Johnny Appleseed Organic

What Johnny Appleseed Organic does

Johnny Appleseed Organic, operating commercially as the Regenerative Farm Initiative, is a charitable agricultural initiative launched in 2025 as a structural partnership between The Farm at Okefenokee — a 1,000+ acre regenerative farming community in Folkston, Georgia co-founded by Jeff Meyer and Doug Davis — and Trinity Rescue Mission, Northeast Florida's largest emergency shelter provider operating since 1962. The initiative runs a one-acre Market Garden Pilot that employs three women from Trinity Rescue Mission's residential recovery program to grow regenerative, nutrient-dense produce using heirloom seed stock and organic methods; the harvest is transported 50 miles from Folkston, GA to Trinity Rescue Mission's downtown Jacksonville kitchen for meal preparation serving Jacksonville's homeless population. Year One operational target is 25,000 meals; as of June 2026 the pilot had reached 12,500 meals (50% to goal). A master plan to scale from the single pilot acre to a 100-acre regenerative footprint is in motion, supported by founder pedigree that includes American Forests' 20M+ tree planting effort, a 627,000-acre privately funded conservation bank in Wyoming, and a Texas solar developer that installed 15,800 MW of capacity.

The business model is fully charitable rather than commercial. Revenue is sourced from donations and grants rather than product sales, with a disclosed pilot budget of $300,000 covering wages, housing, transport, master plan design, and contingency; the pricing schema records no commercial pricing models, no publicly disclosed pricing, and no investor or equity ownership. Distribution is direct farm-to-kitchen with no intermediary channels — produce grown on the pilot acre flows to a single end beneficiary (TRM's kitchen and ultimately its shelter/recovery programs, which distributed 194,174 meals, 67,424 nights of shelter, and 89 employment connections over the prior 12 months). Customer segments served include Jacksonville's homeless population (primary) and women in TRM's residential recovery program (secondary, as labor participants). Marketing is minimal: a content website, monthly field updates, and direct email inquiries via [email protected].

There are no productized software components, no API, no mobile app, no patents, no regulatory actions, no M&A, no funding rounds, and no disclosed management team beyond the two co-founders of The Farm at Okefenokee. The entity is a partnership operating under shared governance of two independent organizations rather than a standalone corporate vehicle; legal entity structure and incorporation jurisdiction are not disclosed. Strategic posture is best characterized as a proof-of-concept pilot validating yields, costs, and process before larger-scale donor-funded expansion.

Name

Johnny Appleseed Organic

Legal name

Regenerative Farm Initiative

Website

https://johnnyappleseed.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Johnny Appleseed Organic operates the Regenerative Farm Initiative, a one-acre regenerative farming pilot in Folkston, Georgia, partnering with Trinity Rescue Mission to employ women in recovery and produce nutrient-dense food for Jacksonville's homeless population.

Ownership category

akta.pro rank

Product category

Regenerative Agriculture

NAICS

Vegetable and Melon Farming (1112)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

akta.pro secondary industries

Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard) (AFAGADAA), Sustainable/Regenerative Agriculture & Conservation Practices (EDAOAOAO)

Keywords

• Regenerative agriculture
• Organic vegetable production
• Community-supported farming
• Social impact farming
• Heirloom seed cultivation

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Others, Marketing or Sales

Revenue model

1. Donations and Grant Funding: Charitable initiative funded by donations and grants. Pilot budget of $300,000 covers wages, housing, transport, master planning, and contingency. No commercial revenue model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Johnny Appleseed Organic operates a one-acre regenerative market garden pilot at The Farm at Okefenokee in Folkston, Georgia, that grows heirloom, nutrient-dense produce and transports it 50 miles to Trinity Rescue Mission's kitchen in Jacksonville, Florida. The initiative employs women from TRM's residential recovery program to work the garden, with a year-one goal of 25,000 meals produced from one acre, and a longer-term master plan to scale to 100 acres. The offering combines physical agricultural output (vegetables) with a structured social program that provides real wages, mentorship, and stability for women in recovery.

Product overview

Johnny Appleseed Organic operates the Regenerative Farm Initiative—a single, unified offering structured around a one-acre market garden pilot. The initiative combines three interconnected pillars: providing jobs for women in recovery, producing food for Jacksonville's homeless population, and offering farm-based education for children. The Market Garden Pilot is the operational core, designed to validate yields and processes before scaling to 100 acres. All produce goes directly to Trinity Rescue Mission's downtown Jacksonville kitchen.

Differentiator

Problem solved

Functional benefit

Products and services

• Regenerative Farm Initiative A regenerative farming initiative that grows nutrient-dense produce to serve homeless communities in Jacksonville while providing employment for women in Trinity Rescue Mission's residential recovery program. All produce flows directly to TRM's downtown Jacksonville kitchen, where it is prepared into meals. The initiative is structured around three pillars: jobs for women in recovery, food for the hungry, and education for children, and is operated as a pilot with a goal of scaling from one acre to 100 acres.
• Market Garden Pilot A one-acre working pilot program designed to validate yields, costs, and processes before scaling to 100 acres. Three women from Trinity Rescue Mission work the garden to grow heirloom vegetables for TRM's kitchen in Jacksonville, Florida, with a year-one goal of producing 25,000 meals. As of June 2026, the pilot had produced 12,500 of the 25,000-meal goal.

Quantifiable outcome

• 25,000 meals per year from 1 acre (goal)
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• The Farm at OkefenokeecoreStrategic or Co-development PartnerA 1,000+ acre regenerative farming community in Folkston, Georgia. Provides the land, farming expertise, knowledge, and long-term commitment. Co-founders Jeff Meyer and Doug Davis bring deep experience in conservation, regenerative land use, and community development. Hosts the 1-acre market garden pilot.
• Trinity Rescue MissioncoreStrategic or Co-development PartnerNortheast Florida's largest emergency shelter provider, operating since 1962. Provides women from residential recovery programs to work the garden. Operates the downtown Jacksonville kitchen where produce is prepared. Last 12 months: 194,174 meals distributed, 2,193 people assisted, 67,424 nights of shelter, 89 connected to employment.

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Rock Steady Farm: Rock Steady Farm is a regenerative vegetable farm in NY that runs CSA programs with a mission to build food sovereignty for marginalized communities, structurally similar in regenerative + social-equity framing.
• Mandela Partners: Mandela Partners operates food access and small-farm support programs in Oakland, CA, combining local agriculture with community employment — a comparable social-enterprise food-system model.
• Pie Ranch: Pie Ranch is a regenerative farm on California's San Mateo coast that integrates food production with youth education and community engagement, mirroring Johnny Appleseed Organic's regenerative-plus-education mission.
• Soul Fire Farm: Soul Fire Farm is a regenerative, Black-led farm in upstate New York that combines regenerative agriculture with food justice, farmer training, and youth education — a near-direct analog to Johnny Appleseed Organic's land + people + education triad.
• Dig Deep Farms: Dig Deep Farms is an Alameda County, CA social enterprise that grows produce on multiple parcels while employing people from marginalized populations, channeling food into food-insecure communities — closely parallel to the Farm at Okefenokee–TRM model.
• Agriculture and Land-Based Training Association (ALBA): ALBA trains aspiring farmers (often from immigrant and disadvantaged backgrounds) to run organic farm businesses on leased land in Salinas, CA — a worker-and-knowledge-development model paralleling Johnny Appleseed Organic's training of women in recovery.
• Brighter Bites: Brighter Bites is a nonprofit that distributes fresh produce and nutrition education to underserved families via school- and community-based channels; comparable channel architecture and food-access mission.
• New Roots (International Rescue Committee): IRC's New Roots program combines urban agriculture with refugee resettlement and food access, integrating farming with social service populations in a way structurally similar to Johnny Appleseed Organic's farm-with-recovery-population model.

Broad incumbents

• Wholesome Wave: Wholesome Wave is a larger, established national nonprofit that partners with local farms to make fresh produce accessible to low-income communities. Its farm-partnership-plus-food-access thesis overlaps significantly with Johnny Appleseed Organic, though it operates at broader national scale.
• The Food Trust: The Food Trust is a Philadelphia-based national nonprofit focused on food access and food-system reform, with programming across farmers markets, corner-store conversions, and farm-to-school work — adjacent incumbent in the food-access nonprofit space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/johnny_organic
• Facebookfacebook.com/johnnyappleseedorganic
• LinkedInlinkedin.com/company/johnny-appleseed-organic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Johnny Appleseed Organic