What Blindsave does

Blindsave (legal entity AB DISTRIBUTION SIA) is a Latvian direct-to-consumer manufacturer of protective equipment and apparel dedicated exclusively to floorball goalkeepers. The company designs, develops, and sells goalie suits, masks, gloves, knee pads, chest armor, shoes, compression wear, training tools, and branded apparel under sub-brands including VAULT (premium), LEGACY, LITE (entry-level), SAMURAI (armor with rebound control), ORIGINAL, and a 10th anniversary X Collection. Core proprietary technology centers on Rebound Control (RC) padding — including a double-layer variant in SAMURAI body armor that adapts to body heat — alongside BatGrip patented palm grip technology, Cordura-reinforced shoe construction, and BLINDSAVE mask inserts that reduce ball-impact noise. Masks are certified by the International Floorball Federation (IFF) for official competition use, and an online Customizer tool enables team and individual personalization of suits with 3-4 week production lead times.

The business operates a Shopify e-commerce storefront at blindsave.com with worldwide shipping from a Mārupe, Latvia headquarters and warehouse, accepting a broad payment stack including Klarna, Apple Pay, and major card networks. Pricing is unit-based and ranges from roughly €12 accessories to €499.99 custom goalie kits, with premium VAULT pants at €325 and SHARKY carbon masks at €350. Beyond core product sales, Blindsave monetizes through three additional streams: an Online Goalie Coach service priced at €30 (Silver, 30-minute) and €50 (Gold, 60-minute) with professional goalie coaches, digital gift cards at €50/€100/€200, and an annual BLINDSAVE Goalie Camp in Valmiera, Latvia, which the company brands as the world's biggest international floorball goalie camp since 2012. The target customer is the floorball goalkeeper across hobbyist to professional tiers, served globally through the DTC channel with IFF-certified equipment as a regulatory anchor.

Name

Blindsave

Legal name

AB DISTRIBUTION SIA

Website

https://blindsave.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Blindsave is a Latvian direct-to-consumer manufacturer and retailer of protective equipment, apparel, and accessories built exclusively for floorball goalkeepers, sold worldwide via its Shopify storefront and complemented by an online coaching service and an annual goalie camp.

Ownership category

akta.pro rank

Product category

Sports Protective Equipment

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

akta.pro secondary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Floorball goalie equipment
• Goalie protective gear
• Team uniform customization
• Athletic compression wear
• Sports training tools

Headquarters

HQ city

Marupe

HQ country

Latvia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales of floorball goalie equipment including goalie suits, masks, gloves, knee pads, chest armour, shoes, compression wear, and accessories through their Shopify e-commerce platform
2. Online Goalie Coach: Virtual coaching service offering game analysis and feedback from professional goalie coaches. Two tiers: Silver (€30) for 30-minute video call, and Gold (€50) for 60-minute extensive analysis
3. Gift Cards: Gift cards available in €50/100/200 values for purchase on the website
4. Goalie Camp: Annual goalie training camps held in Valmiera, Latvia. Price is all-inclusive covering food, accommodation, coaching, and transportation

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Blindsave designs, manufactures, and sells floorball goalkeeper protective equipment directly to consumers worldwide through its Shopify storefront at blindsave.com, shipping from Riga, Latvia. The portfolio spans goalie suits (jerseys and pants), masks, gloves, knee pads, chest armour, shoes, padded protection shorts, and compression wear, organized across VAULT, LEGACY, LITE, SAMURAI, and ORIGINAL sub-brands. The offering is complemented by a customizer tool for personalized team kits, virtual coaching through the Online Goalie Coach program, and the annual BLINDSAVE Goalie Camp training event.

Product overview

BLINDSAVE is the only brand in the floorball world 100% focused on goalie equipment development. The product portfolio consists of a unified product line organized across multiple sub-brands: VAULT (premium top-tier line featuring goalie jerseys, pants, shoes, masks, gloves, and apparel), LEGACY (premium line with 3D silicon prints and rebound control technology), LITE (entry-level affordable gear for hobby goalies), and SAMURAI (advanced chest armour with rebound control technology). Core products include goalie suits (jerseys and pants), masks with cat-eye grills, goalie gloves (BadGrip, BatGrip, padded variants), knee pads (ORIGINAL, VINTAGE, SOFT Padding 2.0), chest armour, shoes, and compression wear. The offering is complemented by the Customizer online design tool for custom-made suits, the Online Goalie Coach service connecting goalies with professional coaches, the annual BLINDSAVE Goalie Camp in Valmiera, Latvia, training tools (vision trainer, wrist weights, reaction balls), accessories (mask bags, goalie bags, replacement patches), and branded apparel and gift cards.

Differentiator

Problem solved

Functional benefit

Brands

• VAULT: Premium goalie gear line featuring goalie jerseys, pants, shoes, masks, gloves, and apparel with modern designs
• LEGACY
• LITE
• SAMURAI
• ORIGINAL
• X Collection

Products and services

• Goalie Suits (Jerseys and Pants) Floorsball goalkeeper suits consisting of padded jerseys and matching pants with advanced thigh padding featuring Rebound Control (RC) technology; offered across VAULT (premium), LEGACY (premium with 3D silicon prints), LITE (entry-level for hobby goalies), and Junior lines; sized for adult and junior players.
• Goalie Masks Floorsball goalkeeper masks in SHARKY (with carbon and standard variants) and ORIGINAL designs, crafted from lightweight ABS with full coverage, extended neck protector, adjustable strap system, BLINDSAVE inserts that reduce ball-impact noise, and cat-eye grill for maximum visibility. IFF certified for official competitions.
• Goalie Gloves Floorsball goalkeeper gloves in multiple variants: BadGrip (ultra-lightweight Lycra with sticky grip), BatGrip (patented palm grip that absorbs ball energy), SUPREME (premium tier), LEGACY padded, and Padded X 10th anniversary edition; engineered for protection, feel, and ball control.
• Knee Pads Floorsball goalkeeper knee protection available in ORIGINAL classic design, VINTAGE design, and SOFT Padding 2.0 with balanced soft protection for sensitive knees, with replacement paddings offered separately.
• SAMURAI Chest Armour SAMURAI chest protection for floorball goalies using new generation double-layer rebound control technology that improves ball control while reducing rebounds, with padding that becomes more flexible and adjusts to body heat for personalized fit. Available in RC Max Pro, RC long-sleeve (LS), and RC short-sleeve (SS) variants with removable sleeves and extra elbow protection.
• Goalie Shoes Floorsball goalkeeper shoes in VAULT (€149.99) and LEGACY (€139.99) lines, featuring durable abrasion-resistant materials, Cordura layer reinforcement, strengthened toe-cap, improved ankle protection, and lightweight performance optimized for goalie movements.
• Padded Goalie Protection Shorts Floorsball goalkeeper padded shorts with integrated cup for lower body impact protection, including Padded Goalie Shorts PRO + Cup, Padded Goalie Shorts + Cup, and Protective Shorts + Cup White edition, plus elbow protectors.
• Compression Wear Compression garments for floorball players including compression shorts with cup, black and white compression shorts, black and white compression pants, and long-sleeve floorball compression shirts, with sweat-wicking, quick-drying properties and focused muscle support.
• Training Tools Floorsball goalkeeper training tools: Goalie Vision Trainer (vision tracking), Wrist Weights (wrist strength and reaction), Reaction Ball (unpredictable bounce), and R&S Trainer (reaction and speed development).
• Online Goalie Coach Virtual goalie coaching service connecting customers with world-class coaches for game analysis and feedback. Silver tier (€30) provides a 30-minute video call, game analysis, recommendations, and a follow-up call after 2-3 weeks. Gold tier (€50) provides a 60-minute extensive analysis with the same follow-up structure.
• BLINDSAVE Goalie Camp Annual floorball goalkeeper training camp held in Valmiera, Latvia, featuring world-class goalie coaches, with all-inclusive pricing covering food, accommodation, coaching, and transportation from Riga.
• Customizer by BLINDSAVE Online customization platform for personalized floorball goalkeeper suits, allowing customers to select jersey colors for body, shoulders, chest, arms, trim, and mesh; add player names, numbers, club logos, and sponsors; options include Vault, Legacy, Full kit, Only jersey, or Only pants; full custom kit priced at €499.99 with 3-4 week production time.
• Goalie Equipment Bags Carrying solutions for floorball goalkeeper equipment: Goalie Bag (full equipment transport), Goalie Mask Bag (dedicated mask protection), and LITE Trolley Bag (lightweight trolley transport).
• BLINDSAVE Branded Apparel BLINDSAVE-branded apparel across VAULT, LEGACY, and X collection lines including hoodies, T-shirts, caps, winter beanies, dual-sided microfiber towels, water bottles, BORN TO SAVE T-shirt, LEGACY trousers, and wristband with rebound control, for everyday wear and team support.
• Gift Cards Digital gift cards redeemable on the BLINDSAVE webshop, available in €50, €100, and €200 denominations.
• Mask Accessories and Replacement Parts Replacement and accessory parts for BLINDSAVE goalie masks: SHARKY and ORIGINAL cat-eye grills for visibility, mask inserts that reduce impact noise, and screws/straps/buckles hardware kits for both SHARKY and ORIGINAL mask designs.
• Replacement Paddings and Maintenance Parts Replacement and maintenance parts: paddings for ORIGINAL knee pads, durable Cordura patches sized universally for kids to XXL pants from any brand, and elastic belts with push buckle clips for goalie pants.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• International Floorball Federation (IFF)coreStrategic or Co-development PartnerBLINDSAVE goalie masks are certified by the International Floorball Federation (IFF), the governing body for floorball worldwide. This certification is required for official IFF competitions.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bauer: Global ice hockey equipment incumbent producing comprehensive goalie gear lines (masks, chest protectors, leg pads, gloves, blockers). Comparable on goalie-specific product category and specialization in goaltender equipment, though serving ice hockey rather than floorball.
• CCM Hockey: Major ice hockey equipment brand with significant goalie product lines. Comparable as a broader incumbent offering competing goalie protective equipment (helmets/masks, gloves, pads) and could potentially cross into adjacent sports categories.
• TRUE Hockey: Hockey equipment brand offering player and goalie gear. Comparable as a sports protective equipment manufacturer in an adjacent team sport category, useful for understanding equipment design and innovation patterns relevant to floorball.
• Vaughn: Specialist ice hockey goalie equipment manufacturer with deep focus on goaltender-specific gear across masks, pads, gloves, and chest protectors. Most analogous in business model focus to Blindsave's 100% goalie specialization, but operating in the larger ice hockey market.

Direct peers

• Zone: Floorball equipment brand offering sticks, gloves, and goalie equipment. Direct peer in floorball gear category, particularly relevant on goalie glove overlap where Blindsave competes with its BadGrip and BatGrip lines.
• Fat Pipe: Finnish floorball equipment manufacturer producing sticks, blades, and protective gear. Comparable as another Nordic floorball specialist serving the same goalie and player customer base.
• Salming: Swedish sports brand with deep floorball heritage that produces a wide range of floorball sticks, shoes, and protective equipment including goalie gear. Most directly comparable to Blindsave as another floorball-specialized brand with overlapping target market of floorball players and goalies, though Salming operates at much broader scale.
• Unihoc: Swedish floorball equipment brand producing sticks, blades, and protective gear. Comparable as a long-established floorball brand competing for the same floorball participant wallet, with similar DTC and team/club channel mix.
• Exel: Finnish floorball brand with a comprehensive product range spanning sticks, blades, and protective equipment. Comparable to Blindsave as another Nordic/Baltic-adjacent floorball specialist serving the same end-user base.
• Oxdog: Floorball brand specializing in sticks, blades, and protective gear with focus on innovative materials and design. Comparable as a design-forward floorball equipment competitor targeting similar premium and performance segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BlindsaveFloorball
• Instagraminstagram.com/blindsave_floorball
• Xx.com/blindsave
• LinkedInlinkedin.com/company/blind-save

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blindsave