Association Member Trust

Name

Association Member Trust

Legal name

Association Member Trust

Website

https://amt-nj.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Self-Funded Group Health Benefits

NAICS

Health and Welfare Funds (525120), Insurance and Employee Benefit Funds (5251), Insurance Agencies and Brokerages (524210)

SIC

Hospital & Medical Service Plans (6324), Accident & Health Insurance (6321), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Self-Funded (ASO) Group Health Plans & Stop-Loss (FSAIAFAB)

akta.pro secondary industries

Taft-Hartley / Union Multiemployer Group Health Plans (FSAIAFAG), Employer-Sponsored Dental & Vision (Group) (FSAIAHAH), Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK), Group Disability Income Insurance (Employer-Sponsored) (FSAIAIAB)

Keywords

• Self-funded health benefits
• Multiple employer welfare arrangement
• Group health insurance
• Employee benefits administration
• Dental vision insurance

Headquarters

HQ city

Short Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Self-Funded Health Plan Premiums: AMT collects member contributions from employer groups to fund self-insured health benefit plans. As a MEWA, contributions are pooled across member associations to provide cost-effective coverage with the ability to return value to members when the trust performs well.
2. Administrative Services: Fees collected for plan administration, enrollment processing, compliance support, and member advocacy services provided through staff and partner systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Association Member Trust operates as a not-for-profit Multiple Employer Welfare Arrangement (MEWA) that pools self-funded employee health and welfare benefits across seventeen New Jersey trade associations. It sells group medical, dental, vision, life, AD&D, and prescription drug plans to small and mid-sized employer members, administering coverage with carrier partners such as Horizon BCBSNJ, Delta Dental, Davis Vision, and Prime Therapeutics while retaining fiduciary, member-first governance.

Product overview

Association Member Trust operates as a Multiple Employer Welfare Arrangement (MEWA) offering a comprehensive suite of self-funded employee benefits to member businesses through seventeen independent trade associations. The core portfolio centers on medical plans (EPO, OMNIA, HSA, HRA) in partnership with Horizon Blue Cross Blue Shield of New Jersey, integrated prescription benefits managed by Prime Therapeutics, dental plans through Delta Dental, group term life insurance underwritten by UniCare, and vision plans via Davis Vision. The product suite includes The AMT Agency as a subsidiary general agency/broker and Horizon Employer Choice ICHRA for individual coverage reimbursement. Voluntary benefits expand the offering through MetLife partnerships covering supplemental life, accident, critical illness, disability, legal services, pet insurance, and hospital indemnity. All products are accessible through partner member portals (Horizon Blue, MyPrime, Delta Dental, Davis Vision) rather than a unified platform.

Differentiator

Problem solved

Functional benefit

Brands

• Horizon Employer Choice: An Individual Coverage Health Reimbursement Arrangement (ICHRA) solution that allows employers to reimburse employees for individual health insurance coverage.

Products and services

• Medical Plans Self-funded group medical insurance plans administered in partnership with Horizon Blue Cross Blue Shield of New Jersey, with access to New Jersey's largest provider network and national coverage through the BlueCard Program. Plan types include EPO, OMNIA, HSA (Health Savings Account), and HRA (Health Reimbursement Account) options available to SMB employer members of participating trade associations.
• Prescription Benefits Self-insured prescription drug coverage integrated with AMT medical plans and managed by Prime Therapeutics as pharmacy benefit manager. Offers 1-Tier, 2-Tier, and 3-Tier co-payment and co-insurance structures, including OMNIA variants with specialty drug coverage.
• Dental Plans Group dental plans administered through Delta Dental of New Jersey with access to PPO and Premier networks. Options include Toothsaver (preventive-focused), Toothguard (enhanced coverage), and Dent-Plus (comprehensive with orthodontia); requires minimum 75% eligible employee participation.
• Group Term Life Insurance Group term life and accidental death & dismemberment (AD&D) coverage underwritten by UniCare Life & Health Insurance Company, providing financial protection payable directly to named beneficiaries. Coverage of $50,000 or more is subject to underwriting, with age-based reduction starting at 65.
• Vision Plans Vision insurance offered through Davis Vision in partnership with Horizon BCBSNJ. Plan options include Expanse V, Focus II, Focus III, and Panorama IV B, covering eye exams, frames, lenses, contacts, and providing access to over 152,000 providers with a one-year eyeglass breakage warranty.
• The AMT Agency, LLC Wholly owned subsidiary of Association Member Trust acting as a general agency and Master Broker for Horizon BCBSNJ, providing employers and brokers streamlined access to medical, dental, vision, and voluntary benefits through partnerships with MetLife, Unum, and Delta Dental. Offers plan design, compliance support, and day-to-day administration.
• Horizon Employer Choice ICHRA Individual Coverage Health Reimbursement Arrangement (ICHRA) solution enabling employers to reimburse employees for individual Horizon BCBSNJ health insurance premiums. Provides cost control through defined employer contributions, flexibility for different employee classes, and federal ICHRA compliance.
• Voluntary Benefits Program Supplemental voluntary benefits offered through MetLife (and Unum) via The AMT Agency, including supplemental life insurance, accident insurance, critical illness or cancer insurance, identity and fraud protection (Aura), disability insurance, legal services, pet insurance, and hospital indemnity. Available exclusively to AMT employer groups with payroll deduction convenience.

Quantifiable outcome

• Return value to members when trust performs well
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, strategic and operational.

• Horizon Blue Cross Blue Shield of New JerseycoreTechnology or IntegrationPrimary medical insurance partner providing claims administration and access to New Jersey's largest provider network. Horizon BCBSNJ offers BlueCard Program for national coverage (90%+ of US doctors/hospitals). AMT serves as fiduciary for self-funded plans while Horizon administers claims.
• Delta Dental of New JerseycoreTechnology or IntegrationDental benefits partner providing access to one of the nation's largest dental networks covering 89+ million people. AMT offers Toothsaver, Toothguard, and Dent-Plus plans through Delta Dental Premier and PPO networks.
• Prime TherapeuticscoreTechnology or IntegrationPharmacy benefit manager (PBM) owned by not-for-profit Blue Cross and Blue Shield plans. Manages prescription drug benefits for AMT's self-funded medical plans, providing access to wide medication networks and cost management.
• Davis VisioncoreTechnology or IntegrationVision care network partner offering over 152,000 points of access including private practices and major retail chains. Provides Expanse V, Focus II, Focus III, and Panorama IV B vision plans.
• UniCare Life & Health Insurance CompanycoreTechnology or IntegrationLife and AD&D insurance underwriter for AMT group term life plans. Provides financial protection benefits payable to employee beneficiaries regardless of other coverage.
• MetLifestrategicTechnology or IntegrationVoluntary benefits partner offering supplemental life, accident, critical illness, disability, hospital indemnity, identity protection, legal services, and pet insurance through The AMT Agency. Available exclusively to AMT employer groups.
• UnumstrategicTechnology or IntegrationAncillary benefits partner within The AMT Agency portfolio, providing additional voluntary and disability coverage options.
• HealthEquitycoreTechnology or IntegrationHSA and HRA banking partner for AMT medical plans. Provides tax-advantaged health savings accounts and employer-funded health reimbursement arrangements paired with high-deductible health plans.
• EbixoperationalTechnology or IntegrationEmployer portal provider powering AMT's online benefits management system. Provides centralized platform for enrollment, billing, employee roster management, and document access.
• The AMT Agency, LLCcoreStrategic or Co-development PartnerWholly owned subsidiary of AMT established to provide employers and brokers access to full suite of benefit programs. Functions as general agency and Master Broker for Horizon BCBSNJ, delivering streamlined access to medical and voluntary benefits.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Zenefits: Cloud-based HR and benefits platform targeting SMBs with integrated health insurance brokerage and ICHRA support. Represents the technology-led, unified-platform competitive model that contrasts with AMT's portal-fragmented experience.

Broad incumbents

• Brown & Brown Insurance: Large national insurance brokerage with deep SMB and mid-market presence, including employee benefits practice. Competes with The AMT Agency for broker-driven group health placement, particularly in NJ and the broader Northeast.
• Truist Insurance Holdings (McGriff): Top-10 US insurance brokerage with significant employee benefits practice for SMBs and mid-market. Competes for broker-distributed group health business in NJ and adjacent states, including self-funded MEWA-style structures.
• Blue Cross Blue Shield Association — Multi-State Blue Plans: BCBS plans across states (Horizon BCBSNJ, Highmark, Anthem BCBS, etc.) are AMT's primary carrier partner but also serve SMBs directly via fully-insured and ASO products. They represent the most established competitor for SMB health benefits in NJ and nationally.
• PEO (Professional Employer Organization) Industry — Paychex / ADP TotalSource: Large national PEOs bundle HR, payroll, and group benefits (including self-funded health) for SMBs, competing with AMT's benefits offering via integrated technology platforms and broader service scope. Paychex/ADP target the same NJ SMBs AMT serves through trade associations.
• Marsh McLennan (Mercer / Marsh) Benefits Practice: Global brokerage and benefits consulting firm serving SMBs to enterprises with group health placement, ICHRA advisory, and self-funded arrangement design — directly competing for broker channel employer business AMT is targeting via The AMT Agency.

Direct peers

• National Association of Health Underwriters (NAHU) member MEWAs: Other state-registered MEWAs operate under similar self-funded, association-pooled structures serving SMBs. Comparable examples include industry-specific MEWAs (e.g., restaurant, construction) that compete for the same trade-association channel model AMT pioneered.
• OneDigital: Large US employee benefits-focused brokerage with strong SMB and mid-market presence and self-funded/level-funded arrangement expertise. Competes directly for the same NJ and Northeast SMB benefits accounts AMT serves, including ICHRA positioning.

Others

• HealthEquity (publicly traded HSA/HRA administrator): AMT's HSA/HRA banking partner, but also a large standalone benefits administrator that competes indirectly for HSA/HRA-driven benefits administration business. Comparable as a CDHP/HSA ecosystem enabler for self-funded plans.

Regional players

• New Jersey Business & Industry Association (NJBIA) — direct membership services: NJBIA is one of AMT's 17 partner trade associations, but it also offers its own member benefit programs and endorsements. Comparable as a regional NJ-based business membership organization channel for SMB benefits.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AMTrustNJ
• Facebookfacebook.com/amtnj
• LinkedInlinkedin.com/company/association-master-trust

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association Member Trust