KOGA

What KOGA does

KOGA is a Dutch premium bicycle manufacturer founded in 1974, operating as a brand of Accell Nederland B.V., itself part of Accell Group N.V. The company designs and assembles premium electric and non-electric bicycles at its Heerenveen headquarters, organized into e-bikes (E-F3, Evia, Evia Pro, E-Nova EVO, PACE, E-Worldtraveller, E-XITE), city and touring bikes (Supermetro), trekking bikes (Worldtraveller), and gravel bikes (Colmaro). Each bicycle is individually tested before delivery.

The product architecture combines proprietary elements — KOGA Light Design (integrated LED lighting with concealed cabling), Smooth Welding frame construction, Feathershock suspension, and the Modular Rail System (MRS) for battery extraction — with third-party premium components: Bosch Smart System (BES3) drive units (Performance Line CX up to 85 Nm torque, 500–800 Wh batteries, Kiox 300 display), Enviolo continuously variable hubs, Rohloff 14-speed hubs, Gates belt drives, and Shimano Steps and disc brakes. The KOGA Signature online configurator allows custom specification of drivetrains and components.

KOGA sells exclusively through an authorized dealer network across Europe, supported by a KOGA Testcenter for test rides, a multilingual website (NL/DE/FR/EN), a digital bike-registration service, and content marketing. Revenue is generated via unit hardware sales of premium bicycles priced from approximately €4,899 to over €6,000, plus accessories. The company is privately held and does not disclose standalone revenue.

Name

KOGA

Legal name

Accell Nederland B.V.

Website

https://koga.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

KOGA is a Dutch premium bicycle brand (est. 1974) under Accell Nederland B.V., selling electric and conventional bicycles through authorized European dealers. Products feature Bosch drive systems, Enviolo/Rohloff drivetrains, and proprietary integrated lighting and frame designs, with custom builds via the KOGA Signature configurator.

Ownership category

akta.pro rank

Product category

Premium Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), Bicycle Retail (New Bikes) (CRAMAHAA), E-Bikes & Electric Bicycles (CRACASAA)

Keywords

• Premium bicycles
• Electric bicycles
• Trekking bikes
• Gravel bikes
• City bicycles

Headquarters

HQ city

Heerenveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle Sales: KOGA generates primary revenue through the sale of premium electric and non-electric bicycles across multiple categories: electric bikes, city & touring bikes, trekking bikes, gravel bikes, and race bikes. Products are sold exclusively through authorized dealers.
2. Accessories: KOGA sells accessories including bags, lighting systems, and other cycling components through their dealer network and website.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

KOGA designs, manufactures, and distributes premium electric and non-electric bicycles (e-bikes, city and touring bikes, trekking bikes, gravel bikes, race bikes) and related accessories. The company sells exclusively through an authorized dealer network and offers the KOGA Signature online configurator for customized bicycle builds. Every KOGA bicycle is individually built, tested, and inspected before delivery.

Product overview

KOGA is a Dutch bicycle manufacturer and brand of Accell Nederland B.V. specializing in premium bicycles across multiple categories. The product portfolio centers on electric bicycles (e-bikes) including the Evia, Evia Pro, E-Nova EVO, PACE, E-Worldtraveller, and E-XITE models, complemented by conventional bicycles such as city/touring bikes (Supermetro), trekking bikes (Worldtraveller), and gravel bikes (Colmaro, Gravelbikes). KOGA's e-bikes primarily utilize Bosch middenmotor technology with various motor options (Performance Line CX, Active Line Plus), integrated batteries (500-800 Wh), and smart displays (KIOX 300, Intuvia). Drivetrain options include Enviolo continuously variable Trekking hubs, Rohloff 14-speed hubs, and Gates belt drives. The brand offers the KOGA Signature online configurator for custom bicycle building, and sells accessories through authorized dealers.

Differentiator

Problem solved

Functional benefit

Products and services

• KOGA E-F3 Lightweight electric fitness bike designed for long-distance riding. Weighs 22 kg, combining sporty design with efficient electric assistance. Winner of E-bike of the Year 2025.
• KOGA Evia Comfortable electric touring bike with Bosch mid-motor and choice between automatic or continuously variable Enviolo Trekking shifting. Integrated with the Bosch Smart System (BES3).
• KOGA Evia Pro Luxury comfort e-bike with powerful Bosch Performance motor, integrated removable battery, suspension fork, and Gates belt drive for maintenance-free riding. Starting price approximately €4,899 with 500 Wh battery, optional 625 Wh battery available; up to 190 km range in ECO mode.
• KOGA E-Nova EVO Electric city bike with semi-integrated battery, optional belt drive, and boarding protector for easy mounting and dismounting.
• KOGA PACE Sportive e-bikes with choice of suspension or rigid fork and belt or chain drive. PACE B10 and B05 models feature the Bosch Smart System.
• KOGA E-Worldtraveller Robust electric trekking bike for long-distance touring, available with Bosch Smart System and optional suspension fork. Designed for heavy loads and adventure cycling.
• KOGA E-XITE SUV e-bike with Bosch CX motor and 800 Wh battery, side-removable battery with MRS rails, and SUV geometry with comfortable suspension. Designed for mixed terrain and SUV-style riding. Priced at €6,024.
• KOGA Worldtraveller Non-electric trekking bicycle designed for touring and bikepacking adventures, configurable through KOGA Signature with Rohloff 14-speed or Enviolo gear hubs.
• KOGA Supermetro City and touring bicycle for urban commuting and leisure rides, with a comfortable upright riding position.
• KOGA Colmaro Gravel bike designed for mixed terrain cycling, from city streets to gravel paths. Available in Adventure, Allroad, and Extreme variants.
• KOGA F3 Race bike model in the KOGA collection for sport cycling and competitive riding.
• KOGA Signature Online bike configurator service allowing customers to customize and build their dream KOGA bicycle with preferred components and options (e.g., drivetrain, colors, battery). Orders are fulfilled through the authorized dealer network.
• KOGA Accessories Range of bicycle accessories including bags, lighting systems, components, and gear designed for use with KOGA bicycles, sold through authorized dealers.

Quantifiable outcome

• E-F3 6.0 won E-bike of the Year 2025 award
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• BoschcoreTechnology or Integration · 1 January 2022Bosch is the primary e-bike drive system supplier for KOGA. Their Smart System (BES3) includes Performance Line CX motors, Kiox 300 displays, LED remote controls, and optional ConnectModule for tracking/security. KOGA e-bikes feature Bosch mid-motors with 500-750 Wh battery capacity.
• EnviolocoreTechnology or IntegrationEnviolo provides continuously variable (traploos) transmission hubs for KOGA e-bikes. The Automatiq system offers automatic seamless shifting, while standard Enviolo Trekking hubs provide manual stepless shifting. Used in Evia, E-Nova EVO PT Pro, and Evia Pro models.
• Rohloff AGcoreTechnology or IntegrationRohloff provides 14-speed hub gear systems for KOGA WorldTraveller Signature bicycles. Known for precision, durability, and minimal maintenance requirements, these hubs are available as an option in the KOGA Signature customization program.
• GatescoreTechnology or IntegrationGates Carbon Drive belt systems are integrated into KOGA bicycles including the E-F3, E-Supermetro, and PACE models. Gates CDX cassettes are used with Enviolo hubs for maintenance-free drivetrains.
• STIBATminorStrategic or Co-development PartnerKOGA partners with STIBAT (Stichting Batterijen) for battery recycling. This partnership ensures customers can return old e-bike batteries at authorized dealers for proper recycling, with costs typically around €4.50.
• Alee Denham (Cycling About)minorGTM or Marketing PartnerAlee Denham is a cycling travel content creator who has traveled over 100,000 km across four continents. He documents his journeys on Cycling About, one of the world's largest cycling travel websites. KOGA collaborated with Alee to create comprehensive fietsvakantie (bike holiday) tips for potential customers.
• Accell Group N.V.coreOthersKOGA is a trading name and brand of Accell Nederland B.V., which is part of Accell Group N.V., a major European bicycle manufacturer. Accell Group N.V. is listed on the stock exchange and owns multiple bicycle brands.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Giant: World's largest bicycle manufacturer with extensive e-bike and premium offerings (Revolt, Explore, Road E+). Comparable in e-bike component integration and dealer-led distribution, though operates at massive global scale with broader price tiers.
• Specialized: Global premium bicycle brand with strong e-bike lineup (Turbo series) and dealer network. Comparable in premium positioning and Bosch-powered e-bikes, though significantly larger with broader category coverage.
• Trek: Global premium bicycle and e-bike manufacturer (Domane, Allant+, Rail) with broader geographic reach and multi-tier portfolio. Comparable in premium road and e-bike segments but operates at far larger scale with multi-region distribution.

Emerging players

• VanMoof: Premium Dutch e-bike brand known for direct-to-consumer model, integrated technology, and minimalist design. Comparable as a Dutch premium e-bike brand targeting urban commuters, but differentiates via DTC sales and proprietary tech stack.

Direct peers

• Sparta: Accell Group sibling brand focused on e-bikes and city bicycles in the Netherlands. Comparable product portfolio (e-bikes, city/trekking), shared Accell distribution and dealer channels, and overlapping premium positioning with KOGA.
• Stella: Dutch e-bike specialist with proprietary retail stores (Stella Stores) selling mid-to-premium e-bikes. Comparable in Dutch e-bike focus and Bosch-driven lineup, with a distinct retail model that competes for the same end customer.
• Batavus: Another Accell Group-owned Dutch bicycle brand with strong overlap in e-bikes, city bikes, and trekking bikes. Directly comparable due to shared ownership, similar dealer-channel distribution, and parallel target customer segments in the Netherlands.
• Cortina: Dutch bicycle brand offering city, transport, and e-bikes with strong Dutch market presence and dealer distribution. Comparable in target market (Netherlands/Benelux), dealer-channel model, and category overlap.
• Gazelle: Dutch premium bicycle manufacturer, also part of the Accell Group portfolio, producing electric and non-electric city, touring, and trekking bicycles. Direct comparable given overlapping product categories, shared parent, and similar premium positioning in the Dutch and European markets.
• Riese & Müller: German premium e-bike manufacturer known for high-end fully-equipped e-bikes (city, trekking, cargo) using Bosch, Enviolo, Rohloff, and Gates components. Direct premium-tier competitor with similar component philosophy, custom configuration options, and dealer-led distribution in Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/KOGA_bikes
• LinkedInlinkedin.com/company/koga-b-v-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KOGA