ASAP Identification Security

What ASAP Identification Security does

ASAP Identification Security, Inc. is a privately held, woman-owned value-added reseller and integrator of ID card printing and security credential solutions, headquartered in Indianapolis, Indiana. Founded in 1973 by Tom Brown as a basement photo-ID operation and incorporated into its current office-based form in 1994, the company sells and supports ID card printers from major OEMs (Entrust, Evolis, Fargo/HID, Magicard, IDP, Smart, Zebra), along with card design and visitor-management software, printer consumables (ribbons, films, overlaminates), credential cards (PVC, HID Prox/iCLASS, MIFARE/DESFire, badge buddies), and event credentials. The company also operates a custom card-printing bureau and provides consultation, installation, repair/maintenance, and engraving services.

Name

ASAP Identification Security

Legal name

ASAP Identification Security, Inc

Website

https://asapident.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

ASAP Identification Security is a woman-owned, Indianapolis-based value-added reseller and service provider of ID card printers, credential cards, software, consumables, and related security installation and repair services for schools, government agencies, healthcare, and businesses in the Midwest.

Ownership category

akta.pro rank

Product category

Identification and Security Credentials

NAICS

Printing and Related Support Activities (323)

SIC

Printing Trades Machinery & Equipment (3555), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Card Readers & Authentication Tokens (Smart Card, NFC, OTP Keys) (HDACAFAK)

akta.pro secondary industry

Security, Tamper-Evident & Track-and-Trace Printing (IMALAKAJ)

Keywords

• ID card printers
• Access control credentials
• Smart card supplies
• Visitor management software
• Card printing services

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. ID Card Printer Sales: Sales of ID card printers from major brands including Entrust, Evolis, Fargo, Magicard, Smart, and Zebra. Includes desktop and enterprise-grade card printers for in-house badge issuance.
2. Supplies and Consumables: Sales of printer supplies including ribbons, films, overlaminates, and accessories. Ongoing consumable revenue from existing printer installations.
3. ID Cards and Credentials: Sales of PVC cards, paper cards, HID Prox/Class cards, MIFare/DESFire smart cards, and badge buddies. Both blank cards and pre-printed custom credentials.
4. Card Design Software: Sales and support of card design software and visitor management solutions including Asure ID and other ID software products.
5. Custom Card Printing Services: Full-service card printing bureau for organizations that prefer outsourced printing. Services include full color printing, magnetic encoding, holographic overlays, barcoding, lamination, and edge-to-edge printing for ID and loyalty cards.
6. Consultation and Integration Services: Security consulting services including risk assessments, physical security solutions design, and enterprise-wide security system implementation. Covers printer selection, card design, accessory review, and installation support.
7. Engraving Services: Custom engraving services for name tags, name plates, wall/desk plates, award plaques, and notary stamps. Also offers hot stamp logo processing for name tags.
8. Repair and Maintenance Services: Printer repair and maintenance services for all printer types regardless of purchase source. Provides responsive support with same-day response for inquiries before 4 PM Eastern Time.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

ASAP Identification Security is a value-added reseller and service provider that supplies ID card printers, card design and visitor management software, printer supplies, ID cards (PVC, HID Prox/iCLASS, MIFARE/DESFire smart cards), event credentials, and related professional services. The company sources printers and credentials from major OEMs (Zebra, Fargo/HID, Evolis, Entrust Datacard, Magicard, Smart, IDP, Matica) and bundles them with consultation, installation, repair, engraving, and custom card printing bureau services for organizational buyers.

Product overview

ASAP Identification Security is a reseller and service provider offering a comprehensive portfolio of ID card solutions. The core offering consists of ID card printers from major manufacturers (Entrust, Evolis, Fargo, Magicard, Smart, Zebra), complemented by card design and visitor management software. The company provides a full range of supplies (ribbons, films, overlaminates, accessories) and various card types (PVC, paper, HID Prox/Class, MIFARE/DESFire). Beyond products, ASAP offers professional services including custom card printing, printer support, security consultation, delivery and installation, and engraving services. Event credentials and custom credential badges represent a specialized service offering with options for RFID and smart card technology.

Differentiator

Problem solved

Functional benefit

Products and services

• ID Card Printers (Entrust, Evolis, Fargo, Magicard, Smart, Zebra) ID card printers from Entrust, Evolis, Fargo, Magicard, Smart, and Zebra brands, including desktop and enterprise-grade models for in-house badge issuance. Sold to organizations producing employee, student, patient, or member credentials.
• Card Design and Visitor Management Software Card design and visitor management software solutions (including Asure ID and Jolly Technologies products) for creating and managing ID cards and visitor credentials. Sold to organizations that need to design and issue badges in-house.
• Printer Supplies (Ribbons, Films, Overlaminates, Cameras, Accessories) Printer consumables including ribbons, films, overlaminates, cameras, and accessories for ID card printers. Sold as recurring supplies to existing printer customers.
• ID Cards (PVC, Paper, HID Prox/Class, MIFARE/DESFire, Badge Buddies) ID cards including PVC cards, paper cards, HID Prox/Class, MIFARE/DESFire smart cards, and badge buddies, available as blank cards or pre-printed custom credentials. Sold to organizations needing physical credentials for access control or identification.
• Event Credentials and Custom Credential Badges Custom credential badges for events with options for size, colors, styles, security additions, RFID, and smart card technology for enhanced event security and tracking. Sold to event organizers, conference hosts, and meeting planners.
• Professional Services (Custom Printing, Support, Consultation, Installation, Engraving, Repair) Professional services including full-service custom card printing bureau (full color, magnetic encoding, holographic overlays, barcoding, lamination, edge-to-edge printing), printer support and repair (all printer types regardless of purchase source), security consultation and risk assessments, installation support for enterprise-wide systems, and engraving services for name tags, plates, and notary stamps.

Quantifiable outcome

• Quick response service recognized as #1 choice differentiator for schools, organizations, and businesses

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• ZebracoreTechnology or IntegrationZebra is a major corporate sponsor and technology partner. ASAP sells Zebra ID card printers including ZXP Series 7, ZXP Series 9, and related badge printing solutions. Zebra printers are featured prominently on the ASAP website.
• FargocoreTechnology or IntegrationFargo (now part of HID Global) is a major corporate sponsor and technology partner. ASAP sells Fargo/HID card printers including DTC5500LMX, HDP5000, DTC4500, and related products.
• EvoliscoreTechnology or IntegrationEvolis is a corporate sponsor and technology partner. ASAP sells Evolis card printers including Primacy and Tattoo 2, and provides warranty support for Evolis products.
• Entrust DatacardcoreTechnology or IntegrationEntrust Datacard is a corporate sponsor and technology partner. ASAP sells Entrust Datacard ID card printers and provides support services for Entrust products.
• HID GlobalcoreTechnology or IntegrationHID Global (including Fargo products and HID Advantage) is a major corporate sponsor and key technology partner. ASAP is an authorized HID reseller offering HID Prox cards, iCLASS SEOS, MIFARE, smart card technology, and HID mobile access solutions. They also provide HID-specific support resources and serve as a Card Service Bureau for HID card products.
• MagicardcoreTechnology or IntegrationMagicard is a corporate sponsor and technology partner. ASAP sells Magicard card printers and provides technical support resources for Magicard products.
• IDP (Intelligent Card Printer)coreTechnology or IntegrationIDP is a corporate sponsor and technology partner. ASAP sells IDP Smart card printers and provides support resources for IDP products.
• Security Integration PartnersminorImplementation/ SI/ Consulting PartnerASAP works closely with partners to provide overall security support ranging from consultation to wire-pulling to installation of enterprise-wide systems. These partners help deliver comprehensive physical security solutions including surveillance, access control, intrusion detection, and smart analytics.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asap-identification-ents

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASAP Identification Security