Ivory

What Ivory does

Ivory is a privately held Israeli consumer electronics and home appliances retail chain, founded in 1991 and headquartered in Petah Tikva. The company operates 40 physical stores nationwide spanning major cities from Kiryat Shmona to Eilat, supplemented by an e-commerce platform at ivory.co.il, phone ordering (*8280), WhatsApp-based sales and service, and a self-service customer portal. Ivory distributes over 6,000 SKUs across desktop and laptop computers, smartphones, tablets, gaming consoles, computer components and accessories, televisions, smart home devices, home appliances, networking equipment, printers, security cameras, and an expanding assortment of adjacent categories including toys, perfumes, personal care, sports/camping gear, and gaming furniture.

The company combines resale of branded third-party products (Apple, Samsung, Lenovo, HP, Dell, Sony, Nintendo, Xiaomi, Dyson, Bosch, etc.) with proprietary in-house brands — Ivory Gaming, Ivory Hardware, and Ivory Energy — and operates an in-house assembly lab at its logistics center that builds custom desktop PCs to customer-specified component configurations with quality testing prior to delivery. The technology stack consists of a standard e-commerce storefront with inventory management, a self-service portal for order tracking/invoicing/warranty, and multi-channel order capture (in-store, phone, WhatsApp, web); there is no disclosed proprietary AI/ML, data platform, or API ecosystem.

Ivory generates revenue primarily through hardware sales to individual Israeli consumers (B2C), with a secondary dedicated B2B business department serving corporate accounts. The pricing model is unit-level with publicly listed regular and promotional prices, and the chain monetizes across physical store traffic, online orders with delivery or in-store pickup, and remote sales channels. Custom PC assembly and the Ivory Gaming/Ivory Hardware branded systems represent a service-led and private-label differentiation layer on top of a fundamentally reseller business model.

Name

Ivory

Legal name

Ivory

Website

https://ivory.co.il

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Ivory is an Israeli consumer electronics and home appliances retail chain, founded in 1991, operating 40 stores nationwide plus e-commerce, selling 6,000+ SKUs including computers, smartphones, gaming consoles, and home appliances, with proprietary Ivory Gaming/Hardware brands and in-house custom PC assembly services for B2C and B2B customers.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Computer Accessories & Consumables Retail (Cables, Adapters, Ink/Toner) (CRACABAH)

Keywords

• Consumer electronics retail
• Computer hardware sales
• Smartphone retail store
• Home appliance retail
• Custom PC building

Headquarters

HQ city

Petah Tiqva

HQ country

Israel

HQ region

Middle East

Offices38 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Electronics Sales: Brick-and-mortar retail sales of computers, smartphones, tablets, gaming consoles, headphones, accessories, and home appliances across 40 physical store locations throughout Israel.
2. E-commerce Online Sales: Online product sales through ivory.co.il website with delivery to customer address or in-store pickup options.
3. Phone/WhatsApp Sales: Telephone sales (*8280) and WhatsApp-based sales and customer service for orders and inquiries.
4. Custom PC Assembly: Custom desktop computer assembly service where customers can specify components (processors, graphics cards, memory, storage) and have computers built to order.
5. B2B Business Sales: Dedicated business department for B2B sales, corporate accounts, and bulk purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Ivory is a leading Israeli retail chain that imports and markets computers, smartphones, tablets, gaming consoles, home appliances, and consumer electronics from world manufacturers. The company operates 40 physical stores nationwide complemented by an e-commerce platform, offering over 6,000 products and a distinctive in-house custom PC assembly service where customers can specify components for bespoke desktop builds.

Product overview

Ivory is a leading Israeli retail chain founded in 1991, operating 40 stores nationwide and an e-commerce platform. The company offers over 6,000 products across multiple categories including desktop computers (custom-built Ivory Gaming and Ivory Hardware lines), laptop computers, smartphones, tablets, computer monitors, gaming consoles, computer hardware components, computer accessories, smart home devices, home appliances, televisions, security cameras, printers, networking equipment, car electronics, and general merchandise. Ivory provides custom PC assembly services, allowing customers to configure computers with selected components, and operates a logistics center with an assembly lab for quality testing before delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Ivory Hardware: Desktop computer brand offering custom-built PCs and pre-configured systems
• Ivory Gaming
• Ivory Energy

Products and services

• Ivory Gaming Desktop Computers Pre-built and custom-configured gaming desktop computers featuring Intel Core i5/i7/i9 or AMD Ryzen processors, NVIDIA GeForce RTX or AMD Radeon graphics, and up to 64GB RAM, targeted at gamers and high-performance users.
• Ivory Hardware Desktop Computers Pre-built desktop computers for home and office use, featuring Intel Core or AMD Ryzen processors with integrated graphics, suitable for everyday computing tasks.
• Custom PC Assembly Service Bespoke desktop computer assembly service where customers select individual components (processor, motherboard, graphics card, memory, storage, power supply) and have the system built and quality-tested by Ivory's assembly lab.
• Laptop Computers Portable computers from brands including Lenovo, HP, Dell, Asus, Apollox, and Apple MacBook, with various specifications for home, business, and gaming use.
• Smartphones Mobile phones including Apple iPhone, Samsung Galaxy, Xiaomi, OnePlus, Poco, Nokia, and specialty phones with kosher SIM support.
• Tablets Tablet devices including Apple iPad, Samsung tablets, and Lenovo tablets with accessories such as cases, screen protectors, and styluses.
• Gaming Consoles Video game consoles including Sony PlayStation 5, Nintendo Switch, and Nintendo Switch 2, along with games and accessories.
• Home Appliances Large and small home appliances including vacuum cleaners, washing machines, refrigerators, air conditioners, coffee machines, kitchen appliances, and microwaves from brands like Dyson, Ninja, and Bosch.
• Televisions and Streaming Devices TV displays and media streaming devices including smart TVs, Android TV streaming boxes, digital converters, and home theater audio systems.
• Computer Hardware Components
• Smart Home Devices
• Security Cameras
• Networking Equipment

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Micro Center: US specialty retailer of computers, components, and consumer electronics known for in-store custom PC services. Closely comparable to Ivory on custom assembly, component breadth, and enthusiast/gamer customer base.
• Coolblue: European omnichannel retailer of consumer electronics, computers, and home appliances with strong delivery and service proposition. Comparable to Ivory on customer experience, category breadth, and store-plus-online model.
• Mahsanei Hashmal: Long-standing Israeli retail chain for home appliances and electronics with physical stores and online ordering. Comparable to Ivory on appliances, TVs, and large-ticket consumer electronics in Israel.
• Newegg: Major online retailer of computer hardware, components, consumer electronics, and gaming gear globally. Comparable to Ivory's catalog depth in PC components, peripherals, and gaming.
• Bug: Israeli multi-category electronics and appliance retailer operating stores and a strong online channel. Overlaps directly with Ivory's assortment in computers, smartphones, and home appliances across the same Israeli geography.
• Plonter: Israeli electronics and computer retailer with a national store footprint and online sales. Closely comparable to Ivory on product mix (PCs, components, peripherals) and customer base.
• KSP: Leading Israeli consumer-electronics and computer retail chain selling laptops, desktops, smartphones, gaming, and home appliances through stores and online. Direct head-to-head competitor to Ivory in the same Israeli market with overlapping product range.

Broad incumbents

• Best Buy: Largest US consumer-electronics specialty retailer with omnichannel stores, Geek Squad services, and broad appliance/PC assortment. Comparable at the category and business-model level, though much larger and US-focused.
• Currys: UK-based omnichannel retailer of consumer electronics, computing, and home appliances with significant store footprint. Comparable to Ivory on category mix and multi-channel sales approach.
• MediaMarkt: Europe's largest consumer-electronics retail chain with stores across multiple countries. Comparable to Ivory on product mix (computers, smartphones, appliances, gaming) and omnichannel retail model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ivory-1
• Facebookfacebook.com/GoIvory
• Instagraminstagram.com/ivory.il
• TikToktiktok.com/@ivory.il
• LinkedInlinkedin.com/company/ivory-computers-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ivory