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Norges Guideforbund

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uuid000y38e

Namestring
Norges Guideforbund
Company typeenum
Private
Founded yearint
1984
Short descriptiontext

Norges Guideforbund is a Norwegian national membership organization, founded in 1984 and based in Oslo, that provides professional education, training, and representation for the country's tour guides.

Ownership categoryenum
Headcount rangeband
5,001–10,000
akta.pro rankint
HeadquartersOslo, Norway
HQ citystring
Oslo
HQ countrystring
Norway
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
tour guide association, guide certification, tourism training, professional guide licensing, Norwegian tourism education
Industry2 codes
1Private Guided Tours & Personal Tour Guides
CodeTHAJALAAPrimaryYes
2Private/Customized Multi-Day Tour Operators
CodeTHAKADACPrimaryNo
NAICS code2 codes
  • Tour Operators561520
  • Religious, Grantmaking, Civic, Professional, and Similar Organizations813
SIC code2 codes
  • Services-Membership Organizations8600
  • Services-Educational Services8200
Product category
Tourism Professional Services
Cost components3 values
Personnel, Operations, Marketing or Sales
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Norges Guideforbund is the Norwegian national member association for licensed tour guides, founded in 1984 and headquartered in Oslo. The organization provides professional education, training, and certification programs for guides operating in Norway and represents the interests of its members within the Norwegian tourism industry.

Differentiator
Functional benefit
Problem solved
Product and service2 records
1Guide Membership
CategoryMembership Services
Description

Annual membership providing licensed tour guides with industry representation, networking, and access to association resources in Norway.

2Professional Guide Training and Certification
CategoryProfessional Education
Description

Structured training courses and certification examinations that qualify individuals as professional tour guides in Norway, targeting aspiring and active guides.

No data
Peers10 records
1Dansk Guideforening (Danish Tourist Guide Association)
TypeDirect peer
Description

Danish national tour guide association. Closely comparable member body for professional guides in another Nordic country, with a similar training and certification mission.

TypeRegional player
Description

Norway's national trekking and outdoor recreation association. Comparable as a large Norwegian membership organization tied to outdoor guiding, hut networks, and certified leader training.

3Sveriges Guideforbund (Swedish Tourist Guide Association)
TypeDirect peer
Description

Swedish national guide association, the closest Nordic counterpart to Norges Guideforbund. Directly comparable as a sibling member organization serving professional tour guides in a neighboring market.

TypeDirect peer
Description

UK Institute of Tourist Guiding, a national professional body that trains, examines, and accredits tourist guides. Comparable in mission, training focus, and member-based professional structure.

TypeBroad incumbent
Description

The global peak body for tourist guide associations worldwide. Directly comparable to Norges Guideforbund as the international counterpart that federates national guide associations and sets cross-border professional standards.

TypeBroad incumbent
Description

Global trade association for the adventure travel industry. Comparable as a membership organization serving tour operators and guides, with education, events, and standards-setting functions.

7European Federation of Tourist Guide Associations (FEG)
TypeDirect peer
Description

Federation of European national guide associations. Directly comparable as a regional umbrella for tour-guide member organizations, including training and certification coordination across Europe.

8Wilderness Guide Association of Norway / Norsk Fjellsportforum
TypeDirect peer
Description

Norwegian organizations representing mountain, ski, and wilderness guides. Comparable as specialized Norwegian guide member bodies offering certification and training similar to Norges Guideforbund.

TypeBroad incumbent
Description

Major UK travel industry trade association. Comparable as a membership-based travel industry body that provides training, codes of conduct, and member services, though operating at much larger scale.

10The Finnish Association of Tourist Guides (SOMA)
TypeDirect peer
Description

Finnish national tour guide association. Comparable Nordic peer providing member services, training, and professional standards for tour guides.

Market position
Customer concentration

Classification, Details

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Norges Guideforbund

Tourism Professional Servicesnorgesguideforbund.no

Norges Guideforbund is a Norwegian national membership organization, founded in 1984 and based in Oslo, that provides professional education, training, and representation for the country's tour guides.

Norges Guideforbund firmographics

Firmographics
Name
Norges Guideforbund
Website
https://norgesguideforbund.no
Company type
Private
Founded year
1984
Headcount range
5,001–10,000 employees
Short description
Norges Guideforbund is a Norwegian national membership organization, founded in 1984 and based in Oslo, that provides professional education, training, and representation for the country's tour guides.
Ownership category
akta.pro rank

Norges Guideforbund industry classification

Industry
Product category
Tourism Professional Services
NAICS
Tour Operators (561520), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
SIC
Services-Membership Organizations (8600), Services-Educational Services (8200)
akta.pro primary industry
Private Guided Tours & Personal Tour Guides (THAJALAA)
akta.pro secondary industry
Private/Customized Multi-Day Tour Operators (THAKADAC)

Keywords

  • Tour guide association
  • Guide certification
  • Tourism training
  • Professional guide licensing
  • Norwegian tourism education

Where Norges Guideforbund is headquartered

Location

Headquarters

HQ city
Oslo
HQ country
Norway
HQ region
Europe

Markets served

Norges Guideforbund business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

Norges Guideforbund product offering

Product offering

Core offering

Norges Guideforbund is the Norwegian national member association for licensed tour guides, founded in 1984 and headquartered in Oslo. The organization provides professional education, training, and certification programs for guides operating in Norway and represents the interests of its members within the Norwegian tourism industry.

Differentiator

Problem solved

Functional benefit

Products and services

  • Guide Membership Annual membership providing licensed tour guides with industry representation, networking, and access to association resources in Norway.
  • Professional Guide Training and Certification Structured training courses and certification examinations that qualify individuals as professional tour guides in Norway, targeting aspiring and active guides.

Companies that use Norges Guideforbund

Customer profile

Ideal customer profiles2 records

Norges Guideforbund technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Norges Guideforbund competitors and assessment

Company assessment

Direct peers

  • Dansk Guideforening (Danish Tourist Guide Association): Danish national tour guide association. Closely comparable member body for professional guides in another Nordic country, with a similar training and certification mission.
  • Sveriges Guideforbund (Swedish Tourist Guide Association): Swedish national guide association, the closest Nordic counterpart to Norges Guideforbund. Directly comparable as a sibling member organization serving professional tour guides in a neighboring market.
  • The Guide Dogs for the Blind Association (UK) / Institute of Tourist Guiding: UK Institute of Tourist Guiding, a national professional body that trains, examines, and accredits tourist guides. Comparable in mission, training focus, and member-based professional structure.
  • European Federation of Tourist Guide Associations (FEG): Federation of European national guide associations. Directly comparable as a regional umbrella for tour-guide member organizations, including training and certification coordination across Europe.
  • Wilderness Guide Association of Norway / Norsk Fjellsportforum: Norwegian organizations representing mountain, ski, and wilderness guides. Comparable as specialized Norwegian guide member bodies offering certification and training similar to Norges Guideforbund.
  • The Finnish Association of Tourist Guides (SOMA): Finnish national tour guide association. Comparable Nordic peer providing member services, training, and professional standards for tour guides.

Regional players

Broad incumbents

  • World Federation of Tourist Guide Associations: The global peak body for tourist guide associations worldwide. Directly comparable to Norges Guideforbund as the international counterpart that federates national guide associations and sets cross-border professional standards.
  • Adventure Travel Trade Association (ATTA): Global trade association for the adventure travel industry. Comparable as a membership organization serving tour operators and guides, with education, events, and standards-setting functions.
  • ABTA - The Travel Association (UK): Major UK travel industry trade association. Comparable as a membership-based travel industry body that provides training, codes of conduct, and member services, though operating at much larger scale.

Market position

Customer concentration

Norges Guideforbund social profiles

Digital presence

Norges Guideforbund financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Norges Guideforbund leadership team

Management profile

Number of profiles

Norges Guideforbund funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Norges Guideforbund M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norges Guideforbund

What does Norges Guideforbund do?

Norges Guideforbund is the Norwegian national member association for licensed tour guides, founded in 1984 and headquartered in Oslo. The organization provides professional education, training, and certification programs for guides operating in Norway and represents the interests of its members within the Norwegian tourism industry.

When was Norges Guideforbund founded?

Norges Guideforbund was founded in 1984. It employs 5,001 to 10,000 people.

Where is Norges Guideforbund based?

Norges Guideforbund is headquartered in Oslo, Norway, in the Europe region.

Who are Norges Guideforbund's main competitors?

Direct peers on record are Dansk Guideforening (Danish Tourist Guide Association), Sveriges Guideforbund (Swedish Tourist Guide Association), The Guide Dogs for the Blind Association (UK) / Institute of Tourist Guiding, European Federation of Tourist Guide Associations (FEG), Wilderness Guide Association of Norway / Norsk Fjellsportforum and The Finnish Association of Tourist Guides (SOMA). Den Norske Turistforening (DNT / Norwegian Trekking Association) is listed as a regional player. Broad incumbents are World Federation of Tourist Guide Associations, Adventure Travel Trade Association (ATTA) and ABTA - The Travel Association (UK).

Does Norges Guideforbund have an API?

No public API is recorded for Norges Guideforbund.

What industry is Norges Guideforbund in?

Norges Guideforbund's product category is Tourism Professional Services. Its primary akta.pro industry code is THAJALAA, Private Guided Tours & Personal Tour Guides, with a secondary code of THAKADAC, Private/Customized Multi-Day Tour Operators. Its NAICS code is 561520 and its SIC code is 8600.

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