Plant

What Plant does

Plant An Idea AB, operating as Plant, is a Swedish software company founded in 2017 by Pelle Tunell and John Sjulander that provides a cloud-based climate calculation platform for the building and real-estate sector. The platform automates life-cycle assessment (LCA) calculations for buildings by ingesting 3D BIM models, cost estimates, or generated quantities and outputting climate impact data across all project stages, from early sketch through to mandatory Swedish climate declarations (klimatdeklarationer). The core product suite comprises Plant Concept (early-stage BIM-based calculations), Plant Calculate (cost-estimate-based calculations for contractors), Plant Remodel (renovation and tenant-adaptation projects), and Plant Insight (portfolio-level dashboard), complemented by an AI module for automation and a specialised Urban Concept variant for municipal planning co-developed with FOJAB and Malmö stad.

The company's revenue model combines recurring SaaS software licences with a professional-services consulting arm (Klimatberäkningar som tjänst) in which Plant's in-house LCA experts deliver calculations on behalf of clients. Distribution is primarily a sales-led enterprise motion with a Customer Partnerships and Advisory team targeting sustainability managers and project leads at large Swedish property companies and contractors, supplemented by self-serve software licences. Plant reports 50% penetration among Sweden's largest property companies, 1,700 consultancy-calculated projects, and nine years of operational history. The business is headquartered in Stockholm with offices in Gothenburg, Jönköping, Uppsala, Umeå, Falun, and Malmö, employs 21 people, and is funded by Latour Future Solutions, Almi Invest Greentech, and Course Corrected after a 25M SEK oversubscribed round in April 2024.

Name

Plant

Legal name

Plant An Idea AB

Website

https://plant.se

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Plant is a Swedish SaaS company founded in 2017 that sells a cloud-based climate calculation platform for the building and real-estate sector, serving property companies, contractors, architects, and municipalities with BIM- and cost-estimate-driven life-cycle assessments and AI-assisted automation.

Ownership category

akta.pro rank

Product category

Construction Sustainability Software

akta.pro primary industry

Enterprise Carbon Accounting & GHG Inventory Platforms (EUABAEAA)

akta.pro secondary industry

Climate Target-Setting, Transition Planning & Performance Management Platforms (EUABAEAF)

Keywords

• Climate calculation software
• Building life cycle assessment
• BIM-integrated LCA tools
• Construction emissions reporting
• Sustainability compliance software

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Licenses (SaaS): Plant sells software licenses giving customers access to the platform for self-service climate calculations. Customers take full control of climate impact calculations with reliable results with minimal manual work. License includes tools like Concept, Calculate, Insight, Remodel, and AI modules.
2. Consulting Services (Klimatberäkningar som tjänst): Plant offers climate calculation consulting services where their LCA and sustainability experts perform the calculations. Customers receive quality-assured, time-saving climate calculations in every stage and project. Experts provide support from start to finish to ensure projects meet all regulatory and certification requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Plant provides a cloud-based climate calculation platform for the construction and real estate sector, automating life cycle assessment (LCA) of buildings directly from BIM models, cost estimates, or generated quantities. The platform combines BIM data with AI/ML to deliver climate calculations and climate declarations across all project stages, complemented by consulting services performed by in-house LCA experts.

Product overview

Plant offers a unified platform-plus-modules architecture for climate calculations in the building sector. The core portfolio includes four interconnected products: Plant Concept (early-stage calculations from BIM/cost data), Plant Calculate (contractor-focused calculations from cost estimates), Plant Remodel (renovation/reuse projects), and Plant Insight (portfolio-level consolidation). These are complemented by an AI module for automation and add-on modules for specialized needs. The platform supports the full construction lifecycle from early sketch to final climate declaration (klimatdeklaration), integrating with BIM models, cost calculation tools, and various BI platforms. Services include professional climate calculations and biodiversity assessments. A specialized variant, Urban Concept, serves municipal planning applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Plant Concept Complete tool delivering reliable climate calculations directly from 3D models, cost estimates, or generated quantities, from early sketch to climate declaration; described as the market's most powerful preliminary study tool for architects and early-stage project work.
• Plant Calculate Sweden's climate calculation tool aimed at contractors, enabling climate calculations and climate declarations directly from cost estimates and supporting legal requirements and certifications.
• Plant Insight Portfolio management tool that aggregates all climate calculations across projects in one place, providing order, comparability, and easier sustainability reporting for owners and property companies.
• Plant Remodel Tool for property managers creating renovation and tenant adaptation projects with focus on sustainability, reuse, and circularity, providing quality-assured climate calculations and tailored building parts.
• Plant AI Module AI-powered automation module that processes large amounts of BIM and cost data to automate the most time-consuming steps in climate calculations, reported to make processes roughly a thousand times faster.
• Urban Concept Specialized version of Plant Concept adapted for municipal planning, connecting to SketchUp and enabling municipal planners to analyze and calculate climate footprints already in the detailed planning stage.
• Climate Calculation Consulting (Klimatberäkningar som tjänst) Professional climate calculation service performed by Plant's LCA and sustainability experts who deliver quality-assured, time-saving climate calculations in every stage and project for customers preferring outsourced expertise.
• Biodiversity Calculation Service Service that calculates loss of biological diversity using the ReCiPe LCA model with Swedish land data, broadening the environmental perspective beyond carbon to include biodiversity impact for construction projects.

Quantifiable outcome

• 50% of Sweden's largest property companies use Plant
• +7 more outcomes

Named customers37 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• FOJABcoreStrategic or Co-development Partner · 3 June 2026FOJAB and Plant co-developed the Urban Concept tool for municipal climate calculations in the detailed planning stage. FOJAB, one of Sweden's leading architecture firms with ~170 employees, contributed experience from its work with climate analyses in early stages including the Leaf Cutter Ant methodology. The tool was built on Plant's Concept platform, connected to SketchUp, and is now used by Malmö city's planners.
• Malmö stadcoreStrategic or Co-development Partner · 3 June 2026Malmö stad partnered with Plant and FOJAB to develop Urban Concept, enabling city planners to analyze and calculate climate footprints from buildings already in the detailed planning stage. Malmö stad had identified a market gap — no tool existed for climate calculations in the planning stage. The tool will be used in dialogue with developers to create consensus on necessary climate measures.
• Skandia FastighetercoreStrategic or Co-development Partner · 15 May 2024Plant and Skandia Fastigheter expanded their partnership to include Plant Remodel, customized for Skandia Fastigheter's needs within tenant adaptations and minor renovations. The tool enables fast, smooth climate calculations by Skandia's own staff and supports the company's goals to reduce climate impact and increase the share of reused materials in projects.
• SernekecoreStrategic or Co-development Partner · 29 April 2024Plant and Serneke signed a three-year strategic partnership (with option for two additional years) — Plant's first major enterprise solution. Serneke uses Plant's advanced and automated software platform for detailed, precise climate calculations per project, helping achieve climate goals and ensure environmentally friendly building processes. The partnership represents a significant step in Serneke's digitalization and Plant's enterprise offering.
• IVL Svenska MiljöinstitutetcoreStrategic or Co-development PartnerPlant collaborated with IVL Svenska Miljöinstitutet on integrating Resurshubben (EPD database) into Plant's platform, making it easier for the construction industry to use standardized environmental product declarations. IVL and Plant also collaborate on the Trä vs betong study's second part on biodiversity methodology.
• AI Sweden / Almi Invest AI AcceleratorminorStrategic or Co-development PartnerPlant participated in AI Sweden's and Almi Invest's AI accelerator program to strengthen its AI capabilities, which led to the development and launch of Plant's AI module.
• Sweden Green Building Council (SGBC)minorStrategic or Co-development PartnerPlant was a proud partner of SGBC's Building Sustainability 2025 conference, demonstrating its commitment to the sustainability certification ecosystem and engagement with the green building community.
• SveafastighetercoreStrategic or Co-development PartnerSveafastigheter commissioned Plant to author the 'Trä vs betong' study, comparing the environmental impact including biodiversity of wooden versus concrete construction frames in two identical residential buildings in Vallentuna. Chalmers also participates in the study. Plant acts as report author and researcher.
• ChalmerscoreStrategic or Co-development PartnerChalmers is an academic partner in the Trä vs betong study alongside Sveafastigheter and Plant, contributing scientific expertise. Ulrika Palme, Associate Professor in environmental systems analysis at Chalmers, participated in the study's results presentation.

Scale indicators9 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Ramboll: International engineering, design, and consulting firm with strong sustainability, LCA, and embodied-carbon capabilities (including the Honeybee plugin). Competes for the same European property-owner and contractor spend as Plant, but via a much broader service portfolio.
• Buro Happold: Global engineering consultancy with a substantial sustainability and LCA practice for buildings. Comparable because it competes for the same property-owner/contractor sustainability budget, but does so via consulting and in-house tools rather than a standalone SaaS platform like Plant.
• Trimble: Major construction technology vendor with BIM, estimating, and project-management software used by the same contractors and owners Plant serves. Comparable as a broad incumbent whose roadmap in sustainability analytics could directly intersect with Plant's value proposition.
• Autodesk: Dominant BIM and AEC software vendor (Revit, Construction Cloud). Owns Tally and is investing in sustainability workflows inside its platforms; comparable as the platform vendor whose distribution and integrations Plant must leverage to reach architects and contractors.
• PRé Sustainability (SimaPro): Developer of SimaPro, an established life-cycle assessment software used across industries including buildings. Comparable as a general-purpose LCA tool that some of Plant's customers may already use for product- and material-level assessments.
• Sphera: Enterprise LCA software provider (GaBi). Comparable as a sustainability/LCA software platform serving large industrial customers, though Sphera's primary footprint is in process and product LCA rather than building-stage embodied carbon where Plant is specialized.

Direct peers

• Briq: Predictive analytics and carbon-intelligence platform for the construction industry. Comparable as a SaaS overlay that gives contractors and owners forward-looking cost and emissions visibility across projects — overlapping with Plant's portfolio-level Insight and AI modules.
• One Click LCA: Finland-based SaaS for building life-cycle assessment and embodied carbon. Direct competitor to Plant: same customer type (developers, contractors, architects), same regulatory thesis (EU CSRD, climate declarations), and a similar productized-LCA workflow — but operating across many more countries than Plant.
• Building Transparency (EC3): Non-profit operator of the Embodied Carbon in Construction Calculator (EC3), a free tool for A1-A3 embodied-carbon estimation in buildings. Overlaps directly with Plant's early-stage climate calculation workflow; primarily US-focused but methodologically aligned with Plant's EPD-based approach.
• Tally (KT Innovations / Autodesk): Revit plug-in for building life-cycle assessment. Sits inside the BIM authoring environment of the same architects Plant targets, and was acquired by Autodesk — making it a direct substitute that benefits from BIM incumbency Plant must work around via its own integrations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/plant-an-idea

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plant