Healthy Roots
Healthy Roots is a Wisconsin-based cold-pressed juice brand producing five functional SKUs via HPP technology, sold direct-to-consumer online and through retailers including Albertsons, targeting health-conscious consumers, athletes, and wellness coaches.
- Company typePrivate
- Founded2017
- HeadquartersMilwaukee, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Healthy Roots firmographics
Firmographics- Name
- Healthy Roots
- Legal name
- Healthy Roots
- Website
- https://drinkhealthyroots.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Healthy Roots is a Wisconsin-based cold-pressed juice brand producing five functional SKUs via HPP technology, sold direct-to-consumer online and through retailers including Albertsons, targeting health-conscious consumers, athletes, and wellness coaches.
- Ownership category
- akta.pro rank
Where Healthy Roots is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Healthy Roots business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Direct E-commerce Sales: Online sales of bulk juice packs through their Shopify storefront, with options for 12-pack and 24-pack purchases at $60 and $115 respectively.
- Wholesale/Retail Distribution: Supplying products to retail partners including Albertsons, Oberweis Dairy, and Octane Coffee for in-store sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 12-Pack Bulk Option |
| Unit Pricing | Pay-as-you-go | 24-Pack Bulk Option |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Healthy Roots product offering
Product offeringCore offering
Healthy Roots produces and sells organic, cold-pressed juices manufactured using hydraulic press extraction and High Pressure Processing (HPP), with no added sugar, fillers, preservatives, water, or concentrate. Products are packaged in 12 fl oz bottles containing over 2 pounds of produce and sold as 12-pack and 24-pack bulk configurations through the company's Shopify storefront and retail partners including Albertsons, Oberweis Dairy, and Octane Coffee.
Product overview
Healthy Roots is a cold-pressed juice brand offering six core juice products. The product portfolio consists of five main cold-pressed juices—Deep Clean (tropical green), Digest & Reset (spicy lemonade), Heartbeet (beet root blend), Immunity (vitamin C boost), and Mighty Melon (watermelon)—plus a Variety Pack that combines all five. All juices are cold-pressed using hydraulic press technology, processed with High Pressure Processing (HPP) for safety and shelf life extension, made with 100% organic produce, contain no added sugar or preservatives, and are packaged in 12 fl oz bottles with 5 servings of fruits and vegetables per bottle. Products are sold in 12-pack and 24-pack bulk configurations. Founded in 2017 and headquartered in Glendale, Wisconsin.
Differentiator
Problem solved
Functional benefit
Products and services
- Deep Clean Bulk Pack Tropical green cold-pressed juice blend of Cucumber, Pineapple, Spinach, Kale, and Lime, cold-pressed and HPP processed, positioned for alkalizing and detoxification benefits. Sold in 12-pack and 24-pack bulk configurations starting at $60.
- Digest & Reset Bulk Pack Spicy lemonade-style cold-pressed juice blend of Apple, Lemon, and Ginger formulated to energize the body and provide convenient daily nutrient-dense nutrition. Sold in 12-pack and 24-pack bulk configurations starting at $60.
- Heartbeet Bulk Pack Red cold-pressed juice blend of Pineapple, Carrot, Beet, and Lime formulated to restore electrolytes and replenish nutrients lost during exercise. Sold in 12-pack and 24-pack bulk configurations starting at $60.
- Immunity Bulk Pack Immune-boosting cold-pressed juice blend of Orange, Pineapple, Carrot, Ginger, Turmeric, and Lemon providing 140% of daily Vitamin C. Sold in 12-pack and 24-pack bulk configurations starting at $60.
- Mighty Melon Bulk Pack Tropical watermelon cold-pressed juice blend of Watermelon, Pineapple, and Lime containing performance-related compounds such as L-Citrulline and flavonoids. Sold in 12-pack and 24-pack bulk configurations starting at $60.
- Healthy Roots Variety Pack Assorted bulk pack combining Immunity, Digest & Reset, Deep Clean, Heartbeet, and Mighty Melon juices in mixed configurations (e.g., 6 Immunity | 6 Digest & Reset | 4 Deep Clean | 4 Heartbeet | 4 Mighty Melon). Sold as a 24-pack offering approximately 8% savings versus buying two 12-packs.
Quantifiable outcome
- 140% of daily Vitamin C intake per bottle
- +2 more outcomes
Companies that use Healthy Roots
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Healthy Roots technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Healthy Roots partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- AlbertsonscoreMajor national grocery chain distributing Healthy Roots cold-pressed juices in stores nationwide. Partnership provides wide retail reach to grocery shoppers seeking health and wellness products.
- Oberweis DairycoreRegional dairy and specialty food retailer based in the Midwest. Provides retail distribution channel for Healthy Roots products to reach health-conscious consumers in the regional market.
- Octane CoffeeminorSpecialty coffee retailer partnership offering Healthy Roots juices as a healthy beverage option alongside coffee offerings. Targets health-conscious consumers who frequent specialty coffee shops.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Healthy Roots competitors and assessment
Company assessmentMarket position
Weaknesses3 records
Competitive moat3 records
Customer concentration
Healthy Roots social profiles
Digital presenceHealthy Roots compliance and trust
Trust signalCompliance1 record
Healthy Roots financial estimates
Financial estimateRevenue estimate
Valuation estimate
Healthy Roots leadership team
Management profileNumber of profiles
Profiles1 record
Healthy Roots funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Healthy Roots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Healthy Roots
What does Healthy Roots do?
Healthy Roots produces and sells organic, cold-pressed juices manufactured using hydraulic press extraction and High Pressure Processing (HPP), with no added sugar, fillers, preservatives, water, or concentrate. Products are packaged in 12 fl oz bottles containing over 2 pounds of produce and sold as 12-pack and 24-pack bulk configurations through the company's Shopify storefront and retail partners including Albertsons, Oberweis Dairy, and Octane Coffee.
Is Healthy Roots a public or private company?
Healthy Roots is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Healthy Roots founded?
Healthy Roots was founded in 2017. It employs 51 to 100 people.
Where is Healthy Roots based?
Healthy Roots is headquartered in Milwaukee, United States, in the North America region.
How does Healthy Roots make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/Retail Distribution.
Does Healthy Roots have an API?
No public API is recorded for Healthy Roots.