Mercia Garden Products
Mercia Garden Products is a UK-based private manufacturer of timber and metal garden buildings (sheds, summerhouses, log cabins, insulated garden rooms, greenhouses), serving UK homeowners directly via e-commerce and UK retailers through a Trade Partner dropship program, all handmade in its Nottinghamshire factory.
- Company typePrivate
- Founded1878
- HeadquartersNewark, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Mercia Garden Products does
Mercia Garden Products is a UK-based manufacturer of timber and metal garden buildings, privately held and headquartered in Newark, Nottinghamshire, with operating heritage traced to 1878. The company designs and hand-makes a broad portfolio in its Nottinghamshire factory spanning wooden sheds (overlap and shiplap construction), modular sheds with configurable wall panels, metal sheds under the Globel brand using Bluescope steel with a proprietary Snap-Tite system, summerhouses, log cabins (19mm/28mm/44mm thicknesses), fully insulated garden rooms, greenhouses, playhouses, climbing frames, dog kennels, bike stores, and outdoor living products such as pergolas and gazebos. Core technologies centre on timber construction methods (overlap cladding, 12mm shiplap tongue-and-groove interlocking boards) and the TimberArmour factory-applied high-pressure preservation process that delivers a 15-year anti-rot guarantee, together with FSC and PEFC certified sustainable timber sourcing.
The business operates a hybrid go-to-market: direct-to-consumer e-commerce via the Merciagardenproducts.co.uk storefront with pick-a-day UK-wide delivery scheduling, and a Trade Partner program that supplies UK garden centres and online resellers on a market-leading dropship basis with bespoke marketing support. Pricing is one-time hardware purchase spanning £279.99 entry-level overlap and metal sheds through to £17,349.99 premium summerhouses and £11,739.99 insulated garden rooms, with attach-based monetisation from the Ready Painted Service, TimberArmour pressure treatment upgrade, and an optional Home Installation Service. Revenue is concentrated in a single geography (United Kingdom) and split between UK homeowners (primary persona segment covering storage, workshop, hobby, and home office use cases) and Trade Partner resellers (business segment).
Mercia Garden Products firmographics
Firmographics- Name
- Mercia Garden Products
- Legal name
- Mercia Garden Products
- Website
- https://merciagardenproducts.co.uk
- Company type
- Private
- Founded year
- 1878
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mercia Garden Products is a UK-based private manufacturer of timber and metal garden buildings (sheds, summerhouses, log cabins, insulated garden rooms, greenhouses), serving UK homeowners directly via e-commerce and UK retailers through a Trade Partner dropship program, all handmade in its Nottinghamshire factory.
- Ownership category
- akta.pro rank
Mercia Garden Products industry classification
Industry- Product category
- Garden Buildings and Outdoor Structures
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444)
- SIC
- Lumber & Wood Products (No Furniture) (2400)
- akta.pro primary industry
- Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF)
- akta.pro secondary industry
- Treated Wood & Preserved Timber Products (IMADADAE)
Keywords
Where Mercia Garden Products is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mercia Garden Products business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Garden Building Product Sales: One-time purchase model for timber and metal garden buildings including sheds, summerhouses, log cabins, greenhouses, playhouses, and outdoor living products. Revenue generated from direct consumer and trade partner sales with optional upgrades and add-ons.
- Ready Painted Service: Factory-applied professional painting service available on shiplap sheds, summerhouses, and greenhouses. Customers choose from six colour options and pay additional fee for pre-finished product.
- Home Installation Service: Professional installation service for garden buildings. Includes site preparation guidance, delivery, erection, and cleanup. Offered as optional paid add-on to product purchases.
- TimberArmour Pressure Treatment: Optional pressure treatment upgrade applied at factory before shipment. Provides enhanced durability with 15-year guarantee versus standard 10-year guarantee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Value Overlap Sheds - Budget Entry Level |
| One time/ perpetual license | Pay-as-you-go | Shiplap Wooden Sheds - Mid-Range |
| One time/ perpetual license | Pay-as-you-go | Summerhouses - Premium Relaxation Spaces |
| One time/ perpetual license | Pay-as-you-go | Log Cabins - Premium Year-Round Buildings |
| One time/ perpetual license | Pay-as-you-go | Insulated Garden Rooms - All-Season Use |
| One time/ perpetual license | Pay-as-you-go | Metal Sheds - Low Maintenance |
| Unit Pricing | Pay-as-you-go | Optional Upgrades and Add-ons |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Mercia Garden Products product offering
Product offeringCore offering
Mercia Garden Products manufactures and supplies a comprehensive range of UK-made timber and metal garden buildings for residential and trade customers. Core offerings include wooden garden sheds (overlap, shiplap, and modular designs), metal and composite sheds, summerhouses, log cabins, insulated garden rooms, greenhouses, playhouses, climbing frames, outdoor living products (pergolas, gazebos, planters), and supporting add-on services such as professional home installation, TimberArmour pressure treatment, and factory-applied ready-painted finishes.
Product overview
Mercia Garden Products is a UK-based manufacturer and supplier of timber garden buildings offering a comprehensive portfolio of outdoor structures and related services. The core product range includes wooden garden sheds (available in overlap, shiplap, and modular designs), metal and composite sheds, summerhouses, log cabins, insulated garden rooms, greenhouses, outdoor toys (playhouses, climbing frames, swing sets), and outdoor living products. The company also provides three main service offerings: Home Installation Service (professional erection), TimberArmour Pressure Treatment (15-year protected timber), and Ready Painted Service (factory colour finish). Products are handmade in the company's Nottinghamshire factory using sustainably sourced timber, with a heritage dating back to 1878.
Differentiator
Problem solved
Functional benefit
Brands
- Woodsman Range: Premium wooden sheds designed for convenience with quick delivery
- TimberArmour
- Globel
Products and services
- Wooden Garden Sheds Wooden garden storage buildings available in overlap and shiplap cladding styles, with apex or pent roof options, single or double doors, and various sizes from small storage (3x5) to large workshops (20x10). Targeted at UK homeowners seeking outdoor storage, workshop, or hobby space.
- Metal and Composite Garden Sheds Durable metal sheds made from Bluescope steel featuring the Snap-Tite system for rust and corrosion resistance, with ground tethering designed to withstand winds up to 147 mph. Targeted at UK homeowners seeking low-maintenance outdoor storage.
- Modular Sheds Shiplap sheds with interchangeable wall panels allowing custom door and window placement, built with 12mm interlocking tongue-and-groove boards fixed to a sturdy internal frame. Targeted at UK homeowners wanting customised layouts and flexible door/window positioning.
- Summerhouses Wooden garden buildings for relaxation and entertaining, available in traditional and contemporary designs, corner models, and configurations with bi-folding doors, side sheds, or patio areas. Targeted at UK homeowners seeking dedicated outdoor relaxation or entertaining space.
- Log Cabins Timber log cabins available in 19mm, 28mm, and 44mm wall thicknesses, with apex, pent, or curved roof styles, corner designs, and UPVC window options. Targeted at UK homeowners seeking premium year-round garden buildings.
- Insulated Garden Rooms Fully insulated garden buildings suitable for year-round use as home offices, gyms, or guest accommodation, available in premium, UPVC, side shed, and DIY self-build variants. Targeted at UK homeowners wanting an all-season building separate from the main house.
- Greenhouses Wooden greenhouses offered in traditional, lean-to, and combi (combined greenhouse and storage shed) designs, including a premium Woodsman range. Targeted at UK gardeners seeking growing space.
- Playhouses Children's wooden playhouses in double storey, tower, and activity set designs across various sizes. Targeted at UK families with gardens seeking dedicated children's play structures.
- Climbing Frames and Swing Sets Outdoor play equipment including climbing frames and swing sets designed for children. Targeted at UK families seeking backyard play structures.
- Outdoor Living Products Outdoor living products including pressure-treated pergolas, gazebos, deep planters, and BBQ tables for garden enhancement. Targeted at UK homeowners seeking decorative and functional garden features.
- Dog Kennels and Runs Outdoor dog accommodation with mesh-fronted runs, sheltered sections, and shiplap tongue-and-groove construction with anti-snag mesh. Targeted at UK dog owners seeking secure outdoor housing for their pets.
- Bike Stores Secure wooden bicycle storage sheds available in overlap and shiplap designs with double doors for easy access. Targeted at UK homeowners seeking dedicated, secure bicycle storage.
- Log Stores Pressure-treated wooden log stores with slatted design for airflow, keeping firewood dry and well-ventilated. Targeted at UK homeowners with log burners or fireplaces.
- Home Installation Service Professional installation service for Mercia garden buildings including site preparation guidance, scheduled delivery, and erection by qualified teams. Available as a paid add-on to product purchases by UK homeowners.
- TimberArmour Pressure Treatment Service High-pressure chemical timber preservation process providing a 15-year anti-rot guarantee and protection against insect attack, fungal attack, and decay. Available as a paid factory upgrade on Mercia timber buildings.
- Ready Painted Service Factory-applied professional paint finish available in six stylish colours for shiplap sheds, summerhouses, and greenhouses. Available as a paid upgrade so customers receive a pre-finished product.
Quantifiable outcome
- Metal sheds withstand winds up to 147 mph with ground tethering
- +2 more outcomes
Companies that use Mercia Garden Products
Customer profileSegments2 records
Ideal customer profiles2 records
Mercia Garden Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mercia Garden Products partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- Trade PartnerscoreUK-based retailers and resellers who partner with Mercia to access the product catalogue for resale. Partners benefit from extensive UK delivery network, expert pre and post sales support, market leading services (ready painted, home installation), demand-led product development, and competitive pricing.
- FSC (Forest Stewardship Council)supportingMercia offers FSC certified products, indicating timber is sourced from responsibly managed forests that provide environmental, social and economic benefits.
- PEFC (Programme for the Endorsement of Forest Certification)supportingMercia holds PEFC certification for sustainable forest management, endorsing wood products from certified sources.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mercia Garden Products competitors and assessment
Company assessmentDirect peers
- Tiger Sheds: UK manufacturer-retailer of timber garden buildings sold online with factory-direct delivery. Comparable business model positioning at the value end of the wooden sheds and summerhouses market.
- Rowlinson Garden Products: Established UK manufacturer of timber garden products including sheds, log cabins, gazebos, and planters. Comparable product portfolio and multi-channel distribution in the same UK retail and trade markets.
- Garden Buildings Direct: Online UK retailer of sheds, log cabins, summerhouses, and garden rooms sourced from multiple manufacturers. Comparable pricing structure, multi-tier SKU coverage, and D2C e-commerce operations.
- Dunster House: UK manufacturer and retailer of garden buildings, log cabins, and outdoor structures with own e-commerce and a trade dealer network, head-to-head with Mercia across shed, summerhouse, and cabin categories.
- Forest Garden: One of the largest UK manufacturers of timber garden buildings, fencing, and outdoor structures. Comparable as a direct competitor in wooden sheds, summerhouses, log cabins, and garden rooms sold through similar trade and retail channels.
- Waltons: Long-standing UK retailer and manufacturer of garden buildings, summerhouses, and log cabins sold direct-to-consumer. Comparable across catalogue breadth, price-tier coverage, and e-commerce-led go-to-market.
- BillyOh: Online-first UK retailer of garden buildings, sheds, and outdoor structures including log cabins and summerhouses. Comparable as an e-commerce-led, multi-category direct competitor to Mercia's own website.
- Albany Sheds: UK-based retailer of timber garden buildings including sheds, summerhouses, and log cabins from multiple manufacturers. Comparable as a multi-brand online retailer competing on selection and price.
Emerging players
- Palmako: Estonian manufacturer of timber log cabins, garden houses, and saunas with established distribution into the UK via retail partners. Comparable timber product portfolio and overlapping dealer/trade channel model.
Others
- Adman Solutions (Trimetals): UK manufacturer of metal sheds and outdoor storage buildings. Compares as a product-line adjacency within the broader UK garden storage category, particularly against Mercia's Globel metal shed range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mercia Garden Products social profiles
Digital presenceMercia Garden Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mercia Garden Products leadership team
Management profileNumber of profiles
Profiles1 record
Mercia Garden Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mercia Garden Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mercia Garden Products
What does Mercia Garden Products do?
Mercia Garden Products manufactures and supplies a comprehensive range of UK-made timber and metal garden buildings for residential and trade customers. Core offerings include wooden garden sheds (overlap, shiplap, and modular designs), metal and composite sheds, summerhouses, log cabins, insulated garden rooms, greenhouses, playhouses, climbing frames, outdoor living products (pergolas, gazebos, planters), and supporting add-on services such as professional home installation, TimberArmour pressure treatment, and factory-applied ready-painted finishes.
Is Mercia Garden Products a public or private company?
Mercia Garden Products is a private company. It is classified as family owned and is currently operating.
When was Mercia Garden Products founded?
Mercia Garden Products was founded in 1878. It employs 101 to 250 people.
Where is Mercia Garden Products based?
Mercia Garden Products is headquartered in Newark, United Kingdom, in the Europe region.
How does Mercia Garden Products make money?
Four revenue lines are on record. Garden Building Product Sales are the primary driver. The others are ready Painted Service, home Installation Service and timberArmour Pressure Treatment.
Who are Mercia Garden Products's main competitors?
Direct peers on record are Tiger Sheds, Rowlinson Garden Products, Garden Buildings Direct, Dunster House, Forest Garden, Waltons, BillyOh and Albany Sheds. Palmako is listed as an emerging player. Adman Solutions (Trimetals) is listed as an others.
Does Mercia Garden Products have an API?
No public API is recorded for Mercia Garden Products.
What industry is Mercia Garden Products in?
Mercia Garden Products's product category is Garden Buildings and Outdoor Structures. Its primary akta.pro industry code is IMADADAF, Wood Decking, Fencing & Outdoor Lumber Products, with a secondary code of IMADADAE, Treated Wood & Preserved Timber Products. Its NAICS code is 444 and its SIC code is 2400.