Fielding's Oil & Propane
Fielding's Oil & Propane is a third-generation, family-owned heating fuel distributor founded in 1973, delivering heating oil, kerosene, propane, diesel, and gasoline to residential, commercial, and industrial customers across Central and Southern Maine and Southeast New Hampshire, supported by an online portal, mobile apps, automatic delivery monitoring, price protection plans, and VIP service contracts.
- Company typePrivate
- Founded1973
- HeadquartersScarborough, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Fielding's Oil & Propane does
Fielding's Oil & Propane Co., Inc. is a third-generation, family-owned heating fuel distributor incorporated in Maine that has operated continuously since 1973. The company delivers heating oil, kerosene (K-1), propane, diesel, and gasoline to residential, commercial, and industrial customers across Central and Southern Maine and Southeast New Hampshire, organized around an office network of at least six locations (Scarborough HQ, Auburn, Augusta, Lewiston, Windham, Rochester NH) with localized phone coverage extending into more than a dozen towns. Its go-to-market is direct-to-consumer via phone, customer portal, iOS/Android mobile app, and field drivers, with a dedicated Diesel/Gasoline sales contact (Ben Tuttle) for larger commercial accounts. Customer service is anchored on 24/7 emergency burner availability in most regions and a veteran heating assistance partnership with Augusta Elks #964 established October 2024.
The product portfolio layers four distinct fuel delivery categories with an integrated service ecosystem: heating oil, kerosene, propane gas, and diesel/gasoline (100-11,000 gallons, including on-site fleet fueling and tank leasing). The technology stack is a customer-facing digital platform — online ordering portal (deliverypay.net), iOS and Android apps with QR-code distribution, and an automatic delivery monitoring system that schedules refills based on tank telemetry rather than customer-initiated orders. Two contract-based offers deepen retention: a tiered Price Protection / Budget program offering six payment structures (cash budget, locked rate, pre-buy with 1/3 down, full pre-pay, capped price, propane) for the 2026-2027 season, and VIP Service Contract Plans priced at $599/year for 100% parts/labor coverage with 24/7 priority response and a $1,200 tank replacement credit. Revenue mixes per-gallon usage-based fuel delivery with recurring subscription service contracts, prepaid annual budgets, and on-demand burner repairs.
The business model is fundamentally regional last-mile fuel logistics with attached service revenue. Pricing is usage-based with minimum 100-gallon deliveries (a $20 under-minimum fee applies), credit terms are extended at 1.5% monthly late charge (18% APR), and customer acquisition is supported by a coupon stack ($75 Easy Pay credit, $75 automatic delivery credit plus free burner cleaning after 1,000 gallons, $15 will-call discount, $75 propane tank switch credit). The company is privately held with no disclosed investors, parent entity, or M&A activity in the input data; revenue is not publicly disclosed.
Fielding's Oil & Propane firmographics
Firmographics- Name
- Fielding's Oil & Propane
- Legal name
- Fielding's Oil & Propane Co., Inc.
- Website
- https://fieldingsoil.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fielding's Oil & Propane is a third-generation, family-owned heating fuel distributor founded in 1973, delivering heating oil, kerosene, propane, diesel, and gasoline to residential, commercial, and industrial customers across Central and Southern Maine and Southeast New Hampshire, supported by an online portal, mobile apps, automatic delivery monitoring, price protection plans, and VIP service contracts.
- Ownership category
- akta.pro rank
Fielding's Oil & Propane industry classification
Industry- Product category
- Home Heating Fuel Delivery
- NAICS
- Fuel Dealers (4572)
- akta.pro primary industry
- Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)
- akta.pro secondary industry
- Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)
Keywords
Where Fielding's Oil & Propane is headquartered
LocationHeadquarters
- HQ city
- Scarborough
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Fielding's Oil & Propane business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Fuel Delivery: Delivery of heating oil, kerosene, propane, diesel, and gasoline to residential, commercial, and industrial customers. Revenue generated per gallon delivered with minimum 100-gallon deliveries. Diesel/gasoline deliveries range from 100 to 11,000 gallons. Multiple pricing programs including cash price, fixed price, and capped price options.
- VIP Service Contracts: Annual service contract plans covering maintenance, priority emergency service, and parts/labor coverage for heating systems. Plans include Hot Water Heater ($599), Premium Hot Water Boiler & Warm Air Furnace ($599), and Standard Annual Cleaning & Tune-up ($289). 100% parts and labor coverage under premium plans with $1,200 oil tank replacement credit.
- Burner Service & Repairs: On-demand burner cleaning, tune-ups, and emergency repair services. VIP burner cleaning priced at $289 (discounted to $269 until 08/31/2026). 24/7 emergency burner service available in most regions.
- Price Protection / Budget Programs: Pre-buy and budget payment plans allowing customers to lock in fuel prices or spread payments over the year (11, 10, 9, 8, 7, or 6 months). Revenue received upfront or through equal monthly installments. Includes downside protection insurance option at $0.30 per gallon.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Easy Pay Cash Budget - Floating Rate |
| Unit Pricing | Monthly | Easy Pay Budget Fixed - Locked Rate |
| Unit Pricing | Multi-year contract | Pre-Buy / Budget Fixed |
| Unit Pricing | Multi-year contract | Pre-Buy / Fixed Full Payment |
| Unit Pricing | Monthly | Easy Pay Budget Cap |
| Usage-based | Monthly | Propane Pricing |
| Subscription | Annual | VIP Premium Service Contract - Hot Water Heater |
| Subscription | Annual | VIP Premium Service Contract - Hot Water Boiler & Warm Air Furnace |
| Subscription | Annual | VIP Standard Annual Cleaning & Tune-up |
| Other | Pay-as-you-go | New Customer Sign-Up Coupons |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Fielding's Oil & Propane product offering
Product offeringCore offering
Fielding's Oil & Propane delivers home heating fuels — heating oil, kerosene (K-1), propane gas, diesel, and gasoline — directly to residential, commercial, and industrial customers across Central and Southern Maine and Southeast New Hampshire. The company complements fuel delivery with burner service, 24/7 emergency repair, annual maintenance contracts, automatic tank-level monitoring, and price protection/budget plans.
Product overview
Fielding's Oil & Propane is a third-generation, family-owned heating energy provider serving Central and Southern Maine and Southeast New Hampshire since 1973. The company's core product portfolio centers on delivering heating fuels including heating oil, kerosene (K-1), propane gas, and diesel/gasoline. These fuel products are supported by an integrated service ecosystem that includes a Customer Portal and Mobile App for account management and ordering, Automatic Delivery for scheduled refills, Price Protection Programs (Pre-Buy, Budget Fixed, and Cap options) for budget management, VIP Service Contract Plans for comprehensive heating system maintenance, Burner Service for professional installation and repair, and 24/7 Emergency Services for urgent heating needs. The company also offers various new customer incentives through coupons and promotional programs.
Differentiator
Problem solved
Functional benefit
Brands
- Fielding's Oil & Propane Co. The primary commercial brand name for heating oil, kerosene, propane, diesel, and gasoline delivery services, along with burner service and maintenance.
Products and services
- Heating Oil Delivery Delivery of heating oil to residential, commercial, and industrial customers in Central Maine, Southern Maine, and Southeast New Hampshire. Includes automatic and will-call delivery options with per-gallon, fixed, and capped pricing programs.
- Kerosene Delivery
Quantifiable outcome
- 24/7 emergency service available in most regions
- +2 more outcomes
Companies that use Fielding's Oil & Propane
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Fielding's Oil & Propane technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fielding's Oil & Propane partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Augusta Elks #964coreFielding's Oil & Propane has partnered with Augusta Elks Lodge #964 to provide heating assistance to Maine veterans. Fielding's delivers up to 200 gallons of fuel at a discounted rate when veterans require heating assistance. Funds are raised through various fundraising events and direct donations deposited into a dedicated account. The program includes the 'Stand Up for Our Heroes' annual comedy event held each October to raise funds for veteran heating needs.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Fielding's Oil & Propane competitors and assessment
Company assessmentBroad incumbents
- AmeriGas Propane: Largest U.S. propane retailer (U.S. L.P. subsidiary of UGI). Directly competes for residential propane accounts in NH/ME with national scale and tank-leasing programs.
- Blue Rhino: Ferrellgas-owned propane tank exchange brand with retail distribution across the U.S. Competes indirectly for grill and small-tank propane customers in Fielding's territory.
- Irving Oil: Canadian integrated refiner-marketer with a New England heating-fuel retail operation. Larger and vertically integrated but overlaps directly with Fielding's in Maine/NH heating oil.
- Ferrellgas Partners: National propane distributor serving rural and suburban markets including New England. Overlaps with Fielding's on propane and offers tank-exchange programs that compete with Fielding's tank-set incentives.
- Suburban Propane Partners: National propane distributor serving residential and commercial customers across the U.S., including New England. Competes directly on propane with Fielding's but operates at much greater scale.
Direct peers
- Haffner's Energy: Regional heating fuel dealer serving southern and central Maine with heating oil, propane, and HVAC services. Comparable scale and product portfolio.
- R.H. Foster Energy: Maine-based heating oil and propane dealer with delivery, service, and tank-installation offerings. Directly comparable in footprint and customer segments.
- C.N. Brown Company: Maine-based fuel dealer (formerly known as Downeast Energy) delivering heating oil, propane, and kerosene with burner service. Closely matched product and geographic profile.
- Dead River Company: Maine-based, family-influenced heating fuel dealer delivering heating oil, propane, and HVAC services across northern New England. Directly comparable regional peer with similar product mix and automatic-delivery model.
Regional players
- Pace Fuel (Pace Oil): Regional fuel dealer serving parts of the Northeast with commercial and residential delivery. Comparable delivery model but different primary geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fielding's Oil & Propane social profiles
Digital presenceFielding's Oil & Propane financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fielding's Oil & Propane leadership team
Management profileNumber of profiles
Fielding's Oil & Propane funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fielding's Oil & Propane M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fielding's Oil & Propane
What does Fielding's Oil & Propane do?
Fielding's Oil & Propane delivers home heating fuels — heating oil, kerosene (K-1), propane gas, diesel, and gasoline — directly to residential, commercial, and industrial customers across Central and Southern Maine and Southeast New Hampshire. The company complements fuel delivery with burner service, 24/7 emergency repair, annual maintenance contracts, automatic tank-level monitoring, and price protection/budget plans.
Is Fielding's Oil & Propane a public or private company?
Fielding's Oil & Propane is a private company. It is classified as family owned and is currently operating.
When was Fielding's Oil & Propane founded?
Fielding's Oil & Propane was founded in 1973. It employs 51 to 100 people.
Where is Fielding's Oil & Propane based?
Fielding's Oil & Propane is headquartered in Scarborough, United States, in the North America region.
How does Fielding's Oil & Propane make money?
Four revenue lines are on record. Fuel Delivery is the primary driver. The others are VIP Service Contracts, burner Service & Repairs and price Protection / Budget Programs.
Who are Fielding's Oil & Propane's main competitors?
Broad incumbents on record are AmeriGas Propane, Blue Rhino, Irving Oil, Ferrellgas Partners and Suburban Propane Partners. Direct peers are Haffner's Energy, R.H. Foster Energy, C.N. Brown Company and Dead River Company. Pace Fuel (Pace Oil) is listed as a regional player.
Does Fielding's Oil & Propane have an API?
No public API is recorded for Fielding's Oil & Propane.
What industry is Fielding's Oil & Propane in?
Fielding's Oil & Propane's product category is Home Heating Fuel Delivery. Its primary akta.pro industry code is EUALAIAD, Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery), with a secondary code of EUALAIAB, Branded Fuels Wholesaling & Jobber Distribution. Its NAICS code is 4572.