Express Yourself

What Express Yourself does

Express Yourself (legal entity: E.Y. English Language Solutions SAS; also doing business as Express IT) is a Colombian private EdTech company founded in 2016 that operates an online English language learning platform headquartered in Cúcuta, Colombia. The company delivers structured, CEFR-aligned English courses spanning levels A1 through B2, with dedicated age-segmented tracks for children (Little Kids, Baby Steps, New Adventure, Branchings), teenagers (Teens, Teen Course 2021), and adults, alongside supplementary programs covering ICFES exam preparation, teacher training, Grammar Blaster, Understand IT, and the intensive CHALLENGE 100X100 challenge.

The platform is built on Moodle, an open-source learning management system, and is accessible via web browser and mobile applications on iOS and Android. The technology stack supports multi-tenant institutional deployment through branded course portals, allowing partner high schools to deliver a co-branded English curriculum to their students. Course organization, student tracking, assessment tools (including a Classification Exam), and feedback surveys (EY Surveys) are all native Moodle functions; no proprietary AI, adaptive engine, or third-party model integration is disclosed. Customer contact and sales are routed exclusively through a single WhatsApp number (+57 310 2977 044), and pricing is not publicly disclosed.

The business model is subscription/recurring educational services revenue, sold direct-to-consumer to individual learners and direct-to-B2B to Colombian high schools under multi-year branded programs (High Schools 2024, Highschools 2025, Highschools 2026). Named institutional partners include José Eusebio Caro, El Kairo, Bilingue Londres, UFPS, Colegio Comfanorte, Claretiano, Colegio San Tarsicio, INEM, COA British School, and FESC, among others, totaling 30+ schools. The company has 1-10 employees, no disclosed external funding, and operates exclusively within Colombia.

Name

Express Yourself

Legal name

E.Y. English Language Solutions SAS

Website

https://expressyourselfit.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Express Yourself (E.Y. English Language Solutions SAS, dba Express IT) is a Colombian private EdTech founded in 2016 that delivers CEFR-aligned A1-B2 English courses on a Moodle-based LMS to individual learners and 30+ partner high schools across Colombia.

Ownership category

akta.pro rank

Product category

Online English Language Learning

NAICS

Educational Services (611)

akta.pro primary industry

Online/Hybrid Adult ESL & Language Learning Platforms (EDAAACAK)

akta.pro secondary industry

Language Learning eLearning Modules (ESL/EFL) (EDAGAEAI)

Keywords

• Online english learning
• E-learning platform
• Lms-based education
• English language courses
• School english programs

Headquarters

HQ city

Cúcuta

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Educational Services: Online English language courses and programs delivered through their digital platform to individual students and institutional clients (high schools)

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Express Yourself (also branded as Express IT) is a Moodle-based online English language learning platform operated by E.Y. English Language Solutions SAS. It delivers structured English courses aligned to CEFR levels (A1 through B2) across dedicated age-segmented tracks for children, teens, and adults, and extends these offerings through institutional partnerships with Colombian high schools via branded course portals and curriculum-integrated programs.

Product overview

Express Yourself (also branded as Express IT) is an English language learning platform operated by E.Y. English Language Solutions SAS. The platform operates as a unified Learning Management System (LMS) offering structured English courses across multiple proficiency levels (A1 through B2/C2), organized into distinct programs for different age groups: kids (Little Kids, Baby Steps, New Adventure, Branchings), teens (Teens Course, Teen Course 2021), adults (EY Courses with A1-B2 tracks), and high school partnerships. The platform also provides supplementary programs including Grammar Blaster, Understand IT, CHALLENGE 100X100, Teacher Training Course, ICFES test preparation, and assessment tools (Classification Exam, Demo Courses). Services extend to institutional partnerships with Colombian high schools (High Schools 2024, 2025, 2026) and survey tools for learner feedback (EY Surveys, Encuesta Personal Ey). All courses are delivered through the Moodle-based Learning Platform.

Differentiator

Problem solved

Functional benefit

Products and services

• EY Courses (CEFR A1-B2) CEFR-aligned English language courses for adult learners progressing through beginner (A1) to upper-intermediate (B2) proficiency levels, covering foundational vocabulary, everyday communication, fluency in familiar contexts, and proficiency in complex situations.
• Teens Course Structured English language program for adolescent learners with age-appropriate content and methodology, including the Teen Course 2021 curriculum variant.
• Kids Course Comprehensive English language program for young learners from early childhood through elementary age, encompassing multiple sub-levels including Little Kids, Baby Steps, B1, B2, New Adventure, and Branchings, with engaging content for early language acquisition.
• Teacher Training Course Professional development program for educators seeking to enhance their English language teaching methodologies and platform utilization techniques.
• ICFES Preparation Course Specialized preparation course for Colombian ICFES standardized English assessments, helping students succeed on national proficiency exams.
• Supplementary Programs (Grammar Blaster, Understand IT, CHALLENGE 100X100) Supplementary English programs including Grammar Blaster (intensive grammar-focused course), Understand IT (technology-integrated learning approach), and CHALLENGE 100X100 (intensive rapid-proficiency advancement program).
• High Schools Institutional Programs (2024-2026) Institutional English language programs integrated into school curricula at 30+ Colombian high schools (including José Eusebio Caro, El Kairo, Bilingue Londres, UFPS, Colegio Comfanorte, Claretiano, Colegio San Tarsicio, COA British School, and others), delivered through branded course portals in rolling annual cohorts.
• FESC Institutional Program English language program offered in partnership with FESC educational institution in Colombia.
• Classification Exam Assessment tool used to determine learners' current English proficiency level for appropriate course placement within the EY course structure.
• Demo Courses Sample courses including LP Demo, Demo Courses, and Masters available for prospective students to preview the teaching methodology and platform features.
• EY Surveys (Learner Feedback Service) Feedback and evaluation survey tools (including Encuesta Personal Ey) for collecting learner experience, satisfaction data, and individual progress assessment within the Moodle platform.

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MoodlecoreTechnology or Integration · 1 January 2024Express IT platform is built on Moodle LMS technology, utilizing the open-source learning management system for course delivery, student tracking, and assessment functionality. Mobile app integration with Moodle Mobile.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Platzi: Platzi is a Latin American subscription-based online education platform with English courses and corporate training programs. It shares the LatAm subscription learning model and institutional sales motion with Express Yourself, though technology rather than English is its primary focus.
• FluentU: FluentU is an online English learning platform that uses real-world videos for language acquisition. It serves a similar adult and self-directed learner segment with subscription pricing.

Broad incumbents

• Duolingo: Duolingo is the world's largest consumer language-learning app and offers English content for Spanish speakers. While broader and free-tier driven, it competes for the same B2C learners in Colombia and elsewhere in Latin America.
• Babbel: Babbel is a subscription-based language learning app with English courses for Spanish speakers. It serves adult learners online and overlaps with the adult CEFR-aligned track Express Yourself offers.
• Rosetta Stone: Rosetta Stone is a long-established language learning subscription platform with English content for Spanish speakers. It overlaps with Express Yourself's adult CEFR-aligned subscription track.
• EF Education First: EF Education First is a global language education incumbent with online and in-person English programs. It overlaps with Express Yourself's institutional English programs and adult learner track at significantly larger scale.
• English Live (Englishtown): English Live is EF's online live-instructor English platform serving adult learners globally including Latin America. It competes for the same online adult English subscription dollars.

Direct peers

• Voxy: Voxy is an online English learning platform that focuses on Latin America and corporate/institutional clients. It overlaps with Express Yourself on adult English, CEFR-aligned curriculum, and institutional partnerships, with a stronger enterprise sales motion.

Regional players

• Open English: Open English is a subscription-based online English learning platform targeting Latin America and Brazil. It competes directly with Express Yourself's adult and institutional English proposition in the same region, though at a much larger scale and capital base.
• ABA English: ABA English is an online English course platform with strong presence in Latin America and Spain. It offers CEFR-aligned courses with mobile delivery, serving a similar adult and learner segment as Express Yourself across Spanish-speaking markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/express-yourself-ey-language-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Express Yourself