PRIDE Reading Program
PRIDE Reading Program is a US-based private education company delivering Orton-Gillingham-based structured literacy curriculum and one-on-one tutoring for struggling readers and children with learning disabilities. Founded in 2005 in Mission Viejo, California, it serves homeschool families, school districts, and parents of struggling readers.
- Company typePrivate
- Founded2005
- HeadquartersMission Viejo, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What PRIDE Reading Program does
PRIDE Reading Program is a privately held US education company founded in 2005 and headquartered in Mission Viejo, California, that delivers structured literacy instruction based on the Orton-Gillingham multisensory teaching method. The company targets struggling readers and children with learning disabilities, including dyslexia, dysgraphia, dyspraxia, ADD, auditory processing issues, and childhood apraxia of speech, serving three primary segments: homeschool families, school districts (public and private), and individual parents seeking one-on-one tutoring for struggling readers, with a secondary segment of tutors and teachers seeking curriculum resources.
The product portfolio centers on a Common Core-aligned Orton-Gillingham curriculum offered in two variants (Homeschool Curriculum and School District Curriculum), supplemented by the Little Lions Literacy decodable books sub-brand, an Accelerated Summer Program for intensive intervention, and PRIDE Practice Games organized across six color-coded skill levels. Technology components include a Digital Online Teacher's Manual accessible via iPad or computer, a web-based online placement test, and a digital practice games platform. Service delivery is performed by vetted, trained PRIDE Reading Specialists via in-home sessions in select locations, online tutoring available globally, and on-site sessions at school locations.
PRIDE generates revenue through two streams: professional-services fees for one-on-one tutoring delivered by PRIDE Reading Specialists and one-time curriculum and product sales through its online shop. The go-to-market is sales-led, beginning with a contact-form or phone inquiry (1-866-774-3342), followed by a placement assessment and director-led consultation. Pricing is not publicly disclosed. ClassWallet payment integration extends accessibility to scholarship and grant recipients in Arizona, New Hampshire, and North Carolina. The company appears independently operated with no disclosed institutional funding or external investors.
PRIDE Reading Program firmographics
Firmographics- Name
- PRIDE Reading Program
- Legal name
- PRIDE Reading Program
- Website
- https://pridelearningcenter.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PRIDE Reading Program is a US-based private education company delivering Orton-Gillingham-based structured literacy curriculum and one-on-one tutoring for struggling readers and children with learning disabilities. Founded in 2005 in Mission Viejo, California, it serves homeschool families, school districts, and parents of struggling readers.
- Ownership category
- akta.pro rank
Where PRIDE Reading Program is headquartered
LocationHeadquarters
- HQ city
- Mission Viejo
- HQ country
- United States
- HQ region
- North America
Markets served
PRIDE Reading Program business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Tutoring Services: One-on-one tutoring services delivered by PRIDE Reading Specialists either in-home, at school sites, or online. The revenue appears to be generated through service fees for individualized instruction sessions.
- Curriculum Products: Sale of structured literacy curriculum products including decodable books and program materials through the online shop.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
PRIDE Reading Program product offering
Product offeringCore offering
PRIDE Reading Program delivers an Orton-Gillingham-based structured literacy curriculum combined with one-on-one tutoring services for struggling readers and children with learning differences such as dyslexia, dysgraphia, dyspraxia, ADD, auditory processing issues, and childhood apraxia of speech. Tutoring is delivered by trained PRIDE Reading Specialists in-home, at school sites in select locations, or online. Curriculum materials and digital tools (online teacher's manual, placement test, practice games) are also sold directly through the company's online shop.
Product overview
PRIDE Reading Program is a single, unified structured literacy curriculum based on the Orton-Gillingham multisensory teaching method. The core product is complemented by multiple delivery formats and supplementary offerings: two curriculum variants (School District Curriculum and Homeschool Curriculum) address different educational settings; Little Lions Literacy provides decodable books; PRIDE Reading Specialists offer in-home, online, and school-based tutoring services; an Accelerated Summer Program provides intensive reading intervention; and Practice Games reinforce skills through color-coded interactive activities. A digital online teacher's manual provides technology-enabled lesson delivery.
Differentiator
Problem solved
Functional benefit
Brands
- Little Lions Literacy: Decodable books product line for beginning readers
Companies that use PRIDE Reading Program
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
PRIDE Reading Program technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
PRIDE Reading Program partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ClassWalletminorPRIDE Reading Program accepts ClassWallet payments for scholarship and grant recipients. This partnership enables families in Arizona, New Hampshire, and North Carolina to use scholarship and grant funds to pay for PRIDE tutoring services through the ClassWallet payment platform.
Recent moves6 records
Expansion highlights5 records
PRIDE Reading Program competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
PRIDE Reading Program social profiles
Digital presencePRIDE Reading Program financial estimates
Financial estimateRevenue estimate
Valuation estimate
PRIDE Reading Program leadership team
Management profileNumber of profiles
PRIDE Reading Program funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PRIDE Reading Program M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PRIDE Reading Program
What does PRIDE Reading Program do?
PRIDE Reading Program delivers an Orton-Gillingham-based structured literacy curriculum combined with one-on-one tutoring services for struggling readers and children with learning differences such as dyslexia, dysgraphia, dyspraxia, ADD, auditory processing issues, and childhood apraxia of speech. Tutoring is delivered by trained PRIDE Reading Specialists in-home, at school sites in select locations, or online. Curriculum materials and digital tools (online teacher's manual, placement test, practice games) are also sold directly through the company's online shop.
Is PRIDE Reading Program a public or private company?
PRIDE Reading Program is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PRIDE Reading Program founded?
PRIDE Reading Program was founded in 2005. It employs 11 to 50 people.
Where is PRIDE Reading Program based?
PRIDE Reading Program is headquartered in Mission Viejo, United States, in the North America region.
How does PRIDE Reading Program make money?
Two revenue lines are on record. Tutoring Services are the primary driver. The others are curriculum Products.
Does PRIDE Reading Program have an API?
No public API is recorded for PRIDE Reading Program.