Edicoo

What Edicoo does

Edicoo is a privately held advertising and digital marketing agency headquartered in Erbil, Iraq, founded in 2009 (with one source citing 2008 and the company's homepage claiming over 17 years of operating history). The company operates a B2B services model targeting both local Iraqi brands and international companies seeking to reach Iraqi and Kurdish consumers. Its service portfolio is organized around two pillars: Digital Marketing (influencer marketing, paid advertising, social media management, content creation, and translation/cultural adaptation) and Media Planning & Buying (TV, OOH/outdoor, radio, print advertising, plus campaign monitoring and dubbing). Notable client relationships include Turkish Airlines, Talabat, Xiaomi, Vestel, DeFacto, Selpak, and Eti, with several engagements spanning 10–17 years (e.g., Evy Baby since 2009, Istikbal since 2010, Eti since 2011).

Edicoo's core technology stack is not proprietary; the firm relies on industry-standard media planning tools and monitoring systems rather than disclosed platforms, AI models, or APIs. Revenue is generated through professional service fees tied to project scope, media budgets, and campaign duration, with no disclosed pricing tiers or subscription products. Go-to-market is sales-led via direct outreach, website contact forms, email, and phone, supplemented by referral from a 15+ year network of brand relationships. The company operates from a single Erbil headquarters (Baharke Road) and claims a verified portfolio of 72+ clients and over 1,000 delivered campaigns, though no revenue figures, headcount specifics, funding history, or ownership details are publicly disclosed.

Name

Edicoo

Legal name

Edicoo Advertising Agency

Website

https://edicoo.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Edicoo is an Erbil, Iraq-based advertising and digital marketing agency offering media planning/buying (TV, OOH, radio, print) and digital marketing services to local and international brands targeting Iraqi and Kurdish consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Erbil

HQ country

Iraq

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Advertising & Marketing Services: Edicoo generates revenue through professional advertising and marketing services, including media planning and buying (TV, radio, OOH, print), digital marketing campaigns, influencer marketing, and content creation. The agency charges professional service fees for strategy, creative production, campaign management, and media buying services, serving both local and international brands operating in the Iraq and Kurdistan markets.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Edicoo is an integrated advertising and digital marketing agency that plans, buys, and executes brand campaigns across both digital channels (influencer marketing, paid advertising, social media management, content creation, translation/cultural adaptation) and traditional media (TV, OOH/outdoor, radio, print). It sells these advertising and media-planning services to local Iraqi brands and international companies seeking to reach consumers in Iraq and the Kurdistan region.

Product overview

Edicoo is an integrated advertising and digital marketing agency operating in Iraq and Kurdistan. The company offers two primary service pillars: Digital Marketing (including influencer marketing, paid advertising, social media management, content creation, and translation/cultural adaptation) and Media Planning & Buying (covering TV, outdoor/OOH, radio, print advertising, campaign monitoring, and dubbing/adaptation). The agency serves local and international brands, combining data-driven strategies with deep cultural understanding of the Iraqi market. Edicoo's integrated approach connects brands with Iraqi audiences through both digital campaigns and traditional media placements, delivering over 1000 campaigns across 72+ client relationships spanning more than 15 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Services Data-driven digital marketing strategies including influencer marketing, paid advertising, social media management, and content creation, tailored for the Iraqi and Kurdistan market. Targeted at brands seeking to engage Iraqi consumers through digital channels.
• Media Planning & Buying Strategic media planning and purchasing across traditional and digital channels for brands targeting Iraqi audiences. Covers TV, OOH, radio, print advertising, campaign monitoring, and dubbing/adaptation.
• Influencer Marketing

Quantifiable outcome

• Delivered over 1,000 campaigns throughout its operational history
• +2 more outcomes

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• FP7 McCann MENA: FP7 McCann is one of the largest full-service advertising networks in the Middle East, part of McCann Worldgroup. It operates across MENA with capabilities spanning creative, media planning/buying, digital, and content — directly comparable to Edicoo's integrated service model, but with vastly broader geographic footprint and global holding-company backing.
• Impact BBDO: Impact BBDO is a leading Beirut-based MENA advertising agency within the BBDO/Omnicom network. It provides full-service advertising including creative, media, digital, and brand strategy across the region — a comparable full-service model to Edicoo but operating at significantly larger scale and across multiple MENA markets.
• Serviceplan Group: Serviceplan is a major independent European agency group with MENA presence, offering integrated advertising, digital, and media services. Comparable integrated service portfolio to Edicoo, with global scale and independent ownership model.
• Ogilvy MENA: Ogilvy's Middle East operations (notably Ogilvy Dubai) offer brand strategy, creative, media, and digital services across the region. Comparable to Edicoo in targeting global and regional brands with multi-channel campaigns, with significantly broader geographic reach and resources.
• Publicis Groupe Middle East: Publicis operates extensively across MENA through agencies like Leo Burnett, Saatchi & Saatchi, and Publicis itself. Directly comparable to Edicoo in the integrated advertising services they offer to global brands entering the Middle East market.
• J. Walter Thompson (JWT) MENA: JWT's MENA operations (now under WPP) provide full-service advertising and brand communications across the region. Comparable to Edicoo's integrated offering but with global network infrastructure and cross-market campaign management.
• Leo Burnett MENA: Leo Burnett's MENA operations (including offices in Dubai, Beirut, and Cairo) offer integrated advertising, media planning, and digital services across the region. Comparable to Edicoo in offering end-to-end campaign services, but with global network reach and broader geographic coverage.
• M&C Saatchi MENA: M&C Saatchi has operations across MENA offering creative, media, and digital advertising services. Comparable integrated service model to Edicoo, particularly in serving international brands looking to enter regional markets, though at larger scale.
• Horizon FCB MENA: Horizon FCB is the FCB (IPG) network's MENA operation, headquartered in Beirut and serving regional and global brands. Comparable to Edicoo in offering integrated creative, media, and digital services to consumer brands across the region.
• Wunderman Thompson (VML) MENA: Wunderman Thompson (now part of VML) operates across MENA with strengths in data-driven creative, digital marketing, and media. Comparable to Edicoo in combining digital and traditional campaign capabilities, with much larger scale and global client relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edicoo