitators, judges, petting zoos, pony-ride operators, and trail-riding operators.
• Personal Equine General Liability Insurance Liability coverage for personally owned or leased horses protecting against third-party bodily injury and property damage. Underwritten for individual horse owners with annual premiums from $175.
• Horse Show & Special Event Insurance Comprehensive insurance for equestrian competitions, horse shows, and other equine special events covering general liability, medical payments, and care/custody/control for non-owned horses and property.
• Equine Assisted Activities & Therapy Professional Insurance Professional and general liability coverage for equine-assisted activities and therapy businesses, including therapeutic riding, equine-assisted psychotherapy, equine-assisted learning, and hippotherapy providers.
• Horse Club Insurance General liability coverage for equine clubs, groups, and organizations including breed-specific clubs, collegiate groups, competitive trail riding clubs, dressage, endurance, polo clubs, and vaulting. Available in all 50 U.S. states.
• Polo Club Insurance Specialized general liability coverage for polo clubs and groups, including member-to-member liability and professional liability options for club trainers.
• Dog Club Insurance General liability coverage for dog clubs, breed clubs, dog sport clubs including agility, tracking, rally, field trial, herding, and other canine organizations. No breed restrictions.
• Insurance for AKC-Affiliated Dog Clubs Specialized general liability insurance policy tailor-made for clubs affiliated with the American Kennel Club, including personal property, accidental injury, member-to-member liability, and medical payments coverage.
• Dog & Pet Trainers Insurance General and professional liability coverage for dog and pet training businesses including obedience, agility, therapy dog training, bomb/narcotic sniffing dog training, and sporting dog training.
• Livestock Insurance Animal mortality, disease, and transit coverage for livestock operations including dairy farms, beef feedlots, cattle operations, poultry and swine operations, zoos, auction markets, and working dogs. Coverage options include All Risk Mortality, Specified Perils, and theft.
• Accident Insurance Death and excess medical coverage for members, volunteers, and participants during equine activities, including accidental medical expense benefit, accidental death/dismemberment, and paralysis benefit.
• Directors & Officers Insurance Coverage for risks associated with the board of directors, officers, employees, volunteers, or staff at animal clubs and organizations, including defense costs outside limits, prior and pending coverage, and deductibles starting at $0.
• Crime Insurance Coverage for financial losses related to animal clubs and organizations including theft of money and securities, employee/volunteer dishonesty, embezzlement, forgery, computer fraud, and wire transfer fraud.

Quantifiable outcome

• Response time of 48 business hours for quote requests
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• Amwins Group, Inc.coreStrategic or Co-development Partner · 1 January 2021Equisure joined Amwins Group, Inc. in 2021. Amwins is a global distributor of specialty insurance products and services. This partnership enables Equisure to expand its reach while sharing its passion for animal insurance. The affiliation provides access to Amwins' underwriting capabilities, multiple carriers, and specialty program expertise.
• American Kennel Club (AKC)flagshipStrategic or Co-development PartnerEquisure creates insurance solutions in partnership with the American Kennel Club (AKC). They offer a specialized insurance policy exclusively for AKC-affiliated dog clubs. The partnership provides tailored-made packages for American Kennel Club-affiliated clubs including member benefits, comprehensive liability coverage, and accident coverage designed specifically for AKC activities.
• US Equestrian FederationcoreGTM or Marketing PartnerEquisure was created in 1989 to fill an insurance void for members of US Equestrian (formerly USEF). The company has been providing specialty insurance coverage for US Equestrian members nationwide since that time, with products specifically designed for equestrian competitions and activities sanctioned by the organization.
• United States Polo Association (USPA)coreGTM or Marketing PartnerEquisure offers specialized general liability coverage specifically tailored for USPA Affiliated Polo Clubs. Their Polo Club Liability Insurance policy has been customized by horse professionals and insurance experts for over 30 years to fit the specific needs of polo groups and athletes.
• Certified Horsemanship Association (CHA)minorGTM or Marketing PartnerEquisure offers discounts for CHA certifications on Equine Assisted Therapy & Assisted Activities Professional Insurance policies. CHA-certified professionals receive special pricing consideration on their insurance coverage.
• Professional Association of Therapeutic Horsemanship (PATH)minorGTM or Marketing PartnerEquisure offers discounts for PATH certifications on Equine Assisted Therapy & Assisted Activities Professional Insurance policies. PATH-certified professionals receive special pricing consideration on their insurance coverage.
• American Morgan Horse AssociationminorGTM or Marketing PartnerOne of many equestrian associations through which Equisure markets its insurance products. Listed as a referral source for customers seeking horse insurance coverage.
• Arabian Horse AssociationminorGTM or Marketing PartnerOne of many equestrian associations through which Equisure markets its insurance products. Listed as a referral source for customers seeking horse insurance coverage.
• United States Dressage FederationminorGTM or Marketing PartnerOne of many equestrian associations through which Equisure markets its insurance products. Listed as a referral source for customers seeking horse insurance coverage.
• United States Hunter Jumper AssociationminorGTM or Marketing PartnerOne of many equestrian associations through which Equisure markets its insurance products. Listed as a referral source for customers seeking horse insurance coverage.
• United States Polo AssociationminorGTM or Marketing PartnerOne of many equestrian associations through which Equisure markets its insurance products. Listed as a referral source for customers seeking horse insurance coverage.
• United States Team RopingminorGTM or Marketing PartnerOne of many equestrian associations through which Equisure markets its insurance products. Listed as a referral source for customers seeking horse insurance coverage.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Markel Corporation: Specialty insurer with a long-standing equine and animal mortality/livestock insurance portfolio, plus broader specialty P&C lines. Comparable as a larger specialty insurance provider with overlapping animal coverage products.
• USLI (United States Liability Insurance): Specialty insurance carrier (part of Berkshire Hathaway) offering professional, general liability, and specialty coverage for small and mid-sized businesses including pet/animal-related professions. Comparable as a broader specialty insurer with animal-adjacent lines.
• Amwins Group, Inc. Parent company of Equisure and one of the largest U.S. specialty insurance distributors. Broader incumbent offering property, casualty, professional, and specialty programs beyond animal lines; provides carrier access and underwriting scale to Equisure.

Direct peers

• Burns & Wilcox: Wholesale specialty insurance broker (part of H.W. Kaufman Group) placing complex and non-standard risks across personal and commercial lines, including specialty animal and recreational lines. Comparable as a wholesale specialty distributor serving retail agents.
• CRC Insurance Services: Large U.S. wholesale specialty insurance distributor offering excess & surplus and admitted specialty products through retail agents. Directly comparable as a wholesale broker placing niche risks across multiple carrier partners.
• Brown & Riding: Wholesale specialty insurance broker and underwriting manager serving retail agents with complex and non-admitted risks. Operates with a similar wholesale placement model across diverse specialty verticals.
• Ark Agency Group: Specialty insurance agency focused on equine, livestock, and animal-related risks, offering mortality, liability, and farm/ranch coverage through similar broker-to-carrier placements. Directly comparable as a niche animal insurance specialist competing for the same equine and livestock customers.
• Risk Placement Services (RPS): One of the largest U.S. wholesale specialty insurance distributors (part of Arthur J. Gallagher). Competes for placement of complex E&S lines, including specialty animal and equine risks, with a multi-carrier brokerage model analogous to Equisure's wholesale distribution approach.
• Bass Underwriters: Wholesale specialty insurance broker focused on complex, hard-to-place commercial and personal lines. Comparable to Equisure as a specialty wholesale broker distributing niche coverage through retail agents.

Others

• Kinsale Insurance Group: Specialty E&S insurance carrier focusing on hard-to-place small and mid-market risks. More of an underwriting partner/capacity provider for brokers like Equisure than a direct competitor, but operates in the same specialty insurance ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Equisure
• Facebookfacebook.com/113664998950

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equisure, Inc.