TRNT Group

What TRNT Group does

TRNT Group is a privately-owned equity management company headquartered in Auburn, Alabama that acquires, operates, and oversees a portfolio of wholly-owned subsidiaries across six business sectors: automotive, marine and powersports dealerships; construction services; development and property management; and real estate investment. The company's operating subsidiaries include Custom Trucks Unlimited (truck and powersports dealerships with locations in Auburn, Columbus, Montgomery, and Huntsville in Alabama plus Dallas, actively acquiring additional dealerships), Adventure Lifestyle (powersports and truck accessories retail with several nationwide locations), Hydro Green Erosion Control (erosion control and concrete construction services operating two Southeast locations), P3 Development (construction and real estate development), Auburn Outdoors (outdoor lifestyle retail), and Auburn Oaks Farm (events and farm operations).

The group operates no proprietary technology platform and derives revenue entirely from the operating performance of its physical retail, construction services, and real estate portfolio companies. Its go-to-market combines direct consumer retail through storefronts with direct B2B sales to construction clients and municipalities in the Southeast. The investment thesis is vertical integration: TRNT argues that the customer bases across its service-based subsidiaries are uniquely similar, enabling shared back-office functions and cross-business synergies that independent operators cannot achieve. The company is family-controlled, with the Walker family (Kevin as CEO, David as COO, Scott as CFO) holding the three top executive and board seats alongside operating partners who run individual subsidiaries. No external institutional funding, revenue disclosures, or pricing information is publicly available.

Name

TRNT Group

Legal name

The TRNT Group

Website

https://thetrntgroup.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

TRNT Group is a privately-owned equity management company in Auburn, Alabama that operates a portfolio of wholly-owned subsidiaries in automotive/marine/powersports dealerships, construction services, real estate development, and outdoor retail, pursuing vertical integration across service-based businesses with overlapping customer bases.

Ownership category

akta.pro rank

Product category

Private Equity Management

NAICS

Funds, Trusts, and Other Financial Vehicles (525), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Dealers (For Their Own Account) (6532), Lessors Of Real Property, Nec (6519)

akta.pro primary industry

Real Estate / PropTech Growth Equity (FSANACAH)

akta.pro secondary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Equity management
• Portfolio management
• Automotive dealerships
• Construction services
• Real estate investment

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Portfolio Company Ownership and Management: The TRNT Group generates revenue through ownership stakes in portfolio companies across six business sectors: Automotive, Marine and Powersports Dealerships, Construction Services, Development & Property Management, and Real Estate Investment. Revenue is derived from the successful operation and potential exit of these portfolio companies.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

The TRNT Group is a privately-owned equity management company that manages, operates and oversees portfolio companies in which it has ownership. Its portfolio focuses on six business sectors: Automotive, Marine and Powersports Dealerships, Construction Services, Development & Property Management, and Real Estate Investment, utilizing a vertical integration approach across companies with similar customer bases.

Product overview

TRNT Group is a privately-owned equity management company that manages, operates and oversees portfolio companies across four major business sectors: Automotive, Marine and Powersports Dealerships, Construction Services, Development & Property Management, and Real Estate Investment. The company operates through its portfolio subsidiaries including Custom Trucks Unlimited (truck and powersports dealerships seeking acquisitions), Adventure Lifestyle (powersports and truck accessories retail), Hydro Green Erosion Control (erosion control and construction services), P3 Development (construction and real estate development), and Auburn Outdoors (outdoor lifestyle). The group utilizes a vertically integrated approach, combining back-office operations and shared services across its subsidiaries to create operational synergies and improve customer service.

Differentiator

Problem solved

Functional benefit

Brands

• Custom Trucks Unlimited: Custom trucks and accessories dealership looking to acquire additional dealerships in strategic markets
• Adventure Lifestyle
• Hydro Green Erosion Control
• P3 Development
• Auburn Outdoors

Products and services

• Custom Trucks Unlimited

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kidd & Company: Family-influenced private investment firm that acquires and operates small/middle-market operating businesses across diverse sectors. Closely mirrors TRNT's model of hands-on equity management of unrelated operating companies.
• Huron Capital Partners: Lower middle-market private equity firm investing in operating companies with sector-agnostic theses. Comparable in scale and approach to TRNT's diversified small-company acquisition strategy.
• Hammond, Kennedy & Company: Private investment firm acquiring and actively managing small/middle-market operating businesses in partnership with operators. Comparable to TRNT's operator-led equity management model.
• HCI Equity Partners: Lower middle-market PE firm focused on buy-and-build strategies across services, distribution, and specialty operating companies. Closely aligned with TRNT's dealership acquisition and operational improvement model.
• DFW Capital Partners: Middle-market private equity firm partnering with management to acquire and grow defensible niche operating businesses. Similar operator-led, diversified approach to TRNT.
• Centre Partners: Middle-market private equity firm focused on family/founder-owned consumer and business services companies. Comparable deal sourcing and operator-partnership model.
• High Road Capital Partners: Lower middle-market PE firm focused on founder/family-led operating businesses and management buyouts. Comparable target profile and acquisition style to TRNT.
• GenNx360 Capital Partners: Private equity firm backed by a family-style ownership base, investing in middle-market industrial and business services companies. Mirrors TRNT's patient, family-controlled capital approach.

Broad incumbents

• Main Street Capital Corporation: Larger investment firm providing capital to and acquiring lower middle-market operating businesses across diverse sectors. Comparable diversified small-company focus at a public-market scale.
• Trilantic North America: Larger middle-market private equity firm with sector-diverse holdings in operating businesses. Comparable generalist equity management strategy at greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-trnt-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRNT Group