Capital Auto Loan

What Capital Auto Loan does

Capital Auto Loan, operating as Capital Eleven Auto, LLC, is a direct subprime auto lender founded in 2014 and headquartered in Meridian, Idaho. The company provides auto loans for new and used vehicle purchases, refinancing of existing auto loans, and title loans to individual borrowers in four western U.S. states: Idaho, Utah, Montana, and Arizona. Its core customer segments are credit-rebuilding borrowers who have been declined by traditional lenders, subprime auto borrowers, and automobile dealerships seeking accessible financing options for their customers. The company's central differentiator is a 12-month on-time payment refinancing program that offers qualifying customers rates as low as 19.99% APR as a retention and credit-rebuilding mechanism. Capital Auto Loan's technology platform is built on a direct lending model with daily interest accrual on unpaid principal balances, integrated credit bureau reporting to all three major U.S. bureaus (TransUnion, Experian, Equifax), Plaid-based financial data aggregation for loan assessment, and PayNearMe-powered payment processing supporting ACH, debit card, and cash payment channels including Moneygram retail locations. The company offers no mobile application; all account access is handled through a web-based portal at paynearme.com/capautoloan. Communications are conducted via text messaging, email, and phone during business hours (Monday-Friday 8:00 AM - 6:00 PM MST). The business model is interest-driven, with revenue generated from daily-accruing interest on auto loans, refinancing loans, and title loans, supplemented by late payment fees (charged when payments are more than 10 days late) and a $4.99 processing fee for cash payments made at retail locations. There are no convenience fees for autopay ACH or telephone debit card payments, and no prepayment penalties on any loan product. Customer acquisition is primarily channel-driven through an exclusive dealer partnership network across the four-state service area, supplemented by direct online applications through the company website and phone/email-based inside sales. The company was founded by local businessmen with family ties to the auto industry and positions itself as a transparent, customer-focused alternative to predatory second-chance lenders. No institutional investors, parent company, external funding rounds, or management team disclosures are documented in the available data.

Name

Capital Auto Loan

Legal name

Capital Eleven Auto, LLC

Website

https://capautoloan.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Capital Auto Loan is a direct subprime auto lender offering auto loans, refinancing, and title loans to credit-rebuilding borrowers across Idaho, Utah, Montana, and Arizona, distributed primarily through exclusive dealer partnerships and a proprietary direct lending platform.

Ownership category

akta.pro rank

Product category

Consumer Auto Lending

NAICS

Sales Financing (522220), Credit Intermediation and Related Activities (522)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industries

Auto Refinance (FSAKADAB), Auto Title Loans (Vehicle-Backed Short-Term) (FSAKADAJ)

Keywords

• Auto lending
• Subprime auto loans
• Auto loan refinancing
• Title loans
• Credit builder financing

Headquarters

HQ city

Meridian

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Auto Loan Interest: Revenue generated from interest charges on auto loans. Interest accrues daily on unpaid principal balance at the stated APR. Loans include new/used car purchases, refinancing, and title loans.
2. Late Payment Fees: Late fees charged when full payment is received more than 10 days late. Fees vary and are referenced in individual loan contracts.
3. Retail Cash Payment Processing: A $4.99 fee applies for cash payments made at retail locations. Additional fees may apply for cash payments via PayPal, Venmo, or Cash App.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Capital Auto Loan is a direct auto lender that finances new and used vehicle purchases, refinances existing auto loans, and issues title loans for credit-challenged consumers in Idaho, Utah, Montana, and Arizona. Its flagship differentiator is a 12-month on-time payment refinancing program that allows qualifying borrowers to refinance at rates as low as 19.99% APR. The company funds loans directly through its own balance sheet and supplements customer acquisition via an exclusive dealer partnership network.

Product overview

Capital Auto Loan is a direct auto lending company offering second-chance financing as a unified product portfolio. The core offering consists of Auto Loans for new and used vehicle purchases, Refinancing services for existing loans with a unique 12-month on-time payment reward program, and Title Loans for cash against vehicle titles. The company also provides Dealer Partnership Services as an add-on module that integrates financing options into dealer sales operations. All products are serviced directly by Capital Auto Loan (not through third-party lenders) across Idaho, Utah, Montana, and Arizona.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Loans Direct auto financing for new or used vehicle purchases from partnered dealerships, Musick Auction, or private party sales, targeted at consumers in Idaho, Utah, Montana, and Arizona who have difficulty obtaining financing from traditional lenders.
• Auto Loan Refinancing Refinancing of existing auto loans from other lenders, with a proprietary 12-month on-time payment reward that allows qualifying borrowers to refinance at rates as low as 19.99% APR, including referral pathways to local credit union partners.
• Title Loans Cash loans secured by a vehicle's title for emergencies, home repair, holidays, or other major expenses, available to borrowers within Capital Auto Loan's four-state service area.

Quantifiable outcome

• Refinancing rates as low as 19.99% APR available after demonstrating 12 months of on-time payments

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Plaid Inc.coreTechnology or IntegrationCapital Auto Loan uses Plaid Inc. to gather customer financial data from financial institutions. By using the service, customers grant Capital Auto Loan and Plaid the right to access and transmit their personal and financial information. Data is transferred, stored, and processed by Plaid in accordance with their privacy policy.
• PayNearMecoreTechnology or IntegrationPayNearMe provides the online payment portal and cash payment processing network for Capital Auto Loan customers. Customers can make automatic ACH payments, one-time ACH and debit card payments through the platform.
• Local Credit UnionssupportingStrategic or Co-development PartnerCapital Auto Loan has partnered with local credit unions to refer customers after completing 12 months of on-time payments. Customers who qualify may be approved for refinancing at lower rates through these credit union partners.
• MoneygramsupportingTechnology or IntegrationMoneygram locations serve as cash payment centers where Capital Auto Loan customers can make payments using Receive Code '19027' and their account number.
• Automobile Dealerships (Dealer Partnership Network)coreChannel Partner/ Reseller/ DistributorCapital Auto Loan partners with automobile dealerships in Idaho, Utah, Montana, and Arizona to provide exclusive financing options to dealership customers. Dealerships benefit from increased sales through accessible financing options and customers receive competitive loan opportunities including the 12-month on-time payment refinancing option.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Credit Acceptance Corporation: Public subprime auto lender (NASDAQ: CACC) that finances used vehicle purchases through dealership relationships nationwide. Closely comparable in dealer-channel distribution and subprime borrower focus, though materially larger and more capital-intensive.
• Exeter Finance: Subprime and near-prime auto finance company serving franchise and independent dealerships across the U.S. Highly comparable in subprime auto lending, dealer partnerships, and customer profile.
• Westlake Financial Services: Direct subprime auto lender operating through a large dealer network across the U.S. Same core model: balance-sheet lending, dealer partnerships, focus on credit-challenged borrowers. Most direct comparable in business model and target customer.
• Auto Credit Express: Subprime auto loan matching service connecting credit-challenged borrowers with dealer and lender partners. Comparable in serving the same credit-rebuilding borrower segment, though operates as a lead-generation/matching model rather than a direct balance-sheet lender.
• myAutoloan: Online auto loan marketplace allowing borrowers to compare multiple lender offers. Comparable in digital loan application experience and subprime borrower focus, though as a marketplace rather than direct lender.
• RoadLoans: Online subprime auto lender (part of Ally Financial) originating loans through a dealer network. Comparable in digital application intake, subprime focus, and dealer-channel distribution, though backed by a much larger parent.
• CUDL (Credit Union Direct Lending): Indirect auto lending network connecting credit unions with dealerships. Comparable in leveraging dealer partnerships to originate subprime/standard auto loans, though credit-union-funded rather than balance-sheet lending.

Emerging players

• Snap Finance: Lease-to-own and subprime financing provider for credit-challenged consumers, with a heavy online and merchant-partner distribution model. Adjacent in serving subprime borrowers with vehicle and other purchases, though lease-to-own structure differs from installment lending.

Broad incumbents

• LendingTree Auto: Auto loan comparison marketplace from LendingTree, a broad financial services platform. Comparable in connecting borrowers to multiple auto lenders, including subprime, though as a much larger marketplace with prime and subprime coverage.
• Ally Financial: Large direct and indirect auto lender with significant subprime exposure through its dealer-floorplan and consumer auto businesses. Comparable in product mix and subprime capability, but operates at national scale with institutional capital and a regulated bank holding company structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capital Auto Loan