Mbition

What Mbition does

Mbition is an online professional education platform providing real estate licensing, appraisal, and home inspection certification courses, headquartered in Brookfield, Wisconsin. Founded in 1993, the company serves aspiring and licensed real estate agents, appraisers, home inspectors, brokerages, real estate associations, and colleges/universities, with course availability across all 49 states plus Alaska and the District of Columbia. Its core product portfolio spans Pre-Licensing, Post-Licensing, Continuing Education, License Upgrade (broker), and Exam Prep, delivered through a proprietary learning management system with adaptive learning technology that personalizes study plans and practice questions based on individual assessment results. The company also operates sub-brands including American Home Inspectors Training (AHIT) for home inspection training and Stringham Schools (Utah-focused real estate education), and sells 100+ publishing titles (textbooks and ebooks) to academic and professional channels.

Mbition operates as Mbition by The CE Shop following The CE Shop's January 2022 acquisition backed by private equity firm Waud Capital Partners, placing it within the broader Career Certified LLC ecosystem that also includes A.D. Banker, Amber Book, AnalystPrep, Exam Pros, Contractor Book Warehouse, and All Star Training. The business generates revenue through four primary streams: direct online course sales to individuals, wholesale/white-label partnerships with approved education providers, affiliate revenue-share arrangements, and publishing product sales. Its go-to-market combines self-serve direct-to-consumer e-commerce (with state-specific landing pages for SEO), sales-led B2B partnerships targeting brokerages and associations, and distributor/wholesale channels for textbook adoption. The company claims more than 750,000 students enrolled cumulatively, over 30 years of operating history, and holds approvals from regulatory and industry bodies including ARELLO, IDECC, ASHI, NACHI, CREIA, and TREC.

Name

Mbition

Legal name

Mbition LLC

Website

https://mbitiontolearn.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Mbition is an online education platform providing real estate licensing, continuing education, appraisal, and home inspection certification courses to individual professionals, brokerages, associations, and colleges across the United States.

Ownership category

akta.pro rank

Product category

Real Estate Licensing Education

NAICS

All Other Schools and Instruction (61169), Technical and Trade Schools (6115)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Real Estate Licensure Exam Prep (Salesperson/Broker, Appraiser) (EDANAIAH)

akta.pro secondary industry

Professional Licensure & Certification Exam Prep (Bar/CPA/NCLEX/PMP, etc.) (EDAGADAD)

Keywords

• Real estate licensing education
• Continuing education courses
• Home inspection training
• Appraisal certification
• Online exam preparation

Headquarters

HQ city

Brookfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Online Course Sales: Individual course purchases for real estate pre-licensing, post-licensing, continuing education, and exam prep. Students purchase courses by state through state-specific pricing pages.
2. Wholesale Partnership: Partners become approved education providers and offer courses in their company name. Mbition provides wholesale pricing, partners set retail price and manage their own students.
3. Affiliate Revenue Share: Referral partners receive percentage of every sale when students register through unique course links. Flexible revenue share options.
4. Publishing Products: Sale of textbooks, ebooks, and print materials covering real estate, appraisal, home inspection, economics, finance topics. Bulk wholesale and standalone agreements.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mbition delivers online real estate pre-licensing, post-licensing, continuing education, and adaptive exam preparation courses through a proprietary learning management system, with state-specific curriculum approved by ARELLO, IDECC, ASHI, NACHI, CREIA, and individual state regulatory agencies. The platform extends to adjacent professional licensing verticals via sub-brands American Home Inspectors Training (AHIT) and appraisal education, complemented by 100+ textbook and ebook titles distributed to colleges, universities, and individual learners.

Product overview

Mbition is an online professional education platform offering a comprehensive suite of real estate licensing and continuing education courses. The core product portfolio includes Pre-Licensing, Post-Licensing, Continuing Education, License Upgrade, and Exam Prep products, all delivered through a proprietary learning management system. Exam Prep features adaptive learning technology that personalizes study plans and practice questions based on individual assessment results. The platform also extends into adjacent industries through sub-brands: American Home Inspectors Training (AHIT) provides home inspection licensing and continuing education, while Appraisal Education offers IDECC-approved appraisal courses. Publishing Products complement the curriculum with over 100 textbook and ebook titles. Courses are approved by state regulatory agencies, ARELLO, and IDECC, and are available online across all 50 states and DC. The company reports over 750,000 students enrolled and more than 30 years of experience in professional education.

Differentiator

Problem solved

Functional benefit

Brands

• Stringham Schools: Top real estate school in Utah, operating under Mbition LLC d/b/a Stringham Schools
• American Home Inspectors Training (AHIT)

Products and services

• Real Estate Pre-Licensing

Quantifiable outcome

• More than 90% of home inspection graduates pass the national exam on the first try
• +1 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• Career Certified LLCcoreStrategic or Co-development Partner · 10 January 2022Parent company. Career Certified LLC and its affiliates (including The CE Shop LLC, Mbition, A.D. Banker & Company, Ermann Associates d/b/a Amber Book, AnalystPrep, Exam Pros, Contractor Book Warehouse, All Star Training) form the corporate entity structure.
• Stringham SchoolscoreStrategic or Co-development Partner · 1 January 2017Acquired in 2017. For over 25 years, Stringham Schools has been the #1 real estate school in Utah. Acquisition strengthened Mbition's real estate education footprint in the western US.
• ARELLOcoreTechnology or IntegrationApproval by ARELLO (Association of Real Estate License Law Officials) for real estate education courses across multiple states. Ensures courses meet national standards for real estate licensing education.
• IDECCcoreTechnology or IntegrationIDECC (International Distance Education Certification Center) approval for appraisal education. Mbition courses are IDECC approved, ensuring compliance with national appraisal licensing standards.
• ASHIcoreTechnology or IntegrationAmerican Society of Home Inspectors (ASHI) recognition and approval for home inspection training courses. Courses developed to meet ASHI standards for professional home inspectors.
• NACHIcoreTechnology or IntegrationInternational Association of Certified Home Inspectors (InterNACHI) recognition and approval. Home inspection courses recognized and approved by NACHI.
• The CE Shop LLCflagshipStrategic or Co-development PartnerThe CE Shop (backed by Waud Capital Partners) acquired Mbition in January 2022. Mbition operates as Mbition by The CE Shop, combining expertise and offerings in real estate license education. The CE Shop is a leading provider of real estate education.
• American Home Inspectors Training (AHIT)coreStrategic or Co-development PartnerSubsidiary acquired as part of The CE Shop acquisition. AHIT is the premiere home inspection school in the country, providing live classroom and home study options for aspiring home inspectors.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The CE Shop: The CE Shop is the flagship brand and direct sibling/acquirer of Mbition under Waud Capital Partners' Career Certified platform, offering virtually the same real estate pre-licensing, post-licensing, CE, and exam prep product set across the same states.
• VanEd: VanEd offers online real estate pre-licensing, license upgrade, and CE courses across multiple states, competing for the same agent-learner persona as Mbition.
• AD Banker & Company: AD Banker is a sibling brand within the Career Certified / Waud Capital portfolio, offering real estate pre-licensing and CE — making it a direct internal peer sharing content, technology, and distribution with Mbition.
• McKissock Learning: McKissock provides online continuing education for real estate, appraisal, and home inspection professionals — directly overlapping with Mbition's appraisal, home inspection (AHIT), and real estate CE products.
• Hondros Learning: Hondros Family of Companies provides real estate and appraisal licensing education via both online and live classroom formats, directly competing with Mbition in pre-licensing, CE, and appraisal CE across multiple states.
• Colibri Real Estate (Real Estate Express): Colibri Real Estate (formerly Real Estate Express) is one of the largest online real estate licensing schools in the US, offering pre-licensing, CE, and exam prep across most states — a head-to-head competitor to Mbition's core catalog.
• InterNACHI (InterNACHI School): InterNACHI offers free and low-cost home inspector training and CE that is widely recognized in the inspection industry; it competes directly with Mbition's AHIT sub-brand for aspiring and active home inspectors.

Broad incumbents

• OnCourse Learning (Real Estate): OnCourse Learning offers real estate, mortgage, and financial services education and compliance training, intersecting with Mbition's B2B brokerage and association partnership channels.
• 360training (Cengage Group): 360training, now part of Cengage, offers real estate pre-licensing and CE alongside regulatory compliance training in many verticals, competing with Mbition in state-approved online real estate education at scale.
• Kaplan Real Estate Education: Kaplan is a broad education incumbent with a long-established real estate licensing and CE business, leveraging national brand recognition, deeper marketing budget, and cross-vertical content (including home inspection and appraisal) overlapping with Mbition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Mbition2Learn
• Facebookfacebook.com/mbitiontolearn
• LinkedInlinkedin.com/company/mbition-realestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mbition