CASHBERRY

What CASHBERRY does

Cashberry srl is an Italy-based fintech operating the RAYS® Merchant Cash Advance platform, which provides digital credit to Italian micro-enterprises based on the stability of their POS cash flow receipts. The company is headquartered in Milan and operates as a private Italian srl with registered capital of €10,000 i.v.; its six-person team covers coordination, market and product, technology, data, design, and finance. RAYS® is delivered on a B2B2C basis exclusively through distribution and credit partners — Italian banks, payment acquirers, and marketplaces — and the product does not acquire end merchants directly.

The platform is built on a microservices architecture with open-source technology, a proprietary API engine, and a dedicated per-partner installation model that allows each distribution partner to customize scoring algorithms to its own credit policies. Machine learning credit scoring models, developed in collaboration with the University of Pavia Fintech Lab, evaluate merchants on the basis of POS cash flow patterns. The merchant-facing experience is digital and self-service, allowing applicants to select an advance amount, choose a percentage share of future POS receipts for repayment under the "Repay As You Sell" model, and review a predictive cash flow projection.

Cashberry earns revenue via a transaction-fee style spread on originated merchant cash advances, with repayment executed automatically by the acquirer withholding a quota of daily POS receipts. Pricing is quote-based per merchant rather than published rate-card. The addressable base is Italy's 4.3 million micro-enterprises — 95.2% of all active Italian businesses per ISTAT — and the company cites market context of 4.1 million active POS terminals and €400 billion in annual POS transaction volume. No revenue, funding, partnership wins, customer logos, or operating milestones have been disclosed in the available source material.

Name

CASHBERRY

Legal name

Cashberry srl

Website

https://cashberry.it

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Cashberry, based in Milan, operates RAYS®, a B2B2C Merchant Cash Advance platform that delivers ML-scored working-capital advances to Italian micro-enterprises based on POS cash flow data, distributed through banks, payment acquirers, and digital marketplaces.

Ownership category

akta.pro rank

Product category

Merchant Cash Advance Platform

NAICS

Sales Financing (52222), Activities Related to Credit Intermediation (5223)

SIC

Short-Term Business Credit Institutions (6153), Miscellaneous Business Credit Institution (6159)

akta.pro industry

PRIMARYFSAKAMAC

Cash Advance (Online & Storefront)

Financial & Insurance/Lending & Consumer Finance/Payday Loans & Short-Term Credit

SECONDARYFSAGADAA

Budgeting & Cash-Flow Management

Financial & Insurance/Financial Technology (Fintech)/Personal Finance & Financial Wellness (PFM)

Keywords

• Merchant cash advance
• Micro-enterprise lending
• POS credit scoring
• Embedded finance platform
• Alternative small business financing

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Merchant Cash Advance (RAYS): Cashberry provides merchant cash advance financing where merchants receive immediate liquidity in exchange for purchasing a portion of their future POS receipts. The company earns revenue through the spread between the advanced amount and the purchased future receipts. Repayment occurs through automatic daily quota extraction from POS transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

CASHBERRY provides a digital Merchant Cash Advance platform called RAYS® that evaluates creditworthiness of Italian micro-enterprises based on POS cash flow data rather than traditional credit metrics. The platform is white-labeled and distributed through B2B2C partnerships with banks, payment acquirers, and marketplaces, who offer the credit product to their small business merchant customers. Cashberry earns revenue through the spread between the advanced amount and the purchased future POS receipts.

Product overview

Cashberry offers a single unified product, RAYS®, a Merchant Cash Advance digital platform. RAYS® serves small and micro entrepreneurs in Italy by providing credit evaluated through POS collection data. The platform is offered as a plug&play solution to distribution and credit partners (banks, acquirers, marketplaces) through a microservices architecture, dedicated installations, and a proprietary API engine.

Differentiator

Problem solved

Functional benefit

Brands

• RAYS®: Repay As You Sell® - The Merchant Cash Advance solution platform by Cashberry. A plug&play digital platform that integrates with partner distribution and credit systems, featuring a scoring engine, digital UX, and compliance controls.

Products and services

• RAYS® Merchant Cash Advance Platform

Quantifiable outcome

• 95.2% of active Italian enterprises are micro-enterprises (4.3 million businesses)
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Università di Pavia (Fintech Lab)coreStrategic or Co-development PartnerCollaborative research partnership with the University of Pavia's Fintech Lab for developing advanced machine learning models to analyze cash flow patterns and support credit process automation. Cashberry's data scientists work with university researchers to build proprietary credit scoring algorithms.
• Italian BankscoreChannel Partner/ Reseller/ DistributorItalian banks distribute RAYS merchant cash advance product to their small business customers holding POS terminals. Banks use the platform to analyze client transaction data, formulate personalized credit proposals, and provide rapid funding. Cashberry supports credit policy customization.
• Payment AcquirerscoreChannel Partner/ Reseller/ DistributorPayment acquirers integrate RAYS platform to offer their merchant base access to liquidity based on POS transaction history. Acquirers bear no credit risk and face no regulatory complexity - they simply provide access to their merchant data and platform integration.
• Marketplaces & Digital Payment ProviderscoreChannel Partner/ Reseller/ DistributorE-commerce marketplaces and digital payment platforms integrate RAYS via API to provide seller financing. Platform integrates with partner services and partners control visibility. Provides liquidity to sellers at point of need.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Block (Square Capital): Square Capital pioneered the merchant cash advance model based on POS cash flow data from Square sellers, making it the closest functional analog to Cashberry's RAYS® offering.
• SumUp: SumUp Capital offers merchant cash advance and working capital products to SMBs based on POS payment history, directly competing with RAYS® on the same data-driven underwriting approach in European markets.
• YouLend: Revenue-based finance provider offering merchant cash advance to European SMBs, often distributed through e-commerce platform and payment processor partnerships similar to Cashberry's distribution model.
• Liberis: UK-headquartered embedded finance platform offering revenue-based financing and merchant cash advance to SMBs via partner integrations, comparable business model to Cashberry's B2B2C approach.
• Zettle by PayPal: POS and payment processing provider owned by PayPal offering merchant cash advance and working capital to SMBs based on card payment volumes, directly overlapping with Cashberry's target market and methodology.
• Stripe (Stripe Capital): Stripe Capital provides merchant cash advance to businesses based on Stripe payment volumes, using the same cash-flow-based underwriting logic as RAYS® and serving as a global benchmark for embedded credit on payment rails.
• Credimi: Italian fintech providing receivables-based financing and credit to Italian SMBs, directly competing with Cashberry in the same Italian market with similar data-driven underwriting for micro-enterprise lending.

Broad incumbents

• OnDeck: Established online SMB lender offering working capital and term loans to small businesses using cash flow analytics, providing a scaled incumbent comparable to Cashberry's micro-enterprise focus.
• Kabbage (American Express): American Express-owned SMB lending platform that pioneered data-driven small business credit lines, operating at much larger scale but using similar cash-flow-based underwriting concepts as RAYS®.

Emerging players

• Iwoca: European fintech providing flexible credit lines to SMBs using alternative data and cash flow analysis, comparable to Cashberry in approach but focused on UK/Germany/Poland and Spain markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cashberry-italia

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CASHBERRY