Bakkerij 't Stoepje

Name

Bakkerij 't Stoepje

Legal name

Market Food Group B.V.

Website

https://stoepje.nl

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Artisanal Bakery / Market Bakery Retail

NAICS

Retail Bakeries (311811)

SIC

Bakery Products (2050)

akta.pro primary industry

Bread & Pastry Specialty Stores (CRAHAGAC)

akta.pro secondary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Artisanal bakery products
• Market stall franchise
• Fresh bread retail
• Dutch pastries and cakes
• Franchise market bakery

Headquarters

HQ city

Spakenburg

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct Retail Sales at Markets: Revenue is generated through direct sales of freshly baked bread, pastries, and cakes to consumers at over 600 weekly market stalls across the Netherlands. Individual franchise entrepreneurs sell products and remit a portion to the franchisor.
2. Direct Orders from Market Bakers: Customers can place orders directly with their local 't Stoepje market baker via phone, WhatsApp, or email for pickup.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Bakkerij 't Stoepje is a Dutch market bakery franchise that produces and retails freshly baked artisanal bread, pastries, cakes, cookies, and snacks. The company operates through a network of approximately 115 independent franchise entrepreneurs (marktbakkers) selling directly to consumers at more than 600 weekly market locations across the Netherlands. The product range covers whole grain breads (Fijn/Grof Volkoren, Vikingbrood), protein-rich and organic specialty breads, traditional Dutch pastries (Roomboter Gevulde Koek, Tompouce), seasonal items (Speculaas, Oranje products), and snacks, with options for health-conscious and dietary-restricted consumers.

Product overview

Bakkerij 't Stoepje is a traditional Dutch market bakery franchise operating over 600 markets across the Netherlands, offering a comprehensive range of bread, pastries, cookies, and snacks. The product portfolio centers on artisanally crafted whole grain breads (including Fijn Volkoren, Grof Volkoren, Eiwitrijk Volkoren, and Vikingbrood varieties), complemented by an extensive selection of pastries (Roomboter Gevulde Koek, Roomboter Slofjes), seasonal specialties (Speculaas products, Oranje Tompouce for King's Day), cookies (Haverkoeken, Jan Hagel, Mueslikoeken), savory snacks (Frikandelbroodjes, Focaccia varieties), and organic breads (Bio Volkoren line). The company also offers special dietary options including lactose-free and protein-rich products, positioning itself as a health-conscious yet traditional bakery.

Differentiator

Problem solved

Functional benefit

Products and services

• Fijn Volkoren

Quantifiable outcome

• The Kaas Uienkruier has sold over 1 million units since its 2011 launch

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Délifrance: European bakery-café chain with deep presence in travel and foodservice. Comparable as an established multi-country bakery retail operator, though it leans foodservice rather than weekly market retail.
• Auntie Anne's: Global baked-goods franchise (pretzels and adjacent bakery snacks). Comparable franchise-driven, single-category retail model, though with very different product focus and geographic exposure.
• La Place: Dutch restaurant/bakery chain with a strong bakery and pastry assortment. Comparable in the multi-site Dutch fresh bakery category, though primarily foodservice-led.
• Le Pain Quotidien: Belgian-origin bakery-café chain with locations across Europe and beyond. Comparable in the artisanal bread and pastry retail category, though operates sit-down cafés rather than weekly market stalls.
• Paul (Boulangerie): Long-established French bakery and patisserie chain with international retail stores. Comparable as a multi-site, brand-led retail bakery operator; broader geographic and premium-cafe positioning versus 't Stoepje's market-stall model.
• Albert Heijn (bakery department): Largest Dutch supermarket chain with extensive in-store fresh bakery operations. Overlaps on bread and pastry assortment for daily Dutch consumer occasions, but distributes through grocery rather than market stalls.

Direct peers

• Vlaamsch Broodhuys: Dutch artisan bread retail chain focused on sourdough and traditional baking. Closely comparable as an artisanal, Dutch, multi-store bakery retailer serving the same fresh-bread consumer occasion.
• Multi-Vlaai: Dutch pastry franchise specializing in vlaai and sweet baked goods, with a distributed retail footprint across the Netherlands. Closely comparable category (sweet Dutch bakery) and franchise/go-to-market structure.
• Broodzaak: Dutch artisan bread retail franchise. Comparable artisanal positioning, bread-led assortment, and franchised multi-store Dutch footprint targeting similar fresh-bread occasions.
• Bakker Bart: Dutch retail bakery franchise chain operating high-street stores selling bread, pastries, and lunches. Most directly comparable as a Dutch multi-location bakery retail brand competing for the same consumer occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tstoepje
• Facebookfacebook.com/stoepje

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bakkerij 't Stoepje