Hammerle

What Hammerle does

HÄMMERLE GmbH & Co. KG is a German industrial auction house and liquidation services provider, headquartered in Eching (Landshut jurisdiction) with six regional offices spanning Berlin, Ettlingen, Schwülper, Düsseldorf, Hummelshain, and Bad Waldsee. Founded approximately 30 years ago and managed by Peter Hämmerle and Dirk Grassinger, the company positions itself as one of the largest liquidation companies (Verwertungsgesellschaften) in Germany, conducting over 100 auctions annually with more than 10,000 individual items marketed per year. Service lines include industrial and insolvency auctions (both live/onsite and online), professional valuations and appraisals (Gutachten), company sales (Unternehmensverkäufe), safeguarding and storage of assets, business location clearance, plant closures, and direct purchase of business assets.

The core technology stack is the Bidpath-powered online auction platform integrated into haemmerle.de, supporting online catalog browsing, real-time bidding, bidder account management, and digital invoicing. Online-Trading is offered as a flexible-pricing alternative to traditional auctions. The company is TÜV certified to DIN ISO 9001:2015, licensed under §34b GewO (auction trade) and §34c GewO (real estate broker), and operates as a publicly appointed and sworn auctioneer — credentials required for court-mandated and insolvency-related asset dispositions.

Revenue is generated through four streams: (1) commission/transaction fees on successful auctions, (2) professional fees for valuation and appraisal services, (3) company sale brokerage fees for complete business transfers, and (4) transaction fees on Online-Trading sales. Bidder registration is free; buyers pay only on successful transactions. The customer base is two-sided and episodic: institutional supply from insolvency administrators, leasing companies, and banks (with named engagements spanning GRUNDIG, BENCH, FARYMANN Diesel, meteor Gummiwerke, Junghans Uhrenwerke, ga Automotive, Henning Schmiedetechnik, Natursteine Eberle, and Hums Hoch- und Tiefbau), and distributed demand from commercial/industrial buyers and private consumers bidding through the platform.

Name

Hammerle

Legal name

Hämmerle GmbH & Co. KG

Website

https://haemmerle.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

HÄMMERLE is a German industrial auction house (Eching, 6 regional offices) providing insolvency auctions, valuations, company sales, and asset liquidation services to insolvency administrators, banks, leasing companies, and commercial buyers across Germany.

Ownership category

akta.pro rank

Product category

Auction & Liquidation Services

NAICS

Machinery, Equipment, and Supplies Merchant Wholesalers (4238), Industrial Supplies Merchant Wholesalers (423840), Motor Vehicle Parts (Used) Merchant Wholesalers (42314)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Durable Goods (5000)

akta.pro primary industry

Bankruptcy, Probate & Estate Property Auctions (BPAJAEAG)

akta.pro secondary industries

Foreclosure/REO & Distressed Property Auctions (BPAJAEAF), Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

Keywords

• Industrial auctions
• Insolvency liquidation
• Asset valuation
• Company sales
• Online auction platform

Headquarters

HQ city

Eching

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Auction Commission Fees: HÄMMERLE earns revenue through commission fees on successful auction transactions. Sellers pay fees for auctioning their assets, and buyers may have transaction-related costs. The auction platform facilitates both live and online auctions for industrial equipment, vehicles, business assets, and consumer goods.
2. Appraisal Services: The company provides professional valuation and appraisal services for industrial machinery, equipment, and business assets. These expert assessments support clients in determining asset values for insolvency proceedings, company liquidations, and sales.
3. Company Sales: HÄMMERLE facilitates the sale of entire companies or business operations, vermarktung von Komplettverkäufen, providing services for business closures and company liquidations.
4. Online Trading: Alternative to traditional auctions, the company operates an online trading platform for direct sales of equipment and assets where pricing is more flexible and HÄMMERLE does not hold exclusive marketing rights.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

HÄMMERLE operates a German industrial auction house providing online and live auctions for industrial machinery, vehicles, business equipment, and consumer goods. The firm's core services include insolvency auctions, professional valuations and appraisals, company sales, business location clearance, safeguarding and storage of assets, plant closures, and direct purchase of business assets. The company markets more than 10,000 items annually across more than 100 auction events, serving enterprises such as leasing companies, banks, and insolvency administrators.

Product overview

HÄMMERLE operates a multi-service auction and valuation platform offering industrial and insolvency auctions (both online and live), company sales, professional valuations, and related liquidation services. The core offering centers on their online auction platform where over 10,000 items are marketed annually in more than 100 auctions. Key products include: Industrieauktionen (Industrial Auctions) and Insolvenzversteigerungen (Insolvency Auctions) as primary revenue services; Gutachten (Professional Valuations/Appraisals) for inventory assessment and market value determination; Online-Auktionen (Online Auctions) via their internet platform and Präsenzversteigerungen (Live On-Site Auctions); Unternehmensverkäufe (Company Sales) for complete business transfers; and Online-Trading as a flexible alternative to auctions. Supporting services include Sicherstellungen und Einlagerungen (Safeguarding and Storage), Räumungen von Betriebsstätten (Business Clearance), Betriebsschließungen (Plant Closures), and Ankauf von Betriebsvermögen (Direct Asset Purchase). The platform includes a free Bieterkonto (Bidder Account) system for participant registration and bid management. The company holds DIN ISO 9001:2015 certification and is TÜV certified.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Auctions (Industrieauktionen) Online and live auction services for industrial machinery, equipment, vehicles, and complete business liquidations conducted through the firm's digital platform and on-site auction events across Germany.
• Insolvency Auctions (Insolvenzversteigerungen) Specialized auction services for insolvent companies that market entire business operations and equipment through complete sales (Komplettverkäufe) or international industrial auctions, leveraging HÄMMERLE's global customer network.
• Valuations and Appraisals (Gutachten) Professional valuation services for industrial machinery and business assets including inventory assessment, market value determination, desktop valuations, floor valuations, and residual value calculations using value progression analysis.
• Online Auctions (Online-Auktionen) Internet-based auction platform enabling remote participation in auctions from any location, with online catalog presentation, bidding functionality, price negotiation, and digital invoicing.
• Live On-Site Auctions (Präsenzversteigerungen) Traditional auction events held multiple times per year at company locations where interested parties can inspect machinery before bidding, conducted by an auctioneer calling positions per auction regulations.
• Company Sales (Unternehmensverkäufe) Services for selling entire companies or business operations, including identification of suitable buyers and management of the complete transfer process for established businesses.
• Online Trading Flexible-priced online sales platform alternative to traditional auctions, with bid awards made manually and procedures analogous to auctions regarding inspection, payment, and collection; HÄMMERLE does not hold exclusive marketing rights.
• Safeguarding and Storage (Sicherstellungen und Einlagerungen) Services covering clarification of complex legal situations, securing and storage of company assets, and international marketing of those assets during liquidation or insolvency proceedings.
• Business Location Clearance (Räumungen von Betriebsstätten) Complete clearance and liquidation services for business premises, including removal and disposal of equipment, furniture, and all business assets during business closure events.
• Business, Location and Plant Closures (Betriebs-, Standort- und Werksschließungen) Comprehensive services for closing business operations including asset valuation, marketing, and liquidation of entire facilities or production sites.
• Direct Asset Purchase (Ankauf von Betriebsvermögen) Direct purchase services for business assets and equipment from companies undergoing liquidation or looking to sell, providing quick liquidity for sellers.

Quantifiable outcome

• Over 100 auctions conducted annually with more than 10,000 individual items marketed

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Bidpath GmbHcoreTechnology or IntegrationBidpath GmbH is a technology partner providing auction software and platform infrastructure. HÄMMERLE operates their website in cooperation with Bidpath GmbH, utilizing their auction management system for listing, bidding, and transaction processing.
• PROLIANCE GmbH / datenschutzexperte.deminorOthersPROLIANCE GmbH (operating as datenschutzexperte.de) serves as the external data protection officer for HÄMMERLE, providing GDPR compliance advisory services and data protection certification.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Ritchie Bros. Auctioneers: Global leader in heavy equipment, truck, and industrial asset auctions with a large online platform. Adjacent incumbent to HÄMMERLE on industrial asset auctions, but operates at much larger scale and broader asset categories.
• Hilco Global: Global asset valuation, monetization, and advisory firm serving retailers, industrial companies, and insolvency stakeholders. Comparable to HÄMMERLE on insolvency-driven asset liquidation and appraisal, but with broader international footprint and advisory overlay.
• Gordon Brothers: Global asset solutions firm providing valuations, dispositions, and liquidation services across industrial and commercial asset classes. Overlaps with HÄMMERLE's appraisal and liquidation services for distressed corporate clients.

Direct peers

• Karner & Dechow: Long-established German auction house handling industrial machinery, fleet, and corporate asset auctions. Overlaps directly with HÄMMERLE in insolvency-driven industrial auctions within Germany.
• Surplex: Germany-headquartered industrial auction house specializing in used machinery, plant equipment, and corporate liquidation. Directly comparable to HÄMMERLE on product mix (industrial assets, insolvency sales), online auction model, and DACH-centric buyer network.
• Restwert GmbH: German online auction platform focused on insolvency and distressed-asset sales. Directly competes with HÄMMERLE for German Insolvenzverwalter mandates and end-buyer traffic in used industrial and commercial assets.
• Troostwijk: European industrial auctioneer running online and onsite auctions for machinery, equipment, and business closures. Comparable to HÄMMERLE in core service offering (industrial asset liquidation, company sales) but with broader pan-European geographic reach.
• GoIndustry DoveBid: Global online auctioneer for used industrial assets, machinery, and surplus equipment. Comparable to HÄMMERLE on online industrial asset disposition and corporate liquidation services for enterprise sellers.
• NetBid Industrie-Auktionen: German industrial auction house focused on online auctions of machinery, plant, and inventory from insolvencies and corporate closures. Directly competes with HÄMMERLE for German insolvency administrator mandates and used-equipment buyers.

Emerging players

• Perlick Aufbereitung: German dealer and auctioneer of used construction machinery, commercial vehicles, and industrial equipment. Comparable to HÄMMERLE on used industrial asset sales, but with narrower specialization in construction and transport equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/haemmerle_de

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hammerle