Flux Pro

What Flux Pro does

Flux Pro d.o.o. is a Serbian private limited company established in 1995 and headquartered in Batajnica, Belgrade, operating across four integrated business lines: thermotechnical installations (HVAC design, equipment supply, installation, and maintenance), construction finishing works and fit-out services for commercial spaces, distribution of Samsung climate control systems as the general importer and exclusive distributor for Serbia, and in-house manufacturing of galvanized air ducts and custom ductwork. Its core technology stack centers on Samsung HVAC systems distributed under the partnership, including CAC commercial air conditioning with smart inverter technology, FJM multi-split residential systems (up to 5 indoor units per outdoor unit), DVM S VRF systems for larger buildings, DVM Chillers with modular capacity from 42 kW to 1.1 MW, EHS air-to-water heat pumps (Mono, Split, TDM configurations), ERV energy recovery ventilation, Wind-Free indoor units, and centralized control systems (DMS 2.5 managing up to 256 indoor units, S-NET 3 multi-building internet control, and BMS integration).

The company serves enterprise and project-based clients across multiple verticals in Serbia — commercial buildings, retail and shopping centers, hospitality (hotels and restaurants), industrial facilities, data centers, fitness centers, and residential developments. Notable references include major Serbian shopping centers (Ada Mall, BEO Shopping Center, Promenada, Delta Planet, BIG, Galerija, Ušće, Plaza, Rajićeva), logistics and technology operators (Kuehne+Nagel, Mikroelektronika, Data Centar Vršac), automotive retail (OPEL), and hospitality venues (Hotel Evropa, Hotel Wood, Dukley Gardens). Pricing is fully project-based and quote-driven with no public pricing disclosed; engagement cadence is multi-year contracts. The company holds ISO 9001:2015, ISO 14001:2015, and OHSAS 18001:2007 certifications and positions itself as a turnkey single-contractor provider spanning the design-deliver-install-maintain lifecycle.

The business model is a hybrid of hardware distribution (Samsung HVAC resell), installation and professional services (thermotechnical and fit-out), and light manufacturing (galvanized ductwork). Go-to-market is sales-led with direct and field sales for enterprise projects, supported by a Serbian-language product and reference website and direct-contact channels ([email protected], [email protected]). Revenue concentration risk is moderate given the breadth of named enterprise references across verticals and the project-based contracting model.

Name

Flux Pro

Legal name

FLUX PRO D.O.O.

Website

https://flux.rs

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Flux Pro is a Serbian HVAC distributor, installer, and ductwork manufacturer operating as Samsung's general importer for Serbia, delivering turnkey thermotechnical installations, fit-out services, and galvanized air duct fabrication to enterprise clients across retail, hospitality, logistics, data center, and residential sectors.

Ownership category

akta.pro rank

Product category

HVAC and Climate Control Services

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

HVAC & Industrial Ventilation (Chillers, AHUs, Exhaust, Filtration) (EUAEAFAE)

akta.pro secondary industries

Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF), Mini-Split / Ductless HVAC Service & Repair (HSAOAHAH)

Keywords

• HVAC distribution services
• Thermotechnical installations
• Construction fit-out services
• Air duct manufacturing
• Climate control systems

Headquarters

HQ city

Belgrade

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. HVAC Equipment Distribution: Distribution and sale of Samsung climate control systems including DVM, CAC, FJM, ERV, EHS systems, and control systems as the general importer and distributor for Serbia.
2. Thermotechnical Installation Services: Design, equipment delivery, installation, and maintenance of thermotechnical installations for residential, commercial, sports, industrial, and special-purpose facilities.
3. Manufacturing and Installation: Production and assembly of galvanized air distribution ducts, shaped elements, and custom non-standard products according to individual specifications.
4. Construction Finishing Works (Fit-out): Specialized finishing works for commercial spaces including architectural-construction work, hydrotechnical installations, electro-energy installations, telecommunications, and fire protection systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Flux Pro is the general importer and distributor of Samsung climate control systems in Serbia, providing turnkey thermotechnical (HVAC) solutions including design, equipment supply, installation, and maintenance. The company also delivers construction finishing and fit-out works for commercial spaces and manufactures galvanized air distribution ducts, including custom non-standard products.

Product overview

Flux Pro is a Serbian company (established 1995) operating as a Samsung general importer and distributor, providing integrated HVAC solutions through four core service areas: thermotechnical installations (design, project management, equipment supply, and maintenance), final construction works and fit-out services, Samsung air conditioning equipment distribution (CAC, FJM, DVM S, DVM Chillers, ERV, EHS, and control systems), and galvanized air duct manufacturing. The product portfolio centers on Samsung climate control systems including commercial (CAC) and residential (FJM) air conditioning, VRF systems (DVM S) for larger buildings, chillers with modular capacity (42 kW to 1.1 MW), air-to-water heat pumps (EHS Mono/Split/TDM), energy recovery ventilation (ERV), and centralized building management controls (DMS 2.5, S-NET 3). The company also produces custom galvanized air ducts and offers fit-out services for commercial spaces. Key differentiators include EU-compliant energy efficiency, renewable energy integration, and VRV system expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Thermotechnical Installations (HVAC Design, Supply, Installation, Maintenance) Design, sale, installation, and maintenance of HVAC (heating, ventilation, and air conditioning) systems for residential, commercial, sports, industrial, and special-purpose facilities, with a focus on energy-efficient solutions using renewable energy sources.
• Final Construction Works and Fit-Out Services Specialized fit-out and interior finishing services for commercial and residential spaces, including architectural, hydrotechnical, electrical, telecommunications, and fire protection installations.
• Samsung CAC (Commercial Air Conditioning) Systems Commercial air conditioning units distributed in Serbia for commercial spaces, featuring smart inverter technology for cost and energy savings with EU-compliant energy efficiency.
• Samsung FJM (Free Joint Multi) Systems Multi-split systems for residential buildings and smaller commercial spaces, connecting one outdoor unit with up to 5 indoor units for efficient cooling and heating.
• Samsung DVM S (VRF) Systems Variable Refrigerant Flow systems for larger buildings, business centers, hospitals, and shopping centers with intelligent heating, smart defrosting, and snow detection.
• Samsung DVM Chillers and Fan Coil Units Modular chillers with capacity expansion from 42 kW to 1.1 MW, featuring BLDC inverter compressors with turbo injection and high-efficiency heat exchangers.
• Samsung EHS (Eco Heating System) Heat Pumps Air-to-water heat pump systems for heating, cooling, and domestic hot water, available in Mono, Split, and TDM configurations using renewable energy.
• Samsung ERV (Energy Recovery Ventilation) Systems Energy recovery ventilation systems providing fresh outdoor air while reducing energy consumption through heat recovery technology.
• Samsung Control Systems (DMS 2.5, S-NET 3, BMS) Building management and control systems including DMS 2.5 server for managing up to 256 indoor units, S-NET 3 for multi-building control, and BMS integration.
• Galvanized Air Duct Manufacturing Production and assembly of galvanized air distribution ducts including air channels, shaped elements, components, and consumable materials, including custom non-standard products per individual drawings.

Named customers28 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• SamsungcoreChannel Partner/ Reseller/ DistributorSamsung is Flux Pro's key strategic partner. Flux Pro serves as the general importer and distributor of Samsung climate control products in Serbia. Samsung, as a world technology leader with 40 years of experience in air conditioning innovation, provides advanced HVAC systems. The partnership enables Flux Pro to offer comprehensive VRV systems and other Samsung climate solutions throughout Serbia.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Vaillant Group: European heating, heat pump, and HVAC group with strong presence in Central and Eastern Europe. Comparable as a continent-wide HVAC and heat pump distributor that competes for residential and commercial heat-pump installations in markets neighboring Serbia.
• Carrier Global Corporation: Global HVAC leader offering commercial and residential climate solutions, including VRF and chiller systems. Comparable as a multinational HVAC incumbent whose products and distribution channels overlap with Flux Pro's portfolio across Serbian commercial and residential deployments.
• Johnson Controls: Global building technology provider combining HVAC equipment with building management systems (Metasys). Comparable as a broad incumbent whose HVAC-plus-BMS offering rivals Flux Pro's combination of Samsung equipment plus DMS 2.5/S-NET controls.
• Daikin Industries: World-leading HVAC manufacturer with VRF/VRV systems competing head-to-head with Samsung. Comparable as a globally established premium HVAC brand with its own regional distributor networks in Southeast Europe, going after the same commercial, retail, and residential projects as Flux Pro.
• Bosch Thermotechnology: European HVAC and heating manufacturer offering heat pumps and commercial climate systems. Comparable as a European incumbent with comparable heat-pump and commercial HVAC portfolio targeting similar residential and commercial upgrade demand in the region.
• Samsung Electronics (Climate Solutions): Global manufacturer of Samsung-branded HVAC, VRF, EHS heat pumps and control systems that Flux Pro distributes in Serbia. Comparable as the upstream technology partner whose product portfolio, pricing, and brand reputation directly drive Flux Pro's competitive positioning in the Serbian market.
• Lennox International: Global HVAC manufacturer focused on commercial and residential heating, cooling, and refrigeration. Comparable as a broad HVAC incumbent whose product portfolio (commercial VRF, chillers, controls) intersects with Flux Pro's installation and distribution activities.
• Trane Technologies: Global HVAC manufacturer (Trane brand) serving commercial and industrial customers, including data centers. Comparable as an established broad-line HVAC player with chiller and VRF offerings competing for the same institutional and data center projects Flux Pro pursues.
• LG Electronics (Air Solutions): Global HVAC manufacturer and distributor offering Multi V VRF systems, commercial AC, and controls. Comparable as another Korean HVAC OEM competing with Samsung in Serbia and the wider European market, often distributed through similar regional channels.
• Mitsubishi Electric (Cooling & Heating): Major Japanese VRF and commercial HVAC manufacturer (Mr. Slim, CITY MULTI). Comparable as a direct competitor to Samsung in VRF technology, with active distributor channels in Serbia and the broader Balkans targeting the same shopping center, hospitality, and data center opportunities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fluxproRS
• LinkedInlinkedin.com/company/flux-pro-d-o-o

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flux Pro