Applied Science Private University

What Applied Science Private University does

Applied Science Private University (ASU) is a private higher-education institution founded in 1991 in Amman, Jordan, and operated by The Arab International Company for Education and Investment, a holding company listed on the Amman Stock Exchange under the ticker AIEI. ASU delivers bachelor's, master's, and higher-diploma programs across 13 faculties spanning humanities, business, law, engineering, science, information technology, pharmacy, nursing, dentistry, allied medical sciences, art and design, and sharia and Islamic studies. The university serves primarily Jordanian and Arab-region secondary school graduates at the undergraduate level and bachelor's-degree holders at the graduate level, with ancillary corporate continuing-education and consulting services. Revenue is generated predominantly through per-credit-hour tuition (60-130 JOD/credit depending on program), per-semester registration fees, application fees, and ancillary services such as student transportation (120-145 JOD/semester), with dental and engineering programs commanding the highest fees and a tiered 20-70% scholarship discount structure based on high-school GPA.

The institution's product and technology stack combines on-campus degree delivery with digital infrastructure (MY ASU student portal, E-Learning Center, edugate academic management) and specialized research assets including an Energy Lab equipped with advanced modeling software and hardware for energy system scenarios through 2050, a Cadaveric Microanatomy Laboratory, 35+ teaching and research labs, and 4,000 sqm of engineering workshops. ASU's go-to-market is sales-led and direct: recruitment flows through the university's own admission portal (admission.asu.edu.jo), website, job portal, employer and graduate survey feedback loops, and campus events, targeting both domestic Jordanian and broader Arab-region markets. The university is the first private institution in the world to receive QS Stars '5 Stars Plus' and is ranked 851-900 in the QS World University Rankings, supported by an unusually dense stack of international accreditations including ABET (Engineering), ACEN (Nursing through 2033), HCÉRES (Law, renewed 2025), AACSB Eligibility (Business), CIOL (first in Middle East, Applied English, 2026), and IIMP (first in Middle East, Marketing).

The parent holding company, Arab International for Education and Investment, operates a multi-vertical platform with wholly owned subsidiaries including Ibn Al-Haytham Hospital (clinical training pipeline), Al-Ittihad Secondary Schools (K-12 feeder), Al-Ula for Islamic Finance, and Transworld for Information Technology. Recent strategic activity includes the 2026 'Energy Futures on Campus in the Middle East' partnership with Germany's Karlsruhe Institute of Technology, University of Münster, and Iraq's Imam Ja'afar Al-Sadiq University under the BMZ develoPPP programme, the launch of the ESSEF Master's and Diploma programs in sustainable energy engineering, and the establishment of new faculties in Allied Medical Sciences (2022) and Science (2023).

Name

Applied Science Private University

Legal name

The Arab International Company for Education and Investment (الشركة العربية الدولية للتعليم والاستثمار)

Website

https://asu.edu.jo

Company type

Public

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Applied Science Private University is a private Amman-based university founded in 1991, offering bachelor's, master's, and diploma programs across 13 faculties to Jordanian and Arab-region students, operated by the publicly listed Arab International for Education and Investment holding company.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Comprehensive Doctoral Research Universities (Multi-Disciplinary) (EDAHABAA)

akta.pro secondary industry

Polytechnic & Applied Sciences Universities (EDAHAEAB)

Keywords

• Private higher education
• Undergraduate degree programs
• Graduate degree programs
• Accredited university degrees
• Professional research centers

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Fees - Undergraduate Programs: Revenue generated from per-credit tuition fees for bachelor's degree programs across 13 faculties. Fees range from 60 to 130 dinars per credit hour depending on program, with additional fees for registration, international accreditation, activities, and remote learning. Dental programs command the highest fees.
2. Tuition and Fees - Graduate Programs (Master's): Revenue from master's degree programs including per-semester registration fees of 275 dinars and application fees of 225 dinars, plus additional charges for research resources and remote learning.
3. Tuition and Fees - Diploma Programs: Revenue from higher diploma programs with per-semester registration fees of 300 dinars and application fees of 80-113 dinars depending on currency.
4. Transportation Services: Revenue from student transportation services, with routes covering Amman, Zarqa, Ruseifa, Marjeh Hammam, Salt, and surrounding areas. Fees range from 120-145 dinars per regular semester and 50-60 dinars per summer semester.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Applied Science Private University delivers accredited higher education programs at the bachelor's, master's, and higher diploma levels across 13 faculties including Engineering, Business, Law, Pharmacy, Nursing, Dentistry, IT, Arts, and Allied Medical Sciences. The university serves Jordanian and Arab region secondary school graduates for undergraduate study and bachelor's degree holders for graduate study, with per-credit-hour tuition, GPA-based scholarships, transportation, and student support services. Revenue is generated primarily through tuition fees with supplementary income from research centers, continuing education, and corporate training.

Product overview

Applied Science Private University offers a comprehensive higher education portfolio comprising 12 faculties across humanities, sciences, engineering, health sciences, and technology disciplines. The university's product portfolio includes academic degree programs at bachelor, master, and diploma levels, research facilities (Energy Lab, Cadaveric Microanatomy Laboratory), digital platforms (MY ASU student portal, E-Learning Center), and research publications (Jordan Journal of Applied Science). The institution operates through a multi-faculty structure covering Arts, Business, Law, Engineering, Pharmacy, IT, Art & Design, Nursing, Dentistry, Sharia, Allied Medical Sciences, and Science, with specialized centers including the Innovation Center and Entrepreneurship (ICE), Center of Environmental Studies and Renewable Energy (CESRE), and Applied Science Research Center.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Ranked 851-900 in QS World University Rankings
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core, regional, minor and national.

• Karlsruhe Institute of Technology (Germany)coreStrategic or Co-development PartnerPartner in the 'Energy Futures on Campus in the Middle East' project funded by Germany's BMZ through the develoPPP programme. ASU is creating an Energy Lab equipped with advanced modeling software and hardware to run energy system scenarios through 2050. The collaboration leverages German expertise to adapt energy transition models to local infrastructure conditions in Jordan and Iraq, positioning ASU as a regional leader in sustainable energy research.
• University of Münster (Germany)coreStrategic or Co-development PartnerPartner in the 'Energy Futures on Campus in the Middle East' project funded by Germany's BMZ through the develoPPP programme. Contributing to the development of Master's and Diploma programmes in Engineering of Systematic Sustainable Energy Futures (ESSEF), among the first postgraduate degrees of their kind in the Arab world.
• Imam Ja'afar Al-Sadiq University (Baghdad)regionalStrategic or Co-development PartnerPartner university in Iraq participating in the 'Energy Futures on Campus in the Middle East' project. The collaboration adapts energy transition models to local infrastructure conditions in both Jordan and Iraq, extending ASU's regional educational influence.
• Healthcare Sector Institutions (Jordan)coreImplementation/ SI/ Consulting PartnerThe Faculty of Allied Medical Sciences maintains partnerships with the healthcare sector in Jordan to provide clinical training for students. The faculty is described as a leader in health sciences in Jordan due to its distinguished partnerships with the Kingdom's health sector for delivering highest-standard training.
• Arab Colleges of Arts Association (Affiliated with Union of Arab Universities)regionalStrategic or Co-development PartnerThe Faculty of Arts and Humanities is a founding member of the Arab Colleges of Arts Association, affiliated with the Union of Arab Universities. This membership provides networking, collaboration, and academic exchange opportunities across the Arab world.
• Jordanian Companies and Sector InstitutionsminorImplementation/ SI/ Consulting PartnerFaculty of Law maintains distinguished relationships with various state institutions including ministries, unions, associations, governmental bodies, and private sector companies. These partnerships facilitate internships, moot court programs, and legal clinic services for students.
• Arab Council for Training Arab University Students (ACTU)regionalStrategic or Co-development PartnerFaculty of Engineering is an active member of the Arab Council for Training Arab University Students, which is affiliated with the Union of Arab Universities. The faculty participates in regular meetings and joint activities under this umbrella.
• Jordan Engineers AssociationnationalStrategic or Co-development PartnerA cooperation agreement with the Jordan Engineers Association has been signed. Student graduation projects from the Faculty of Engineering have won awards in competitions organized by the Jordan Engineers Association among Jordanian universities.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Jordan University of Science and Technology: Largest public research university in Jordan with strong engineering and health sciences programs. Sets the regional benchmark for engineering and applied sciences, against which ASU's private accreditation-led positioning competes.
• American University of Beirut: Regionally dominant private research university with similar multi-faculty, accreditation-driven, and tuition-based model. Sets the prestige benchmark for Arab-region private higher education that ASU aspires to.

Regional players

• Ajman University: UAE-based private university with similar multi-faculty, tuition-based model and applied sciences focus. Comparable in scale and accreditation-driven positioning but serving the Gulf market.
• Arab Open University: Regional private open-university network with a Jordan branch, offering multi-faculty programs including business, IT, and language studies. Competes for non-traditional and continuing education students in the same regional footprint.

Direct peers

• Al-Zaytoonah University of Jordan: Amman-based private Jordanian university covering engineering, business, law, IT, and pharmacy. Direct competitor for tuition-paying students in the same geographic market.
• Philadelphia University (Amman): Private Jordanian university with multi-faculty structure including engineering, business, pharmacy, and arts, serving similar undergraduate and graduate student segments in the same Amman market.
• Princess Sumaya University for Technology: Amman-based private Jordanian university focused on applied sciences, IT, engineering, and business with similar tuition-based revenue model and undergraduate/graduate portfolio. Closest comparable in scale, geography, and applied-sciences positioning.
• German Jordanian University: Private Jordanian university with applied-sciences and engineering focus, founded with German government support. Comparable in mission, applied-science emphasis, and Jordanian private higher education market positioning.
• Al-Ahliyya Amman University: Amman-based private Jordanian university offering multi-faculty programs across business, law, engineering, and health sciences. Comparable private tuition-driven model in the same domestic market.
• Middle East University (Jordan): Amman-based private Jordanian university offering multi-faculty programs including engineering, business, law, and health sciences, directly competing for the same undergraduate student pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3rSs2U-xnTlIpWjclvKDRA
• Facebookfacebook.com/ASPU.JO
• LinkedInlinkedin.com/company/applied-science-university

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Applied Science Private University